Hire the Best Media Buyers in New York

$50M+ in paid advertising across DTC brands I've worked with over the last 7 years. I help brands identify, test, and scale paid social creatives using customer psychology, performance data, and disciplined creative testing. Message me to build your next winning ads!

I only get paid when the campaigns perform. That's how I've built my business running Google, Meta, and TikTok ads for clients who need real returns, not vanity metrics. Every campaign I touch has clean GA4 tracking and proper GTM setup, so we're measuring what actually matters. Over the past few years, I've managed $50M+ in ad spend and helped clients generate over $200M in tracked revenue. Most of my work involves fixing the fundamentals: separating brand from non-brand traffic, cleaning up product feeds and pixels, testing creative that converts, then optimizing weekly to improve ROAS and bring down acquisition costs. My approach is simple: I audit your account, tell you exactly what's broken, then fix it. If you want a free 30-minute consultation where I'll show you the first three things I'd change in your campaigns, message me and we'll set it up.

Experienced sports writer seeking out new opportunities. About Me: - Education: B.S. from Syracuse University graduating summa cum laude (double major in Advertising and Marketing). - Sports playing experience: Former competitive athlete in soccer, volleyball, and running. - Sports writing history: 1) Writer for The Love of Sports (owned by Lovin' Life Media) emphasizing player-focused content 2) Writer for TicketManager focused on sports marketing, branding, and sponsorships. - Advertising/marketing support: Periodically, I assist companies that feel stalled in their marketing process. I will conduct an assessment and propose suggestions for its strategy & action plan going forward. - Real estate: 20+ year veteran of commercial real estate as a practicing office leasing broker for a large global firm.

EXPERT VETTED - 20 years of digital marketing and lead generation experience. I specialize in Native Advertising (Taboola, Outbrain, Newsbreak) - Native Ads. Certified Taboola Pro I spend 7 figures a month on Native, for my clients with positive ROI. While I only offer Native Advertising services here on Upwork (media buying and training), I also have full stack marketing experience listed below. Here is a list of other skills I have experience with but do not specifically offer here on Upwork. - Full Stack Marketing Consultant - Fractional CMO - Digital Marketing Consultant - Digital Marketing Strategy - eCommerce Consultant - Start-Up Analysis and Advice - Lead Funnel Audit - Website Audit - Landing Page Audit - Hands-On extension of your marketing team - Social Media Sponsored Ads: Facebook Ads, Instagram Ads, Pinterest, Linkedin, etc. (While I have experience here I do not offer this as a service) - Email Marketing: Experience with MailChimp, ConstantContact - Online Media Buying: Display, Search, Retargeting - Mobile Marketing - Inbound marketing and lead generation - Marketing analytics - Copywriting - Blog Posts, Content Articles, Advertorials - Amazon Consulting, Private Label, FBA, FBM (I currently manage a 6 figure amazon account) - Competitive Analysis - Landing Page Design and Creation - PPC (pay per click advertising) Interesting in learning more? Please contact me to discuss!

Google Ads Strategist | Managed $1M+ in Spend with Proven ROI. Stop wasting ad spend on low-quality traffic. I help businesses scale their revenue and secure leads through expert Google Ads management and ROI-focused PPC campaign optimization. I leverage my background as a former Alphabet employee to build high-performance campaigns that scale. My Google Ads optimization skills, tools, and account strategies are strong. My PPC audits can identify optimizations which will be most beneficial to boosting your closing rates with search campaigns, and I can offer recommendations to enhance your landing pages. I use industry "best practices" augmented by artificial intelligence models to sculpt your PPC campaign into a profitable asset. Starting with a baseline and keyword research, I can mimic your leading competitors websites and extract the best keywords and paid search ad history to build the foundation to a successful campaign. I can ensure you that my Google Ads campaigns will: - Have an optimized ad group structure. - Utilize best practice implementation of extended text ad format - Use bidding strategies that place ads in the proper rank within the top Google ad slots - Utilize geo-targeting - Be Optimized for mobile - Use each and every available ad extension when applicable - Optimize Google Analytics integration for advanced insight on web traffic I am experienced in building new campaigns from the ground up. I can also improve your existing PPC campaign, to create enhanced campaign performance with more effective ad spend. If traffic is landing on your site but not completing the goal you've set, I can either tell you why and locate exactly where they are falling off. I can blend Google Analytics (GA) data to your Adwords, and setup Google remarketing campaigns to boost sales from visitors who have left your site. I have developed, and utilize the following specific process for Google Ads success: - Identify success metrics and isolate the key performance indicators for your campaign. - For existing, complex campaigns: conduct a thorough baseline campaign analysis. - Carefully determine the best Geo-targeting parameters and methods. - Keyword volume research using the best tools, Wordtracker, Google Analytics, Google - Keyword Tools SpyFU, & SEMRush. Custom Ai Assistance. - Spider your leading competitors website(s) extracting keywords and ad history. - Structure your PPC ad groups to achieve high Google PPC 'relevancy'. - Write great 'creative ad copy' in my Google Ads text ad simulator; review with you. - Set ads up for tracking of goal completions via clicks and calls via Google tracking pixels. - Provide advice on landing page design optimization and A/B testing. - Use smart bidding strategies and creative quality score management. - Develop a strong, campaign-specific negative keyword list. - Once ads are live, enhance CTR's via A/B split testing. - Set up audiences and remarketing, leveraging Google Analytics and Google AdWords data. - Monitor 'search term vs keyword' reports to harvest new keywords and enhance matching. - Configure marketing automation tools for your campaigns. - Make savvy use of analytics, pipeline reports, and enhanced device targeting. New York based and available by phone. Get in touch to review your Google Ads challenges.

As a results-focused Social Media Marketing Specialist, I help brands go beyond impressions and clicks by driving real growth with data-backed decisions and creative execution that converts. With 7+ years of experience, I specialize in Facebook Ads, Instagram Ads, Meta Ads, and Google PPC, and I also manage Amazon PPC for e-commerce brands looking to boost visibility and maximize sales. I’ve worked with clients across the U.S., Canada, and globally, handling both service-based businesses and online stores. 🔍 Some of the niches I’ve worked with: Supplements and wellness brands Lifestyle and clothing stores HVAC, insulation, and construction companies Real estate, credit repair, and consulting Restaurants, skincare, and beauty products Coaching programs and local businesses Amazon product launches and campaign scaling Whether you’re running a high-budget campaign or just starting out, I bring strategic direction, clean execution, and real-time optimization to help you stay profitable. 🧰 What I bring to the table: Facebook and Instagram ad funnel setup and management Google Ads PPC strategy, keyword planning, and A/B testing Amazon PPC campaign creation, optimization, and keyword harvesting Retargeting, custom audience building, and lookalike strategies High-converting ad creatives built using proven formats Tracking setup using UTM links, Pixel, and Google Tag Manager Clear reporting, performance breakdowns, and CRO insights Strong grasp of Meta policy and compliance for restricted industries 📈 I care about more than just the metrics inside Ads Manager. I focus on results that matter to your business like sales, leads, and lifetime value. Let’s partner to make every click count and build campaigns that actually grow your business.