If you're looking to drive revenue, increase brand visibility, and build messaging that resonates with your target audience through high-impact media placements, affiliate marketing, and brand partnerships, you're in the right place.
At Land Group, we've partnered with over 200 brands—from emerging startups to luxury brands and mission-driven organizations—to implement strategic, 360-degree growth plans that deliver measurable results. Our clients have achieved up to $50K/month in revenue and 3X ROI within months of engagement through a combination of PR, affiliate strategy, and brand positioning.
In addition to traditional PR, we specialize in affiliate marketing and commerce editorial strategy, helping brands unlock revenue-driving placements through platforms like ShareASale, Skimlinks, and rewardStyle/LTK. We've led affiliate programs and media outreach for brands including With Clarity, Boden, and Grace Farms Tea & Coffee—securing placements in Brides, Forbes, CNN Underscored, The Skimm, People, The Knot, USA Today, and more.
★ We only take on projects where we can surpass expectations.
Together, we’ll implement thoughtful, high-converting strategies and solve the marketing challenges that are keeping you from focusing on what you do best. From optimizing your affiliate performance to refining your brand messaging and visibility, we’ll help create sustainable, long-term revenue drivers for your company.
Your messaging, branding, and partnership ecosystem are foundational to marketing strategies that build trust and convert audiences into loyal customers. Done right, these strategies will lead to exponential growth.
With 17+ years of experience in public relations, brand strategy, affiliate marketing, and client acquisition for both iconic companies and new ventures, I bring a multidimensional approach to identifying the right levers to pull at the right time for lasting impact.
Our Service Offerings Include:
- Press Releases
- Media Relations & Press Placements
- Affiliate Program Development & Growth (ShareASale, Skimlinks, etc.)
- Commerce Editorial Outreach & Revenue Strategy
- Brand Partnerships & Strategic Collaborations
- Influencer Programming & Seeding
- Social Media Strategy & Execution
- Messaging & Brand Positioning
- Graphic Design & Visual Refinement
- Business Development & Visibility Initiatives
- New Brand Launches
- Crisis Communications
- Executive & Communications Coaching
Fees are structured on a monthly retainer basis, with hourly options available for select projects.
Let’s connect to create meaningful, measurable momentum for your brand.
🚀 How I Can Help: Strategic Communications & Messaging
Brand and narrative development
Executive messaging and thought leadership
Positioning for product launches, announcements, and campaigns
Messaging frameworks for B2B and B2C audiences
Press & Public Relations
Press releases (wire service distribution–ready)
Media announcements and corporate communications
Investor and stakeholder messaging
Crisis or sensitive communications support
Website & Digital Content
Website copy (homepages, company pages, landing pages)
Website structure/layout, and SEO
Content optimization for clarity, engagement, and conversion
SEO-informed messaging and structure
UX-focused content improvements
Content & Campaign Development
Blog posts, articles, and long-form thought leadership
Email campaign and nurture content
Social media content (LinkedIn-focused, executive voice)
Meta advertising
Campaign messaging aligned to go-to-market strategies
Operational & High-Volume Support
Last-minute or rapid-turn content needs
Content refreshes and rewrites
FAQ development and knowledge base content
Cross-functional coordination with marketing, legal, and product teams
Abdul K S.
"Expert-Vetted" Brand and Marketing Strategy Expert
With over 20 years of experience as a marketing and brand strategist, I've worked with some of the world's biggest global brands, including PepsiCo, SC Johnson, Volkswagen, American Express, and Kellogg's. My diverse background spans VP-level strategy roles at renowned agency networks like Ogilvy, DDB, and FCB, as well as a VP of Branding position at a major Telecom Operator.
Proudly, I am Expert-Vetted on Upwork, placing me among the top 1% of professionals on the platform. Recently Influence Digest recognized me as among the Top 14 Marketing Experts in Dallas for 2024. This recognition is a testament to the quality and dedication I bring to every project I undertake. As an independent consultant, I specialize in helping startups and established businesses excel in their branding and marketing endeavors. Additionally, I'm recognized among the top 14 marketing experts in Dallas by Influence Digest, an honor that speaks to my expertise and impact in the field.
Services Offered:
- Brand Strategy Development: Establishing strong brand identities through defining mission, vision, values, and personality.
- Marketing Strategy and Planning: Crafting strategies for effective brand message delivery to the target audience.
- Brand Naming & Tagline Creation: Creating powerful identities and taglines that highlight a brand’s unique value.
- Brand Positioning: Positioning brands effectively within their market by leveraging insights on competition, trends, and consumer behavior.
- Social Media Strategy: Identifying optimal platforms for brand engagement with target audiences.
- Market Research & Competitive Analysis: Offering insights for strategic decision-making through thorough market and competition analysis.
- Product Launch Strategy: Developing robust go-to-market plans for new product introductions.
- Fractional CMO Services: Providing strategic marketing leadership on a fractional basis for businesses not ready for a full-time CMO.
- Brand Workshops and Training: Educating businesses on branding principles tailored to their unique contexts.
- Content Development and Copywriting: Producing compelling content for websites, blogs, email marketing, social media, and marketing collateral.
- Pitch Deck, Keynote, and Workshop Material Development: Transforming ideas into polished presentations for various needs.
Whether you're seeking to refine your brand strategy, launch a new product, or enhance your online presence, I offer a comprehensive suite of services to meet your needs. With a focus on creativity, strategic insight, and measurable outcomes, I'm dedicated to elevating your brand and helping you achieve your business goals.
Ellen H.
Fractional CMO | Digital Marketing Strategist | Social Media Manager
Dallas, Texas
$55/hr$55 per hour5.0 (4) 10 jobs $8K+ total earnings
I hold over a decade of experience in digital marketing, serving as a marketing director and fractional CMO for local and national brands, predominantly with healthcare, wellness, spas, fitness, medical and aesthetics brands.
As a small business owner myself, I understand the necessity to be nimble, adaptable and show results fast. My niche is in marketing strategy, digital marketing, brand strategy and social media management.
IF YOU ARE LOOKING FOR...
- An experienced marketing partner who understands how to build a brand across multiple channels
- Marketing strategy that speaks directly to your clientele and inspires them to take action
- Comprehensive marketing planning that helps you stay ahead as a business owner
- A marketer who is versatile and nimble, who can get things done fast and efficiently
- Another strategic brain to bounce ideas off of and help you strategize
... then I am your match. Let's get the conversation started!
Skills I Possess:
- Marketing Strategic Planning and Implementation
- Brand Strategy Development
- Social Media Management
- Brand Research + Focus Groups
- Content Strategy for Web and Digital Channels
- Organic and Paid Media Planning
- Go-to-Market Strategy
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