Hire the Best Trend Analysis Freelancers in Florida

Customer lifetime value (CLV/LTV) modeling is my specialty. Using probability models (BG/NBD, Pareto/NBD, Gamma-Gamma), retention curves, and RFM segmentation, I tell you who your most valuable customers are, what they are worth, and how to acquire more of them. Around that core I bring the full marketing-analytics toolkit - marketing mix modeling (MMM), multi-touch attribution, pricing, and forecasting - in Python and R, for CPG, DTC, media, fintech, and B2B clients. Over 30 years I have directed more than $70M in combined consumer-insights and analytics spend - $20M+ client-side (Bacardi Global Brands) and $50M+ agency-side (GfK, Millward Brown/Kantar) - so I read these models the way a CMO does, not just a data scientist. I translate model output into the decision, the deck, and the board-ready story. What I deliver: - Customer lifetime value (CLV/LTV): BG/NBD and Pareto/NBD + Gamma-Gamma probability models, retention curves, cohort and RFM segmentation; forecast customer value and surface your most valuable acquisition cohorts for DTC and subscription brands. - Marketing mix modeling & media ROI: ARIMAX, Bayesian/hierarchical, and regression models with adstock and saturation; in a recent engagement I identified a channel-reallocation opportunity worth roughly a 185% gain in marketing efficiency. Build from scratch, or finalize, validate, deploy, and maintain existing models (Python or R). - Attribution & measurement: reconciling Meta / Google / GA4 platform reporting against actual business outcomes; blended CAC and single-source-of-truth frameworks. - Pricing & forecasting: conjoint / willingness-to-pay studies and supervised-ML pricing models (random forest, gradient boosting) deployed as interactive calculators. - Data engineering & viz: BigQuery warehousing, dashboards (Power BI, Tableau, Looker Studio), and clear recommendations leadership can act on. Credentials: Wharton MBA (Marketing), Brown B.A. in Applied Mathematics. Top Rated on Upwork with 100% Job Success across 8 engagements. Stack: Python, R, SQL, SAS, Azure, AWS, GCP/BigQuery, Power BI, Tableau, GA4, Looker Studio. Fluent in Spanish, working Portuguese - comfortable on global, multi-market engagements. I keep scope tight, communicate in business terms, and hit deadlines.

Market Research Experienced Market Research Analyst with a solid background in delivering actionable insights to drive business growth. Proficient in conducting GTM strategies, comprehensive data analysis, thorough competitor research, and insightful interpretation of market trends. With a keen eye for detail and a dedication to excellence, I excel in providing strategic recommendations to clients across diverse industries. Let me leverage my expertise to help your business thrive in today's competitive landscape. Marketing Transform your online presence with my comprehensive digital marketing services. With expertise in SEO, content creation, social media marketing, analytics, and CRM management, I help businesses increase visibility, drive traffic, and generate leads. My SEO services include on-page and off-page optimization, keyword research, technical audits, and local strategies. I develop SEO-friendly blog posts, articles, web content, and ad/landing page copy to boost engagement and conversions. For social media management, I provide end-to-end services, including strategy development, content creation and curation, account management, and paid campaigns. I’m well-versed in analytics, using data to optimize campaigns and inform future campaigns. Additionally, I offer CRM management and email marketing, setting up automated workflows to nurture leads effectively and track engagement at each stage of the customer journey. With a proven track record and a data-driven approach, I deliver customized digital strategies to maximize ROI, build brand awareness, and foster customer loyalty. Quality Assurance With a proven track record in meticulously testing applications, websites, and products, I specialize in delivering top-notch quality assurance to ensure digital experiences are flawless and user-friendly. Backed by over 10 years in the industry, I possess a keen eye for detail, a knack for identifying even the subtlest of issues, and a passion for enhancing functionality. Whether it's manual or automated testing, I take pride in my ability to streamline processes, enhance user satisfaction, and contribute to the success of projects. Let's collaborate to elevate your digital offerings to unparalleled levels of perfection! Other specialties: - Marketing consultation - Hubspot

I'm a data analyst with over 10 years of experience helping businesses of all sizes make better decisions with their data. I'm your go-to person for customer insights, marketing/sales analytics, and HR analytics. I'm also a Google Sheets expert and can help you create powerful dashboards and reports that will tell your data's story. Why choose me? ==================== • I'm insured to handle third-party and first-party data and implement GDPR best practices 🔒🛡️ • I have a Master's degree in data science and am proficient in R, Python, and SQL 🎓🐍🤖 • I'm a great storyteller and can help you visualize your data in a way that is both informative and engaging 📊📈💡 • I'm funny and relatable, and I make my clients laugh (even when we're talking about serious data stuff) 😂 What can I do for you? ==================== • Help you understand your customers better, so you can make more informed decisions about your products, services, and marketing campaigns 🎯🤝 • Track and analyze your marketing and sales performance, so you can see what's working and what's not 📈📉 • Identify trends and patterns in your HR data, so you can make better decisions about your workforce 📊🎯 • Create custom dashboards and reports in Google Sheets, so you can easily track your progress and make informed decisions 📊📈 Here are a few examples of how I have helped my clients: ======================================== 🌟 Using Tableau to combine several data sets, we were able to build a dashboard indicating customer count by zip code in relation to the business locations. This helped the marketing team to identify future potential customers and discover new markets. In addition to saving time, the new dashboard system also provided a singular point of data reference for the company as a whole. 🌟 To help increase the value of the client’s SaaS, we developed 12 customized data visuals to provide deeper insight into their customers’ needs. These visuals increased their service offerings, helped attract Fortune 500 customers, and secured a new round of funding. 🌟 Built a system that streamlines reporting for a client’s weekly reports. The system was tailored specifically to the client's current skill capabilities. The new data reporting system was able to reduce the time it took to build each report from 4 hours a week down to 30 minutes. Recent Customer Reviews ==================== "Larry is very knowledgeable in the field of data visualization. He easily adapted to whatever tools I needed, and any changes my team requested. And, he communicates well, keeps us informed of status, and is very friendly and easy to work with." "Larry has been incredible at taking available data and helping contextualize it for us and our clients. He is a master at visualizing data and making it valuable, i.e. actionable. Working with Larry is easy and you really enjoy your conversations with him. I couldn't recommend him highly enough. His level of knowledge, desire to help you get the most out of your time together, and professionalism is the total package." Favorite Tools =========== There are a wide variety of data analytics tools available, but MY goal is to help find the best data tool based on YOUR project needs and potential skill sets. -Data Analysis Tools- ⭐ Google Sheets Excel -Business Intelligence Tools- ⭐ Google Looker Studio Microsoft Power BI Tableau -Data Mining Tools- 🌟 RStudio Jupyter Notebook ⭐ BigQuery If you have a potential data project that uses different software or tools not listed above, send me a message on Upwork. ====================== | Next Steps To Get Started | ====================== If you've made it this far, thank you for your time! Let's set up a meeting on Upwork and see how we can solve your roadblock! I try to respond within 24 hours to all Upwork messages. Or if you want to get to know me a little better before deciding, send me an Upwork Message and we can have a video coffee chat. Who doesn't like a quick coffee break? ☕ -If You're Not Sure Yet- If you don't think I am the right fit for your data project, that's okay! We all have different preferences and working styles. In order to provide you with some parting value, here is a short list of interview questions you can ask to help you find the perfect data professional for your analytics project: ✔️ Do you have insurance to handle data to protect my data privacy? ✔️ Do you fully understand the desired outcome of my project? ✔️ Do you have 3 or more examples of your work that you can share? These three questions will help to protect your data needs and find a good potential fit. I wish you the best of luck in your search, and please feel free to reach out to me on Upwork at any time.

I'm an experienced and results-driven retail professional with a strong background in merchandise planning, category management, and strategic leadership. I'm highly adept at translating data-driven insights into actionable strategies that drive revenue growth, optimize inventory, and enhance customer experiences. I have proven track record of success in developing and executing comprehensive merchandise financial plans, and pricing strategies. Whether you are setting up a new reporting structure or need help forecasting inventory, I'm here to help. AREAS OF EXPERTISE: Merchandise Planning Inventory and Sales forecasting Developing weekly/monthly reporting Data Analytics & Market Insights eCommerce & Traditional Retail Pricing Strategies & Trends Revenue Growth