Hire the Best Marketers in San Diego, CA

Anyone can run ads. Not everyone can tell you why yours are failing and fix it the same day. Luxury Jewelry: Scaled to $200K+ monthly revenue at 6.8x ROAS. Healthcare: Grew monthly revenue from $10K to $315K+. DTC: Generated 1,527 purchases with ROAS reaching 11.85x through disciplined targeting, creative testing, and tracking. I manage Meta Ads and Google Ads for Shopify and DTC brands as a dedicated media buyer and CRO specialist audit first, strategy second, execution third. Always in that order. My starting point is always the same. Find what is costing the most money first and fix that before touching a dollar of spend. Usually it is broken tracking. Sometimes it is targeting. Occasionally it is the offer itself. Meta Ads & Facebook Ads Management Full account management across campaign strategy, audience targeting, creative testing, retargeting, scaling, and daily optimization. Meta ad account audits and Facebook Ads management for brands that have outgrown their first agency or freelancer and need a paid media manager who actually moves numbers. Google Ads Management Search, Shopping, and Performance Max keyword strategy, account audits, PPC campaign optimization, and Google Ads consulting for accounts that need real media buying decisions, not a manager who checks in once a week. Shopify Marketing & CRO Conversion rate optimization, landing page fixes, checkout flow improvements, A/B testing, and BFCM campaign execution the work that actually shifts a store's revenue, not surface-level changes that look busy but do nothing. Tracking & Analytics Meta Pixel, Conversions API, Google Tag Manager, and GA4 conversion tracking. If the data going into the platform is wrong, every decision built on top of it is wrong. It is always the first thing I audit. Ecommerce & DTC Growth Media buying, customer acquisition strategy, CAC and LTV analysis, and Facebook advertising for luxury ecommerce and high-end wellness brands not general small-business marketing with general small-business results. Who I Work With Established Shopify or DTC brands spending $10K or more per month on ads. Luxury ecommerce and high-end wellness products. Stalled or underperforming Meta or Google Ads accounts. Agencies needing senior paid media management executed hands-on. Founders who need a clear paid media audit and diagnosis before committing to full management. Send me your primary KPI, your monthly ad spend, and your biggest constraint I will tell you exactly where I would start.

I'm a career freelancer that's been Upwork Top Rated since 2017. I have over 20 years of Marketing experience and have worked with a wide variety of industries and businesses - small and large, B2C, B2B, product and service. Over the years I’ve been hands-on in nearly every aspect of Marketing. This functional experience combined with my degree in Sociology, gives me a unique perspective of how to frame your business so you can find, and effectively communicate with, your customers. When you work with me you can expect: Direct, honest communication and no frills. I value efficiency and like to start projects by determining goals so I can spend my time where it's needed most. You're the expert on your business and your industry, I'm the expert in branding and marketing - it's when we work together that great things happen! As a person, I'm self-motivated, innately organized, good natured and an effective communicator. I enjoy outdoor activities like surfing and swimming. I also maintain a regular yoga practice and enjoy cooking and spending time with my husband, son and my Boxer-mix rescue dog. Invite me to your project, or send me a message - I'm always happy to find time for a quick chat to see if we're a good fit to work together. Or, if you've got some specific questions and you'd like to dive right in you can purchase a consultation below.

I help early-stage B2B SaaS companies build their first real go-to-market strategy, complete with ideal customer profile, competitive positioning and sales scripts. I've led product marketing through 3 acquisitions, scaled companies 4-5x, and delivered $100M+ in revenue impact. Now I work with founders and small teams who need VP-level strategic thinking without VP-level overhead. --- WHAT I DO FOR EARLY-STAGE COMPANIES: → Product-Market Fit Validation I help you figure out who your customer actually is (not who you think it is) and what message makes them buy. There can be misalignment between who founders want to sell to and who will actually buy. My insights and correction on this decreased the sales cycle at Empire Render from 6 to 3 months. → Positioning & Messaging That Sells I translate "what you built" into "why customers care." I've positioned everything from cybersecurity to fintech to AI, always focused on what makes the sale happen, not what sounds impressive. → First GTM Strategy (From Scratch) I specialize in the 0-1 product marketing build -- starting from the ground up to develop a system you can use to scale your business as it grows. From the first marketing brief: customer personas, value props, messaging hierarchy, to channel strategy. This is the foundation everything else builds on. I've done this for companies that went on to successful exits. → Launch Strategy I've launched products across 28 global markets. I know how to prioritize when you have limited resources and how to create launch momentum without a big budget. → Founder-Friendly Approach I work with founders, not over them. You know your product better than anyone. I help you articulate why it matters and who will pay for it. Focusing on clear, strategic direction. --- WHO I WORK BEST WITH: - Pre-seed to Series A-C B2B SaaS companies - Founders who've built something but need help positioning/launching it - Teams of 2-15 people figuring out product-market fit - Companies preparing to launch or reposition for growth - Startups that need strategic direction but can't afford a full-time VP yet --- RECENT RESULTS: - Scaled MyCase 4-5x ($40M to $200M+ ARR) through positioning that supported acquisition - Launched products that generated $20M+ revenue through strategic GTM - Positioned developer platform that scaled to 28 countries via self-serve model - Built messaging frameworks that increased win rates 25%+ and reduced sales cycles 15% --- MY BACKGROUND: - Head of Product Marketing, MyCase (Legal Tech + Fintech) - Senior Director, Verimatrix (Cybersecurity) - Director of Marketing, Yahoo! - MBA, University of San Diego --- HOW I WORK: Most projects are 4-6 weeks, 10-15 hours per week. Typical engagement: $4,000-$8,000 for a complete marketing brief and launch strategy. I'm currently accepting 1-2 new projects. Let's talk about where you're stuck and how I can help you get unstuck.

I'm not your typical HubSpot Developer. I coined the term "Full Stack HubSpot Expert" when I realized the need for a resource that could utilize the full power of HubSpot’s powerful ecosystem. Yes, HubSpot was built for marketers, but, your typical marketer doesn’t understand API Integrations or HubL Development, and you’ll have better luck winning the lottery than getting them to deliver something that is both beautiful and converts. This is usually how it goes: Your typical HubSpot “Expert” will promise you Inbound growth and lead generation and lead nurturing services. They’ll probably download a couple templates from the HubSpot marketplace and if you’re lucky they’ll make it match your brand colors. For some people that’s enough, but, businesses that want to maximize their HubSpot setup need more. Getting started with HubSpot can also be a challenge for many growing businesses. Whether you are coming from another CRM or Marketing Automation platform, or you are starting fresh getting started with the right foundation is essential. We live in a technology-driven world and your marketing and sales teams may use a number of different tools that need to speak with your CRM. I'll help you streamline your tech stack while leveraging HubSpot's best in class platform. Let’s talk HubSpot. HubSpot Website Services HubSpot Website Migration (Migrate from WordPress, SquareSpace or any other Platform) HubSpot Website Strategy HubSpot Page Template Design HubSpot Blog Template Design HubSpot Landing Page Template Design HubSpot HubL Development HubSpot Marketing Services Workflows Email Template Design Lead Generation Strategy Search Engine Optimization Lead Nurturing Strategy Blog Content HubSpot CRM Services HubSpot CRM Migration (Salesforce, Agile CRM or any other CRM) HubSpot CRM Training