I’m a Digital Marketing Specialist with 7+ years of experience helping businesses grow through strategic content creation and integrated digital campaigns. Throughout my career, I’ve worked with organizations of all sizes, from small businesses to a global technology company. My experience includes:
✅ Email & SMS marketing
✅ SEO strategy and blog writing
✅ Organic and paid social media marketing
✅ Account-Based Marketing (ABM)
✅ Copywriting
✅ Sales collateral
✅ GEO & AEO
Whether you need help developing content, building email campaigns, managing paid social media advertising, improving your SEO, or increasing your visibility in AI search results (ChatGPT, Google AI Overviews, etc.), I’m committed to delivering high-quality work, with clear communication and measurable results.
I’d love to discuss how I can help with your next project.
Email Marketing
Search Engine Optimization
Social Media Marketing
Content Writing
Blog Writing
Social Media Advertising
Pei Yin C.
San Diego, California
$25/hr
4.6
14 jobs
China, Taiwan,United States Digital Marketer:
--Digital marketing strategy implement
--Google AdWords and Facebook Ad Plan
--Website Project Management
--Mobile Application Managment
--UI/UX Optimization
--SEO,SEM,A/B Testing
--Chinese Website Content
Chinese translator,Mandarin Interpreter
--Website Translation
--Video Translation
--Ad copy Translation
--Translation English Mandarin
--Translation English Chinese
UI/UX and Graphic Designer:
--Website Design
--Mobile App UI Design
--Brand CI Design
--Product Brochure Design
--Newsletter Design
--Banner Design
--Presentation Design
Google Ads
Microsoft PowerPoint
Translation
Microsoft Word
English
Adobe Illustrator
Graphic Design
Adobe Photoshop
WordPress
Google Analytics
SEO Keyword Research
Search Engine Optimization
English to Chinese Translation
Taylor A.
San Diego, California
$85/hr
4.9
32 jobs
Across DTC and luxury ecommerce engagements, results include up to 11.85x ROAS and $200K+ in monthly revenue. I build Meta Ads, Google Ads, and Shopify growth systems that connect paid acquisition, creative testing, conversion tracking, and CRO to lower CAC and scale profitably.
SELECTED RESULTS
• Scaled a luxury jewelry brand to $200K+ in monthly revenue at 6.8x ROAS
• Generated 1,527 purchases for a premium DTC brand with up to 11.85x ROAS
• Helped grow a healthcare brand from $10K to $315K+ in monthly revenue
RECENT UPWORK EXPERIENCE
• Senior Paid Ads Strategist : improved ROAS through campaign optimization, retargeting, and scaling strategy
• Marketing Lead : developed the ICP, market targeting, and zero-to-one marketing foundation
• High-End Wellness Marketing Manager identified growth gaps and delivered an actionable, ROI-focused strategy
• Growth Marketing Specialist audited the existing acquisition system and developed the next-stage roadmap
CORE CAPABILITIES
Meta Ads
Campaign strategy, account structure, creative testing, retargeting, audience development, daily optimization, and profitable scaling.
Google Ads
Search, Shopping, Performance Max, keyword strategy, account audits, campaign optimization, and performance analysis.
Tracking and Attribution
Meta Pixel, CAPI, Google Tag Manager, GA4, event audits, attribution diagnosis, and reporting alignment.
Shopify Growth and CRO
Conversion analysis, landing-page strategy, customer journey improvements, offer testing, and revenue optimization.
Growth Strategy
ICP development, messaging, CAC and LTV analysis, channel planning, creative direction, testing roadmaps, and performance reporting.
HOW I WORK
I begin by reviewing the business economics, campaign structure, tracking accuracy, funnel behavior, and creative performance. I then identify the constraint with the greatest revenue impact, build a prioritized testing roadmap, execute against the highest-impact opportunities, and report what changed, what the data shows, and what decision should come next.
For broader engagements, I also provide hands-on marketing leadership across positioning, customer acquisition, creative direction, and growth operations.
BEST FIT
• Established Shopify and DTC brands
• Luxury ecommerce and high-end wellness products
• Businesses actively investing in Meta Ads or Google Ads
• Agencies needing senior paid-media strategy with hands-on execution
If you already have campaigns running, send me your primary KPI, monthly advertising spend, and biggest performance constraint. I’ll tell you where I would begin.
Google Ads
Paid Media
Performance Marketing
Facebook Advertising
Ecommerce Marketing
Shopify Marketing
Social Media Advertising
Media Buying
Campaign Management
Campaign Optimization
PPC Campaign Setup & Management
Pay Per Click Advertising
Conversion Rate Optimization
Customer Acquisition
Retargeting
Search Engine Marketing
Marketing Strategy
Marketing Analytics
Google Analytics 4
Google Tag Manager
Jorge B.
San Diego, California
$50/hr
5.0
6 jobs
I help founders and revenue teams in B2B, e-commerce, and SaaS turn ambitious growth goals into predictable, scalable revenue, without the overhead of a full-time executive.
As a hands-on fractional CMO & AI engineer, I design and execute AI-powered go-to-market strategies, build custom AI agents and automations, architect full-funnel demand generation, and align revenue operations that accelerate pipeline, optimize forecasts, and deliver multimillion-dollar results.
𝗣𝗿𝗼𝘃𝗲𝗻 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗜𝗺𝗽𝗮𝗰𝘁
--Scaled e-commerce brand (NWOT Outlet) to $3.3M annual revenue in under 2 years via high-ROI PPC/SEO, Meta/Instagram campaigns, and Shopify automations
--Grew construction client (Gold Tier Structures) to multiple seven figures (private) in 3 years through targeted B2B campaigns, GoHighLevel CRM workflows, cold outbound, and lead nurturing
--Co-founded Skale Media agency to $1.2M revenue, helping over 60 clients go from cradle to launch and beyond
--Founded and exited B&G Trading B2B marketplace at $4.1M lifetime revenue ($420K/month peak) using SEO, cold email, and content strategies
--Launched/scaled SaaS division at BidSpotter to $20M+ in revenue (30-40% of company total) via key account upsell, retention, and digital auction tech adoption
𝗠𝘆 𝗖𝗼𝗿𝗲 𝗢𝗳𝗳𝗲𝗿𝗶𝗻𝗴𝘀
--Fractional CMO Leadership – I own your GTM and marketing engine so you can focus on product and customers
--GTM Strategy & Execution – ICP definition, positioning, channel optimization, and 90-day revenue acceleration plans
--RevOps Architecture – CRM/CDP stack builds (HubSpot, Salesforce, GoHighLevel), KPI dashboards, workflow automations, and accurate forecasting
--AI Agent Development & Automation – Custom Python-based AI agents, tool integration, agentic workflows, production-ready AI systems, and intelligent process automation for marketing and operations
--Demand Gen & Full-Funnel Marketing – Multi-channel programs (Google/Meta Ads, SEO, cold outbound) tied directly to revenue impact
--Conversion-Optimized Assets – Beautiful, high-performing websites (Webflow, Shopify, WordPress) and cohesive sales funnels
𝗪𝗵𝘆 𝗣𝗮𝗿𝘁𝗻𝗲𝗿 𝗪𝗶𝘁𝗵 𝗠𝗲
✅ Proven entrepreneur – Founded/exited multimillion-dollar business with hands-on scaling expertise
✅ Certified AI Agent & Software Developer – Vanderbilt AI Agent Developer | Vanderbilt Gen AI Software Engineering | Johns Hopkins Whiting School of Engineering - Applied Machine Learning
✅ HubSpot RevOps Certified | Google Analytics & Ads Certified
✅ Bilingual (English/Spanish native) – Ideal for global and LATAM expansion
✅ Revenue-first mindset – Every strategy answers: "How does this directly drive profitable growth?"
✅ Single accountable partner – From strategy to execution and optimization
𝗡𝗲𝘅𝘁 𝗦𝘁𝗲𝗽
Ready to build a predictable revenue machine with modern GTM, RevOps, and AI? Message me for an audit, let's map your fastest path to scalable revenue.
I'm a ninja with these tools:
✅ AI & Agent Development: Python, OpenAI API, Claude, LangChain, Voiceflow, Botpress, Vapi, Synthflow
✅ AI Platforms: ChatGPT, Claude, Perplexity, Gemini, Grok (expert prompt engineering)
✅ Automations & MLOps: Make, Zapier, GoHighLevel, data pipelines, model deployment and monitoring
✅ Websites: WordPress, Shopify, Webflow, Wix, Kartra, Kajabi, ClickFunnels
✅ CRM & Sales: HubSpot, Salesforce, Instantly, Smartlead, Apollo, LinkedIn Sales Nav
✅ Ads & Analytics: Google Ads/Analytics, Meta Ads, SEO
Generative AI
AI Agent Development
B2B Lead Generation
Cold Email
Lead Generation
Lead Generation Strategy
AI Consulting
Apollo.io
LinkedIn Lead Generation
HighLevel
Sales Funnel
Sales Funnel Implementation
Chatbot Integration
Chatbot Development
WordPress
Shopify Development
AI Chatbot
Mark H.
San Diego, California
$125/hr
5.0
73 jobs
Results-driven web design expert specializing in helping local businesses grow their online presence and generate more leads. From small businesses to regional service providers, I focus on creating websites that drive results.
Skills include but are not limited to:
-Web Design
-Search Engine Optimization (SEO)
-Pay Per Click Advertising (PPC)
-Local Business Lead Generation
-Tracking and Insights
-Marketing Strategy
UpWork Experience:
-100% Job success on Upwork
-Top Rated freelancer
-1,700+ Hours tracked
-40+ Jobs worked
Each client receives:
-Personalized attention
-Clear and frequent communication
-High-quality deliverables centered around business needs
-Job not completed until you're satisfied
Skill Breakdown:
-Web Design
-Mobile-friendly, optimized for all devices
-WordPress, Wix, Shopify, and other popular platforms
-Custom designs tailored to your brand and goals
-Fast, secure, and reliable websites
Search Engine Optimization (SEO)
-On-page and off-page SEO
-Local SEO strategies for small businesses
-Keyword and competitive research
-SEO audits and strategy implementation
Pay Per Click Advertising (PPC)
-Google Ads for local businesses
-Facebook and Instagram advertising
-Re-targeting and local ad campaigns
-Campaign optimization and audits
Local Business Lead Generation
-Optimized contact forms and CTA implementation
-Call tracking and form submission tracking
-Solutions designed to increase local leads
Tracking and Insights
-Google Tag Manager, Analytics, and Search Console integration
-Comprehensive tracking of conversions and website traffic
Marketing Strategy
-Custom strategies tailored to your specific goals
-Consultation, implementation, and collaboration with your team
Google Ads
WordPress Theme
WordPress
Ecommerce Website Development
Search Engine Optimization
Google Analytics
On-Page SEO
Reputation Management
Off-Page SEO
SEO Keyword Research
Jack T.
San Diego, California
$150/hr
5.0
162 jobs
▪️Awarded Upwork's rare "Expert-Vetted" status for enterprise clients.
▪️Over $40 million / year client revenue.
▪️Over $3 million / year ad spend managed.
▪️12 yrs digital marketing & branding experience.
▪️150+ accounts audited.
▪️Extensive experience with Google, Facebook, Instagram, Pinterest, TikTok, X, LinkedIn & Bing.
Hi, I'm JT 👋. I specialize in multi-channel advertising strategy and management for early-stage companies with a proven product that are ready to pour fuel on the fire.
The digital advertising landscape changes quickly. The main traps companies fall into are leveraging an outdated strategy for too long, or implementing a cookie-cutter strategy that isn’t optimal for their company, at their growth stage, given the nuances of their business and their consumer.
I'm strategy-agnostic. Rather than chasing the rotating "best strategies" for any particular platform, or specializing in a narrow segment and depending on a replicable system (saying they "specialize" in fashion and using the same exact strategy for every client), I instead have focused on developing extensive experience across a wide range of industries, products, and services, across all major advertising channels. This lent me a strong zoomed-out perspective on *why* strategies work, which helps me understand which levers to pull in any particular situation.
I start every client relationship with the development of a customized strategy, and at the beginning of each year I outline an updated roadmap with next steps for their unique path. That commitment to forging a new path is what leads to stronger ideas and better results:
I can provide the guidance you're looking for as you build out your funnel and scale up your ad spend, and I have a strong understanding of all other components of a healthy marketing strategy (content, email, SEO) so I can work well with your team and plan integrated strategies.
Qualifications:
▪️ MBA from UCLA Anderson with a specialization in digital marketing analytics.
▪️ BA in Psychology from UCLA, which lends me a keen understanding of consumer behavior.
▪️ Before digital advertising, I worked on the development, design and marketing of a portfolio of fashion and decor brands. We achieved placement in Nordstrom, Dillard's, Bed, Bath & Beyond, Barnes & Noble, The Shopping Channel, Von Maur, and Hudson's Bay.
I treat my clients like partners, and am heavily invested in your success. There's no better feeling than being a part of the development of a successful business. Most of my clients found me in early stages and have stayed with me for years, and we've grown together to over 40 million in sales annually. I'd love to do the same with you.
Ready to accelerate your growth? Send a message over - I'd love to learn about your business and explore how I can help you reach your goals.
Google Ads
Advertising
Facebook Advertising
Pinterest Ads Manager
TikTok Ad
Instagram Ad Campaign
Google Ads Account Setup
Facebook Ads Manager
Google Ad Manager
Search Engine Marketing
YouTube Marketing
Google Ads Account Management
Google Ads Audit
TikTok Marketing
PPC Campaign Setup & Management
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