Hire the Best Brand Identity & Guidelines Freelancers in New York

Hey, I’m Raina. ✌️ I’m a UX/UI & Product Designer with 8+ years of experience crafting intuitive, scalable, and human-centered experiences for websites, mobile apps, and SaaS products. I specialize in translating complex problems into clear, engaging user flows, helping businesses turn insights into high-converting, joy-sparking interfaces. I’ve partnered with startups, scale-ups, and cross-functional teams across the globe—working as a designer, strategist, and creative collaborator. Whether building from scratch or refining an MVP, I bring systems thinking, brand insight, and a dash of curiosity to every project. Tools I live in: Figma · Webflow · Notion · Adobe CC · Lovable · HTML/CSS · AI-augmented design workflows Focus areas: ☄️ UX/UI for SaaS & digital products ☄️ UX research & usability testing ☄️ Brand & visual design systems ☄️ Responsive & accessible design ☄️ End-to-end design for MVPs, onboarding flows, and dashboards 🚀 Whether you're in ideation mode or scaling fast, I’d love to hear your story and explore how we can build something great together. Let's start a conversation!

Brand Identity & Logo Designer | Branding, Packaging & Guidelines 🏆 Top Rated Plus | $100K+ Earned | 400+ Projects | 2,700+ Hours ⭐ 4.8/5 Rating | 280+ Client Reviews | 10+ Years of Design Experience I help startups, e-commerce brands, professional services firms, and established businesses build distinctive visual identities that look professional, communicate trust, and stand out in competitive markets. With 10+ years of experience and clients across 15+ countries, I’ve completed 400+ projects covering logo design, brand identity, rebranding, packaging, and visual communication. I don't just create a logo. I build cohesive brand systems that give your business a recognizable and consistent presence across digital, print, packaging, and marketing. 🎯 What I Can Help You With ✅ Logo Design — Wordmarks, logotypes, monograms, symbols, emblems, combination marks, and custom logo systems ✅ Brand Identity Design — Complete visual identities including primary/secondary logos, typography, color systems, graphic elements, and visual direction ✅ Brand Guidelines — Professional brand books covering logo usage, colors, typography, imagery, layouts, and brand applications ✅ Rebranding & Brand Refresh — Modernizing an existing identity while preserving the brand equity your business has already built ✅ Packaging & Label Design — Premium, market-ready packaging and labels designed to strengthen recognition and shelf appeal ✅ Corporate & Marketing Collateral — Business cards, stationery, presentations, pitch decks, brochures, social media assets, and other branded materials 🌟 Why Clients Work With Me Strategic, Not Just Aesthetic I design around your target audience, positioning, competitors, and business goals — not simply what looks good. Professional & Timeless My approach focuses on clean, distinctive, scalable design that can grow with your business rather than following short-lived trends. Complete & Consistent Your logo, typography, colors, packaging, marketing materials, and digital presence work together as one recognizable brand. Experienced & Reliable With 400+ completed projects, 2,700+ hours, $100K+ earned, and clients across 15+ countries, I understand how to take a project from initial concept through polished final delivery. 🛠 Design Tools Adobe Illustrator | Photoshop | InDesign | Figma | CorelDRAW | Canva | Cinema 4D 📁 Professional Deliverables You’ll receive the appropriate editable and production-ready files for your project, including AI, EPS, SVG, PDF, PNG, JPG, and other required formats for print and digital use. Whether you're launching a new brand, refreshing an existing identity, or creating a complete visual system, I can help turn your ideas into a brand that looks credible, memorable, and ready to grow. Let's build a brand people remember.

Hey there — I am a top vetted freelancer on Upwork, ranked in the top 1% for talent, with 10+ years of experience in branding, web design, and development, partnering with growth focused companies to create high performing digital identities. I design responsive websites and scalable brand systems across modern CMS platforms, translating Figma into production ready WordPress, Elementor, and Shopify builds. My work prioritizes structure, usability, and visual clarity, using Figma, Adobe Creative Suite, and Canva to support teams. Services I Offer :- Branding & Identity Design: Logo Design (Adobe Illustrator, Photoshop, Figma, Canva) Brand Identity Design – Typography, color palette, iconography Style Guides & Brand Guidelines Figma & Canva Brand Templates – Social media kits, brand decks, presentations Brand Strategy & Visual Systems Website Branding – Consistent design across UI elements Web & UI Design: WordPress Website Design WordPress Landing Pages WordPress E-commerce Websites Figma to WordPress WordPress Management & Migration UI/UX Design (Figma, Adobe XD) Shopify Store & Landing Page Design Webflow Website & Landing Pages Presentations & Visual Content: Pitch Deck Design Investor & Sales Presentations Company Profiles & Corporate Decks Marketing & Brand Presentations Figma, PowerPoint, Google Slides, Canva Presentations From logo to launch, I design brand systems that scale, across digital and print-ready assets. Experience & Workflow 80+ projects completed on Upwork & off-platform 60+ websites built, including WordPress, Shopify & Webflow Tools used: Figma, Adobe Creative Suite, Canva, WordPress, Webflow, Elementor, Shopify, ecommerce, woocommerce Strategic approach: UX-first design, scalable branding, and developer-friendly handoffs Industries I’ve Worked With Fashion & Clothing Pet Care & Pest Control Beauty & Cosmetics Healthcare & Nutrition Tax & Accounting Legal & Notary Job Boards & Recruitment Coaches & Consultants Real Estate & Roofing Construction, HVAC, Solar Sports & Fitness E-commerce & DTC Brands SaaS & Technology Startups Fintech & Financial Services Education & Online Courses Travel & Hospitality Food & Beverage Restaurants & Cafes Manufacturing & Industrial Services Nonprofits & Community Organizations Media, Content Creators & Influencers If you need branding, a website, or presentation assets that are structured to convert, reinforce credibility, and perform in real business scenarios — let’s work together 🤝 Keywords to find me : brand development brand identity design brand strategy brand guidelines brand book visual identity corporate branding rebranding strategy premium brand identity high-end branding luxury branding brand positioning brand storytelling brand psychology strategic branding brand audits brand refresh identity systems consistent brand systems executive branding personal branding investor-ready branding startup branding wellness branding real estate branding fashion branding tech startup branding corporate identity design logo design logo redesign creative logo design wordmark logos minimalist logos monogram logos emblem logos typography design color palette design color psychology branding custom illustrations iconography design web design custom website design modern web design minimalist web design conversion-focused web design responsive web design mobile-first design UI/UX design user experience design user interface design creative web design interactive websites storytelling websites website redesign website revamp landing page design portfolio websites e-commerce website design WordPress design WordPress website design WordPress development Elementor website design Elementor Pro design Elementor customization custom Elementor layouts Shopify web design Shopify branding Shopify website development Shopify theme customization Shopify store design Shopify Plus design Webflow web design Webflow branding Squarespace design Squarespace development Wix web design Kajabi website design Showit web design CMS design headless CMS websites SEO web design SEO optimization performance-focused websites accessibility web design ADA-compliant design packaging design sustainable packaging luxury packaging label design product branding print design stationery design business card design letterhead design marketing collateral design pitch decks investor decks sales presentations executive summary slides corporate strategy decks product launch branding infographics workshop materials digital branding online brand identity website branding social media branding Instagram branding YouTube branding LinkedIn branding.

Welcome to my profile, I'm a passionate social media strategist with over 8 years of experience working for small to medium sized businesses. Throughout my professional career, I've developed strong skills in social media strategy, social media management (organic), content creation, graphic design, brand management, blog and copy writing, and video editing. I've been a freelancer on Upwork for six years and in that time I've worked with clients in industries such as education, health and wellness, personal brands, tech, real estate, and more. Throughout my career I’ve gained experience in growing social media pages from scratch and building engaged communities. I also have experience in influencer outreach, email marketing, website editing, and social ads strategy. Given my knowledge and expertise I can help elevate your social media marketing strategy and grow your social media presence. Feel free to reach out to learn more about how I can help with your social needs!

My work focuses on creating visuals that are clear, intentional, and memorable, from icon systems and illustrations to packaging and complete brand identities. Whether I’m designing a single illustration or building a scalable visual system, I focus on consistency, thoughtful hierarchy, and production-ready execution. Core expertise * Brand identity & logos * Illustration (cartoon, isometric, semi-realistic) * Icon design & visual systems * Packaging & label design * Character & mascot design * Storyboards & visual storytelling * Print production & prepress * Production-ready packaging & dielines Tools Adobe Illustrator, Photoshop, Procreate, Affinity Designer, Figma If you need someone who can take an idea from concept to a polished, production-ready design, I’d be happy to collaborate.

Dariazhest.com // I'm Daria, a versatile Art Director and Designer with over 10 years of experience crafting impactful designs and motion graphics for globally recognized brands like Tommy Hilfiger, Intuisse, Misenscene, Gatorade, SVB Bank, Stellar Foundation and many many more. Whether it's a stunning 3D animation, a sleek promotional video, or a thoughtfully designed website, I thrive on delivering bold, strategic visuals that engage audiences and drive results. Here’s what I bring to the table: Expertise Across Disciplines: Advanced skills in 3D/2D animation, motion graphics, typography, and layouts. Mastery of Tools: After Effects, Cinema 4D, Illustrator, Photoshop, Figma, and more. Diverse Industry Experience: From fashion to tech to education, I’ve successfully executed branding, advertising, and digital campaigns for a wide range of clients. Adaptability: I’ve worked solo, managing projects end-to-end, and led creative teams to deliver large-scale campaigns. Detail-Oriented Storytelling: Every piece I create is designed with precision, ensuring it resonates with the target audience and aligns with brand guidelines. Whether you’re looking to elevate your brand with standout visuals, need a motion graphics specialist to bring ideas to life, or want a creative partner for challenging projects, I’d love to collaborate. Check out my portfolio: www. dariazhest.com Let’s connect and create something amazing!