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I’m Jason, and I’m new to Upwork - but I’m not new to digital marketing. While I don’t have Upwork projects or reviews yet, I bring more than 20 years of hands-on experience managing paid media, e-commerce, lead generation, websites, analytics, and conversion strategy. If you need a seasoned professional who can quickly understand your business, identify what is limiting performance, and take ownership from strategy through execution, I can help. My core specialty is paid acquisition, particularly Google Ads and Meta Ads. However, I do not view advertising in isolation. Strong performance depends on the complete customer journey: targeting the right audience, presenting the right offer, sending traffic to an effective landing page, tracking conversions accurately, evaluating lead or customer quality, and connecting marketing activity to actual revenue. Throughout my career, I have worked in-house, agency-side, and independently as a digital marketing contractor, consultant, and freelancer. I have helped dozens of organizations across higher education, healthcare, retail, fashion, consumer electronics, financial services, transportation, wellness, and other industries. My engagements have ranged from focused audits and second opinions to complete campaign builds, ongoing account management, website optimization, and fractional marketing leadership. My experience includes: • Serving as Senior Marketing Director at Weboganic, where I develop digital strategies focused on lead generation, enrollment growth, paid search, paid social, websites, landing pages, SEO, analytics, and attribution. • Founding Launchpad Marketing, through which I have spent more than a decade helping companies assess, plan, launch, manage, optimize, and scale their digital marketing programs. • Managing e-commerce marketing for Healthy Lifestyle Brands and Dr. Andrew Weil’s consumer health brands, including Vitamin Advisor. I managed revenue and campaigns across paid search, social, affiliate, display, video, and email for custom supplements and vitamins. • Leading online marketing for Abacus24-7, including PPC, shopping feeds, affiliate marketing, email, SEO, social media, website redesign, and marketplace relationships with Amazon, Buy, and Overstock. I contributed to the company’s growth into an Inc. 500 and Inc. 5000 business. • Beginning my paid-media career at Spiegel, where I managed PPC campaigns for the Spiegel and Newport News websites, along with affiliate, Amazon, shopping, sales, and performance reporting. I can help your business with: • Google Ads and Meta Ads audits • New account and campaign setup • Account restructuring and performance recovery • Paid search, paid social, display, video, and remarketing • Keyword, audience, bidding, budget, and creative strategy • Ad copy and offer development • Landing-page design and conversion optimization • Conversion tracking, analytics, attribution, and reporting • E-commerce revenue and customer-acquisition strategy • Lead-generation and enrollment marketing • Ongoing campaign management and fractional marketing support I am equally comfortable advising an owner or executive, collaborating with an internal marketing team, or working behind the scenes as an experienced contractor. You will work directly with me - not a junior account manager - and I will communicate clearly about what is working, what is not, and what should happen next. I care more about business outcomes than vanity metrics. Clicks and impressions matter only when they contribute to qualified leads, customers, enrollments, or profitable revenue. My approach is analytical, practical, and transparent: understand the data, question assumptions, test intelligently, eliminate wasted spend, and continuously improve the customer journey. Whether you need an expert audit, a campaign built from the ground up, help rescuing an underperforming account, additional capacity for your team, or a long-term partner to manage and grow your digital marketing, I would be glad to discuss your goals.

I worked at Facebook as a Digital Marketing Manager from 2021 to 2022, running Facebook and Instagram advertising for the company's global "Good Ideas Deserve to Be Found" brand campaign at roughly $1 million a month. Today I'm a paid media consultant helping Shopify stores, ecommerce brands and lead generation businesses grow revenue with Facebook and Instagram ads, Google Ads (PPC), TikTok Ads and social media marketing. I've been running Facebook ads since 2016, when I was VP of Digital Media for the Boston Celtics, and later led global social media for the UFC. Along the way I've run 10-12x ROAS Facebook and Instagram campaigns for global sports brands and managed more than $100 million in ad spend across Facebook, Google, TikTok, native, programmatic/CTV and retail media. Clients have included live event tickets (hockey tournaments, conventions), DTC and ecommerce, luxury soap, premium pet food and pet products, baby furniture, women's designer clothing, swimwear, jewelry, book releases, real estate, designer chocolate and more. On the enterprise side, I led multimillion-dollar retail media programs for Purina and Mars Wrigley across Walmart Connect, Target Roundel, Kroger, CVS/Walgreens and Home Depot, and managed paid search, social, programmatic and CTV for Takeda Pharmaceuticals. I also work with smaller businesses: startups, restaurants, real estate agents, wedding photographers, and local service companies like cleaners who need a steady flow of leads. A lot of that work starts with helping owners understand what their cost per lead should look like on Facebook and Instagram, then building the campaigns, landing pages and retargeting to get there. Event marketing is a specialty. I've sold professional sports tickets through Facebook ads, promoted conferences and conventions through Eventbrite, marketed webinars on Zoom, and I market and host my own tech networking events in Tampa, Orlando, Atlanta and Nashville. On the technical side, I install and troubleshoot Facebook pixels and the Conversions API, organize Business Manager accounts, and set up GA4 and Google Tag Manager. I connect WordPress, Shopify, GoHighLevel, HubSpot, Kajabi and Jobber to your ad accounts, and I build custom tools on the Anthropic (Claude) and OpenAI APIs, including unified dashboards that pull your ad, store and CRM data into one view. For creative, I use generative AI tools like Gemini, Nano Banana, Veo3 and Claude for rapid ad creative testing and iteration, backed by years of organic social content and strategy work. Tools I work in: Ad platforms: Meta Ads Manager, Google Ads (Search, Shopping, PMax, YouTube), TikTok Ads, X (Twitter) Ads, Taboola, Walmart Connect, Target Roundel Tracking and analytics: Meta Pixel, Conversions API, GA4, Google Tag Manager, offline conversion imports, Tableau, DOMO Ecommerce, CRM, events and booking: Shopify and Shopify Plus, WooCommerce, WordPress, Klaviyo, HubSpot, GoHighLevel, Kajabi, Eventbrite, Zoom, Jobber Messaging: Twilio, Quo (OpenPhone) AI and development: Anthropic API, OpenAI API, Claude Code, Gemini, Nano Banana, Veo3, PHP/MySQL I manage Facebook ads for multiple clients and can manage yours too. If you need ongoing management, or a second set of eyes on your account through a consultation, let's chat.

Your ads aren't the problem. Your creative is. The same videos run for weeks, audiences tune out, and costs quietly climb. I fix that by combining Meta Ads, social media, and fresh UGC style video under one roof. WHAT YOU GET ▸ Meta Ads that actually track Campaign setup, audience research, retargeting, and testing. Pixel and Conversions API come first, so every decision rests on real data. ▸ Video creative that keeps up UGC style ads and Reels with sharp hooks, bold captions, and quick pacing. With AI editing, I can deliver new variations in days instead of weeks. ▸ Social media that stays consistent Content calendars, captions, scheduling, and engagement, all aligned with what's working in your ads. WHY CLIENTS HIRE ME One person handles your ads, content, and video, so nothing gets lost between freelancers. You get a weekly report covering spend, cost per result, and exactly what's changing next. I'm based in Texas and work US hours, so you'll hear back the same day. BEST FIT E-commerce brands, coaches, local businesses, and startups that are ready to grow on Meta. Send me your account details and goals, and I'll point out the first three things I'd fix.

Top Rated UGC Creator | TikTok, Meta & Short-Form Video Ads | Apps, AI, Pet & Lifestyle If your brand needs UGC that feels authentic but is built to perform, I’m your creator. I specialize in creating high-converting UGC and direct-response video ads for TikTok, Instagram Reels, Facebook, Meta, YouTube Shorts, and paid social campaigns. My goal is simple: create content that grabs attention, builds trust quickly, and drives clicks, downloads, and conversions. Trusted by brands across AI, mobile apps, SaaS, wellness, beauty, skincare, pet products, lifestyle, outdoor, travel, and e-commerce, I create content that feels natural while following proven advertising strategies. I create: • UGC video ads • TikTok ads • Meta (Facebook & Instagram) ads • Instagram Reels • YouTube Shorts • Mobile app demonstrations • AI app & software content • SaaS product videos • Product demos • Testimonial videos • Problem/Solution videos • Lifestyle & daily routine content • Voiceover videos • Talking-head videos • Unboxing videos • Pet product content • Outdoor & lake lifestyle content • Multiple hooks, CTAs, and ad variations for testing My style is conversational, energetic, relatable, and authentic. I create content that doesn’t feel overly polished or scripted because today’s audiences connect with creators who feel real. One thing that sets me apart is my ability to create content that resonates with Millennial and Gen X consumers—the audience making many everyday purchasing decisions. With more than 20 years of experience in sales, hospitality, and customer service, I understand how to build trust, communicate naturally, and connect with real people on camera. Why brands work with me: ⭐ Top Rated Freelancer on Upwork ⭐ 100% Job Success Score ⭐ 5-Star Client Reviews ✔️ Experienced creating paid social ads ✔️ Strong hook-first creative strategy ✔️ Fast turnaround & excellent communication ✔️ Multiple ad variations for testing ✔️ Natural, relatable on-camera presence ✔️ Comfortable with direct-response marketing ✔️ High-quality editing and storytelling Filming locations & lifestyle assets: • Lakefront home with private pier & waterfront views • Pontoon boat & fishing boat • Outdoor recreation, boating & fishing • Southern lifestyle content • Travel-friendly filming • Multi-dog household for pet brands • Clean, modern home interiors • Beauty, wellness & everyday lifestyle settings • iPhone 16 Pro Max (4K) • Screen recordings & mobile app demonstrations Available for UGC, TikTok ads, Meta ads, Instagram Reels, Facebook ads, YouTube Shorts, app demonstrations, AI tools, SaaS, beauty, skincare, wellness, pet products, outdoor brands, boating, fishing, travel, family lifestyle, consumer products, direct-response advertising, and e-commerce campaigns. Whether you need organic-style UGC, paid social ads, app demos, product demonstrations, testimonial videos, or scroll-stopping creative for your next campaign, I’d love to help bring your brand to life.