Hire the Best Strategy & Planning Freelancers in Arizona

...do you have a have a startup idea that you need to validate & build? ...or an existing business that you need to fine tune with research & development, to be Go To Market Ready? Hello I'm Elissa & thank you for visiting my profile! I am a 5★ UpWork Expert Vetted All-In-One startup and business consultant from Arizona, United States, and in the past 15+ years, I've have partnered with over 250+ founders around the world to achieve startup success in various stages of development: DISCOVER, PLAN, LAUNCH & GROW STAGES. No matter where you are in your startup journey, I provide all resources from A-Z. ***Let's set up a free (15-min) call to discuss your needs, and set up a game plan*** MY EXPERTISE AT A GLANCE: ★ Market Research & Feasibility Analysis: Actionable insights to validate and refine your business ideas. ★ Startup MVP Development: From concepting to wireframing, ensuring your product meets market needs. ★ Strategic Business Planning: End-to-end business plans, financial modeling, and investor-ready pitch deck presentations. ★ Branding & Positioning: Unique strategies that make your brand stand out in competitive markets. ★ Go-to-Market Strategy: Execution plans tailored to target demographics, including customer journey optimization. HIGHLIGHTS OF SUCCESS: ★ $10M+ investor funding unlocked for various clients with market-ready business plans. ★ Led 250+ startups to success, including SaaS, tech, healthcare, and consumer brands. ★ Empowered WIN Energy Drink to refine its buyer personas, optimize feasibility studies, and craft an investor-winning pitch deck. ★ Partnered with LocalFarmOK to build a robust urban farm event business plan, attracting new markets and investors. CLIENT FEEDBACK SPEAKS VOLUMES: “Her business plan and market insights transformed our pitch deck into a winning tool. Within months, we secured our first round of funding!” – Local Farm OK, Founder “Elissa's guidance on scaling our MVP saved us six months of trial and error. A game-changer for our operations.” – WIN Energy Drink, CEO WHY CHOOSE ME? ★ Over 15 years of startup experience and entrepreneurial excellence ★ Expert Vetted by UpWork, having coached over 250+ startups worldwide ★ "Quality and professional" work is the core standard for all deliverables ★ Proven ability to drive long-term growth while mitigating risks ★ Transparent, collaborative, and committed to your success HOW CAN WE START? Book a free (15-min) consultation call today to discuss your business goals. Together, let’s: ★ Solve your most pressing challenges. ★ Align your vision with a data-backed strategy. ★ Create results that make your startup thrive. Ready to elevate your business? Let’s start now.

Most businesses don't have a lead generation problem. They have a lead conversion problem. Over the past 5+ years, I've helped businesses identify and remove revenue bottlenecks across the entire customer acquisition process—not just inside the ad account. While many marketers focus solely on generating traffic, I focus on what happens after the lead is generated: • Is tracking accurate? • Are leads being followed up with? • Is the CRM being utilized correctly? • Are sales teams converting opportunities? • Is marketing actually producing profitable revenue? I've worked with real estate teams, law firms, direct mail companies, e-commerce brands, B2B service providers, and local businesses to improve lead generation, increase conversion rates, and build systems that support sustainable growth. My approach combines strategy, paid media, analytics, conversion tracking, CRM optimization, content creation, and revenue operations to help businesses make better marketing decisions and improve ROI. I don't just launch campaigns. I help businesses understand why campaigns succeed or fail. ━━━━━━━━━━━━━━━━━━━━━━ WHAT I DO BEST 📈 Customer Acquisition & Revenue Growth • Google Ads (Search, Display, Performance Max) • Meta Advertising (Facebook & Instagram) • LinkedIn Advertising • B2B Lead Generation • Customer Acquisition Strategy • Budget Allocation & Growth Planning • Funnel Optimization 👉 Focus: Generating profitable opportunities, not vanity metrics. 📊 Revenue Operations & Marketing Systems • CRM Strategy & Pipeline Management • Lead Qualification Systems • Conversion Tracking (GA4, GTM, Meta Pixel, CAPI) • Marketing Attribution • KPI Development & Executive Reporting • Sales & Marketing Alignment • Customer Journey Analysis 👉 Focus: Identifying where revenue is being lost and improving the systems that drive growth. 🏢 B2B Demand Generation & LinkedIn Strategy • LinkedIn Lead Generation Campaigns • Webinar & Event Registration Campaigns • Professional Services Marketing • SaaS & B2B Marketing Strategy • Executive Audience Targeting • Lead Nurturing & Pipeline Development 👉 Focus: Generating qualified opportunities for longer sales cycles and higher-value services. 🎥 Creative, Content & Conversion Assets • Video Production • Testimonial Videos • Ad Creative Development • Landing Pages • Conversion-Focused Content • Corporate Marketing Content 👉 Focus: Creating assets that support lead generation and improve conversion rates. 🔍 SEO & Organic Growth • Local SEO • Technical SEO • Content Optimization • Keyword Strategy • On-Page SEO 👉 Focus: Long-term visibility and sustainable lead generation. ━━━━━━━━━━━━━━━━━━━━━━ SELECTED RESULTS • Reduced Google Ads CPA from $120 to $108.60 through landing page testing, keyword optimization, and improved conversion tracking. • Increased ROAS from 0.80 to 1.11 through strategic search campaign restructuring and budget allocation. • Built customer acquisition systems that align advertising, CRM workflows, lead nurturing, and sales processes. • Helped business owners identify bottlenecks across lead generation, sales follow-up, conversion tracking, and customer retention. • Advised organizations on marketing budget allocation, lead generation strategy, attribution, and growth planning. ━━━━━━━━━━━━━━━━━━━━━━ WHO I WORK BEST WITH I'm a strong fit for businesses that: ✔ Want strategic guidance, not just campaign management ✔ Need help understanding why marketing performance is improving or declining ✔ Want visibility into revenue, attribution, and ROI ✔ Need help connecting marketing, CRM systems, and sales processes ✔ Are looking for a long-term growth partner rather than a task-based freelancer ✔ Want someone who can identify bottlenecks across the entire customer acquisition process If you're looking for someone to simply launch ads, there are plenty of talented specialists available. If you're looking for someone who can evaluate the entire revenue system—from traffic generation to lead conversion—and help identify where growth opportunities exist, I'd be happy to discuss your goals.

High-Impact Digital Marketing Executive | SEO, PPC, Social Media, Branding & Strategy | 20+ Years of Proven Results Results-driven Digital Marketing Strategist with 20+ years of experience leading SEO campaigns, paid media (PPC), social media marketing, and brand growth strategies that drive ROI and maximize online visibility. I specialize in helping startups and established brands scale by crafting data-backed digital strategies that convert. 🚀 What I Bring to Your Project: SEO & SEM Mastery: Boosted organic traffic by up to 300% for multiple clients through targeted keyword research, technical audits, on-page SEO, and authoritative backlink campaigns. Social Media Growth Expert: Created viral content strategies and full-funnel paid ad campaigns across Facebook, Instagram, LinkedIn, and Twitter. Brand Positioning & Messaging: Led global rebrands and GTM strategies that increased brand awareness and customer acquisition. Digital Strategy & Execution: From funnel optimization to CRO and email marketing automation—I build systems that sell. Executive-Level Consultancy: Delivered strategic guidance to 10K+ businesses on marketing, website design, and brand storytelling. 🏆 Recognized as a pioneer in selling digital marketing services (SEO, SEM, websites, social media) since the early 2000s. 🔍 Core Competencies: Digital Marketing Strategy | SEO/SEM | Paid Ads (Google & Meta) | Brand Development | Market Research | Conversion Optimization | Social Media Management | Go-To-Market Strategy | Email Campaigns | Data Analytics | Marketing Automation | Growth Hacking | B2B & B2C Sales Funnels 📈 Let’s Work Together If You Need: ✔ A digital marketing expert to skyrocket your online presence ✔ A lead generation system that works while you sleep ✔ SEO audits, backlink building, or PPC campaign management ✔ A partner who understands how to turn traffic into paying customers Available for: One-time projects, monthly retainers, or fractional CMO roles. digital marketing strategist, seo expert, ppc specialist, google ads, meta ads, facebook ads, instagram ads, linkedin marketing, paid media expert, sem specialist, search engine optimization, technical seo, on-page seo, off-page seo, backlink building, keyword research, seo audit, google analytics, ga4, social media marketing, social media manager, content marketing, content strategist, brand strategy, branding expert, brand messaging, brand positioning, go-to-market strategy, marketing automation, email marketing, mailchimp expert, klaviyo, infusionsoft, activecampaign, conversion rate optimization, cro specialist, lead generation expert, sales funnel expert, landing page optimization, wordpress seo, clickfunnels, shopify marketing, ecommerce seo, local seo, b2b marketing, b2c marketing, startup marketing, marketing consultant, growth marketing, growth hacker, fractional cmo, digital strategy, online advertising, data-driven marketing, performance marketing, retargeting ads, marketing funnel design, campaign manager, crm integration, customer acquisition, analytics and reporting, seo content writing, seo copywriting, seo content strategy, web presence consultant, website marketing, marketing executive, digital consultant, online business growth, digital marketing plan, strategy and execution, marketing systems, marketing dashboard setup, remote marketing expert, digital advertising expert, email campaign manager, client acquisition strategy, technical marketing, marketing advisor

I help entrepreneurs launch, grow, and scale their businesses with clear, results-driven marketing strategies. With 25+ years of experience in marketing and business development, I don’t just give advice - I provide actionable strategies and hands-on execution (if needed) to help you grow faster and smarter. What I can help you with: - Go-to-market strategy & step-by-step action plans - Website creation (from concept to launch) + content management - Social media strategy & optimization - Content marketing - Affiliate & partnership program development - Marketing audits & performance optimization - Branding, messaging & positioning - Team building, hiring, and marketing management - Product launch & development - Business coaching for entrepreneurs (clarity, structure & growth mindset) - Multilingual support & translations (EN/FR) I quickly adapt to any industry and focus on what truly drives results: clarity, consistency, and smart execution. Whether you need a strategic roadmap, business guidance, or someone to roll up their sleeves and get things done—I can support you at every stage. Let’s build something that works. Hourly rate may vary depending on the scope of work. Industries I’ve worked with: Healthcare, Wellness, Fitness, Coaching, Recruitment, Finance, IT, Real Estate, Retail, Fashion, Franchising, Consulting, and Marketing Agencies.

I am a Klaviyo Platinum Master & the #1 certified consultant for ActiveCampaign, specializing in marketing automation and retention marketing. Retention marketing includes email & SMS, loyalty programs, CRM, and customer feedback programs. I have 20+ years brand, digital, and performance marketing strategy & analytics at many of the world's most prestigious ad agencies as an account strategist and digital thought leader, including Saatchi & Saatchi LA, Young & Rubicam (Y&R), and Digitas NYC. In 2009, I led social media & helped developed many award winning programs for American Express. I have a Masters Degree in account planning from the VCU Brandcenter. I built the award winning "Real regrowth" email/ CRM program for Rogaine - the winner of J&J's efficacy award and led customer journey communications for Mercedes-Benz (ie. the emails, SMS, and direct mail pieces you get after you buy a vehicle). I created and in 2018 sold a successful survey (Customer feedback) company and am the author of several children's books. I currently work with many well known ecommerce brands and famous (household name) celebrities & have network connections with the very best in the business in different marketing disciplines who I partner with for my client's benefit for things like high conversion direct response copywriting & YouTube marketing. To keep quality at the highest level, I only take on a few select clients at any one time. My Klaviyo sweet spot client is a 7-10 figure ecommerce store running Shopify who either dominates their niche or are looking to hyperscale their growth. Lately I have been specializing in fashion as well as health & nutrition verticals. Recently, I was the head of retention for Honeylove and I currently run the retention program at Sugarbear, the pioneer in vegan vitamin gummy bears. I have also worked with numerous other cool & well known ecommerce brands like 310Nutrition and Nightfood. For ActiveCampaign I specialize in infocourses, YouTube influencers, & service based businesses. I am regularly the #1 performer at Active Campaign as judged by their internal partner team, and am a long time certified consultant with them. I actively participate in their marketplace and contribute to their blog. I have deep relationships with and specialize in the following email/ marketing automation platforms: ** Active Campaign (#1 certified consultant) ** Klaviyo (Platinum Master Partner), ** Drip (certified consultant) ** Infusionsoft (certified partner) ** Zapier (Certified expert) ** Postmark (Transactional email) ** Gorgias (Elite Certified Partner) ** Okendo (Certified) ** LoyaltyLion/ Gatsby I provide "done for you" end-to-end set up, and "done with you" Active Campaign/ Klaviyo consulting services. - ActiveCampaign & Klaviyo audits & strategy - Customer journey strategy & customer feedback - A/B & multi-variate testing - Deliverability troubleshooting - Integrations - CRM - Advanced set up & monthly management - Analytics & optimization - Training & Consulting Well known brands hire me to help set up a brand new program from scratch, or help optimize/ squeeze more performance out of their existing email program. I have consulted with smaller or startup brands as well. I take a creative, data first approach to automating your customer journey with a focus on showing up in the inbox and delivering a great customer experience while improving LTV and taking pressure off (or enhancing) Top of funnel initiatives. If you need world class email/ SMS/ retention/ CRM/ marketing automation or have any questions, please feel free to reach out directly to see if we might be a good fit.

Over the past 20 years, I have developed an incredible range of entrepreneurial experience having started 2 companies from scratch, consulted with some of the most renowned agencies in the world, and worked within other small companies as an integral part of their success and growth. Additionally I have years of experience as COO of a multi-million dollar energy brokerage, taught entrepreneurship and marketing at a University and worked as Editor of an academic publishing company in the area of underwater warfare. Now, I get to help entrepreneurs and aspiring entrepreneurs identify and formulate a strategy to bring their ideas to market. A lot of people have really great concepts, skills and passions but lack the experience needed to actually build a business. Whether you need advice about the legal structure of a business, market research, and/or product or brand development, I can help. I also can help with asset management, investment portfolio creation and feasibility studies and reports. In coaching, I believe that every problem is actually just a mistake in perspective. Many people who start a business can get tunnel vision about how it should operate and be structured. By asking the difficult questions and thinking in an encompassing manner, I can help identify your best path towards success. I look forward to helping you in your project!