Hire the Best Strategy & Planning Freelancers in Massachusetts

👋 i'm a marketing freelancer / portfolio careerer / community-centered marketer / content creator Across digital marketing, storytelling, education, and hospitality, I’ve spent the past several years helping mission-driven brands clarify their voice, build systems that actually support teams, and turn ideas into deliverables. Currently: • Freelance marketing & content strategist working across hospitality, wellness, education + with the team at Playbook Marketing Co • Creator of Strategy Loading... a series exploring local creatives, entrepreneurs and other nontraditional paths. • Digital marketing and video content creator connecting local businesses, creators, and values-led brands I’m drawn to the motivation behind why people build things: the curiosity, ambition, pivots and expectations shaping how we work. My projects live at the intersection of business, creativity, and digital culture, and I care about translating big, abstract ideas into grounded strategies people can realistically use. If you’re building something a little unconventional, I’m probably already curious.

Hi, I’m Alan—a fractional CFO and accountant who pairs in depth financial analysis with the hands-on pragmatism small businesses need to thrive. Over the past 10+ years I’ve: -Guided 40+ owners through clean-ups, audits, and growth initiatives—often taking them from “mystery margins” to airtight, diligence-ready books. -Unlocked profit lifts by implementing job-costing, WIP schedules, and KPI dashboards for construction, roofing, landscaping, and other trade contractors. -Built & sold my own restaurant/catering brand, so I understand owner stresses and how to translate numbers on the page to real-world operations. -Modeled seven-figure exits and capital raises—from scenario planning and bank packages to buyer Q&A. -Automated back-office workflows with QBO, Gusto, Ramp, Relay, and Zapier—cutting month-end close from weeks to days.

As full time financial analyst, I have learned skills that have made me a dependable candidate for many different tasks and job. I have a long-standing background in customer service and sales, I am also Microsoft excel certified and fluent in other Microsoft products. I am well experienced in organization and planning as well. I am eager to take on any tasks given to me and ready to complete them to the best of my capabilities.

I’m a U.S.-based digital marketing strategist and web development leader with 12+ years of experience building high-performing websites and marketing systems that drive measurable growth. My expertise sits at the intersection of content strategy, SEO, website development, and digital marketing, helping organizations transform their websites into powerful lead-generation engines. I have worked extensively in the healthcare and fertility sector, contributing to digital marketing and website initiatives for organizations like Ivy Fertility, where the focus was on improving search visibility, strengthening content strategy, and creating patient-focused digital experiences. I’m currently advancing toward Director of Web Development roles, where I lead digital strategy, oversee website architecture, and align content, SEO, and user experience to achieve business goals. ⸻ Core Expertise Web Development & Website Strategy * Website architecture and structure planning * WordPress website development and optimization * Conversion-focused landing page development * Mobile optimization and performance improvements * Technical SEO implementation during site builds SEO & Organic Growth * Technical SEO audits and optimization * Keyword strategy and search intent mapping * On-page SEO and site structure improvements * Local SEO and multi-location optimization Content Strategy * SEO-driven content planning and development * Content architecture for websites and blogs * Messaging that aligns with user intent and conversion goals * Long-form content and educational resources that build authority Paid Media & Digital Marketing * Google Ads campaign management * Audience targeting and conversion tracking * Paid campaign optimization for ROI and lead generation Analytics & Performance Optimization * Google Analytics and Tag Manager implementation * Conversion tracking setup * Data analysis to improve marketing performance ⸻ Industries Served * Healthcare & Medical Practices * Fertility & Reproductive Medicine * Health & Wellness * Professional Services * eCommerce * Education and Government ⸻ Tools & Platforms Google Ads • Meta Ads • LinkedIn Ads SEMrush • Ahrefs • Moz • Yoast Google Analytics • Google Tag Manager Mailchimp • HubSpot WordPress • Shopify • Squarespace ⸻ Why Clients Work With Me ✔ 12+ years of digital marketing and website strategy experience ✔ Specialized expertise in healthcare and patient-focused marketing ✔ Ability to combine web development, SEO, and content strategy into one cohesive digital growth plan ✔ Experience supporting complex websites and multi-location organizations ⸻ If you’re looking for someone who understands how to build websites that rank, attract the right audience, and convert visitors into leads, I’d love to help. Let’s connect.

Leading SaaS & AI Growth Strategist: Propelling Tech Ventures to Market Dominance Welcome, where the journey of SaaS and AI businesses transforms from potential to market dominance. With a focus on driving innovation and scalability, I harness the power of SaaS and AI to catapult businesses into leaders of the tech revolution. Unveiling Our Path to Success: ⤵️ 📈 Strategic Vision at Blocsinc.io: At the helm of Blocsinc.io, I've guided SaaS and AI companies through the maze of market entry to leadership. Our strategies encompass in-depth branding, dynamic product marketing, and aggressive market penetration, all underscored by robust analytics and community engagement for sustainable growth. 📣 Elevating Research with Rayyan: We've positioned Rayyan as the go-to AI platform for researchers worldwide, leveraging strategic marketing and partnerships. Our approach has not only broadened its user base but also cemented its status as a leader in AI-driven academic tools. 📈 Transforming Logistics Through ColdTrack: Developed a Strategic Product Marketing Framework for ColdTrack, focusing on organizing product roadmaps, training internal teams, and conducting competitive analysis. By identifying customer personas and creating a detailed product/feature matrix, I provided essential tools for the engineering and product teams. This approach helped ColdTrack effectively introduce their SaaS platform to the logistics market, improving both efficiency and customer satisfaction. 📣 Glowing Endorsement from ColdTrack: "Working with Noreen has been an absolute joy - we were looking for someone to come in and provide us clear direction and awesome work, and she impressed us with both! She led us during meetings, helped provide all of the assets we needed, and will definitely be working with her again in the future. I highly recommend her if you are looking for an amazing contractor who gets sh*t done with an exceptional quality of work." 📈 A BËTR Productions, I spearheaded the creation of distinctive branding and value proposition messaging, setting their SaaS and hardware products apart from competitors. My role involved crafting a comprehensive suite of messaging and collateral tailored for tech conferences and breakout rooms, focusing on end-to-end management from content creation to the hardware used for presentations and engagement capture. This strategic approach not only highlighted the unique offerings of BËTR PRODUCTIONS but also ensured a cohesive and impactful presence across all customer touchpoints. Our Strategic Edge: ⭐️ Analytics-Driven Innovation: Our strategies are fueled by data, ensuring that every campaign is optimized for the highest engagement and conversion rates. ⭐️ Content That Connects: From in-depth technical documentation to engaging digital content, our creations captivate and convert, setting the foundation for thought leadership in the SaaS and AI space. ⭐️ Collaborative Excellence: Your expertise, combined with our strategic approach, creates a powerful synergy, enabling us to anticipate and exceed market demands. Certifications & Expertise: With certifications in HubSpot Inbound Certification, MIT's No Code: AI and Machine Learning: Building Data Science Solutions and Blockchain: Discruptive Technologies. In Data Science and Analytics, and Pragmatic Prodict Marketing I bring a wealth of knowledge in marketing automation, SEM, CRM integration, and beyond, specifically tailored for the SaaS and AI ecosystem. Our GTM Methodology: 1- Market Analysis: Quick identification of target segments (Personas) and understanding customer needs. 2- Value Proposition & Messaging: Create clear value propositions and messaging that resonates. 3- Product Readiness: Align product with market expectations through feedback. 4- Launch Planning: Execute a focused launch plan with defined KPIs for success. 5- Sales Enablement: Provide sales teams with tools and channels for effective selling. 6- Post-Launch: Continuously refine strategies based on feedback and performance metrics. Join Forces for Unmatched Growth: Choosing to work with me means not just hiring a consultant but gaining a partner committed to navigating the complexities of the tech industry together. You will be working with a B2B marketing leader with over 15+ years of experience. Skilled in leading content creation and corporate programs, utilizing data analytics for informed decision-making and business optimization. I have a history of launching award-winning technology products, coupled with expertise in strategic, growth, and product marketing. Let's leverage the transformative power of SaaS and AI for unparalleled business growth. Ready to turn your vision into a reality? Let's connect. Forward to success, Noreen Hafez

**Limited time promo: I am hoping to kickstart my presence on Upwork, so I'll be offering highly discounted services to early clients. My standard rate is $3-4k/day, and I will start raising my rate on Upwork after I have 5 reviews. EXPERT VETTED - Designation from Upwork, "Only the top 1% of talent on Upwork qualifies for Expert-Vetted talent status, and only those in select categories are eligible. These users have gone through a thorough screening process that evaluates technical expertise and soft skills." With over a decade of experience and success as a leader in Bain & Company's Private Equity Group, an e-commerce executive at Wayfair, and as a seasoned entrepreneur, I bring a unique blend of strategy and hands-on execution to your most challenging business situations. My professional journey has equipped me with rich insights into various sectors, especially the nuances of e-commerce and startup ecosystems. I've led fast-growing business units, navigated complex organizational challenges, and crafted growth strategies for burgeoning enterprises. As an entrepreneur myself, I understand the roller-coaster that startups face and I'm adept at refining ideas, conceptualizing MVPs, and navigating early-stage growth. If your business challenges are straightforward, there are numerous cost-efficient options available. But if you're dealing with complex, mission-critical issues or embarking on a transformative journey, I can help steer your course with an exceptional blend of strategy, creativity, and pragmatism. My advisory services will deliver results at a fraction of the cost of a McKinsey/BCG/Bain project team, but with the same commitment to excellence and achievement. Whether you have a clearly defined project or are still trying to figure out the right direction, I am open for collaboration. I enjoy working with small and medium-sized businesses, helping them navigate the entrepreneurial journey and thrive in their respective markets. Our collaboration begins with a comprehensive conversation to understand your unique challenges, then we devise a bespoke solution tailored to your needs. I look forward to partnering with you to create lasting value and success in your entrepreneurial journey.