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I bridge the gap between complex technical infrastructure, emerging technologies, and enterprise strategy, delivering hands-on technical experience and executive management skills through flexible OMaaS (Operations Management as a Service), Fractional PMO, and Managed IT Services. I specialize in steering high-stakes initiatives, including M&A integrations, software implementations, business process redesign, and enterprise strategy support, bringing Agile leadership, sharp business acumen, and AI-driven innovation to every engagement. By integrating predictive analytics, secure automation, and custom generative AI frameworks, I unlock immediate operational efficiencies and ensure long-term business resilience. Key Areas of Expertise: * Building & Aligning Cross-Functional Teams: Cultivating high-performing, collaborative cultures across distinct technical, operations, and leadership business units. * Translating Complex Processes into Organized, Usable Modules: Dismantling intricate operational bottlenecks into clear, scalable, and manageable frameworks optimized for automated workflows. * AI-Enhanced Troubleshooting & Ideation: Architecting innovative, tech-driven troubleshooting models—including AI-driven telemetry scanning and anomaly detection—for immediate remediation and long-term stability. * End-to-End Integration & Intelligent Alignment: Designing seamless technical ecosystems that ensure operations, software pipelines, third-party APIs, and overall business objectives run in total harmony.

...do you have a have a startup idea that you need to validate & build? ...or an existing business that you need to fine tune with research & development, to be Go To Market Ready? Hello I'm Elissa & thank you for visiting my profile! I am a 5★ UpWork Expert Vetted All-In-One startup and business consultant from Arizona, United States, and in the past 15+ years, I've have partnered with over 250+ founders around the world to achieve startup success in various stages of development: DISCOVER, PLAN, LAUNCH & GROW STAGES. No matter where you are in your startup journey, I provide all resources from A-Z. ***Let's set up a free (15-min) call to discuss your needs, and set up a game plan*** MY EXPERTISE AT A GLANCE: ★ Market Research & Feasibility Analysis: Actionable insights to validate and refine your business ideas. ★ Startup MVP Development: From concepting to wireframing, ensuring your product meets market needs. ★ Strategic Business Planning: End-to-end business plans, financial modeling, and investor-ready pitch deck presentations. ★ Branding & Positioning: Unique strategies that make your brand stand out in competitive markets. ★ Go-to-Market Strategy: Execution plans tailored to target demographics, including customer journey optimization. HIGHLIGHTS OF SUCCESS: ★ $10M+ investor funding unlocked for various clients with market-ready business plans. ★ Led 250+ startups to success, including SaaS, tech, healthcare, and consumer brands. ★ Empowered WIN Energy Drink to refine its buyer personas, optimize feasibility studies, and craft an investor-winning pitch deck. ★ Partnered with LocalFarmOK to build a robust urban farm event business plan, attracting new markets and investors. CLIENT FEEDBACK SPEAKS VOLUMES: “Her business plan and market insights transformed our pitch deck into a winning tool. Within months, we secured our first round of funding!” – Local Farm OK, Founder “Elissa's guidance on scaling our MVP saved us six months of trial and error. A game-changer for our operations.” – WIN Energy Drink, CEO WHY CHOOSE ME? ★ Over 15 years of startup experience and entrepreneurial excellence ★ Expert Vetted by UpWork, having coached over 250+ startups worldwide ★ "Quality and professional" work is the core standard for all deliverables ★ Proven ability to drive long-term growth while mitigating risks ★ Transparent, collaborative, and committed to your success HOW CAN WE START? Book a free (15-min) consultation call today to discuss your business goals. Together, let’s: ★ Solve your most pressing challenges. ★ Align your vision with a data-backed strategy. ★ Create results that make your startup thrive. Ready to elevate your business? Let’s start now.

🎰 I BEAT THE HOUSE | Ex-CPO & 3X Founder | I Can Build & I Can Sell Ex-CPO & 3× SaaS founder — I do the critical thinking work that others hand off to AI. Like Danny Ocean in Ocean’s 11, I'm drawn to impossible problems — beating the house always seemed more interesting than playing it safe. Most consultants optimize for vanity metrics; I uncover the true drivers that compound into growth. The stuff that you need to know to beat the house. (The house being the algorithms, brands with damn near unlimited funding, competitors jockeying your every move.) THREE THINGS YOU SHOULD KNOW 1. I'm a 3x founder — I've started companies from scratch, raised capital, and lived the zero-to-one grind. But I've also been Lead PM and CPO at venture-backed startups (HOFr - $15M raise, myKaarma - $1.1B+ payments, RepairSmith - Daimler-backed). I know what it's like to build with someone else's money and my own. 2. At RepairSmith, we burned $100K/month on ads getting 20-21 leads but only 1-2 converted. I didn't optimize the ads. I rebuilt the funnel, the CRM, and the entire customer journey. Long story short -- they went from dumpster fire to successful acquisition. 3. Neuroscience degree from USC. When I design a flow, I'm asking: Does this click trigger dopamine or decision fatigue? Does this copy reduce loss aversion or amplify it? Most designers are guessing. I'm not. HERE'S WHAT I KNOW ABOUT YOU You're spending money on something that's not working. Maybe it's ads that don't convert. Maybe it's a product users don't stick with. Maybe it's a funnel that leaks at every step. Maybe you're a pre-revenue company with no clue how to position or story-tell going into fundraise. You've tried fixing it. You've hired people. You've read the articles. And you're still here, on Upwork, looking for someone who actually gets it. I get how stressful it is. I've hired on Upwork before — mid-project, my contractor got kicked off the platform. I never got the deliverable. That sucked. I had to tell my client, and I saw the disappointment in their eyes. They questioned whether this platform was worth using at all. I've been on that side, which is why I care more about doing a great job than collecting a check. I'm building my Upwork profile right now, so you're getting CPO-level thinking at freelancer pricing. If I can help you solve your problem and make your stress vanish — let's talk.

I'm a product leader with over 10 years of experience boosting funnel conversions and annual recurring revenue. I help early-and growth-stage teams build products users love and improve conversion rates quickly. My core skills are funnel optimization and user-focused experimentation roadmaps. I work to understand your goals, help you define success, and develop a plan to win. How I can help: • Full funnel review to plan A/B experiments to optimize conversion rates and user experience • Competitive analysis to help identify gaps and growth opportunities • Review your priorities to help define success metrics and bring more focus to your team • Establish early customer insights programs to help you get the feedback you need to prioritize new features • Fractional Product Management to help you build a roadmap to achieve your vision and execute against it What teammates say: • "[Lily] helped drive some of the most impactful projects from technology, customer experience, and revenue. Lily brings a product focused mindset that not only focuses on metric-based outcomes, but also on the customer experience.” • "She has a pragmatic yet inspiring vision and in addition to her product command and intuition, I am really impressed with her leadership."

I'm a product and marketing strategist with over 20 years of experience across consumer apps, e-commerce platforms, and enterprise software, including director-level roles at companies like T-Mobile, where I worked on the flagship consumer app serving millions of users. I also own and operate a retail franchise store that consistently ranks among the top performing locations in Washington state, and I run all of its marketing across Meta ads, SEO, TikTok, Whatnot, and in-store events. That combination of corporate product experience and real-world business ownership shapes how I think about every engagement. I care about revenue, margins, and what actually works. I work best with teams and business owners who need someone who can own both the strategic and execution sides without requiring a lot of hand-holding. What I typically help with: - Marketing, product, and business consultation - Product roadmapping and prioritization - Go-to-market strategy and launch planning - Multi-channel marketing, brand strategy and execution - Growth and conversion optimization - Data analysis to identify what is driving or hurting performance - Stakeholder alignment across engineering, marketing, and business I'm based in the Pacific Northwest, work async-friendly, and communicate directly. Let's talk.

Senior eCommerce and digital commerce leader with 10+ years driving digital shelf performance, conversion, and revenue across DTC and major marketplaces. I own end-to-end commerce operations for a global portfolio of consumer brands — product content integrity, marketplace integrations, search discoverability, and the analytics that connect it all to business outcomes. I currently lead digital commerce across DTC (Shopify Plus) and third-party marketplaces, including Amazon, TikTok Shop, and Instagram, managing an 8-person team and acting as the primary cross-functional liaison between business stakeholders, engineering, UX, merchandising, marketing, and IT. Selected career highlights: → Drove 35%+ brand performance lift and 92% YoY POS sales growth through digital shelf optimization → Led enterprise migration of 10+ brand sites from Magento Enterprise to Shopify Plus, improving speed, UX flexibility, and conversion → Grew an 80-ASIN marketplace relaunch +362% in weekly order volume over 14 weeks → Built cross-channel reporting and Power BI/GA4 dashboards that made SKU-level performance visible to leadership weekly → Negotiated multi-year vendor contracts that reduced recurring platform cost and secured budget certainty I'm deeply analytical and outcome-obsessed. Whether it's diagnosing conversion blockers through digital shelf audits, surfacing underperforming SKUs, or building dashboards that make performance visible, I believe great commerce execution starts with great data. My leadership style centers on operational excellence, transparency, and accountability — streamlined processes, clean governance, and cross-functional alignment that reduce risk and accelerate delivery. Areas of expertise: eCommerce & DTC Strategy · Digital Shelf & PDP Optimization · Marketplace Integrations (Amazon, TikTok Shop, Instagram) · Product Content & Syndication · Cross-Channel Analytics (GA4, Power BI) · Conversion Optimization · Platform Migrations · Vendor & Contract Management · Global / Multi-Market Operations · Cross-Functional Team Leadership MS in Technology (Digital/Business Transformation & Cybersecurity) — Columbia University Open to conversations about scaling digital commerce, building strong teams, and driving sustainable growth.