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I transformed stagnant $10k/mo ad spends into $315k+ revenue engines for healthcare brands and scaled luxury jewelry to $200k/mo at a 6.8x ROAS by re-engineering the technical "algorithmic blindness" that prevents most businesses from scaling profitably. Most brands don’t need more "traffic" they need a high-performance Digital Marketing Strategist who architects full-funnel acquisition systems. I solve the technical "Data Gap" by replacing standard tracking with advanced Server-Side CAPI and full-funnel signal recovery, ensuring every dollar of spend is a measurable investment in your bottom line. DOMAIN-SPECIFIC TECHNICAL ARCHITECTURE - Signal Recovery (CAPI): I implement Meta Conversions API and Server-Side GTM to recover lost attribution signals, lowering CPA by up to 45% through accurate algorithmic training. - HNI (High-Net-Worth) Targeting: Precision data layering designed to reach the top 1% and 5% of earners, bridging the gap between elite brand aesthetics and aggressive performance data. - Unit Economics (CAC/LTV): I synchronize Search and Social into a single growth loop, optimizing for your P&L rather than vanity metrics. - Account Engineering: Rebuilding account hierarchies (CBO/ABO) from the ground up to eliminate budget leakage and ensure 100% spend efficiency. REAL-TIME PROBLEM SOLVING - Scaling Plateaus: I move accounts from $100/day to $5,000/day using tiered testing silos—mathematically proving profitability before scaling your spend. - Attribution Gaps: I replace browser-side tracking with robust Server-Side Tagging to ensure your data is 100% transparent and your ROAS is real. - Positioning Friction: I fix "Tire-Kicker" lead quality by refining audience logic and high-intent messaging for premium and healthcare ecosystems. Technical Stack: Meta Ads Manager, Google Ads (PPC), Google Tag Manager (GTM), Conversions API (CAPI), Server-Side Tracking, and Full-Funnel Growth Strategy. Selective with my partnerships, typically managing only 3–4 high-growth brands to ensure maximum strategic focus on your revenue. Click "Invite to Job" to schedule a 15-minute Strategy Audit. Let’s determine if your current infrastructure is built for the scale you desire.

𝗛𝗮𝘁𝗲 𝘁𝗵𝗮𝘁 𝘀𝗶𝗻𝗸𝗶𝗻𝗴 𝗳𝗲𝗲𝗹𝗶𝗻𝗴 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗴𝘂𝘁 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂𝗿 𝗥𝗢𝗔𝗦 𝗱𝗿𝗼𝗽𝘀 𝗯𝗲𝗹𝗼𝘄 𝟭.𝟬? 𝗢𝗿 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂𝗿 𝗲𝗺𝗮𝗶𝗹 𝗹𝗶𝘀𝘁 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗲 𝗳𝗿𝗲𝗲𝘇𝗲𝘀 𝘀𝗼𝗹𝗶𝗱 𝗹𝗶𝗸𝗲 𝘁𝗵𝗲 𝗔𝗿𝗰𝘁𝗶𝗰 𝗢𝗰𝗲𝗮𝗻 𝗼𝗻 𝘁𝗵𝗲 𝗗𝗲𝗰𝗲𝗺𝗯𝗲𝗿 𝗦𝗼𝗹𝘀𝘁𝗶𝗰𝗲? If you’re like most of my clients, your business is growing, but your marketing systems aren’t keeping up. You’re running paid traffic, but something’s off... It could be message-to-market match with your ads. It could be your offer. It could be your headlines or the copy in your funnel. It could even be your back end follow up. Maybe you've tried scaling and everything breaks. ROAS tanks, automations fail, or tracking haywires. Lots of my clients can relate and many wonder about what to do next. Most of my clients come to me after trying other services or doing it on their own only to find themselves back where they started. That’s where I come in. I look at your whole system. The ads, funnel, email, follow-up, and the backend tech. Then I help you find what’s broken, what’s underperforming, and where you’re leaving money on the table. I work inside HighLevel, Shopify, Keap, Hubspot, Zapier, and all the other fun, messy tech that comes with scaling a business. But more than that, I help you make smart decisions. No guessing. Just clear data, a clear plan, and clear next steps with reporting about what needs to be done, what's been updated, and how it's been fixed. This includes finding and plugging all the holes. I also excel at finding lost money caused by back-end revenue leaks like... 1. The Welcome Leak - Broken or non-existent post-purchase sequences leaving money on the table. 2. The Engagement Leak - Generic content emails that entertain but never build a relationship with your audience and so never sell. 3. The Timing Leak - Wrong promotional frequency destroying customer relationships. 4. The Segmentation Leak - Treating $100 customers the same as $10,000 customers. 5. The Deliverability Leak - Technical issues killing open rates and revenue potential. 6. The Reactivation Leak - Ignoring cold subscribers instead of systematic re-engagement. 7. The Upsell Leak - No systematic backend offers or customer value optimization. And with the high cost of everything these days, wouldn't it be nice to get something for free? If you're a service business that depends on search traffic and leads as your lifeblood... Then I can run a free Google Business Profile audit for you to see exactly the amount of missed opportunity you could be missing every month from free search traffic. Your Google Business Profile is now your website AND your Google social media page. Since the pandemic, 46% of all Google searches have local intent. People looking for a business like yours. 74% of all local searches result in a purchase within 24 hrs. And the real kicker is that because of Google's AI search assist, 65% of all searches end without a single click to a website like yours. AI search results dominate the top of a Google search since Google wants people to stay on Google and not go to a website so they can sell more ads to advertisers (not to mention AI search assistant pulls answers and recommendations from your Google Business Profile). The rest of page 1 results look like this: - PPC ads go at the top of page 1 but under the AI search. Only 4% of users click there. - SEO results go to the bottom 16% of the search results on page 1 (not even visible unless you scroll down now). This is where your local SEO agency is trying to rank you. - Google Map Pack dominates the middle 80% of page 1 results and the top 3 spots get 65% of all free search traffic calls. Want to see what’s possible with the traffic you’re already getting? Let’s chat. I’ll take a look under the hood, give you a few strategic recommendations. If it makes sense to work together, we’ll take it from there. - Brad P.S. 𝙄'𝙡𝙡 𝙖𝙡𝙨𝙤 𝙨𝙝𝙤𝙬 𝙮𝙤𝙪 𝙝𝙤𝙬 𝙄 𝙘𝙖𝙣 𝙢𝙖𝙠𝙚 𝙮𝙤𝙪 𝙢𝙤𝙣𝙚𝙮 𝙗𝙚𝙛𝙤𝙧𝙚 𝙮𝙤𝙪 𝙚𝙫𝙚𝙣 𝙥𝙖𝙮 𝙢𝙚. 𝙄 𝙘𝙖𝙣 𝙩𝙖𝙠𝙚 𝙮𝙤𝙪𝙧 𝙤𝙡𝙙 𝙡𝙚𝙖𝙙𝙨 𝙤𝙧 𝙮𝙤𝙪𝙧 𝙘𝙪𝙧𝙧𝙚𝙣𝙩 𝙘𝙪𝙨𝙩𝙤𝙢𝙚𝙧 𝙡𝙞𝙨𝙩 𝙖𝙣𝙙 𝙙𝙤 1-𝙤𝙣-1 𝙤𝙪𝙩𝙧𝙚𝙖𝙘𝙝 𝙩𝙤 𝙩𝙝𝙚𝙢. 𝙄 𝙘𝙖𝙣 𝙨𝙚𝙚 𝙬𝙝𝙖𝙩 𝙢𝙖𝙮 𝙝𝙖𝙫𝙚 𝙨𝙩𝙤𝙥𝙥𝙚𝙙 𝙩𝙝𝙚𝙢 𝙛𝙧𝙤𝙢 𝙢𝙤𝙫𝙞𝙣𝙜 𝙛𝙤𝙧𝙬𝙖𝙧𝙙 𝙞𝙣 𝙩𝙝𝙚 𝙥𝙖𝙨𝙩. 𝙄 𝙘𝙖𝙣 𝙗𝙤𝙤𝙠 𝙩𝙝𝙚𝙢 𝙞𝙣𝙩𝙤 𝙮𝙤𝙪𝙧 𝙘𝙖𝙡𝙚𝙣𝙙𝙖𝙧 𝙣𝙤𝙬. 𝘼𝙣𝙙 𝙄 𝙘𝙖𝙣 𝙖𝙡𝙨𝙤 𝙙𝙞𝙧𝙚𝙘𝙩 𝙩𝙝𝙚𝙢 𝙩𝙤 𝙖 𝙘𝙪𝙧𝙧𝙚𝙣𝙩 𝙤𝙛𝙛𝙚𝙧 𝙮𝙤𝙪'𝙧𝙚 𝙧𝙪𝙣𝙣𝙞𝙣𝙜 𝙖𝙣𝙙 𝙜𝙞𝙫𝙚 𝙮𝙤𝙪𝙧 𝙗𝙪𝙨𝙞𝙣𝙚𝙨𝙨 𝙖𝙣 𝙞𝙣𝙨𝙩𝙖𝙣𝙩 𝙘𝙖𝙨𝙝 𝙞𝙣𝙟𝙚𝙘𝙩𝙞𝙤𝙣 𝙩𝙝𝙞𝙨 𝙢𝙤𝙣𝙩𝙝. $0 𝙪𝙥𝙛𝙧𝙤𝙣𝙩. 𝙋𝙚𝙧𝙛𝙤𝙧𝙢𝙖𝙣𝙘𝙚 𝙤𝙣𝙡𝙮. 𝙄 𝙤𝙣𝙡𝙮 𝙜𝙚𝙩 𝙥𝙖𝙞𝙙 𝙬𝙝𝙚𝙣 𝙮𝙤𝙪 𝙜𝙚𝙩 𝙥𝙖𝙞𝙙. 𝙎𝙤𝙪𝙣𝙙 𝙡𝙞𝙠𝙚 𝙖 𝙬𝙞𝙣-𝙬𝙞𝙣 𝙩𝙤 𝙮𝙤𝙪?

🚀 I help service businesses, healthcare providers, Med Spas, law firms, local businesses, and eCommerce brands turn paid advertising into a predictable system for qualified leads, booked appointments, and revenue growth. With over 8 years of experience managing campaigns across the United States and Canada, I've learned that successful advertising isn't just about launching campaigns. Businesses grow when every step of the customer journey works together—from the first click to the final sale. My work starts by identifying where your marketing is losing money. I review campaign structure, conversion tracking, landing pages, lead quality, CRM data, and the sales process before recommending where to increase budget or what needs to be fixed first. This approach helps reduce wasted ad spend while improving lead quality and return on investment. I manage Google Ads, Performance Max, Shopping, YouTube Ads, Meta Ads, Facebook and Instagram campaigns, remarketing, audience strategy, creative testing, conversion tracking, Google Tag Manager, GA4, Enhanced Conversions, call tracking, CRM integrations, and landing page optimization. Every recommendation is based on data, not assumptions. I've worked with Med Spas, aesthetic clinics, dental practices, healthcare providers, law firms, home service companies, retailers, B2B businesses, coaches, wellness brands, education companies, cleaning services, landscaping companies, solar businesses, flower delivery, food delivery, and Shopify stores. Clients work with me because they want more than campaign management. They want someone who understands how advertising, tracking, funnels, and conversion optimization work together to generate measurable business growth. If you're looking for a partner who focuses on qualified leads, lower acquisition costs, better tracking, and profitable growth—not just more clicks—I'd be happy to discuss your project.

I'm Bryce Calcagno. I run profitable Meta ads and build UGC Creator armies for DTC ecommerce brands. Here's what's different about working with me: You work with me directly. Not an account manager. Not a junior media buyer. The person on the intro call is the same person in your ad account at 9 PM on a Tuesday pushing a new angle live. I'm in your account every single day. I treat your ad budget like it's my own money. Losers get killed fast. Winners get scaled aggressively. You get a weekly report and a call so you actually know what happened the past week and what I'm doing the next week. I'm available 7 days a week. Slack, text, email, call, whatever works for you. If you need me Sunday night before a Monday launch, I'm there. WHAT I DO: - Meta Ads. Full-funnel campaigns built and managed daily. - Performance Creative. Hooks, angles, statics, UGC, motion. Brief through production through launch, all in-house. - Tracking & Attribution. Pixel and CAPI dialed in. You'll know what's actually driving revenue. - Landing Pages & CRO. Shopify pages and advertorials built for the ad, not created after. INDUSTRIES: DTC Ecommerce, Sporting Goods, Food & CPG, Beauty & Wellness, Licensed Products Anyway, that's me. If this feels like the right fit, send me a message and let's hop on a quick call. I'll take an honest look at your account, give you my real take, and go from there. No pitch decks, no fluff. Just high converting ads, good conversations, all while having fun doing it. Talk soon, Bryce

Stop me if you’ve heard this one… “All of my posts on social media don’t get any engagement, we are losing potential customers” or how about “I know social media is good, I don’t understand it, nor do I have the time to.” With over two decades of experience, I've mastered digital marketing to drive customer engagement and elevate brand presence for everyone from Fortune 500 companies to small to medium sized businesses. As a Full Stack (I do it all) Social Media Manager, Social Media Strategist, Media Buyer, Video Editor, and Graphic Designer. I’m available to help step in and provide focused guidance, strategy development or get into the trenches and help to skyrocket your impact and reach across all channels. Quick facts: - I've worked with 103+ partners for short term or sustain projects - Delivered $8.5M+ sales from Ads - Amassed 2M+ followers across clients 
Experience firsthand the impact of optimized campaigns: engagement rates soaring up to 25% and reach expanding by 750%. Here is one of my recent clients Rebecca, a multi business owner that’s overwhelmed with the amount of work needed, advertising know how, and content management workflows to effectively run her socials, “Robb was stellar to work with and I'd do it again when I have the need come up. He was professional, communicative and showed that he cared for my business. Highly recommend!" Key Business Outcomes: Managed social media followings of 100K-500K and achieved engagement rates as high as 41% with a 30% click-through rate. Directed over $8.5M in ad sales, specializing in platforms like Facebook, Instagram, TikTok, and YouTube. Expertise in video editing and graphic design ensures your content is visually compelling and professionally executed, driving tangible results for eCommerce brands and Fortune 500 companies alike. I often describe myself as a full-stack expert. Allowing you to avoid the hassle of hiring multiple specialists or finding yourself managing a whole team of people. I cover everything from copywriting, automation, paid media, video editing, and graphic design. Some of my Core Services include: Social Media Management & Strategy Influencer Partnerships & Content Marketing Video Editing & Production Meta/Facebook Ads & PPC Campaigns Let's propel your brand forward with my expertise in digital marketing, ensuring every campaign is executed flawlessly—the first time. If you are interested in learning more about how I can help you or your business, feel free to reach out with any questions or concerns. Let’s transform your social media presence together!

I have been working in the Design and Marketing industries since the late 1990s… boy oh boy, did I just date myself! As a graphic designer, I transitioned into the world of Digital Advertising and Social Media Management in 2001-2003 across the dot com boom and the hottest social media platform at that time. By 2007 I was a full-time digital media buyer and social media manager for companies with 7 figure budgets as well as the barbershop down the street. Marketing is truly a passion of mine, and I am looking forward to speaking with you about your goals and how I can help get you there.