Hire the Best Product Strategy Freelancers in Massachusetts

SUMMARY Overview: As a marketing leader, I have a track record of growing and defending annual revenue up to and beyond $100M using 80% less budget and 90% fewer staff than the competition. As a business consultant and client company-builder, I’ve helped startups avoid mistakes that would have cost them years to repair, I’ve assembled teams from my network, shaving months to years off timelines, I’ve grown corporate value by $20M, I’ve supported strategic decisions to achieve 10x growth, and I’ve transformed pitches into effective fundraising tools. Below are more details about my work. Marketing leader: Described by my clients as a rare find on Upwork -- a valuable combination of top talent with startup affordability. Executive with deep functional knowledge and business acumen who consistently delivers results on time and on budget even under challenging circumstances. Experience creating new markets for disruptive and regulated products. Strategic thinker with big-picture vision to propel business forward as well as leadership and organizational skills to plan market entry and growth effectively and ensure successful execution. Fast learner skilled at team building, influencing without authority, problem-solving, facilitating collaboration, and communicating. Driven to transform healthcare. Healthcare company-builder: Self-starter executive with strategic vision, leadership, comfort with ambiguity, communication skills, and process-orientation to turn scientific assets into higher-valued, operationally-disciplined, financing-ready biotech companies. Built corporate infrastructure from zero, assembled teams and contracts, transitioned data, and accelerated timelines. As Chief of staff, coordinated-goal setting across 5 business units and 16 functions for $2B division of large, matrixed organization and drove portfolio-level visibility for strategic projects. Implemented senior leadership team governance, drove decision-making clarity, and tracked execution against obligations and milestones. From pre-clinical to preparation for commercial launch, aligned over $100M+ in investment timing with value-inflection milestones. At smaller companies, established program management frameworks, including integrated dashboards for milestone, timeline, budget, and risk visibility. Oversaw IP protection, regulatory strategy and target product profile development, and stability and pK/tox study design. Structured external contracts and internal projects, shepherding both through adversity to over-deliver. Spotlight Accomplishments: * Successfully drove and defended annual revenue up to and beyond $100M using 80% less budget and 90% less staff than the closest competitor, securing the top 3 position by market share in the target segment. * Aligned key priorities for next fiscal year across 5 business units and 16 functions to better support division strategy. * Improved core value survey responses to "smart risk-taking" metric in Japan region by 46% with "Thriving Culture" program. * Successfully launched more than 15 products, including world's smallest heart pump and oncology clinical trial design software. * Won national award for sophisticated financial model. * Secured startup funding for new venture. Experienced marketing professional: * Research: Focus groups, in-depth interviews, surveys, secondary research and analysis * Strategy: Market assessment and selection, segmentation, targeting, positioning, pricing, promotion, go-to-market planning * Tactics: Thought leadership, awareness, consideration, demand generation, lead generation, sales enablement, funnel acceleration, customer retention Insightful management consultant: * Market sizing and attractiveness assessment * Team design, assembly, and leadership * Goal and KPI design * Portfolio optimization Business Development and Fundraising Support: informing strategy and operational design to optimize fundraising and partnering success then documenting this with: * Business plans * Pitch decks * Go-to-market plans * Financial models and use of funds * Organizational design * Licensing decks Designing and executing prospective partner outreach and meeting arrangement

I am a Senior Product Manager with experience working cross-functionally to scale product teams and build products that have a lasting impact, solving user problems and reducing friction points in the process. I have experience launching 0-to-1 platforms, leading product teams, building talent marketplaces, and leveraging AI and machine learning -- I'm a big believer in moving quickly, trusting in your gut but remaining data-driven, and end-to-end user experience. As a product manager, I've had the chance to work on some really fun initiatives: • Managed an operations team of 20 supporting A/B tests on upwork.com • Managed a product squad (design, engineering, copy) dedicated to Upwork Help (support.upwork.com) • Managed a product squad (design, engineering, copy) dedicated to Project Catalog (upwork.com/services) • Managed an admin group supporting internal teams within the Zendesk ecosystem • Managed an engineering team supporting internal apps, integrations, and landing pages • Part of the team responsible for building out Upwork's Voice of the Customer program • Lead the R&D team for Upwork's Learning Hub, including MVP design • Co-lead a product team that scaled from 1 to 5 product squads (product, analytics, design, engineering) • Lead a product squad (design, engineering) dedicated to MBO Marketplace (connect.mbopartners.com) • Lead the steering committee overseeing MBO Direct, a non-enterprise talent marketplace Specialties: Product Management, Talent Marketplaces, Cross-Functional Work, Agile Development, Product Design, Customer Experience, Customer Support, Help Center, Back-Office Tooling, User Experience

Leading SaaS & AI Growth Strategist: Propelling Tech Ventures to Market Dominance Welcome, where the journey of SaaS and AI businesses transforms from potential to market dominance. With a focus on driving innovation and scalability, I harness the power of SaaS and AI to catapult businesses into leaders of the tech revolution. Unveiling Our Path to Success: ⤵️ 📈 Strategic Vision at Blocsinc.io: At the helm of Blocsinc.io, I've guided SaaS and AI companies through the maze of market entry to leadership. Our strategies encompass in-depth branding, dynamic product marketing, and aggressive market penetration, all underscored by robust analytics and community engagement for sustainable growth. 📣 Elevating Research with Rayyan: We've positioned Rayyan as the go-to AI platform for researchers worldwide, leveraging strategic marketing and partnerships. Our approach has not only broadened its user base but also cemented its status as a leader in AI-driven academic tools. 📈 Transforming Logistics Through ColdTrack: Developed a Strategic Product Marketing Framework for ColdTrack, focusing on organizing product roadmaps, training internal teams, and conducting competitive analysis. By identifying customer personas and creating a detailed product/feature matrix, I provided essential tools for the engineering and product teams. This approach helped ColdTrack effectively introduce their SaaS platform to the logistics market, improving both efficiency and customer satisfaction. 📣 Glowing Endorsement from ColdTrack: "Working with Noreen has been an absolute joy - we were looking for someone to come in and provide us clear direction and awesome work, and she impressed us with both! She led us during meetings, helped provide all of the assets we needed, and will definitely be working with her again in the future. I highly recommend her if you are looking for an amazing contractor who gets sh*t done with an exceptional quality of work." 📈 A BËTR Productions, I spearheaded the creation of distinctive branding and value proposition messaging, setting their SaaS and hardware products apart from competitors. My role involved crafting a comprehensive suite of messaging and collateral tailored for tech conferences and breakout rooms, focusing on end-to-end management from content creation to the hardware used for presentations and engagement capture. This strategic approach not only highlighted the unique offerings of BËTR PRODUCTIONS but also ensured a cohesive and impactful presence across all customer touchpoints. Our Strategic Edge: ⭐️ Analytics-Driven Innovation: Our strategies are fueled by data, ensuring that every campaign is optimized for the highest engagement and conversion rates. ⭐️ Content That Connects: From in-depth technical documentation to engaging digital content, our creations captivate and convert, setting the foundation for thought leadership in the SaaS and AI space. ⭐️ Collaborative Excellence: Your expertise, combined with our strategic approach, creates a powerful synergy, enabling us to anticipate and exceed market demands. Certifications & Expertise: With certifications in HubSpot Inbound Certification, MIT's No Code: AI and Machine Learning: Building Data Science Solutions and Blockchain: Discruptive Technologies. In Data Science and Analytics, and Pragmatic Prodict Marketing I bring a wealth of knowledge in marketing automation, SEM, CRM integration, and beyond, specifically tailored for the SaaS and AI ecosystem. Our GTM Methodology: 1- Market Analysis: Quick identification of target segments (Personas) and understanding customer needs. 2- Value Proposition & Messaging: Create clear value propositions and messaging that resonates. 3- Product Readiness: Align product with market expectations through feedback. 4- Launch Planning: Execute a focused launch plan with defined KPIs for success. 5- Sales Enablement: Provide sales teams with tools and channels for effective selling. 6- Post-Launch: Continuously refine strategies based on feedback and performance metrics. Join Forces for Unmatched Growth: Choosing to work with me means not just hiring a consultant but gaining a partner committed to navigating the complexities of the tech industry together. You will be working with a B2B marketing leader with over 15+ years of experience. Skilled in leading content creation and corporate programs, utilizing data analytics for informed decision-making and business optimization. I have a history of launching award-winning technology products, coupled with expertise in strategic, growth, and product marketing. Let's leverage the transformative power of SaaS and AI for unparalleled business growth. Ready to turn your vision into a reality? Let's connect. Forward to success, Noreen Hafez

A passionate product and marketing expert with experience ranging across the full marketing spectrum; from the creative, to the analytical. Skills: • Messaging and Positioning • MRD/PRD and Business Case Development • Global Go-To-Market Strategies and Tactics • Product and Market Validation • Persona Development • Sales Enablement • Content and Collateral Generation • Launch Plan Definition and Management • Pricing and Revenue Analysis • Win/Loss and Competitive Analysis • Cross-functional/Marketing Team Management Recent Projects: • Worked with founder of AI and machine learning driven Learning Management System (LMS) startup to define the messaging and positioning for the solution and develop customer facing web content • Creation of positioning for luxury goods startup including branding, demographics and personas, messaging and development of their go-to-market strategy • Developed messaging and positioning for IoT security startup, researched and wrote original content for awareness including; blogs, e-book, whitepaper and web content • Worked directly with security startup founding team to bring company out of stealth mode, launch their programmatic advertising anti-malvertising solution and developing the overall GTM strategy. Scope of effort and deliverables included: core product messaging and positioning, company branding, overall content strategy, website infrastructure and platform, site design and layout, site content, SEO optimizations,launch plan and launch management, sales tools and sales enablement, personas, case studies, competitive analysis and product pricing. Managed definition through delivery of the company's first webinar. 35 customers acquired within 2 months after launch of company and product. • Created market segment specific content and messaging strategy for security startup which enabled their entry into multiple new segments. • Developed and managed formal response to Gartner Magic Quadrant survey for a global Application Performance Management company. Managed full project life-cycle, developed responses to the survey, and coordinated internal contributions. Delivered a 63-page response on-schedule. • Retained to author 4 customer case studies for a global Application Performance Management company. Developed questionnaires specific to each case study, conducted customer interviews, wrote copy, and facilitated review/approval with customers and client. • Researched and wrote a series of 10 original by-lined articles for a global IT Management Software company, focused on different aspects of network management, with the goal of establishing company as a thought leader. Topics included network troubleshooting, corporate data and network security, Government network security, Application Performance Management, VoIP, flow monitoring, QoS, and IPv6 implementation.

I help businesses turn software ideas into clear, actionable plans and deliverables. Whether its defining requirements, coordinating projects or conducting market research, I ensure every detail is aligned with your goals. Problems I solve: ✅ Ambitious strategies with no clear path to execution. ✅ Reinventing the wheel instead of leveraging proven solutions & best practices ✅ Missed launches/deadlines due to unclear, unmeasurable requirements and goals ✅ Misaligned teams slowing things down ✅ Disorganized processes lacking structure, templates and tools My expertise includes: 🔥 Transform product strategy into product roadmap with scope definition and feature lists. 🔥 Drive user-centered design with in-depth market research and user interviews to inform UX strategy. 🔥 Develop technical artifacts, including user stories, SRS, journey maps, process flows & wireframes. 🔥 Create executive-level documents, from pitch decks to detailed status reports and proposals. 🔥 Coordinate teams and lead agile ceremonies 🔥 Establish process infrastructure with best-practice templates and efficient workflows Deliverables / artifacts you can expect from me: (I also define and create reusable templates for long-term value) 📝 SRS and BRD documents 📝 Use case diagrams and process flow charts 📝 Customer journey maps 📝 User stories 📝 Low-fidelity wireframes 📝 Research and analysis reports 📝 Solution design/approach documents 📝 Roadmaps 📝 Project plans, timelines, and task trackers 📝 Executive status decks and reports (includes risk assessments and action items) Tools: Confluence, JIRA, Asana, Trello, Notion, Rally, Draw.io, LucidChart, Figma

Product and strategy advisor with over 20 years of experience delivering market intelligence, product innovation, and growth strategy for Fortune 500 enterprises and startups across global markets. Applies evidence-based analysis and structured decision frameworks to guide strategic planning, prioritization, go-to-market decisions, and opportunity evaluation. Integrates advanced analytics and AI to enhance market research, opportunity assessment, and strategic decision making. Strategy & Execution Strategic Planning Roadmaps Strategic Problem Solving Business Modeling Decision Framework Design Market Intelligence Market Intelligence & Insights Competitive & Trend Analysis Opportunity Assessment Product & Go-to-Market Product Strategy Go-to-Market Planning Opportunity Development AI-Informed Decision Making Research & Insight Generation Strategic Decision Support GenAI Opportunity Assessment