Hire the Best Product Marketers in Irvine, CA

I help businesses fix and optimize WordPress websites so they actually rank. SEO, UX, and crafting stunning UI/UX designs, optimizing websites for search engines, and driving growth through high-ROI Meta Ads campaigns. My expertise in boosting organic traffic, refining SEO strategies, and implementing AI-assisted SEO, content optimization, and CRO testing frameworks helps businesses scale faster. I am an experienced digital marketer specializing in SEO, content marketing, WordPress development and website optimization. From WordPress design and plugin management to advanced SEO strategies and targeted advertising, I help businesses stand out, rank higher on Google, and convert visitors into loyal customers. I also integrate AI-driven SEO workflows, automated content insights, and I also use AI where it adds speed and efficiency. WordPress Development & UI/UX Design Custom WordPress Solutions: I build and optimize WordPress websites tailored to your needs, focusing on responsive design, plugin integration, and performance optimization. WooCommerce Expertise: From e-commerce setups to product management and payment gateways, I craft user-friendly, high-conversion stores. Mobile-First Design: My UI/UX design ensures seamless experiences across all devices, blending aesthetics with functionality. Page Builders Mastery: Proficient in Elementor, Divi, Beaver Builder, and Gutenberg, I create flexible and scalable websites that are easy to manage and update. Ongoing management for plugin updates, security patches, and performance monitoring to keep your site running smoothly. Full-Stack Testing & Optimization: I combine technical audits, performance testing, and AI-assisted UX insights to identify hidden bottlenecks affecting conversion rates and site performance. SEO Specialist & Digital Marketing Expert Advanced SEO Optimization: I specialize in keyword research, backlink audits, and site architecture refinement, using tools like SEMrush, Moz, and Ahrefs. My technical SEO work includes resolving crawl errors, improving site speed, enhancing mobile usability, and ensuring proper site indexation. AI-Enhanced SEO Workflows: I incorporate modern AI-assisted SEO analysis and content optimization methods to identify ranking gaps, improve topic authority, and streamline large-scale SEO execution. SERP Dominance: Proven strategies to improve search rankings and secure higher visibility in competitive markets. I also optimize for Answer Engine Optimization (AEO)—structuring content and pages so your site appears in featured snippets, AI answers, and zero-click search results. Local SEO & GMB & Meta Ads: Optimizing Google My Business listings to drive local traffic and improve customer acquisition. SEO Plugin Management: Mastery of tools like Yoast SEO, All in One SEO, and Rank Math for seamless site optimization. Data-Driven Insights I use Google Analytics, Google Search Console, and SEMrush to monitor traffic stats, identify growth opportunities, and refine strategies. My reports offer actionable insights, including audience behavior, keyword performance, and campaign ROI. Extended Digital Marketing Services Competitor Analysis: Gain an edge with detailed insights into competitor strategies, backlink profiles, and content performance. Landing Page Optimization: Design and optimize landing pages for higher engagement and conversions using A/B testing, heatmap tools, and AI-assisted CRO experimentation. Performance Optimization & Technical SEO Ensuring your website performs at its best is essential for both users and search engines. My technical SEO expertise includes: Crawl Error Fixes: Addressing 404 errors, broken links, and server issues for smooth indexing. Mobile Optimization: Enhancing mobile usability and implementing responsive design for better user engagement. Page Speed Optimization: Reducing load times using tools like GTmetrix and PageSpeed Insights, improving both SEO and user satisfaction. Product Page Optimization: Ensuring every product is optimized for keywords, visuals, and user intent. Schema Markup: Adding structured data to improve visibility in rich snippets and search results. Customer Retention: Implementing strategies like retargeting ads and loyalty programs to maximize sales. I specialize in creating comprehensive content strategies tailored to your industry. From blog posts and case studies to social media content calendars, I ensure your brand voice resonates across all platforms. I also implement AI-assisted content planning and SEO topic clustering to help brands scale content production while maintaining search relevance. Let’s Work Together If you’re looking to enhance your website rankings, resolve technical SEO challenges, improve conversion rates, or develop a data-driven SEO strategy, I’d be happy to assist. Feel free to schedule a Zoom call to discuss how we can work together.

I help founders, consultants, and expert-led brands launch and produce professional podcasts, from strategy and show structure to video/audio editing and full-service production. For clients who need more than basic editing, I help shape polished, authority-building podcasts with clear positioning, structure, and production support. Most podcasts don’t fail because of editing. They struggle because there’s no clear strategy behind them — no structure, no positioning, no reason for people to stay engaged. That’s where I come in. I don’t just produce podcasts. I help you develop a show that reflects your brand, connects with your audience, and positions you as a credible voice in your space. Together, we build a podcast that: - Feels aligned with your brand and message - Keeps listeners engaged and coming back - Supports your broader business and content strategy Because a strong podcast isn’t just content. It’s a long-term asset that builds trust, authority, and connection over time. 📈 Client Result One client came to me with 15K monthly downloads but no clear structure or direction. We reworked the concept, refined the episode flow, and aligned the show with what her audience actually wanted. The results? → Grew to 100K+ downloads/month → Secured sponsorships (including HelloFresh) → Built a show with consistent listener return and engagement 🚀 How I Help? Creative Development & Strategy: - Podcast concept, positioning, and differentiation - Show format and structure designed for engagement - Audience alignment and content direction - Strategic role of the podcast within your brand Launch & Production: - Full launch support (trailer + initial episodes) - Video and audio production (Adobe Premiere Pro, Adobe Audition) - Brand-aligned intros, outros, and show identity - Systems for consistent, high-quality publishing Ongoing Partnership & Growth: - Episode refinement and performance improvement - Repurposing strategy for social and YouTube - Support as you grow into a confident, compelling host 🎥 Why Clients Choose Me 🔥 15+ years in video & audio production (The Bachelor, The Voice, Shark Tank) 🔥 25+ podcasts launched and refined 🔥 Strategy-first approach — not just editing 🔥 Focus on retention, engagement, and listener experience 🔥 End-to-end support, from concept to distribution 💬 What Clients Say "Steve transformed my podcast into a polished, professional show with stunning video edits and a clear direction. I’ve increased my audience, secured sponsorships, and built a platform I’m proud of." – Michelle Kenney, Peace and Parenting 📩 If you’re thinking about launching a podcast and want a strategic partner to help shape it the right way, let’s talk.

I’m a Fractional CMO and marketing strategist who helps growing companies figure out what to do next, and actually get it done. I work with founders and leadership teams that have marketing happening across multiple channels, but need someone senior to bring it all together, set priorities, manage execution, and make sure the work is actually driving the business forward. My experience spans: • Marketing strategy and positioning • Fractional CMO / marketing leadership • Website and conversion strategy • SEO and content strategy • Email marketing and automation • Paid media strategy • Social media and content direction • Influencer and creator marketing • Lead-generation funnels • Marketing analytics and reporting • Managing freelancers, agencies, and internal teams I’ve worked across healthcare, medical and wellness brands, consumer products, e-commerce, service businesses, and founder-led companies. I’m comfortable both building the strategy and getting into the details. That means I can identify what needs to happen first, build the plan, brief and manage the people executing it, review the work, measure performance, and adjust based on what’s actually working. Clients typically bring me in when: • Marketing feels scattered and they need a clear direction • They’ve outgrown having one person simply “manage social media” • They’re spending money on marketing but aren’t sure what’s working • They need someone to manage multiple agencies, contractors, or channels • They need senior marketing leadership without hiring a full-time CMO • They’re preparing to scale and need a stronger marketing system in place I’m not interested in adding more marketing activity just for the sake of being busy. I care about figuring out what will have the biggest impact on the business and focusing resources there. If you need someone who can think at the strategy level while still understanding how the work gets executed, I’d be happy to talk.

If you're tired of guessing and gimmicks, I'm here to help. I've run SEO, Social Media, Content, Video, Email, and Web Development teams as the head of marketing departments in e-commerce companies and digital agencies. I've created a scalable system to grow our hard-to-rank national & local clients by an average of 30% organic MTM, and 200% on immediate switch-over with me. Sounds great, right? Yes maybe, but after 10 years in this space, I knew something was missing. I noticed a trend across the board: Companies were getting TRAPPED by toys and gimmicks, and a pattern began to emerge in every industry. Everyone was focusing too much on one thing (whether that was ads, SEO, social, some kind of marketing platform, email), even as it created diminishing returns after a while. At some point, the money pouring into their efforts returned gains that definitely got smaller. No one was concentrating on customer intent, or who they were talking to. Nearly everyone was just assuming who their customer base was. Sometimes opportunities need to be reassessed, OODA loops need to be readjusted, but most importantly, marketers and companies both need to focus on how to speak to customers beyond the transaction. If approached earnestly, you create a list value that goes beyond two or three purchases a month per person. You get the blueprint to a 100-year company, where income and popularity come hand-in-hand with strong relationships. This may sound frou-frou, but companies like Patagonia and In-N-Out have gone against giants -- and arguably they've won. They know how to present themselves to their customers, so all they have to do is focus on their product and their experiences. Imagine bridging the gap of marketing and customer service and decision making so you don't have scramble on all three. That's what I've focused my work on providing. But first it starts with the science, and that means getting the data to get you out of the spiral of diminishing returns and looking at the facts on the ground. If that means something simple like SEO Keyword Research, Competition Research, or a more simple strategy, I can do that -- I love to do that kind of thing. But while you have me, I'm here to help any way I can. So let's talk.

Top 1% on Upwork. 25+ 5 Star Reviews AI Search Visibility and Search Ranking Specialist Expert in AI-Driven Search Visibility 10+ Years SEO Experience 7 Years Sales and Marketing Experience I've spent the last decade helping small to multi-million dollar businesses improve their online presence and revenue through SEO strategies that ACTUALLY WORK. I’ve made the mistakes, I’ve troubleshooted all the “noise” to prove whether or not these “Gurus” are full of it. Why? Because I care about my clients and want them to win. It can be frustrating trying to figure out why your business’s website isn’t ranking in Google or LLMs. Worst of all, you may have already paid for an “SEO Expert” that wasn’t able to get the job done. Maybe, you just got a brand new website and STILL can’t get traffic. Or maybe you have no clue where to start. No matter where you are in the process, I can help develop a high level strategy that can pivot your business in the right direction. I go beyond the typical audit that anyone can run in Ahrefs or SEMrush. I’ll even make sure your website is set up for success when it comes to conversions, sign ups, and growth that’ll last years to come. If you still don’t believe what you’re hearing, see all my positive 5 star reviews on how I’ve helped others. If you made it this far, I’d love for you to book a call with me to get a FREE Audit. During this call, I’ll show you where your missing opportunities to grow your revenue and a roadmap to increasing traffic and conversions to your website. If you’re ready, I’m ready. Book a call to get your FREE Audit! I can help with the following: ⸻ Content Strategy & Development • Keyword research and clustering (AI + human insights) • Content planning mapped to the marketing funnel (Awareness → Consideration → Decision) • Outlined, designed, uploaded, and SEO-optimized content • Service pages, location pages, blogs, and authority content • Content refreshes for underperforming pages ⸻ On-Page SEO • Meta title and description optimization • H1/H2 structure fixes • Internal linking strategy • CTR improvements (A/B testing headlines, calls-to-action) • Image optimization (alt text, compression, naming) • Local keyword implementation ⸻ Technical SEO • Website speed optimization • Crawlability and indexing fixes • Core Web Vitals optimization • Mobile responsiveness improvements • Site architecture restructuring (categories, silos, URL structure) • Migration support (domain, platform, or design migrations) ⸻ Google Business Profile (Local SEO) • Setup and optimization for single or multiple locations • Monthly content uploads (posts, offers, photos) • NAP (Name, Address, Phone) consistency • Review strategy & monitoring • Profile enhancements (services, Q&A, categories) ⸻ Citations (Local Directory Listings) • Manual citation building and cleanup • Scaled by package (10 → 20 → 40 → 100 citations) • Consistency across directories (Yelp, Yellow Pages, local chambers, etc.) ⸻ Schema Markup • Basic schema (LocalBusiness, Review) • Advanced schema (FAQ, Article, Video, Product) • Scalable schema for enterprise (multi-location, eCommerce) ⸻ Link Building (Backlinks) • Guest post placements • Industry-relevant backlinks • Premium/high-authority backlinks (2–20 per month depending on package) • Competitor backlink gap analysis ⸻ Conversion Rate Optimization (CRO) • Basic testing (CTA/button placement, headline optimization) • Advanced CRO (A/B tests, heatmaps, funnel tracking) • User behavior tracking (clicks, scroll depth, form drop-offs) • Landing page design & optimization ⸻ Website Design & Development Support • New section builds for service/location expansion • Full page redesigns for higher conversion • Full website redesign (for top-tier packages) • Ongoing dev support & troubleshooting ⸻ Competitor & Market Analysis • Competitor keyword + content gap analysis • Ongoing monitoring of competitors’ rankings & strategies • Competitor deep-dive teardown (startup bonus in higher tiers) • Market trend insights via AI-enhanced research ⸻ Reporting & Communication • Monthly keyword, traffic, and performance reports • Conversion tracking setup & dashboards • Advanced CRO reporting (for higher tiers) • Quarterly/bi-weekly/weekly strategy calls (depending on package) • Slack channel access (top-tier clients) ⸻ Additional Growth Services • Paid Ads management (Google Ads, Meta, LinkedIn, Local Service Ads) • Email campaigns (2–4 per month) • Social media posting (3 posts per week) • Reputation management (review strategies, PR for negative press) • Full-funnel alignment (SEO + Ads + CRM + Email)

I have a history of high success in both the corporate and startup worlds: - Founded Hiperwall, grew it into a global multi-million-dollar business without investors - Managed Zetera global sales, marketing and manufacturing, helped raise over $20M - Part of the 4 person team that launched the Westinghouse line of LCD televisions - Oversaw a corporate turn-around at Premier mounts, restoring profitability and growth - Grew Canon computer sales by over 20% while increasing gross margin by 13% - Increased Compaq notebook sales by 50% to $500M annually in less than 1 year - Received a Silver Anvil from the Public Relations Society of America, their highest award I began my career as a software engineer, working for large enterprises like McDonnell Douglass and Xerox, as well as startup Dayflo, named software company of the year by PC Magazine. Over time, I transitioned to a technical marketing role, then through product management, brand management, strategic planning and eventually into general management. In 2000 I shifted my focus to the world of hi-tech startups. Since that time, I have worked exclusively for emerging companies as a consultant, employee, advisor, board member or founder. I am an adjunct college professor, teaching start-up skills to would-be entrepreneurs. I hold multiple granted patents, with additional patents pending, and am a published author whose work has appeared in preeminent publications such as PC Magazine, U.S. News & World Report, PC Computing and Digital Signage Magazine.