Hire the Best Google Tag Manager Specialists in California

Clients rate our Google Tag Manager specialists
Rating is 4.9 out of 5.
4.9/5
Based on 249 client reviews
Nick O.

Manhattan Beach, California

$99/hr
5.0
152 jobs

✅ Drive Your Business Forward with Expert Google Ads & PPC Consulting, Coaching or Management Hi, I’m Nick, a seasoned digital marketing professional with over 20 years of experience as a small business owner in Los Angeles, California. Specializing in Google Ads (formerly AdWords), I’ve mastered the art of transitioning businesses from traditional advertising mediums to highly targeted and efficient digital campaigns. Why Work with Me? Since the inception of Google Ads in 2000, I’ve been at the forefront of digital advertising, helping businesses navigate the shift from print and yellow pages to online platforms. My passion lies in empowering other small business owners with the digital expertise needed to grow their businesses. Through my agency, Pixelocity, I provide personalized consulting services to optimize your online presence and boost sales. Key Qualifications: • 🎓 Education: UC Berkeley Graduate in Economics / Master of Finance at Boston University • 🌐 Language: Native English Speaker • 📍 Location: Based in Los Angeles, CA (PST) • 📜 Certifications: Google Ads, Analytics, Microsoft Bing • 🏆 Google Partner: Regular attendee at annual Bay Area events • 🤝 Small Business Insight: Over two decades of experience as a business owner Expertise in Google Products & Specialties: I offer comprehensive expertise across a range of Google products, ensuring that your digital marketing campaigns are both effective and efficient. My specialties include: • Google Ads: Mastery in creating and managing search and display ad campaigns to maximize ROI. • Google Analytics: Proficient in tracking and analyzing website traffic to inform strategic decisions and optimize conversions. • Google Display Network: Skilled in leveraging the GDN to reach potential customers through targeted display ads. • Google Tag Manager: Expertise in implementing and managing tracking tags, enabling precise data collection and measurement. • Google Shopping: Specialized in setting up and optimizing shopping campaigns to enhance e-commerce performance. • Display Ads: Crafting visually engaging ads to capture attention and drive brand awareness. • Retargeting: Developing effective retargeting strategies to re-engage users and increase conversion rates. General PPC Campaign Setup & Management: I provide a comprehensive approach to PPC Campaign Setup & Management, focusing on delivering results-driven strategies. My services include: • Marketing Strategy: Developing a tailored strategy that aligns with your business goals and targets the right audience. • Campaign Management: Expert oversight of your PPC campaigns, ensuring they run smoothly and achieve desired outcomes. • Campaign Optimization: Continuous monitoring and fine-tuning of campaigns to maximize performance and ROI. • Campaign Reporting: Transparent and detailed reporting to keep you informed of campaign progress and insights for ongoing improvement. My Expertise in PPC & SEM: I specialize in Pay Per Click Advertising (PPC) and Search Engine Marketing (SEM), offering comprehensive strategies to maximize your ad spend and improve your online visibility. By leveraging targeted Search Engine Marketing Strategies, I help businesses reach the right audience at the right time, driving high-quality traffic and conversions. My Process: 1. Initial Consultation: Comprehensive audit of your current Google Ads setup. 2. Conversion Optimization: In-depth evaluation of your conversion funnel. 3. Campaign Setup: Custom campaign creation, including keyword research and ad copywriting. 4. Advanced Targeting: Implementation of extensions, scheduling, and advanced targeting strategies. 5. A/B Testing: Continuous refinement through A/B testing and strategic adjustments. 6. Ongoing Management: Regular account maintenance and optimization. 7. DIY Training: Provide video tutorials and training for business owners who want to manage their own campaigns. What You Can Expect: • Clear Communication: Direct and transparent communication throughout our collaboration. • Expert Guidance: Professional insights tailored to your business’s unique needs. • Long-Term Partnership: A commitment to becoming a valuable partner in your business journey. Feel free to reach out via email, phone, Skype, chat, text, or even Slack. Let’s schedule a brief call to see if we’re the right fit for each other!

  • Google Tag Manager
  • Google Analytics
  • Conversion Rate Optimization
  • Pay Per Click Advertising
  • Digital Marketing
  • Google Ads
  • Campaign Setup
  • Search Engine Marketing
  • Google Merchant Center
  • YouTube Marketing
  • Google Shopping
  • SEO Keyword Research
  • PPC Campaign Setup & Management
Amna B.

Los Angeles, California

$30/hr
5.0
40 jobs

🎯 Google Ads Specialist | $1M+ Ad Spend Managed | Certified Google Ads Partner If your Google Ads are spending money but not bringing back profit, the problem is usually not the budget it is the structure, the tracking, or the targeting. I am a Google Ads specialist focused on the two business types where paid ads pay off fastest: ecommerce stores and local service businesses. I have managed over $1M in ad spend, and my clients typically see 300–600% ROAS, lower cost per acquisition, and ad budgets that finally turn into sales and booked jobs instead of wasted clicks. 🌟 𝙒𝙝𝙖𝙩 𝙄 𝙝𝙖𝙫𝙚 𝙙𝙚𝙡𝙞𝙫𝙚𝙧𝙚𝙙 𝙛𝙤𝙧 𝙘𝙡𝙞𝙚𝙣𝙩𝙨 𝙀𝙘𝙤𝙢𝙢𝙚𝙧𝙘𝙚 Organic honey brand | 7.6x ROAS 920 conversions and $26K revenue from $3.4K spend in one month after a Performance Max migration Wellness supplements store | 3x+ ROAS with a 25% CTR lift after fixing Merchant Center disapprovals and rebuilding the product feed Supplements Shopify store | 68 of 75 products approved with zero disapprovals after a full Merchant Center feed rebuild 𝙇𝙤𝙘𝙖𝙡 Multi-location TRT clinics | 3,070 qualified conversions in one month, cost per call cut from $170 to $84 HVAC business | 14 conversions and 21 calls from just $398 spend in the first 10 days, launched from scratch Local service business | 138+ qualified leads in 8 weeks at 2.3x ROAS through tight ZIP targeting and call tracking Every account starts with a profit goal and is judged on whether it hits that goal. 🛒 𝙋𝙚𝙧𝙛𝙤𝙧𝙢𝙖𝙣𝙘𝙚 𝙈𝙖𝙭 & 𝙎𝙝𝙤𝙥𝙥𝙞𝙣𝙜 𝘾𝙖𝙢𝙥𝙖𝙞𝙜𝙣𝙨 Performance Max and Shopping campaigns, Google Merchant Center feed optimization, product listing ads, and ROAS-focused bidding for Shopify and WooCommerce stores. 📍 𝙇𝙤𝙘𝙖𝙡 𝙇𝙚𝙖𝙙 𝙂𝙚𝙣𝙚𝙧𝙖𝙩𝙞𝙤𝙣 𝘼𝙙𝙨 Local Search and Performance Max campaigns built to bring in calls, form fills, and booked jobs geo-targeted, with budget focused on the areas that actually convert. 📊 𝙏𝙧𝙖𝙘𝙠𝙞𝙣𝙜 & 𝙎𝙚𝙩𝙪𝙥 GA4 and Google Tag Manager setup, conversion tracking, enhanced conversions, and attribution so every dollar is measured and you can see what is working. 🔧 𝘼𝙘𝙘𝙤𝙪𝙣𝙩 𝘼𝙪𝙙𝙞𝙩𝙨 & 𝙍𝙚𝙨𝙘𝙪𝙚 Full account audits and restructuring, keyword and competitor research, ad copy testing, and bid strategy fixes for campaigns that are bleeding budget. 📈 𝙒𝙝𝙖𝙩 𝙢𝙖𝙠𝙚𝙨 𝙢𝙮 𝙬𝙤𝙧𝙠 𝙙𝙞𝙛𝙛𝙚𝙧𝙚𝙣𝙩 A lot of PPC managers report clicks and impressions and call it a win. I care about profit. What did each lead cost. Did it turn into a sale. Is the account scaling without the cost per result climbing. If Google Ads is not the right fit for your business, I will tell you that early instead of spending your money to find out. 𝙒𝙝𝙤 𝙩𝙝𝙞𝙨 𝙬𝙤𝙧𝙠𝙨 𝙗𝙚𝙨𝙩 𝙛𝙤𝙧 You run a Shopify or WooCommerce store and want ad spend that turns into sales. You are a local service business and need a steady flow of calls and booked jobs. You have multiple locations and need each one bringing in its own leads. Your current campaigns are spending budget without clear profit. You have been let down by a previous PPC manager or agency. You want a Google Ads manager in your timezone who is easy to reach during US business hours. You spend, or are ready to spend, at least $1K a month and want to scale it profitably. 𝙏𝙤𝙤𝙡𝙨 𝙄 𝙬𝙤𝙧𝙠 𝙬𝙞𝙩𝙝 Google Ads, Performance Max, Google Merchant Center, GA4, Google Tag Manager, Google Analytics, Looker Studio 𝙒𝙝𝙮 𝙘𝙡𝙞𝙚𝙣𝙩𝙨 𝙬𝙤𝙧𝙠 𝙬𝙞𝙩𝙝 𝙢𝙚 I do the work myself setup, optimization, tracking, and reporting. Not a junior team. You get weekly reports showing spend, ROAS, and cost per result in plain numbers. I fix underperforming accounts, not just build new ones. If I see budget being wasted, I flag it early, not at the end of the month. I would rather be honest about what is realistic than over-promise to win the job. 🟢 𝘼𝙫𝙖𝙞𝙡𝙖𝙗𝙡𝙚 𝙛𝙤𝙧 𝙣𝙚𝙬 𝙥𝙧𝙤𝙟𝙚𝙘𝙩𝙨 📩 Send me your Google Ads account or store URL. Before any paid work, I will audit your account, show you exactly where budget is being lost, and map out a plan to improve your return. You can find me on Upwork by searching: Google Ads, PPC, Performance Max, PMax, Google Shopping Ads, Product Listing Ads, Ecommerce PPC, Shopping Campaigns, Local Lead Generation, Local Services Ads, Google Merchant Center, Shopping Feed Optimization, GA4 Setup, Google Tag Manager, Conversion Tracking, Search Ads, Display Ads, YouTube Ads, Remarketing, PPC Audit, and Google Ads Management.

  • Google Tag Manager
  • Google Ads
  • PPC Campaign Setup & Management
  • Search Engine Marketing
  • Pay Per Click Advertising
  • Google Shopping
  • Lead Generation
  • Google Ads Account Management
  • Google Merchant Center
  • Google Ads Audit
  • Campaign Management
  • Google Analytics 4
  • Facebook Advertising
  • Google Analytics
  • Google Ads Account Setup
Josh C.

San Diego, California

$60/hr
5.0
103 jobs

I’m an independent HubSpot Optimization Specialist and Consultant with a focus on B2B Marketing and Sales funnel implementation and consultation. I help businesses set up, optimize, or fix existing problems in their HubSpot Marketing and Sales hubs for a streamlined end-to-end, Lead-to-Customer conversion funnel. I have 8 years experience working exclusively with HubSpot. I’m certified in: HubSpot Marketing Hub, HubSpot Sales Hub, HubSpot Service Hub, HubSpot Email Marketing, HubSpot Social Media Marketing, and HubSpot Reporting. Solutions: 1. How to set up HubSpot – As powerful and convenient as HubSpot is, it can also be daunting and a bit overwhelming at first. I help businesses get past those initial hurdles in order to set the stage for success. 2. How to use automation – HubSpot’s automated features take the load off your team while nurturing Leads through their entire lifecycle. I help teams eliminate manual tasks for a streamlined process. 3. How to optimize HubSpot – Getting setup is one thing, streamlining all processes from Lead-to-Customer conversion is another. I help teams plan and execute every step in order to establish a powerful funnel. 4. Marketing strategy – Once you’re up and running, then what? It’s time to develop a winning digital marketing strategy to keep new Leads engaged and converting to Sales Qualified Leads. Ask me about my recent projects!

  • Google Tag Manager
  • HubSpot
  • Email Marketing
  • Google Analytics
  • Canva
  • Digital Marketing
  • Landing Page
  • Asana
  • Microsoft Office
  • Adobe Photoshop
Sofia C.

Escondido, California

$90/hr
4.8
137 jobs

I’m a senior Google Ads consultant and strategist providing ongoing account management for B2B SaaS and lead-driven businesses spending $10K–$100K+ per month. I help turn paid search into qualified pipeline and revenue, and not just more form fills. Most of the accounts I work on are already generating demand but need stronger performance. I focus on improving conversion rates, lowering acquisition costs, and turning ad spend into measurable pipeline and revenue. I’ve managed and optimized campaigns across SaaS and service businesses ranging from early growth to large-scale accounts, with a consistent focus on lead quality, efficiency, and long-term performance. My focus is on improving performance where it actually matters: - Lowering cost per qualified lead - Increasing conversion rates - Structuring campaigns for scalable growth Whether you're spending a few thousand a month or scaling past $100K+, the goal is the same, make Google Ads a reliable acquisition channel. What I actually do I focus on the systems behind performance, not just surface-level optimizations. That includes: - Ongoing Google Ads strategy and account management - Account takeover, restructuring, and scaling as part of ongoing management - Strategic paid search advisory retainers for in-house marketing teams - Audits for established accounts where ongoing support may be appropriate Results / experience - Managed Paid Search accounts with $1M+ in annual or cumulative ad spend - Scaled ppc campaigns for B2B SaaS and lead generation companies - Improved lead quality and reduced CPA through structured testing and tracking fixes - Built long-term relationships with clients spending $10K–$100K+ per month on paid media I’m typically a strong fit for: - B2B, SaaS, and service-based businesses - Companies already investing in Google Ads and looking to improve performance and scale - Teams that care about lead quality and revenue, not just traffic What to expect - Clear, direct communication - Strategic recommendations, not just execution - Focus on ROI and pipeline impact, not vanity metrics - A partner who can identify what’s actually holding performance back Engagement types - Ongoing paid search campaign management - Full account audits + restructuring - Conversion tracking and attribution setup - Performance troubleshooting and scaling strategy If you’re spending on ads and want to improve performance, send me a message with your current setup, goals, and monthly ad spend. I’ll let you know if I’m a good fit. Note: I take on a limited number of one-time consultations. Most clients I work with are looking for ongoing optimization or structured audits.

  • Google Tag Manager
  • Google Ads
  • Google Ads Account Management
  • Pay Per Click Advertising
  • B2B Marketing
  • SaaS
  • Search Engine Marketing
  • Marketing Strategy
  • PPC Campaign Setup & Management
  • Google Analytics
  • Conversion Rate Optimization
  • Keyword Research
  • Marketing Analytics
  • Customer Acquisition Strategy
  • Advertising Strategy
  • Growth Strategy
  • Budget Management
  • Bing Ads
Orane C.

Los Angeles, California

$25/hr
4.9
355 jobs

I build, fix, and redesign WordPress websites for businesses that need clean execution and better results. Most of my clients do not need a big strategy deck. They need someone who can look at the site, find what is broken or slowing things down, and ship the fix. That can mean WordPress front-end updates, Elementor pages, WooCommerce issues, website redesigns, landing pages, mobile cleanup, form and booking flows, payment setup, or conversion tracking. My work sits at the overlap of website execution and performance. I handle the site work itself, and I also make sure the important pieces behind it are working: forms firing, tracking set up correctly, lead flow clean, pages loading properly, and no obvious leaks hurting conversions. When messaging matters, I do not guess. I use Voice of Customer research from reviews, calls, and client feedback to find the words buyers already use. That language then carries into the page, form flow, ad, or email so the site sounds clearer and converts better. Recent work: Fashion brand was losing money on ads. I found a popup blocking mobile checkout, removed it, and fixed the tracking. $300 in ad spend turned into $10,000 in sales in 7 days. Training business was stuck at 3 students with manual signups. I built the booking and onboarding system so they could handle 16+ students without manual admin. They moved from about $900/month toward $20k/month capacity. Service business needed client acquisition without rebuilding everything from scratch. I tightened the site and offer around what was already working and they closed a $1,000 deal within two weeks. What I handle: WordPress development and front-end updates Elementor, WooCommerce, landing pages, and website redesigns Wix and Squarespace updates, rebuilds, and migrations Forms, booking flows, checkout fixes, and CRM-connected pages GA4, Google Tag Manager, Meta Pixel, and conversion tracking Google Ads and Meta Ads support when the site and tracking need to work together How I work: I start with the real goal. More leads, cleaner tracking, better conversion rate, faster site updates, fewer things breaking, whatever actually matters to the business. Then I identify the highest-leverage fixes first and handle the work in plain language, without jargon or unnecessary process. You will know what is changing, why it matters, and what comes next. Clients usually hire me when the site is outdated, the front end is messy, forms or tracking are unreliable, or they are tired of hiring one person for design and another for technical cleanup. I handle both sides well enough to keep the project moving. If you need someone who can step into a WordPress site, clean up the issues, improve the user path, and get the important parts working properly, that is the work I do.

  • Google Tag Manager
  • WordPress
  • WordPress Development
  • WordPress Website
  • Elementor
  • WooCommerce
  • Web Development
  • Website Redesign
  • Landing Page
  • Responsive Design
  • Web Design
  • WordPress Customization
  • Conversion Rate Optimization
  • Google Analytics 4
  • Wix
  • Squarespace
Manish K.

Cerritos, California

$25/hr
4.9
212 jobs

I manage and optimize Google Ads, Meta Ads, and PPC campaigns for lead generation and eCommerce businesses. Hi, I’m Manish - a ⭐⭐⭐⭐⭐ Top-Rated Plus Digital Marketing Strategist with 10+ years of experience helping businesses grow through data-driven marketing and high-performance digital campaigns. Throughout my career, I’ve collaborated with global platforms and brands in the digital ecosystem, including work related to companies like Google and Apple. I help businesses grow through strategic, performance-focused solutions across: ✔ Paid Advertising (Google Ads, Meta Ads, YouTube Ads) ✔ Search Engine Optimization (SEO) ✔ Web Development & Landing Pages ✔ eCommerce Marketing ✔ Social Media Marketing ✔ Creative Design & Conversion Optimization I deliver agency-quality results with the care and agility of a dedicated freelancer. Core Services Google & Bing Ads ✔️ Search, Display, Video, Shopping, PMax & Discovery Ads ✔️ DKI, A/B Testing, Remarketing, Conversion Tracking, GTM, GA4 Social Media Marketing ✔️ Meta (FB/IG), TikTok, LinkedIn, Pinterest, Snapchat, Reddit ✔️ Campaign strategy, Advantage+ Shopping, Instant Forms, Engagement eCommerce Marketing ✔️ Amazon, Etsy, eBay, Walmart Marketplace, Yelp, Zillow, Hulu ✔️ Product listings, Ad campaigns, Email marketing (Klaviyo, Mailchimp) SEO & Content Marketing ✔️ On-page & Off-page SEO, Technical audits, Local SEO ✔️ Keyword research (Ahrefs, SEMrush, Moz), Content strategy ✔️ Tools: Yoast, BuzzStream, SpyFu, Screaming Frog Web & Landing Page Development ✔️ WordPress, Shopify, Webflow, Unbounce, GoHighLevel, HubSpot ✔️ Conversion-focused, mobile-optimized, SEO-ready pages ✔️ A/B Testing, UX enhancements, Speed optimization Creative & Design Support ✔️ UI/UX Design using Figma, Adobe XD ✔️ Graphic Design: Photoshop, Illustrator, Canva ✔️ Branded visuals, video ad audits, creative direction ✔️ Conversion-optimized creatives for web, social, and ads Featured Clients 🛒 Global E-commerce Brand 🧘‍♂️ Leading Health & Wellness Company 💻 Tech Startup 💰 Financial Services Provider 👗 Popular Fashion Retailer 💡 Why Choose Me? ✔️ 200K+ leads/conversions generated ✔️ End-to-end strategy & execution ✔️ Fast communication & long-term mindset ✔️ Results-focused, data-backed campaigns ✔️ Trusted by startups & Fortune 100s alike Alongside my work as a Paid Ads strategist, I lead G2CPartners LLC, a Top-Rated Plus digital marketing agency on Upwork. Our team provides additional support in web development, UI/UX design, creative production, and marketing automation, enabling us to handle larger and more complex projects. “I don’t just deliver services – I become your marketing & creative partner.” Let’s connect and turn your digital goals into real, measurable results! Keywords & Expertise: Google Ads, PPC Management, Paid Media Strategy, Meta Ads, Facebook Ads, Instagram Ads, Lead Generation, Conversion Tracking, Google Tag Manager, GA4, Shopify Marketing, eCommerce Advertising, Landing Page Optimization, CRO, SEO Strategy, WordPress Development, Webflow Development, UI/UX Design.

  • Google
  • Social Media Management
  • Google Ads
  • Social Media Marketing
  • Pay Per Click Advertising
  • Search Engine Optimization
  • PPC Campaign Setup & Management
  • Web Development
  • Google Analytics
  • Conversion Rate Optimization
  • Search Engine Marketing
  • Lead Generation
  • B2B Marketing
  • B2C Marketing
  • Bing Ads
  • Paid Media
  • Google Search
  • Campaign Setup
  • Digital Marketing
  • Performance Marketing

How it works

Post a job for free Post a job

Tell us what you need. Create your own job post or generate one with AI then filter talent matches.

Hire top talent fast

Consult, interview, and hire quickly, so you can meet the freelancers you're excited about.

Collaborate easily

Use Upwork to chat or video call, share files, and track project progress right from the app.

Payment simplified

Manage payments in one place with flexible billing options. Only pay for approved work, hourly or by milestone.

Don't just take our word for it

How do I hire a Google Tag Manager Specialist in California on Upwork?

You can hire a Google Tag Manager Specialist in California on Upwork in four simple steps:

  • Create a job post tailored to your Google Tag Manager Specialist project scope. We'll walk you through the process step by step.
  • Browse top Google Tag Manager Specialist talent on Upwork and invite them to your project.
  • Once the proposals start flowing in, create a shortlist of top Google Tag Manager Specialist profiles and interview.
  • Hire the right Google Tag Manager Specialist for your project from Upwork, the world's largest work marketplace.

At Upwork, we believe talent staffing should be easy.

How much does it cost to hire a Google Tag Manager Specialist?

Rates charged by Google Tag Manager Specialists on Upwork can vary with a number of factors including experience, location, and market conditions. See hourly rates for in-demand skills on Upwork.

Why hire a Google Tag Manager Specialist in California on Upwork?

As the world's work marketplace, we connect highly-skilled freelance Google Tag Manager Specialists and businesses and help them build trusted, long-term relationships so they can achieve more together. Let us help you build the dream Google Tag Manager Specialist team you need to succeed.

Can I hire a Google Tag Manager Specialist in California within 24 hours on Upwork?

Depending on availability and the quality of your job post, it's entirely possible to sign up for Upwork and receive Google Tag Manager Specialist proposals within 24 hours of posting a job description.