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I help companies define, position, and communicate their brands in ways that drive measurable business results—whether that’s launching something new, clarifying complex offerings, or strengthening market perception. I bring 15+ years of experience as a brand strategist, messaging expert, and content leader, working with Fortune 500 companies, top-tier consultancies, and high-growth businesses. My clients include organizations like Johnson & Johnson, Canon, ADP, and UPS, as well as work with Deloitte and McKinsey. I’ve also partnered with leading agencies including McCann/FutureBrand, Ogilvy, and FCB to support brand transformation, product launches, and global marketing initiatives. What I Do I focus on the intersection of brand strategy, messaging, and execution for strategies that have a real-world impact in building your business reputation and revenue. Brand Strategy & Positioning: Clarifying what you stand for, how you differentiate, and where you win Messaging & Verbal Identity: Turning complex ideas into clear, compelling narratives that resonate with customers and stakeholders Naming & Brand Architecture: Developing names and systems that are strategically grounded and market-ready Content & Thought Leadership: Creating high-value content that builds authority, drives engagement, and supports sales Sales Enablement & Campaign Development: Equipping teams with the tools and messaging needed to convert opportunities into revenue How I Help Clients Clients typically bring me in when they need to: Launch a new brand, product, or initiative Reposition or modernize an existing brand Align internal teams around a clear, consistent story Translate technical or complex offerings into market-facing clarity Build thought leadership that supports growth and credibility Selected Experience Former Director, Brand Strategy at McCann’s FutureBrand consultancy Four years as brand strategist and copywriter for Johnson & Johnson's internal agency Marketing leadership roles in both startup and enterprise environments, including early-stage work with E Ink (technology behind the Amazon Kindle) Experience spanning industries including healthcare, technology, financial services, manufacturing, and consumer brands I’ve also taught digital marketing in the Columbia University EMBA program and hold certifications from the Search Engine Academy, eMarketing Institute, and HubSpot. Writing & Thought Leadership Contributor to major media outlets including NPR, CNN, BBC, and Forbes. Author of Merriam’s Guide to Naming and co-author of multiple books, including a New York Times bestseller. Engagement Approach I operate as a strategic partner—whether leading projects independently or collaborating with internal teams and agency partners. Typical engagements include: Brand positioning and messaging development Naming projects Brand and communications audits Thought leadership and content strategy Who I’m Best For: Fortune 500 and enterprise organizations navigating change or growth Mid-sized companies preparing to scale or reposition Founders and leadership teams who need clarity, alignment, and market impact

Hey there, I’m a music marketing consultant and brand strategist with over 10 years of experience in the entertainment industry, including roles at WME and Sony Music/RCA Records. I help independent artists release music with strategy, not guesswork. Whether you’re putting out your first single or trying to level up your rollout, I’ll help you build a plan that actually connects with fans. What I Offer: 🎯 Music Marketing Audits – to evaluate what’s working, what’s not, and where to grow 📅 Music Release Strategy – full rollout calendars, asset planning, and pre/post-release tactics 📢 Playlist Pitching – organic approach to playlist strategy and pitching prep 📈 Social Media Growth Campaigns – tailored strategies to grow fanbase and engagement 🎨 Artist Development – branding, storytelling, and positioning for long-term impact I’ve worked with both developing and established artists, across genres, and my approach blends industry insight with hands-on execution. My background in talent buying, partnerships, and artist relations means I see the full picture, from audience building to long-term career moves. Bonus: I also offer limited services for creatives looking to revamp their resumes, cover letters, or LinkedIn profiles and can be especially helpful for those trying to break into the music or entertainment business.

➤ 𝗚𝗥𝗘𝗔𝗧 𝗕𝗥𝗔𝗡𝗗𝗦 𝗗𝗢𝗡'𝗧 𝗝𝗨𝗦𝗧 𝗦𝗘𝗟𝗟 𝗣𝗥𝗢𝗗𝗨𝗖𝗧𝗦. 𝗧𝗛𝗘𝗬 𝗦𝗘𝗟𝗟 𝗕𝗘𝗟𝗜𝗘𝗙. When your packaging signals quality, scarcity, and story, your product moves from “purchase” to “possession.” It becomes something people desire to hold onto. That’s when customers pay more, share more, and remember you. I design luxury packaging systems for beauty, fashion, and high-end consumer brands that don’t just protect your product, they elevate it into an object of desire. 𝗪𝗛𝗬 𝗕𝗥𝗔𝗡𝗗𝗦 𝗛𝗜𝗥𝗘 𝗠𝗘 You’ve invested heavily in your formula, product, or materials, but your packaging feels generic and fails to communicate the value. You’re preparing for retail (Sephora, Selfridges, Net-a-Porter, Whole Foods, etc.) and know your packaging needs to meet elevated standards. You want unboxing to double as marketing. Packaging that makes customers post, share, and rave. You want consistency across packaging, decks, mailers, and investor collateral. A brand story that feels inevitable. That's exactly what I deliver. 𝗠𝗬 𝗔𝗣𝗣𝗥𝗢𝗔𝗖𝗛 ➤ Story First Packaging is brand storytelling in three dimensions. I translate your identity into tactile cues that make customers feel your value before they’ve even tried the product. ➤ Material Fluency From embossing, foiling, and textured papers to magnetic closures, inserts, and soft-touch finishes. I know how to use materials and finishes to trigger the “luxury reflex.” ➤ Systems Thinking I create modular packaging systems that scale with your product line, save costs in production, and feel cohesive across SKUs. ➤ Detail Obsession Every crease, font, and swatch matters. A 1-millimeter shift can mean the difference between “premium” and “cheap.” 𝗪𝗛𝗔𝗧 𝗬𝗢𝗨 𝗚𝗘𝗧 𝗪𝗢𝗥𝗞𝗜𝗡𝗚 𝗪𝗜𝗧𝗛 𝗠𝗘 • Packaging design that elevates your brand into the luxury tier • Structural solutions (closures, inserts, dielines) engineered for both impact and efficiency • Material and finish recommendations that maximize perceived value without unnecessary spend • Investor- and retailer-ready brand presence: packaging that convinces buyers, stockists, and press your brand belongs on the top shelf • Optional add-ons: unboxing kits, influencer mailers, POP displays, retail guidelines, and collateral to unify your story across every touchpoint 𝗥𝗘𝗦𝗨𝗟𝗧𝗦 & 𝗘𝗫𝗣𝗘𝗥𝗜𝗘𝗡𝗖𝗘 Designed modular packaging systems for Tom Ford Beauty and Estée Lauder, global brands where exclusivity, craftsmanship, and detail were non-negotiable. Created event kits and influencer mailers that turned unboxing into shareable, earned media moments. Partnered with emerging consumer brands to move from “startup look” to “luxury-ready,” helping them secure retail placement and investor confidence. Worked across beauty, fashion, climate-tech consumer goods, and high-end lifestyle products. ➤ 𝘾𝙡𝙞𝙚𝙣𝙩𝙨 𝙩𝙚𝙡𝙡 𝙢𝙚 𝙩𝙝𝙚𝙞𝙧 𝙥𝙧𝙤𝙙𝙪𝙘𝙩𝙨 𝙛𝙚𝙚𝙡 “𝙩𝙚𝙣 𝙩𝙞𝙢𝙚𝙨 𝙢𝙤𝙧𝙚 𝙚𝙭𝙥𝙚𝙣𝙨𝙞𝙫𝙚” 𝙤𝙣𝙘𝙚 𝙩𝙝𝙚 𝙥𝙖𝙘𝙠𝙖𝙜𝙞𝙣𝙜 𝙢𝙖𝙩𝙘𝙝𝙚𝙨 𝙩𝙝𝙚 𝙫𝙖𝙡𝙪𝙚 𝙩𝙝𝙚𝙮’𝙫𝙚 𝙗𝙪𝙞𝙡𝙩 𝙞𝙣𝙨𝙞𝙙𝙚. 𝗪𝗛𝗢 𝗜 𝗪𝗢𝗥𝗞 𝗪𝗜𝗧𝗛 Beauty and fragrance brands ready to launch or elevate packaging Fashion and lifestyle startups looking to compete with legacy luxury houses Consumer goods companies moving from scrappy prototypes to retail shelves Founders raising capital who want packaging that signals inevitability to investors and retailers alike 𝗞𝗘𝗬𝗪𝗢𝗥𝗗𝗦 & 𝗦𝗣𝗘𝗖𝗜𝗔𝗟𝗧𝗜𝗘𝗦 Luxury packaging design | Beauty packaging | Fashion packaging | High-end consumer goods | Structural packaging | Packaging systems | Unboxing design | Packaging mockups | Dielines | Packaging materials | Embossing | Foiling | Soft-touch finishes | Investor-ready packaging | Retail packaging | Packaging guidelines | Influencer mailers | Event kits | POP displays 𝗪𝗛𝗬 𝗪𝗢𝗥𝗞 𝗪𝗜𝗧𝗛 𝗠𝗘 𝗜𝗡𝗦𝗧𝗘𝗔𝗗 𝗢𝗙 𝗔 𝗚𝗘𝗡𝗘𝗥𝗔𝗟𝗜𝗦𝗧 Most designers can make something look nice. Few can design packaging that feels like luxury, holds up in production, and tells a story investors and customers believe. I combine: Luxury brand experience (Tom Ford Beauty, Estée Lauder) Narrative fluency (translating brand essence into tactile design) Production know-how (working with printers, dielines, and manufacturing teams) So you don't just get a pretty box, you get a packaging system that wins over customers, buyers, and investors. ➤ 𝙄𝙛 𝙮𝙤𝙪 𝙬𝙖𝙣𝙩 𝙥𝙖𝙘𝙠𝙖𝙜𝙞𝙣𝙜 𝙩𝙝𝙖𝙩 𝙢𝙖𝙠𝙚𝙨 𝙮𝙤𝙪𝙧 𝙥𝙧𝙤𝙙𝙪𝙘𝙩 𝙞𝙢𝙥𝙤𝙨𝙨𝙞𝙗𝙡𝙚 𝙩𝙤 𝙞𝙜𝙣𝙤𝙧𝙚, 𝙡𝙚𝙩’𝙨 𝙩𝙖𝙡𝙠. Click “Invite to Job” and let’s design packaging that customers can’t throw away — because it feels like part of what they bought. Talk soon, Jade

SHOPIFY & KLAVIYO EXPERT 𝗖𝗲𝗿𝘁𝗶𝗳𝗶𝗲𝗱 𝗦𝗵𝗼𝗽𝗶𝗳𝘆 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗲𝗿. I help businesses succeed through effective web design and social media marketing strategies. If you’re looking to take your 𝗦𝗛𝗢𝗣𝗜𝗙𝗬 store to the next level, I’m here to help. Contact me today, and let’s make your 𝗘-𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 business thrive! My expertise: creating visually appealing and user-friendly Shopify websites specifically designed to convert visitors into customers. I specialize in Social Media Marketing, to enhance brand visibility, drive traffic, and engage with customers. I created and implemented many marketing strategies that align with your business goals, from content creation to targeted advertising Email Marketing Campaigns.

A strategic marketer with a background in research and content creation. Former Associate Director of the Social Media Listening Center at Clemson University. Previously worked with small businesses, high profile clients, nonprofits, news stations, and artists. Previously worked on data collection projects for Duke Energy, NPR, Sports Illustrated, and more. Recently have won awards for creative sustainability marketing campaigns, social media videos, and crisis communication. Provide a wide range of creative, strategic, and research services including: * Brand Identify, Guides, and Strategies * Content Collection, Creation, and Distribution * Customized Social Media Content Creation * E-commerce * E-communications * Integrated Marketing & Strategy * Marketing Audits & Reporting * Marketing Documents * Professional Materials * Public Speaking/ Presentations * Public Relations * Search Engine Optimization * Software Exploration * Sustainability * Writing (technical and creative)

I'm a venture capital investor and research consultant with deep experience helping early-stage startups, SMBs, and enterprise clients uncover insights, position for growth, and raise capital. My work spans everything from investor materials and financial narratives to market mapping, feasibility studies, and competitive analysis. I’ve advised startups through funding rounds totaling $18M+, and my research has supported investment decisions on structured products exceeding $500M. Clients I've partnered with include: • Stanford Seed – strategic positioning research • Indeed – competitive landscape analysis • Cox Communications – AI/ML market research • Jollibee – feasibility studies for market entry • Collabera – M&A research strategy Whether you're preparing to fundraise, validate a business model, or need sharp, executive-ready research, I bring a mix of strategic insight and investor fluency to get you there. By the Numbers • 92% client conversion rate for follow-on work within 12 months • $500M+ in structured products underwritten using my research • $300M+ in fundraising materials prepared • 70% startup graduation rate for companies I sourced (follow-on rounds led by Sequoia, Lightspeed, and more)