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Hello! My name is Ryker and I have over 10 years of experience in web analytics, conversion tracking, and data infrastructure and my passion is making sure businesses can actually trust the data they are making decisions with. I specialize in Google Analytics 4, Google Tag Manager, and conversion tracking across all major ad platforms. Whether you need a full tracking setup built from scratch, an audit on an existing implementation that does not look right, or dashboards that turn your data into something your whole team can use, I can help. I have worked with businesses of all sizes, from lean startups to established brands, across industries ranging from e-commerce and SaaS to agencies, healthcare, and beyond. Here is where I can help: Google Tag Manager (GTM) - Installations, Upgrades, and Full Audits - E-commerce Tracking (Shopify, WooCommerce, Custom) - Event Tracking and Custom Event Configuration - Custom Dimensions, Metrics, and dataLayer Setup - Server-Side Tagging with GTM Server Containers - Meta Conversions API (CAPI) via GTM - Cookie Consent Solutions and Google Consent Mode v2 Google Analytics 4 (GA4) - GA4 Implementations and UA Migrations - Enhanced E-commerce Tracking - Goals, Events, and Custom Definitions - Cross-Domain Tracking - Data Filters and Internal Traffic Exclusions - Server-Side GA4 Tracking - Debugging and Data Integrity Checks Conversion Tracking - Meta Pixel and Conversions API - Google Ads and Enhanced Conversions - TikTok Pixel Setup and Event Tracking - LinkedIn Insight Tag and Conversion Events - Pinterest Tag Setup - Multi-Platform Server-Side Tracking Dashboards and Reporting - Looker Studio, Tableau, and Power BI - Custom Dashboard Design and Automation - Blended Data Reports and Multi-Channel Performance Views - Supermetrics and Data Connector Integrations - GA4 to BigQuery Pipelines Strategy and Infrastructure - Full Analytics and GTM Audits - Marketing Attribution and UTM Strategy - CRO Tooling and Heatmap Integrations - Privacy and Compliance Tracking (GDPR, CCPA, Consent Mode) - Tracking Infrastructure Design for Scaling Businesses - Agency White-Label Support If your tracking is broken, your data does not add up, or you just want to build it right the first time, let's connect.

Hello, I'm an expert in tracking and analyzing your digital marketing. (Website + Ads + SEO + More) I'm responsive and ready to meet with you or message with you. More Details⬇ I can set up, audit, and fix the problems that you have with: ✅Google Analytics ✅Google Tag Manager ✅Meta Pixel ✅Meta Converions API (Meta CAPI) ✅Google Ads Conversions ✅Google Looker Studio ✅Google Search Console ✅Wordpress ✅Woocommerce ✅Shopify Summary of the main aspects I can help with: 🌟Make sense of your data & create dashboards / reports. (Website, Marketing, Advertising, plus more) 🌟Installing Google Tag Manager & fully testing. Includes custom events, ecommerce, data layer, iframes, cross domain, custom pixels, +more. 🌟Set up and enhance your conversions in Google Ads / Meta Pixel / Meta CAPI / Other Ad Pixels. Feed Better Data For Your ADS!! 🌟General Digital Marketing Strategy Plus: 🌟U.S. based and responsive 🌟5 star average with great reviews 🌟Top Rated Upwork Freelancer 🌟Do the work quickly, and provide support I know how to be responsive and helpful for you! ✅REVIEWS (MOST RECENT FIRST)✅ "great to work with and fast with turnaround" "Cole does great work. I enjoyed working with him and will reach out again for any analytics and technical needs." "Excellent teammate - Cole responded quickly and gave sharp insights that really helped us overcome a data glitch" "Cole offered outstanding support - he was so efficient that he ended up solving my problem on the intro call. Will definitely go directly to Cole in the future for challenges like this." "Cole is amazing! I would recommend working with him and not looking back." "Great consultation. Cole suggested some changes for both shopify and google parameters." "Cole was extremely helpful, thorough, and efficient." "Cole not only got the job done but helped us realize what more we needed to ensure we were optimizing a number of items related to our website and our GA4 account. Solid pro, easy to work with." "Cole is extremely smart and knowledgable in this field. Super responsive and gets work done in a timely manner. I will definitely use him again on future projects! Thank you very much, bro!!!" "Cole is dependable, skilled and timely in his work. His rates are consistent with the marketplace. Highly recommend!" "Cole is a great person to handle google/woo commerce for us. He also very knowledgeable and helped us do other things besides our initial hire! I will use him again!" "Cole did a great job - he understood what I was looking for and created a Looker Studio to track web traffic. I would work with him again." "I definitely benefitted from my meeting with Cole and I recommend him to anyone else needing help in this area! Very nice, professional, and timely. Answered my questions directly. Very positive experience!" "Cole was great to work with. He is thorough and really knows his stuff when it comes to Google Analytics, Tag Manager, and Looker Studio. I would definitely work with him again." "Cole very helpful. He took the time to clearly understand our needs and made very helpful recommendations on how we should best setup Google tag manger and Stape for server side tracking of meta ads." -"Cole did a great job setting up Meta CAPI. Highly recommend." "Cole knows his stuff when it comes to Google Analytics and Google Tag Manager. He provided us with expertise that we don't have in house and worked quickly to set up the additional event tracking and other analytics tracking requirements we had." "Cole was great at helping me with how to use Looker Studio. He was very patient and accommodating." "Cole was very quick and provided clarity on the issues I was facing adding Google tags to my new website." "Would definitely hire again." "Cole is very knowledgable and not only built reports but also educated me. I highly recommend him!" "Fixed my problem fast, highly recommend" "Cole was easy to work with and able to take my loose directions for building an analytics dashboard in Looker Studio and run with it. I'd definitely recommend him for Analytics projects and will likely use him again in the future." "Great worker. Very smart, paitent and capable." "We hired Cole to help set up some custom GA4 event reporting for our e-commerce store. He did a great job of setting everything up exactl" "Cole was incredibly helpful and patient throughout our session. He guided me step by step through Google Analytics, clearly explaining how it works and what to expect. I would 100% work with him again and highly recommend..." "Cole did an outstanding job. His responsiveness, discipline, and impressive background truly stood out. He clearly knows his stuff and we would definitely hire him again." "Cole did a great job he's very communicative and knows his skills he makes sure he completes what your looking for. I would definitely hire him again."

Tired of running Facebook & Instagram ads that spend money—but don’t drive real results? Hello! My name is Erik aka Facebook Yoda, I am 4X-certified by Meta and I help businesses and agencies turn underperforming campaigns into predictable lead and sales systems. /// Meta Certified Digital Marketer /// Meta Certified Media Buying Professional /// Meta Certified Creative Strategy Professional /// Meta Certified Media Planning Professional /// Facebook & Instagram Ads Expert | Business Growth Strategist /// Campaign Optimization, Analytics & Lead Generation Specialist /// Ad Copy, Creative Strategy & Landing Page Optimization With 10,000+ hours of hands-on experience, I help businesses scale profitably through data-driven Facebook & Instagram advertising. Whether you need done-for-you campaign management or strategic one-on-one coaching, I provide clear direction, execution, and optimization backed by real-world results. I’ve trained extensively in digital marketing, media buying, social media strategy, and performance analytics—so you can be confident your ad spend is in expert hands. How I can help: ++ Facebook & Instagram Ads Consulting ++ Full Ad Account & Campaign Audits ++ Campaign Setup, Scaling & Ongoing Management ++ Landing Page & Funnel Optimization ++ Advanced Audience Targeting & Retargeting ++ Performance Analytics & Reporting ++ White Label Ads Management ⭐ 5.0 Star Client Rating Clients consistently highlight my structured approach, deep platform knowledge, and ability to explain complex strategies in a clear, actionable way. Here’s what my clients say: Rating is 5.0 out of 5. 5 Stars Mar 17, 2025 - Apr 8, 2025 "Erik Continues to be a major asset to our business. We are so lucky to have him as a freelancer for our Facebook/Instagram Ads! Rating is 5.0 out of 5. 5 Stars Apr 28, 2025 - May 5, 2025 "Erik really knows his stuff and is excellent at walking you through various processes related to running FB ads." Rating is 5.0 out of 5. 5 Stars Mar 4, 2025 - Mar 6, 2025 "Erik has a structured approach to setting up ad campaigns in Facebook and Instagram, supported by his experience. He helped me a lot with wrapping my head around what to do, provided detailed guidance on setting up the campaigns, and answered all questions I had." Rating is 5 out of 5. 5 Stars May 9, 2024 - May 16, 2024 "EXCEPTIONAL! I didn't stop taking notes because of ALL the wisdom Erik was sharing until he told me about all the resources he would be sending after our call. I am very grateful we found Erik and have access to his knowledge. If you're looking for guidance on Facebook Ads, this guy is a total expert!" Rating is 5 out of 5. 5 Stars Jan 12, 2025 - Jan 13, 2025 "Erik was fantastic to work with. I came to the call with a broad understanding of what I was trying to achieve and Erik helped me expertly craft a multi-faceted campaign to both test my creative assets and promote my product. 10/10 Highly recommend." If your Facebook or Instagram ads aren’t delivering the results you expect, let’s fix that. Message me today and let’s optimize your campaigns for growth. Available Monday–Saturday Erik G. | 4X-Certified by Meta PST: facebook ads, facebook marketing, facebook ads expert, facebook advertising, facebook marketing expert, facebook ads specialist, facebook advertising expert, facebook ads manager, facebook instagram ads, instagram ads, instagram advertising, instagram ad campaign, instagram ads expert, facebook and instagram ads, creative design, creative designer, facebook advertiser, facebook advert, facebook advertisement, facebook marketing advertising, facebook marketing digital, instagram marketing, instagram marketing specialist, instagram marketing expert, instagram, facebook, digital marketing, digital marketing expert, digital marketing manager, digital marketing consultant, marketing consultant, digital marketing strategist, digital marketing strategy, social media marketing, social media ads, social media ad, facebook consultant, facebook marketing consultant, social media marketing consultant, facebook ads consultant

📊 Advanced Ad Tracking, Analytics & Technical SEO Support GA4, Google Ads, OpenAI Ads, Meta CAPI, TikTok, LinkedIn, Bing, sGTM, and consent mode. I troubleshoot complex analytics and ad tracking issues across client-side, server-side, and consent-aware setups, including missing conversions, attribution gaps, duplicate events, and platform-specific edge cases. Whether you need a full implementation, a technical audit, or help debugging a stubborn issue, I’ll help you get your tracking and reporting back on solid ground. 📦 Ad Tracking & Analytics Implementation ✔️ GA4 setup, auditing, cleanup, and debugging ✔️ Google Tag Manager and server-side GTM ✔️ Google Ads conversion tracking and Enhanced Conversions ✔️ OpenAI Ads tracking and emerging ad platform measurement ✔️ Meta/Facebook CAPI, TikTok Pixel, LinkedIn, Bing, and custom pixels ✔️ Custom event tracking: forms, clicks, videos, scrolls, calls, iFrames, and more ✔️ Cross-domain tracking ✔️ Custom dimensions, metrics, and data layer strategy ✔️ Conversion imports and attribution troubleshooting 🙋 Need to track something weird? I’ve probably done it. ⚙️ Server-Side Tracking & Conversion APIs ✔️ Server-side GTM for GA4, Google Ads, Meta CAPI, OpenAI Ads, and more ✔️ Browser + server event deduplication ✔️ First-party cookies ✔️ Consent-aware event routing ✔️ Better tracking resilience in a privacy-restricted browser environment 🛡️ Privacy-Aware & Consent Mode Integrations ✔️ Cookie banner integration: OneTrust, Cookiebot, and similar platforms ✔️ Google Consent Mode V2 setup and debugging ✔️ Consent-aware GTM and server-side tagging ✔️ Respect user preferences without breaking your reporting ✔️ Practical privacy-focused tracking configurations 🛒 eCommerce & Lead Tracking ✔️ GA4 Enhanced Ecommerce ✔️ Shopify, WooCommerce, Wix, Squarespace, WordPress, and more ✔️ Lead form tracking, including embedded and iFrame forms ✔️ Call tracking: Google Ads, CallRail, Invoca, and similar platforms ✔️ Purchase, signup, lead, and custom conversion tracking ✔️ Checkout funnel and attribution debugging 🔍 Technical SEO & Search Console Support ✔️ Technical SEO audits focused on crawlability, indexing, and site health ✔️ Google Search Console setup, monitoring, and issue resolution ✔️ Sitemap submission, indexing reviews, and coverage debugging ✔️ Structured data / JSON-LD for rich result eligibility ✔️ Core Web Vitals, Lighthouse scans, and performance diagnostics ✔️ Redirect chains, canonical conflicts, crawl errors, and site structure issues ✔️ WordPress theme cleanup: Divi, Oxygen, Elementor, and others 🙋 No fluff SEO - just technical fixes and actionable insights. 🧠 Helpful Extras ✔️ Looker Studio dashboards ✔️ Heatmapping tools like Hotjar and CrazyEgg ✔️ Light front-end support: HTML, CSS, JavaScript ✔️ Regex filters and advanced reporting cleanup ✔️ Collaboration with developers, marketers, and agency teams 🙋‍♂️ Not sure what’s broken? Send me a message. I’ll help you figure out what’s wrong, what matters, and how to fix it.

👋If you’re reading my profile, one thing’s for sure: 𝐲𝐨𝐮 𝐰𝐚𝐧𝐭 𝐭𝐨 𝐠𝐫𝐨𝐰 𝐲𝐨𝐮𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 And chances are, one of two things is happening 1) You’ve got a site, but it's not doing its job. People aren’t converting. It's costing you thousands every month in potential sales and keeping you stuck at a revenue plateau OR 2) You don't have a real online presence yet, and it's becoming the bottleneck that's keeping your business from growing The good news? I’ve helped companies dealing with both 𝗥𝗲𝗽𝗲𝗮𝘁𝗲𝗱𝗹𝘆 Take my client, for example, whose outdated site couldn't handle traffic from major media appearances. After we rebuilt their site on Webflow, their leads jumped from 3-4/day to 25+/day, signups grew by 600%, and their revenue increased by 30%. Or my other client, a luxury home builder with 45+ years of award-winning work, but had a site that made them invisible online. After we rebuilt their site, they ranked #4 on Google, saw 315% more impressions, and their CTR shot up by 114% 𝐒𝐨 𝐢𝐟 𝐲𝐨𝐮 𝐭𝐫𝐮𝐥𝐲 𝐰𝐚𝐧𝐭 𝐭𝐨 𝐠𝐫𝐨𝐰 𝐲𝐨𝐮𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐲𝐨𝐮’𝐥𝐥 𝐜𝐨𝐧𝐬𝐢𝐝𝐞𝐫 𝐡𝐢𝐫𝐢𝐧𝐠 𝐦𝐞 Because, unlike many other freelancers, I don’t build “pretty” sites. (Pretty is distracting and doesn’t convert) I also *don’t* cut corners, or outsource the vehicle of your growth to some $5 freelancer (cheap work isn’t expertise) And lastly, I don’t need hand-holding. Your time is valuable, and you don’t need to waste it repeating instructions 5x to an “expert” 🤝If I don’t think I can help you based on our initial conversation, I’ll tell you from the start So what does working with me look like? ✔️Discovery — We get to know your business and what makes you different. This keeps us aligned through the project ✔️Sitemap & Wireframing — We map out and blueprint your site's structure in Relume so it’s SEO-friendly from day one. Nothing gets missed before we touch design ✔️Copywriting — We craft conversion-first copy that speaks directly to your ideal customer's pains, needs, and desires ✔️Design — We translate your wireframes into a modern, intentional design in Figma that’s optimized to convert, not just look pretty ✔️Webflow Development — Finally, we use the proven framework, Client-First and Relume, to build a fast, accessible, and responsive site that’s easy for you expand as your business grows Every stage includes revisions and high-quality communication. You also get post-launch support and custom SOPs to maintain your site with confidence, even if tech isn’t your forté That process is exactly what I used for my client, who was about to land major media collabs but had an outdated site that would crash under the resulting traffic. After rebuilding their site on Webflow, they could step into the spotlight knowing every visitor would land on a site that actually converts Here’s what they said about my work ⭐⭐⭐⭐⭐ “Abel listened carefully to our vision, understood the complexity of our work, and translated it into a clean, powerful, and highly functional website. If you’re looking for a team that actually listens, executes at a high level, Panther Tech Industries is the real deal.” -Mike Grady, Co-founder of Mind Nexus 𝐒𝐨… 𝐬𝐭𝐢𝐥𝐥 𝐰𝐚𝐧𝐭 𝐭𝐨 𝐠𝐫𝐨𝐰 𝐲𝐨𝐮𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬? Great! Shoot me a message and tell me your project. If we're a good fit, we'll hop on a call and get the ball rolling You're still here? Wow, you must really like me! I'm Abel, founder of Panther Tech Industries. When I'm not building sites, I'm probably watching anime or learning the shamisen. I love great stories and believe all businesses have a unique story of their own Like the great Kubo, I want to tell the stories of businesses that actually have something worth saying. If that's you, I'd love to be the one to help the world hear it Tags (read em if you want) 🎨Figma Skills Figma Design | Figma Prototyping | Figma Style Guide Creation | Figma Wireframes | Figma Plugins | Figma to Webflow Conversion | Figma Responsive Design | UI/UX 💻Webflow Skills Webflow Design | Webflow Development | Webflow E-commerce | Webflow CMS | Webflow Animations | Webflow Interactions | Webflow Responsiveness | Webflow Custom Code | Webflow Forms | Webflow Sliders | Webflow Accessibility| Webflow Performance Optimization| Webflow Dynamic Pages | Webflow Client-First System | Webflow Relume Library | Webflow Finsweet Hacks | Webflow Content Migration | Webflow & Zapier | Webflow & Memberstack | Webflow Reusable Components | Webflow site optimization | Webflow site maintenance 🔍SEO Skills SEO for Webflow | SEO Strategy | SEO Audits | Keyword Research | Google Analytics | Google Search Console | SEMrush | Mangools | On-Page SEO | Off-Page SEO | Technical SEO | SEO Reporting | Link Building | Meta Tags | Title Tags | Image Alt Text | Schema Markup | XML Sitemaps | Robots.txt & LLM.txt Management | Page Speed Optimization | Mobile SEO | Local SEO | Content SEO | Site Architecture |

I help brands turn social media into a predictable growth channel. As an Upwork Top Rated Plus Freelancer with 5+ years of hands-on experience, I plan, create, publish, and optimize content and paid campaigns that increase brand awareness, engagement, leads, and sales. I’m US-based (CST), responsive, data-driven, and comfortable owning the entire social media marketing workflow—from strategy to reporting. Core Services (Organic + Paid): - Social media strategy, channel audits, and page/profile optimization - Content calendar development, trend research, and brand voice guidelines - Content creation: Reels, TikTok, Shorts, carousels, stories, static graphics, UGC coordination - Copywriting: on-brand captions, hooks, CTAs, value posts, thought leadership - Hashtag research, social SEO, keyword optimization, competitor analysis - Community management: comments, DMs, social listening, reputation management - Workflow + automation: DM funnels, FAQ flows, lead capture, CRM handoff - Paid social: campaign setup, creative testing, audience building, retargeting, budget pacing - Analytics & reporting: KPI dashboards, insights, and action plans to improve ROI/ROAS Platforms I Manage: Facebook, Instagram, TikTok, YouTube, LinkedIn, Pinterest, Twitter/X. Tools & Tech: Meta Business Suite, Ads Manager, TikTok Ads, GA4, Tag/Pixel setup, UTM tracking, Lookalike/Custom Audiences, A/B testing. Schedulers/Management: Metricool, Hootsuite, Sprout Social, Buffer, Later, Loomly, Planoly, SocialPilot, Publer, HubSpot. Creative: Canva, CapCut, Adobe Premiere Pro/Photoshop. Project/Comms: Asana, Trello, ClickUp, Notion, Slack. What You Can Expect: - Clear strategy tied to KPIs (reach, saves/shares, CTR, CPC, CPL, CAC, ROAS) - Consistent publishing and brand-safe execution - Data-backed optimization (creative, copy, audiences, offers) - Transparent weekly/monthly reports with specific next steps - Sample Outcomes - Page optimization and branded content systems that lift reach and engagement - Short-form video pipelines (Reels/TikTok/Shorts) that improve watch time and follower growth - Paid boosted posts and full campaigns that convert with proper tracking and retargeting Industries: E-commerce/CPG, local retail, professional services (law/real estate/medical), creators/artists, SaaS/startups, non-profits. If you need a reliable Social Media Manager / Content Creator to handle strategy, content, scheduling, community management, and paid social—so you can focus on running the business—let’s talk. Share your goals and timelines, and I’ll propose a plan with deliverables, cadence, and clear success metrics.