Hire the Best Corporate Brand Identity Specialists in New York

🔸 Expert-Vetted | Top 1% on Upwork 🔸 Published in Vogue, Elle, WWD, Teen Vogue 🔸 Adobe Featured | Hand-picked among the best in their field 🔸 Upwork Skill Certified in Brand Identity I don’t do branding. I do propaganda. Most founders come to me at one of two moments: right before launch, when everything is riding on first impressions, or after realizing the brand they built in year one is holding them back in year three. Either way, the problem is the same. A logo isn't a brand. A name isn't a strategy. And a business without a cohesive brand identity doesn't just look unfinished, it leaves money, credibility, and opportunity on the table. I'm Axel, a brand identity designer and naming expert with 20+ years of experience building brands that transform a founder's vision into lasting market value. I specialize in strategy-based brand identity for ambitious startups and scaling companies with their sights set on the top tier of their market, across lifestyle, hospitality, fashion, beauty, finance, food & beverage, health & wellness, and tech. ◼️ What working with me looks like: Before we make any creative decisions, we align on strategy. Who you are, who you're for, and what makes you impossible to ignore. Then we build: naming, verbal identity, visual identity, brand guidelines, everything your team needs to show up consistently, whether that's on packaging, a pitch deck, or a homepage. Founders who work with me walk away with a brand system built to grow with the business, one that commands the attention, credibility, and investment their work deserves. ◼️ Built for founders who are serious: My background includes brand identity work for Airbnb, PepsiCo, Ralph Lauren, Martha Stewart, Elizabeth Arden, and Sur La Table, in addition to the startups and early-stage brands I'm most energized by on Upwork. If you're launching, fundraising, rebranding, or scaling, your brand is either building your business or costing it. Let's make sure it's doing the former. Send me a message to start the conversation. ◼️ WHAT I BUILD ▪️ Brand Naming & Naming Strategy ▪️ Brand Strategy & Positioning ▪️ Visual Identity & Logo Design ▪️ Verbal Identity & Brand Voice ▪️ Brand Identity Design & Systems ▪️ Rebranding & Brand Identity Refresh ▪️ Creative Direction ◼️ HOW WE WORK TOGETHER ▪️ Every project starts with strategy. If you want someone to execute a brief, I may not be the right fit. If you want someone to help you think through what your brand should stand for and then bring it to life, we should talk. ▪️ I work on fixed-rate contracts for most brand projects. My hourly rate applies to consulting and advisory engagements. ▪️ A free 15-minute discovery call is recommended. This ensures we're the right fit before either of us commits. ▪️ I don't offer unlimited revisions. I follow a proven methodology designed to get it right. ▪️ The best outcomes come from founders who trust the process and bring their vision openly. The brand becomes yours, we build it together.

Hi, I'm a GRAPHIC DESIGNER & BRAND IDENTITY DESIGNER who builds visual systems that turn businesses into brands people remember, trust, and choose with 𝟔+ 𝐲𝐞𝐚𝐫𝐬 of creative experience and 𝟑𝟎+ successful major-projects delivered. 𝐖𝐇𝐘 𝐂𝐋𝐈𝐄𝐍𝐓𝐒 𝐂𝐇𝐎𝐎𝐒𝐄 𝐌𝐄: I bring that powerful blend of creativity and strategic insight that transforms ordinary businesses into unforgettable brands. I craft cohesive identity systems and compelling graphics that instantly elevate their market positioning. 𝐘𝐨𝐮'𝐫𝐞 𝐧𝐨𝐭 𝐣𝐮𝐬𝐭 𝐡𝐢𝐫𝐢𝐧𝐠 𝐚 𝐝𝐞𝐬𝐢𝐠𝐧𝐞𝐫 – you're partnering with someone who genuinely cares about your success and understands exactly how visual communication impacts trust, engagement, and revenue. 𝐇𝐄𝐑𝐄'𝐒 𝐖𝐇𝐀𝐓 𝐈 𝐃𝐄𝐋𝐈𝐕𝐄𝐑: 𝐂𝐮𝐬𝐭𝐨𝐦 𝐋𝐨𝐠𝐨 𝐃𝐞𝐬𝐢𝐠𝐧 & 𝐕𝐢𝐬𝐮𝐚𝐥 𝐈𝐝𝐞𝐧𝐭𝐢𝐭𝐲 𝐒𝐲𝐬𝐭𝐞𝐦𝐬: ✦ Original logo concepts with unlimited revisions until perfection ✦ Full visual identity: strategic colors, typography systems, brand patterns ✦ Versatile logo styles: wordmark, lettermark, emblem, abstract, combination ✦ Color psychology integration for emotional connection and market appeal 𝐂𝐨𝐦𝐩𝐫𝐞𝐡𝐞𝐧𝐬𝐢𝐯𝐞 𝐁𝐫𝐚𝐧𝐝 𝐆𝐮𝐢𝐝𝐞𝐥𝐢𝐧𝐞𝐬 & 𝐒𝐭𝐲𝐥𝐞 𝐒𝐲𝐬𝐭𝐞𝐦𝐬: ✦ Detailed brand books documenting every visual standard and usage rule ✦ Typography guides with hierarchy rules and professional font pairings ✦ Branded textures, patterns, and graphic elements for visual consistency ✦ Practical application examples showing real-world brand implementation 𝐏𝐫𝐢𝐧𝐭 & 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐂𝐨𝐥𝐥𝐚𝐭𝐞𝐫𝐚𝐥: ✦ Professional Stationery: business cards, letterheads, branded envelopes ✦ High-Converting social media graphics and content template systems ✦ Product packaging, custom labels, brochures, and promotional materials ✦ Investor pitch decks, sales presentations, and corporate templates ✦ Email signatures, display ads, banners, and performance marketing visuals 𝐓𝐎𝐎𝐋𝐒 & 𝐒𝐎𝐅𝐓𝐖𝐀𝐑𝐄 𝐈 𝐌𝐀𝐒𝐓𝐄𝐑: ✦ 𝐃𝐞𝐬𝐢𝐠𝐧 𝐒𝐮𝐢𝐭𝐞: Adobe Illustrator, Photoshop, InDesign for pixel-perfect execution ✦ 𝐔𝐈/𝐔𝐗 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬: Figma, Adobe XD, Sketch for interactive brand experiences ✦ 𝐏𝐫𝐞𝐬𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧: PowerPoint, Google Slides, Canva Pro for editable deliverables ✦ 𝐂𝐨𝐥𝐨𝐫 𝐒𝐜𝐢𝐞𝐧𝐜𝐞: Adobe Color, Coolors for strategic palette development and testing ✦ 𝐖𝐨𝐫𝐤𝐟𝐥𝐨𝐰: Structured file organization, intuitive naming, seamless handoff 𝐖𝐇𝐀𝐓 𝐌𝐀𝐊𝐄𝐒 𝐌𝐄 𝐃𝐈𝐅𝐅𝐄𝐑𝐄𝐍𝐓: ✦ 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬-𝐝𝐫𝐢𝐯𝐞𝐧 𝐝𝐞𝐬𝐢𝐠𝐧 – Every creative choice aligns with your revenue goals ✦ 𝐃𝐨𝐜𝐮𝐦𝐞𝐧𝐭𝐞𝐝 𝐢𝐦𝐩𝐚𝐜𝐭 – My clients close funding deals and multiply their engagement ✦ 𝐄𝐧𝐝-𝐭𝐨-𝐞𝐧𝐝 𝐛𝐫𝐚𝐧𝐝 𝐬𝐲𝐬𝐭𝐞𝐦𝐬 – Complete solutions, not isolated design pieces ✦ 𝐋𝐨𝐧𝐠-𝐭𝐞𝐫𝐦 𝐬𝐜𝐚𝐥𝐚𝐛𝐢𝐥𝐢𝐭𝐲 – Brand identities engineered to evolve with growth ✦ 𝐓𝐫𝐚𝐧𝐬𝐩𝐚𝐫𝐞𝐧𝐭 𝐜𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧 – Frequent check-ins, instant replies, plain language ✦ 𝐏𝐞𝐫𝐟𝐞𝐜𝐭𝐢𝐨𝐧-𝐟𝐨𝐜𝐮𝐬𝐞𝐝 – Unlimited refinements until you're absolutely thrilled 𝐑𝐄𝐂𝐄𝐍𝐓 𝐒𝐔𝐂𝐂𝐄𝐒𝐒 𝐒𝐓𝐎𝐑𝐈𝐄𝐒: ⭐⭐⭐⭐⭐ Designed 𝐩𝐫𝐞𝐦𝐢𝐮𝐦 𝐩𝐚𝐜𝐤𝐚𝐠𝐢𝐧𝐠 𝐬𝐲𝐬𝐭𝐞𝐦 that boosted shelf presence and drove 𝟕𝟎% 𝐬𝐚𝐥𝐞𝐬 𝐠𝐫𝐨𝐰𝐭𝐡 ⭐⭐⭐⭐⭐ Built 𝐟𝐮𝐥𝐥 𝐛𝐫𝐚𝐧𝐝 𝐢𝐝𝐞𝐧𝐭𝐢𝐭𝐲 for tech startup — resulted in 𝟑𝐱 𝐜𝐥𝐢𝐞𝐧𝐭 𝐚𝐜𝐪𝐮𝐢𝐬𝐢𝐭𝐢𝐨𝐧 ⭐⭐⭐⭐⭐ Crafted 𝐬𝐨𝐜𝐢𝐚𝐥 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 that generated 𝟐𝟎𝟎% 𝐞𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐢𝐧𝐜𝐫𝐞𝐚𝐬𝐞 in 𝟑𝟎 𝐝𝐚𝐲𝐬 𝐈𝐍𝐃𝐔𝐒𝐓𝐑𝐘 𝐄𝐗𝐏𝐄𝐑𝐓𝐈𝐒𝐄: ✦ Tech Startups & SaaS ✦ E-commerce & Retail ✦ Health & Wellness ✦ Food & Beverage ✦ Fashion & Beauty ✦ Real Estate ✦ Consulting & Coaching ✦ Non-profits & Education ✦ Hospitality & Events 𝐖𝐇𝐎 𝐈 𝐖𝐎𝐑𝐊 𝐁𝐄𝐒𝐓 𝐖𝐈𝐓𝐇: ✦ New startups launching and needing professional brand credibility fast ✦ Scaling businesses whose current branding no longer reflects their growth ✦ Established companies pursuing strategic rebrand or market repositioning ✦ Entrepreneurs preparing for investor pitches, launches, or partnerships ✦ Organizations requiring visual consistency across multiple platforms 𝐑𝐄𝐀𝐃𝐘 𝐓𝐎 𝐁𝐔𝐈𝐋𝐃 𝐀 𝐁𝐑𝐀𝐍𝐃 𝐏𝐄𝐎𝐏𝐋𝐄 𝐑𝐄𝐌𝐄𝐌𝐁𝐄𝐑? Click the "𝐈𝐧𝐯𝐢𝐭𝐞" button at the top of my profile, and let's build your unforgettable brand together. I respond within 𝟑𝟎 𝐦𝐢𝐧𝐮𝐭𝐞𝐬 and can start most projects within 𝟐𝟒 𝐡𝐨𝐮𝐫𝐬. 𝗞𝗲𝘆𝘄𝗼𝗿𝗱𝘀: Logo Design | Graphic Design | Brand Identity | Branding | Adobe Illustrator | Adobe Photoshop | Brand Guidelines | Corporate Brand Identity | Minimalist Design | Modern Logo Design | Visual Identity | Packaging Design | Print Design | Marketing Materials | Social Media Design | Business Card Design | Logo Redesign | Custom Logo | Brand Strategy | Creative Design

Logos | Corporate ID | Brochures | Web UI | Sell Sheets | Packaging Top Ranked Individual Design Provider Since 2008. If you would like high quality work with a fast turn around for a fair price, contact me. You won't be disappointed. I enjoy working on all kinds of print & corporate identity projects. I am capable of following strict directions as well as conceptualizing solutions that will work for you. I have an excellent reputation as a hard worker and talented artist and would be happy to provide references upon request. I am a highly motivated, creative, and hardworking individual. I'm a full time freelance artist (available throughout the day, not just evenings and weekends) with more than fifteen years industry experience. I began learning to draw, paint, and design at age two and it has been my passion ever since. I'm living my dream, and as my parents always told me, when you love what you do it hardly feels like work! Logos & Corporate Branding Business Cards, Letterhead, Envelopes, Pocket Folders Brochures & Annual Reports Trifolds, Program Books & Posters Apparel Design & Specialty Invitations & Announcements Advertisements, Sell Sheets, Marketing Flyers Web Layouts & Email Blast Layouts Creative or Technical Copywriting Direct Mail & Postcard Designs Book & Magazine Layout Photo Retouching, Composite & Silhouetting Logo Redraws & Illustrations

Building a brand is my specialty. I'm a skilled copywriter and content strategist with nearly 20 years of experience. Clients include Adobe, Indeed, Glassdoor, Johnson & Johnson, Amex, NPR, Automattic, P&G, Twitter & Nestle. **EXPERT VETTED BY UPWORK** Top 1% of copywriters and marketers Top 10 Upwork Writers in NY Featured Speaker at Upwork’s Work Without Limits Summit 2020 I am a highly experienced, highly motivated content/marketing writer and branding/brand development professional with more than 20 years of experience in the media industry. I have worked at some of the largest magazine/media companies in the U.S., including Better Homes & Gardens, Women's Wear Daily (WWD), Every Day with Rachael Ray, Time Out New York, The Week, Home and many more. In my multi-faceted role, I performed a variety of tasks from developing powerhouse brand identities and go-to-market strategies as well as integrated marketing initiatives for leading companies/brands, spanning copy writing, digital content creation, social media outreach, email marketing, direct response and more. As a freelancer I have developed content and brand strategy for some of the leading Fortune 500 companies in the world, as well as a host of innovative brands and high velocity startups. Much of my work has been published on major global outlets including Harvard Business Review, WSJ.com, Entrepreneur, MarketingProfs, SocialMedia Times and Forbes. In addition to my professional experience, I have an MBA in Marketing & Media Mgmt/Communication and an MS in Consumer Behavior. Through this coursework I gained valuable exposure across all aspects of business administration, and further honed my capabilities within these essential categories. I look forward to bringing my insights and expertise to your content development project!

Brand designer helping founders and leaders own a visual identity that connects and converts. Most of my clients face one of three problems: - They've built a unique product or service, but their brand doesn’t reflect it. - They're ready to scale, but their current brand is dragging them down. - They're wasting time and money trying to work with pieces that don’t fit together. I fix these issues by building brands that are clear, memorable, strategic, and more importantly, deeply aligned with their purpose and value. My approach is simple: we start with strategy and end with a complete visual system that aligns with your objectives. My process: DIVE Discovery: Every project starts with a candid conversation about your brand. I ask deep questions to understand its essence, your audience, and what makes you unique. The goal is to understand your brand deeply and ensures we’re aligned before any design work begins. Ideate: I create initial concepts based on our discovery call and I present them in realistic contexts using photographic mockups. This helps you visualize the brand’s potential immediately. (I don’t use AI in my work. A brand that stands out needs to be human and real.) Visualize: We refine the chosen direction into a full identity system, including logos, colors, typography, and supporting graphic elements that work together as a system. Equip: You receive a complete brand kit with all final files and guidelines, ready for immediate use. Recent Wins: • Redesigned the brand for a first-of-its-kind Latino CDFI network spanning all 50 US states, matching the scale of their impact. • Created the viral brand for a former tech founder turned baker. They served the Dave Matthews Band and the cast of The Bear, and secured a year’s worth of orders in three days after a Wall Street Journal feature. My Expertise: - Timeless logo & brand mark design - Visual identity systems - Brand strategy & positioning - Color & typography direction - Packaging & digital collateral Ready for a brand that lasts? Send me a message.

✴ Upwork Top 1% Talent - Expert Vetted With 15+ years of building premium brands across the US, LATAM, and Europe, I deliver structured Brand Positioning and Identity engagements for B2B, B2C, lifestyle, fintech, and CPG brands. Each project includes competitive analysis, SWOT, audience and positioning frameworks, brand architecture, archetype definition, and a complete visual identity system (logo, color, typography, photography direction, Figma prototype, and social visual framework). The result is a comprehensive brand guidelines document designed to support long-term consistency, clarity, and growth. Awards and Recognition • New York Festivals Award • TikTok Award – Best Financial Channel Strategy • Wall Street Online Marketing Award • Asociación Argentina de Marketing Award • National Costume Museum Honoree – Founder and Creative Director of MIIST, featured in Harper’s Bazaar, Vanidades, and Buenos Aires Fashion Week Jury Roles • Grand Juror, New York Festivals Awards • Juror, Shorty Impact Awards • Juror, A’ Design Awards