Hire the Best Product Managers in Miami Beach, FL

Hi, I’m Alessandra, founder of The Talent Lab and Fractional CMO. I help brands build clear, scalable marketing strategies that drive real growth, combining brand positioning, creator marketing, business strategy, and team leadership. Over the last 12+ years, I’ve worked across the US and Europe, scaling my own 7-figure agency and leading 1,200+ influencer and brand campaigns across fashion, beauty, lifestyle, wellness, tech, hospitality, travel, and consumer brands. My background combines experience across global consumer brands with entrepreneurial execution: - Founder & CEO of The Talent Lab - Former Managing Director at Pulse Advertising - Former roles at Yves Saint Laurent Beauty and Montblanc - Professor of Digital Branding Strategy at Istituto Marangoni What I’m best at: - Brand positioning & messaging - Creator-led growth and influencer strategy - Marketing team structure and leadership - International expansion (US, EU, LATAM) - Building scalable processes for growing teams - Bridging creative, marketing, and commercial objectives I’m hands-on, strategic, and commercially minded. Companies usually bring me in when they need senior marketing leadership that feels like a true extension of the team. I help bring clarity, sharper positioning, stronger execution, and more structure to growing companies.

I’m a seasoned product development and sourcing leader with 20+ years of experience launching successful programs across CPG, Home, Wellness, Toys, and Lighting. I bring deep expertise in omnichannel retail, having developed both branded and private label assortments for top retailers including Walmart, Target, The Home Depot, Lowe’s, Nordstrom, Costco, and TJX. Over the years, I’ve worked across a wide spectrum—from opening price point to premium and luxury tiers—which has given me a strong understanding of the voice of the customer at every level of the market. I’ve led multi-brand portfolios with thousands of SKUs, built and managed cross-functional teams across the U.S. and Asia, and developed strong vendor partnerships throughout China, India, Cambodia, and Vietnam. I look forward to working with you!

I am an experienced technical consultant with over 15 years in the tech industry with a reputation for creatively solving complex problems. I've held just about every position at some point or another and have a knack for creating order from chaos. *On Demand Expert Advice* Considering switching or upgrading services? Employing a technical asset but not sure how to tell if they’re qualified? Don’t get bamboozled by jargon and con artists. I'll tell you what’s reasonable and filter out the garbage for you. People often don’t realize how costly, be it time, or money, one bad decision can be. *Product Planning / Reviews* Have an app or website idea? Not sure where to start, how much it should cost? I’ve got you covered. I’ve worked on and built many projects from idea to fully working product and I know where things go wrong. This is my bread and butter and I love nothing more than having post-it note parties with my clients (where possible). *Project & Product Management* Already have a product (or one in the works)? If things aren’t going the way you want, or you’re having a hard time keeping track, look no further. Maybe you just need someone to come in and whip things into shape for you. I've been doing exactly that for over 10 years. I can plug in exactly where you need me. What I do NOT do: - small development work - develop mobile apps (I can help plan which is more than half the battle and will save a lot of money in the long run, and can refer to excellent app development teams)