Hire the Best Product Strategy Freelancers in Florida

I am a highly experienced Strategic Business Consultant in the startup space, with a proven track record of helping identify problems and markets, expanding businesses both domestically and globally, optimizing operations, crafting and presenting pitch decks, and making data-driven decisions that drive growth. With an MBA specializing in business strategy, I bring both academic knowledge and years of hands-on experience in market research, business strategy development, business development, and relationship building. I specialize in helping businesses make the right decisions to scale successfully. Whether you're looking to develop a clear business strategy, enter new markets, or optimize your operations, I offer actionable insights and guidance that will help your business thrive in today's competitive environment. What I Offer: 1. Business Strategy & Decision-Making Consulting Strategic Planning: Helping businesses develop actionable, growth-focused strategies to meet their goals and drive profitability. Decision Support: Offering expert consulting on key business decisions regarding growth opportunities, market entry, and operational improvements. Performance Optimization: Identifying opportunities to enhance efficiency and profitability within your business operations. 2. Market Research & Competitive Insights Industry & Market Analysis: Conducting in-depth market research to identify emerging trends, growth opportunities, and market dynamics. Competitive Benchmarking: Analyzing competitor strategies and market positioning to give your business a competitive advantage. Customer & Market Segmentation: Helping businesses understand their target customers and segment markets for more effective targeting and messaging. 3. PowerPoint Presentations & Strategic Reporting Executive-Level Presentations: Crafting professional PowerPoint presentations to effectively communicate market research findings, business strategies, sales, and growth opportunities. Strategic Reports: Providing comprehensive reports that summarize market trends, business insights, and actionable recommendations for executive decision-making. 4. Business Development & Partnership Building Revenue Growth: Developing strategies to create new business opportunities and increase revenue through effective business development. Partnerships & Alliances: Identifying and establishing key partnerships to drive business growth and expand market reach. Market Penetration: Implementing strategies to improve market presence and effectively reach new customers. Why Choose Me: Proven Experience: I have helped startup businesses scale globally and successfully navigate market entry, product adaptation, and expansion strategies. Been in your shoes: Having founded my own SaaS startup and raised funding, I understand the unique challenges that come with scaling a business and can provide insights that are both strategic and practical. Actionable Insights: I provide businesses with data-backed strategies and insights to make informed decisions that lead to growth and improved performance. Tailored Solutions: My services are customized to meet your business’s unique needs, ensuring that the strategies I recommend are aligned with your goals and vision.

I help businesses design and build digital experiences that are intuitive, conversion-focused, and built for real-world success. With 13+ years of experience spanning product design, UX/UI, ecommerce, and frontend development, I partner with startups, growing brands, and enterprise organizations to create digital products that balance user needs, business objectives, and technical execution. Throughout my career, I’ve worked with organizations including eBay, Logitech, and Walmart, where I gained firsthand experience designing large-scale digital products and ecommerce experiences used by millions of people. That foundation continues to shape how I approach every project today—combining strategic thinking, customer psychology, and practical implementation to deliver measurable business results. Today, I help companies improve digital experiences across ecommerce, SaaS, AI, and web platforms. Whether the goal is increasing conversions, modernizing a product, improving usability, or optimizing the customer journey, I focus on solving business problems—not simply designing interfaces. One of the advantages clients value most is my ability to bridge the gap between strategy, design, and development. My frontend experience allows me to collaborate effectively with engineering teams and deliver solutions that are realistic, scalable, and ready for implementation. Instead of creating designs that look good in Figma but fall apart during development, I build experiences that translate successfully into production. SERVICES Product Design & UX --- * Product Design * UX/UI Design * UX Strategy * User Experience Audits * User Flows & Information Architecture * Wireframes & Interactive Prototypes * Design Systems * Responsive Web & Mobile Design Digital Commerce --- * Ecommerce UX * Shopify UX * Conversion Rate Optimization (CRO) * Product Detail Pages (PDP) * Landing Pages * Navigation & Customer Journey Optimization * Checkout Experience Improvements Frontend Development --- * HTML * CSS * JavaScript * Shopify Liquid * Responsive Development * Accessibility (WCAG) * Performance Optimization WHY CLIENTS HIRE ME --- Clients consistently tell me they appreciate that I think beyond the original scope of work. Rather than simply executing requirements, I look for opportunities to improve the overall customer experience, strengthen business outcomes, and help teams make better product decisions. I bring a collaborative, proactive approach to every engagement and work as an extension of your team—not just another freelancer. If you’re looking for a senior product designer who understands ecommerce, user experience, frontend development, and the business strategy behind great digital products, I’d love to discuss your project.

Strategic and results-driven product strategist with 10+ years of experience across product strategy, digital marketing, and social media analytics. I help companies turn insights into action—whether launching new products, optimizing campaigns, or conducting market research. ✅ Product Strategy & Execution – Launched 17+ features in 90 days, contributing to $9M in ARR – Led roadmap planning and cross-functional delivery for platforms with 50K+ users – Specialized in M&A product integrations and go-to-market planning ✅ Social Media Listening & Market Research – Delivered behavioral insights for Fortune 500 clients on $500K–$1M projects – Used social listening to shape customer journey strategies and brand positioning – Developed scalable research frameworks across $10M+ in client work ✅ UX & Insights – Conducted user interviews, prototype testing, and A/B analysis to guide feature development – Built internal dashboards that doubled client capacity by automating manual reporting Let’s work together to bring structure, strategy, and impact to your next project!

If you're looking for a seasoned marketing strategist who can take your brand from idea to impact - you're in the right place. I’m a product marketing powerhouse with over $2B in launched goods and a deep command of what it takes to win in both retail and digital environments. WHO I AM They call me "The $2B Lady" - a global go-to-market expert, content creator, and marketing mind behind some of America’s most trusted household names. I split my time between South Florida and Chicago, speak four languages, and bring a worldly perspective to every project I take on. WHAT I DO I help brands build their go-to-market plans, craft powerful storytelling content, and execute marketing strategies that drive revenue and expand market share. With over 20 years of experience spanning CPG, tech, durables, ecommerce, and omnichannel retail, I deliver strategic clarity with executional excellence. Core Expertise: - GTM Strategy & Product Launches - Brand & Content Development - E-commerce & Retail Marketing - Trade Marketing & Sales Enablement - Copywriting (Web, Email, Decks, Scripts) - Business Plans, Pitches & Sales Collateral - P&L Ownership & Revenue Acceleration - Digital Strategy & Consumer Engagement Career Highlights: - Launched $2B+ in consumer products across Calphalon, Crock Pot, Mr. Coffee, Oster, Motorola & more - Create go-to-market plans and content for startups, Fortune 500s, entrepreneurs, and everything in between. - Expanded a new coffee brand to five national retailers and doubled ecommerce revenue. - Built Trade Marketing functionality within organizations, to effectively measure trade dollars, deductions and sales effectiveness at retail. - Crafted dozens of pitch decks, brand strategies, and growth plans for new ventures and established businesses. - Blended storytelling with data to amplify impact and drive measurable results. MY SUPERPOWER: I’m not just a marketer - I’m a strategic mind with radar for what’s next. I spot trends months (and even years) in advance, helping clients stay ahead of the market and the curve. I connect the dots between product, message, and market timing, delivering content and strategies that don’t just compete - they lead. Whether you're launching a new product, repositioning your brand, or scaling your digital presence, I bring both foresight and follow-through, pairing visionary thinking with actionable execution to build brands that win early and last long. WHO I WORK WITH: ✔️ Founders & Startups ✔️ Consumer Brands (CPG, Home, Wellness, Food & Bev) ✔️ Tech Companies ✔️ Agencies Seeking Expert Marketing Support Let’s build something that lasts - and sells.

SUMMARY Results-driven Business Analyst skilled in project management, market research, and data analysis with a strong focus on collaboration, results, impact, continuous improvement and learning.

I am an experienced technical consultant with over 15 years in the tech industry with a reputation for creatively solving complex problems. I've held just about every position at some point or another and have a knack for creating order from chaos. *On Demand Expert Advice* Considering switching or upgrading services? Employing a technical asset but not sure how to tell if they’re qualified? Don’t get bamboozled by jargon and con artists. I'll tell you what’s reasonable and filter out the garbage for you. People often don’t realize how costly, be it time, or money, one bad decision can be. *Product Planning / Reviews* Have an app or website idea? Not sure where to start, how much it should cost? I’ve got you covered. I’ve worked on and built many projects from idea to fully working product and I know where things go wrong. This is my bread and butter and I love nothing more than having post-it note parties with my clients (where possible). *Project & Product Management* Already have a product (or one in the works)? If things aren’t going the way you want, or you’re having a hard time keeping track, look no further. Maybe you just need someone to come in and whip things into shape for you. I've been doing exactly that for over 10 years. I can plug in exactly where you need me. What I do NOT do: - small development work - develop mobile apps (I can help plan which is more than half the battle and will save a lot of money in the long run, and can refer to excellent app development teams)