Hey, I’m Marina - a Top 1% Upwork Expert-Vetted Marketing Strategist (means personally interviewed and vetted by the Upwork team) with 11+ years of experience.
I started my career at Fortune 100–500 companies, working with brands like Marlboro, IQOS, Adobe, Hard Rock Cafe, and Cirque du Soleil. Later, I transitioned into the startup world and have since launched and helped grow 59 SaaS and services startup, including 12 in AI.
I specialize in helping early-stage and scaling companies develop products, launch to market, and grow through sharp, data-driven marketing and GTM strategy. My work typically includes:
- Business audits & opportunity mapping
- Competitor & market research
- Positioning, messaging, ICP development & validation
- Offer, pricing, and service/product development
I also help founders land their first paying customers by building a functional, conversion-ready marketing funnel and all the assets needed for traction:
- Funnel audit & CRO
- Website/landing page build or redesign
- Sales decks, lead magnets, ebooks
- Ad assets (graphics, video, copy)
- Cold email copy & multi-step cadences
- SEO-optimized content, blogs, and website copy
I oversee both paid and organic growth, optimize for conversion rate, and ensure CAC/LTV efficiency always aiming to increase revenue.
Companies I have worked with in the past 3 years Include:
AI Career Coach (AI SaaS, USA)
Wise Agents (AI SaaS, USA)
Prime Sync (AI Answering service, USA)
SoTalkie (AI outreach service, USA)
Wise Hosting (SaaS)
Adobe (AI SaaS, USA)
ClickGuard (SaaS, B2B, USA)
BlinkPayroll (SaaS, B2B/B2C, USA)
CrushTeam (SaaS, B2B, USA)
SmartRoofing (AI SaaS, USA)
PlotPulse (AI SaaS, USA)
ItsRapid (AI SaaS, USA)
Ediscoveryai (AI SaaS, USA)
Revelate (SaaS, USA)
Functionize (AI SaaS, USA)
Sensor Tower (previously Data.ai)
Star of Service (Marketplace, France)
HIRECLOUT (Tech recruiting and consulting, USA)
Square Signs (Custom sign making e-commerce, USA)
Front Signs (Signage,, B2B, USA)
Sign Manager (Sign Consulting Company, Australia, USA)
Industracom (B2B marketplace, Australia)
Canadian Classroom (E-commerce, Canada, USA)
Melloweasy (E-commerce, China)
ITALIANBARK (Services, Italy)
LichenAir (D2C, USA)
Home Service Companies:
Junkgenius (Services, USA)
651 Carpets (Services, USA)
Details and Dixon's (Services, USA)
Used Mobile Clinics (Services, USA)
Sunesta (Services, USA)
GutterHelmetMN (Services, USA)
WarningLitesMN (Services, USA)
OC Cleaning Services (Services, USA)
Discover Chiropractic (Healthcare, USA)
Marketing Agencies:
Hastings Digital Studios (USA)
Oxsome (USA)
Webthrive (USA)
Scale Lite (USA)
Oodles of Leads (USA)
Stratosphere (USA)
If my profile aligns with your needs, please take a moment to review feedback from my clients.
Reach out, I will share relevant cases.
Brand Positioning
Competitive Analysis
Marketing Strategy
Facebook Ads Manager
Market Research
Marketing Management
Marketing Plan
Competitor Research
Website Audit
Business Consulting
Industry & Competitor Analysis
LinkedIn Marketing
LinkedIn Lead Generation
Messaging Framework
Product Marketing
Alexandria C.
Channelview, Texas
$25/hr
4.1
9 jobs
Hello, I'm Ria, the founder of Concepts by Ria: a marketing and branding studio focused on helping businesses build strong, scalable identities and grow with intention.
I work with startups and emerging brands to go beyond just “posting content” and instead develop clear positioning, cohesive branding, and strategic marketing systems that actually drive results.
A few of the services I provide are:
• Brand development & positioning
• Building marketing strategies
• Public relations direction & brand image
• Content creation
• Digital presence management
I have hands-on experience across platforms like Instagram, Youtube, Pinterest, which allows me to translate brand strategy into content that performs without losing the bigger picture.
I graduated from the University of Houston in May 2024 with a degree in Marketing and a minor in Sales. From earning this degree, I have learned how to bring both a creative and analytical approach to every project, combining modern trends with structured strategy.
If you're a business looking for more than just surface-level marketing and want to build a brand that’s clear, intentional, and positioned to grow, I’d love to work with you!
Marketing Strategy
Social Media Marketing
Salesforce
LinkedIn Sales Navigator
Zoho CRM
ZoomInfo Technologies Inc.
Slack
Lead Generation
Telemarketing
Appointment Setting
HootSuite
Google Analytics
Asana
Sales
Mailchimp
Email Marketing
HubSpot
James A.
Burleson, Texas
$30/hr
5.0
4 jobs
Pitch decks, marketing materials, and social design that help B2B companies sell.
Six-plus years running full marketing functions. I design the sales presentations, flyers, collateral, and social content that businesses use to win deals, and I handle both the print and digital sides.
I've worked with about a dozen brands, most of them long-term at a strategy and brand-building level.
WHAT I DELIVER
Pitch Decks & Presentations
Investor decks, sales presentations, capability statements, and corporate slides with clear structure, strong visual hierarchy, and information design that makes dense material easy to follow. Business infographics, data visualization, comparison charts. Built in PowerPoint, Google Slides, or Canva. Fully editable and on-brand.
Marketing Materials
Print and digital flyers, sales sheets, brochures, one-pagers, case studies, direct mail, and event and trade show collateral. Print production is where I'm strongest, so files come back press-ready with correct bleeds, CMYK, and clean specs at every size.
Social Media Design & Management
Branded social graphics, carousels, and campaign content, plus ongoing content calendar management and platform execution. Consistent enough to build recognition, fast enough to keep a feed moving.
WHY CLIENTS HIRE ME
I've worked with about a dozen brands over six-plus years, and most of those relationships have been long-term, staying on at a strategy and brand-building level rather than one-off projects. That includes running marketing design for a multi-location commercial company and designing across a B2B SaaS client's brand family.
My strength is taste. B2B materials have to look sophisticated to a high-value buyer while moving fast on real deadlines, and I hold that standard under pressure.
I deliver editable, production-ready source files your team can keep building from. Send me a message and tell me what you are working on.
Brand Management
Brand Development
Branding
Graphic Design
Digital Design
Visual Communication
Branding & Marketing
Aamir K.
Carrollton, Texas
$20/hr
4.9
41 jobs
I have built 14 Amazon Private Label brands from absolute zero, one crossed $1M in its first full year, and the other hit $2M in under 24 months. Neither had a head start. No reviews, no brand history, no existing sales. Just product research, a clear strategy, and relentless execution from day one. That's the standard I bring to every brand I work on.
I operate as a full service Amazon Brand Manager and Amazon FBA Consultant, covering everything from Private Label Product Research and Amazon Niche Selection to complete Amazon Full Account Management. My active Helium 10 and Data Dive memberships aren't something I mention to look good on paper. I use both tools every single day, for Amazon Keyword Research, Amazon Competitor Analysis, Amazon Reverse ASIN Lookup, Amazon Market Analysis, and Amazon Sales Velocity tracking. I monitor brand profitability through Sellerboard, which gives me real-time visibility into Amazon Cash Flow Management, Amazon Business Report data, and PPC performance across every campaign running simultaneously.
Product research is where brands are won or lost before they even launch. My Amazon Product Research process covers Amazon Best Seller Rank (BSR) trend analysis, Amazon Market Share Growth opportunities, Amazon Product Differentiation strategy, and full landed cost modeling before I ever recommend a product. Weak research is the number one reason Amazon Private Label brands fail, and I have structured my entire process around getting this right first.
Once a product is validated, I handle China Product Sourcing end to end. That means direct Supplier Negotiation, sample evaluation, production oversight, and Amazon FBA Shipment Management from factory to fulfillment center. I manage Amazon Freight Management, coordinate freight forwarders, and stay focused on Amazon FBA Fee Optimization and Amazon Low Inventory Fee Management throughout. Amazon Inventory Forecasting, FBA Inventory Planning, and Amazon Reorder Planning are ongoing responsibilities I take seriously because stockouts kill Amazon Organic Ranking faster than almost anything else on the platform.
While inventory is in transit, I build the full brand in parallel. Amazon Listing Creation starts with a structured keyword architecture targeting highvolume, high-intent search terms. I handle Amazon Title Optimization, Amazon Bullet Points, Amazon Copywriting, Amazon Product Description writing, and Backend Keywords, all built to rank in both traditional Amazon search and the newer Amazon Rufus AI Optimization environment. I optimize for Amazon Semantic SEO, Amazon Intent-Based SEO, Amazon Conversational Search behavior, FAQ Style Listing Optimization, and COSMO Algorithm Optimization standards, what I call full Listing Engineering. This is how listings perform with the Amazon AI Shopping Assistant, drive Amazon Click-Through Rate (CTR) Optimization, and generate consistent Amazon Conversion Rate Optimization (CRO) improvements month over month.
On the creative side, I manage complete Amazon Image Optimization, Amazon Main Image Optimization for CTR, Amazon Infographic Design, Amazon Lifestyle Image Design, Amazon Image Alt Text Optimization, Amazon Product Packaging Design, Amazon Label Design, and Amazon Product Video when the budget supports it. I build Amazon Premium A+ Content and Amazon EBC Design that tells the brand story, reduces return rates, and builds long term buyer trust. The Amazon Storefront Design, Amazon Brand Story Design, and Amazon Brand Design work complete the full customer experience from search result to purchase.
PPC is where most brands either scale profitably or bleed cash.
I manage full PPC Campaign Management, from PPC Launch Strategy through Amazon Profitable Scaling. My structures cover Amazon Sponsored Products Optimization, Amazon Sponsored Brands Management, Amazon Sponsored Display Ads, and Amazon DSP Retargeting. I run Amazon Exact Match, Phrase Match, and Broad Match Campaigns simultaneously, analyze Amazon Search Term Report Analysis weekly, and focus every optimization on ACoS Reduction, TACoS Management, Amazon Break-Even ACoS discipline, and Amazon Ad Spend Optimization. I also work with Amazon Campaign Manager and Amazon Ad Placement Optimization for brands ready to build a true Amazon Full Funnel Strategy. Amazon ROI Strategy drives every decision, not vanity metrics.
Amazon Brand Analytics data, Amazon Account Health Management, Amazon IPI Score Management, and Amazon Policy Compliance monitoring are part of my ongoing account work I handle Amazon Listing Suppression Fix, Amazon Account Reinstatement and Amazon Shadow Penalty Fix cases when they come up. I also manage Amazon Buyer Seller Messaging, Amazon Product Rating Optimization, and Amazon Return Rate Reduction, because reputation management directly impacts Amazon Ranking Acceleration and long-term Amazon Brand Growth
If you're starting from scratch or scaling a brand that has stalled — send me a message
Ecommerce
Amazon PPC
Pay Per Click Advertising
PPC Campaign Setup & Management
Amazon FBA
Amazon Advertising Console
Amazon
Amazon Private Label
Amazon Listing Optimization
Amazon Seller Central
SEO Keyword Research
Amazon Listing
Campaign Management
Amazon FBA Product Research
Product Launch
Amazon Marketing
Freight Forwarding
Supply Chain Management
Alibaba Sourcing
Inventory Management
Lauren R.
Austin, Texas
$100/hr
5.0
132 jobs
Hey there! I run a boutique branding agency named Annecy with my co-founder, Foster Daly. Our specialty is in private equity/venture capital, energy, healthcare, food & beverage, and consumer packaged goods.
We craft unique and compelling sophisticated minimalist brands, then we help with strategy, websites, ads and marketing collateral.
We help your venture shine in a sea of sameness. We create brands, not blands.
Brand Consulting
Branding
Brand Strategy
Brand Marketing
Copywriting
Sales Funnel Copywriting
Corporate Brand Identity
Social Media Advertising
Creative Writing
Facebook
Content Marketing
Email Marketing
Influencer Marketing
Shabilah O.
Conroe, Texas
$25/hr
4.9
83 jobs
I build, redesign, and optimize Shopify and Shopify Plus stores for ecommerce brands that care about performance, not just aesthetics. My work brings together Shopify development, custom Liquid, conversion rate optimization, UX/UI design, and applied AI automation into one workflow.
Every project starts with the business outcome, not the tech stack. Whether that means a new store build, a full redesign, a CRO overhaul, or a Shopify Plus migration, I map the solution to what actually moves revenue for your store.
My Shopify expertise includes:
• Shopify & Shopify Plus Store Development
• Online Store 2.0 & Custom Theme Development
• Conversion Rate Optimization (CRO) for Product & Collection Pages
• Custom Liquid, JavaScript, Sections, Metafields & Metaobjects
• Figma / PSD to Shopify (pixel-accurate builds)
• Core Web Vitals & Speed Optimization
• Cart, Checkout & Navigation UX Improvements
• Subscriptions, Bundles, Upsells & Cross-sells
• Shopify Apps, API & Third-Party Integrations
• Shopify Migrations (WooCommerce/Wix/BigCommerce to Shopify)
AI & Automation
I use AI and automation where it creates a measurable business result, not because it's a trend:
• AI Product Recommendations & On-Site Search
• AI Chatbots & Shopping Assistants
• Shopify Flow & Workflow Automation
• Klaviyo & CRM Automation
• AI-Assisted Product Discovery & Personalization
• Custom AI Integrations for Shopify Stores
Before recommending any AI feature, I first identify where it will actually improve conversion, customer experience, or operational efficiency for your specific store, not add complexity for its own sake.
Have a Shopify project in mind? Send me your store link and goals; I will review it and tell you the most practical path to get there.
Shopify
Shopify Plus
Shopify Development
Shopify Website Redesign
Shopify Templates
Set Up Shopify Site
Shopify SEO
Ecommerce Website Development
Liquid
Theme Customization
Conversion Rate Optimization
Website Performance Optimization
UX & UI Design
Shopify Apps
API Integration
JavaScript
AI Chatbot
Klaviyo
Page Speed Optimization
Ecommerce Storefront Design
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Summa Linguae
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