Hire the Best Marketers in San Diego, CA

I transformed stagnant $10k/mo ad spends into $315k+ revenue engines for healthcare brands and scaled luxury jewelry to $200k/mo at a 6.8x ROAS by re-engineering the technical "algorithmic blindness" that prevents most businesses from scaling profitably. Most brands don’t need more "traffic" they need a high-performance Digital Marketing Strategist who architects full-funnel acquisition systems. I solve the technical "Data Gap" by replacing standard tracking with advanced Server-Side CAPI and full-funnel signal recovery, ensuring every dollar of spend is a measurable investment in your bottom line. DOMAIN-SPECIFIC TECHNICAL ARCHITECTURE - Signal Recovery (CAPI): I implement Meta Conversions API and Server-Side GTM to recover lost attribution signals, lowering CPA by up to 45% through accurate algorithmic training. - HNI (High-Net-Worth) Targeting: Precision data layering designed to reach the top 1% and 5% of earners, bridging the gap between elite brand aesthetics and aggressive performance data. - Unit Economics (CAC/LTV): I synchronize Search and Social into a single growth loop, optimizing for your P&L rather than vanity metrics. - Account Engineering: Rebuilding account hierarchies (CBO/ABO) from the ground up to eliminate budget leakage and ensure 100% spend efficiency. REAL-TIME PROBLEM SOLVING - Scaling Plateaus: I move accounts from $100/day to $5,000/day using tiered testing silos—mathematically proving profitability before scaling your spend. - Attribution Gaps: I replace browser-side tracking with robust Server-Side Tagging to ensure your data is 100% transparent and your ROAS is real. - Positioning Friction: I fix "Tire-Kicker" lead quality by refining audience logic and high-intent messaging for premium and healthcare ecosystems. Technical Stack: Meta Ads Manager, Google Ads (PPC), Google Tag Manager (GTM), Conversions API (CAPI), Server-Side Tracking, and Full-Funnel Growth Strategy. Selective with my partnerships, typically managing only 3–4 high-growth brands to ensure maximum strategic focus on your revenue. Click "Invite to Job" to schedule a 15-minute Strategy Audit. Let’s determine if your current infrastructure is built for the scale you desire.

I help early-stage B2B SaaS companies build their first real go-to-market strategy—the kind that actually drives revenue, not just looks good in a deck. I've led product marketing through 3 acquisitions, scaled companies 4-5x, and delivered $100M+ in revenue impact. Now I work with founders and small teams who need VP-level strategic thinking without VP-level overhead. --- WHAT I DO FOR EARLY-STAGE COMPANIES: → Product-Market Fit Validation I help you figure out WHO your customer actually is (not who you think it is) and WHAT message makes them buy. At MyCase, I repositioned an AI product for conservative legal professionals—30% user growth resulted. → Positioning & Messaging That Sells I translate "what you built" into "why customers care." I've positioned everything from cybersecurity to fintech to AI—always focused on what makes the sale happen, not what sounds impressive. → First GTM Strategy (From Scratch) I build your first real marketing brief: customer personas, value props, messaging hierarchy, channel strategy. This is the foundation everything else builds on. I've done this for companies that went on to successful exits. → Launch Strategy I've launched products across 28 global markets. I know how to prioritize when you have limited resources and how to create launch momentum without a big budget. → Founder-Friendly Approach I work WITH founders, not over them. You know your product better than anyone—I help you articulate why it matters and who will pay for it. No jargon, no fluff, just clear strategic direction. --- WHO I WORK BEST WITH: - Pre-seed to Series A B2B SaaS companies - Founders who've built something but need help positioning/launching it - Teams of 2-15 people figuring out product-market fit - Companies preparing to launch or reposition for growth - Startups that need strategic direction but can't afford a full-time VP yet --- RECENT RESULTS: - Scaled MyCase 4-5x ($40M to $200M+ ARR) through positioning that supported acquisition - Launched products that generated $20M+ revenue through strategic GTM - Positioned developer platform that scaled to 28 countries via self-serve model - Built messaging frameworks that increased win rates 25%+ and reduced sales cycles 15% --- MY BACKGROUND: - Head of Product Marketing, MyCase (Legal Tech + Fintech) - Senior Director, Verimatrix (Cybersecurity) - Director of Marketing, Yahoo! - MBA, University of San Diego --- HOW I WORK: Most projects are 4-6 weeks, 10-15 hours per week. Typical engagement: $4,000-$8,000 for a complete marketing brief and launch strategy. I'm currently accepting 2-3 new projects. Let's talk about where you're stuck and how I can help you get unstuck.

As an enthusiastic SEO Expert, Content Writer and Digital Marketer, my passion lies in molding words and marketing strategies into compelling narratives that strike a chord with diverse audiences. With a rich palette of experience across technology, AI/Web3/Next-Gen Search, and e-commerce sectors, I possess the adaptability and proficiency to tailor content to meet unique business needs. My knack for weaving engaging content is backed by a solid foundation in result-driven marketing. I don't just create content; I devise strategies that amplify your brand's voice, connect you to your target audience, and fuel business growth. Whether you need captivating blog posts, persuasive website copy, engaging social media content, or effective email marketing campaigns, I am here to transform your business vision into a digital reality through identifying and capitalizing on underutilized search opportunities. With me, you're not just hiring an expert; you're welcoming a partner determined to help you achieve your marketing aspirations.

“Hello, is it me you’re looking for?” If you’re looking for a Klaviyo expert who actually runs email like a system, you’re in the right place. Hi, I’m Cihan. I’m an ecommerce email marketer specializing in Klaviyo, mostly working with Shopify brands. I’ve been in ecommerce since 2011, working with brands at different stages, from early-stage teams to larger organizations and agencies. Most of that work happens inside real Shopify setups, where I help clean up data, define KPIs, and bring structure to email. On the Klaviyo side, I’ve been working with the platform since 2017 and have helped 100+ ecommerce brands drive over $70M in tracked email revenue. Most of my work is with brands that already have traction but need a more disciplined email system, whether that’s fixing a messy Klaviyo account, improving deliverability, or owning campaigns and flows end to end. ➕ EMAIL FLOW AUTOMATIONS Lifecycle email flows are built around how customers actually behave. That includes core flows like welcome, browse, and cart abandonment, plus post-purchase, cross-sell, and win-back flows where it makes sense. When needed, I tie in data from Shopify apps like ReCharge for subscriptions, Smile or LoyaltyLion for loyalty, review tools, and on-site behavior tracking. ➕ RECOVER ABANDONED CARTS I build cart abandonment flows that step in at the right moment without being pushy. Instead of repeating the same reminder, the flow adjusts based on how customers interact with the site and their cart. ➕ WELCOME SERIES For new subscribers, I set up short welcome series across email and SMS that introduce the brand properly and guide people toward their first purchase over the first few days. ➕ EMAIL TEMPLATE DESIGN I help brands keep a consistent email design across transactional messages, lifecycle flows, and weekly campaigns, so everything looks aligned and easy to work with long term. ➕ THIRD-PARTY APPS Shopify apps? I’ve got you. I work with third-party tools to capture more anonymous visitor emails, improve customer and product data, and support things like subscriptions, loyalty, and post-purchase flows. ➕ EMAIL MIGRATION Moving from another ESP to Klaviyo? I can help move lists and customer data over without causing issues for your sender domain reputation. ➕ PRODUCT ONBOARDING EMAILS Need post-purchase product onboarding or how-to emails? I build follow-up emails that help customers understand the product and what comes next. This works especially well for supplements, subscription products, and brands where follow-ups and reorders matter. ➕ CAMPAIGN MANAGEMENT I handle ongoing email campaigns and own the campaign calendar end to end, from regular sends to seasonal product launches, promotions, and bigger sales periods like BFCM. ➕ CUSTOMER SEGMENTS I build engagement-focused, revenue-focused, and product-focused segments based on real customer behavior, so emails go to the right people and the list stays healthy. ➕ INCREASE REPEAT PURCHASES I use post-purchase behavior and purchase history across lifecycle flows and weekly campaigns to bring customers back and increase lifetime value over time. ➕ EMAIL DELIVERABILITY Need help with deliverability issues? I review deliverability setups and take care of SPF, DKIM, and DMARC when needed, making changes carefully so nothing breaks while emails are going out. ➕ ARE WE A MATCH? If this sounds like a good fit, feel free to send an invite or message me and we’ll take it from there.

I'm a career freelancer that's been Upwork Top Rated since 2017. I have over 20 years of Marketing experience and have worked with a wide variety of industries and businesses - small and large, B2C, B2B, product and service. Over the years I’ve been hands-on in nearly every aspect of Marketing. This functional experience combined with my degree in Sociology, gives me a unique perspective of how to frame your business so you can find, and effectively communicate with, your customers. When you work with me you can expect: Direct, honest communication and no frills. I value efficiency and like to start projects by determining goals so I can spend my time where it's needed most. You're the expert on your business and your industry, I'm the expert in branding and marketing - it's when we work together that great things happen! As a person, I'm self-motivated, innately organized, good natured and an effective communicator. I enjoy outdoor activities like surfing and swimming. I also maintain a regular yoga practice and enjoy cooking and spending time with my husband, son and my Boxer-mix rescue dog. Invite me to your project, or send me a message - I'm always happy to find time for a quick chat to see if we're a good fit to work together. Or, if you've got some specific questions and you'd like to dive right in you can purchase a consultation below.

✅ ***EXPERT-VETTED - TOP 1% of FREELANCERS ON UPWORK*** Email Marketing/Automation Professional with over 17 years of experience in marketing automation, email campaign management, email template design, email marketing engagement, marketing tech stack integration, and results analysis using MailChimp, Klaviyo, Constant Contact, Zapier, and Zoho Campaigns. ✅ MailChimp Certified - MailChimp Foundations Certification - Email Automations Certificate - Email Marketing Certifications Are you looking to spend less time managing your email marketing? Does your marketing tech stack need a review and efficiency improvement? Do you want to free up time so that you can get back to making the valuable business decisions that impact your bottom line? I can help with that and more. ✅My marketing automation and email marketing expertise ranges from marketing platforms such as MailChimp, Klaviyo, Constant Contact, GoHighLevel, Hubspot, Zoho + more to setting up custom workflows using Zapier and other programs such as: - Shopify - Gravity Forms - Formstack - Chargebee - Unbounce - Instapage - Act Blue - And More When it comes to elevating your email marketing strategy, automation, and template design, your search for specialized knowledge and unmatched expertise you can stop looking. ✅ I can help you automate your marketing to save you precious time. Focus on what matters; running your business and making money. As an experienced email marketer, I possess a proven track record of devising comprehensive email marketing automation strategies, designing and coding visually appealing email template designs, data management, and organization, managing subscriber lists, executing deployments, and analyzing metrics. My approach is results-driven, with your goals serving as my primary objectives. Together, we will ensure your email marketing automation endeavors yield tangible outcomes!