Hire the Best Volusion Specialists in California

Capable and self-motivated professional with a strong desire to apply, cultivate, and maximize my skills in sales, client relations, providing customer service, and communications. Ability to streamline daily staff operations and support services from two to fifteen members. Special talent for relating easily to others and inspiring confidence as tasks are being assigned. Equally effective in self-managed projects as well as working as a team player. Organized, outgoing, attention to detail, and positive. Skills of Expertise Customer Relations and Services Utilized strong client relations & problem solving skills to ensure both referrals and optimum service. Received numerous awards for giving customers great service. Ability to adjust and comply with several different types of vendor contracts on a daily basis. Office Skills Data entry, filling, and re-organizing entire office files as well as the ability to create new systems in place A/R, A/P, Billing, Payroll, Collections, and general ledger experience. Event planning and implementation. Languages Conversational Spanish Fluency in written and spoken Tagalog, as well as English

I am an expert at Email HTML/CSS coding. Responsive and Fluid Mobile optimization. I know the in's and outs to getting emails to render consistently across all the major email platform. Send me an Adobe Photoshop, Sketch, Adobe XD, Figma or Illustrator creative design file and I can turn this into working responsive HTML in a very short time. I've worked at top ESP's for 15 years and have Expert knowledge in many email sending platforms, including: Braze, Mailchimp, Constant Contact, Responsys, Eloqua, Selligent Message Studios, Acxiom Digital Impact, Luminate Online, Emma, Blueshift ect. Dynamic content, data segmenation and campaign setup is no problem, I'm well adverse with the advanced features of each ESP and a quick study on platforms I have not worked with before.

🏅 𝟰𝘅 Braze Certified. Klaviyo Product Certified. Top Rated on Upwork. 𝟭𝟬𝟬% Job Success. 𝟭𝟮+ years building lifecycle marketing for subscription apps and digital brands - 𝗚𝗿𝗶𝗻𝗱𝗿, 𝗖𝗹𝗮𝗶𝗿, 𝗟𝘆𝗳𝘁, 𝗔𝗻𝘆𝘁𝗶𝗺𝗲 𝗙𝗶𝘁𝗻𝗲𝘀𝘀. If your acquisition is working but your activation, trial-to-paid, or retention curve is flat, you have a lifecycle marketing problem. That is what I solve. 🏆𝗥𝗲𝗰𝗲𝗻𝘁 𝗹𝗶𝗳𝗲𝗰𝘆𝗰𝗹𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘄𝗶𝗻𝘀: • Senior PMM lifecycle owner for a top dating app (𝗚𝗿𝗶𝗻𝗱𝗿, mobile, Braze) • Director of Lifecycle Marketing for fintech subscription app (𝗖𝗹𝗮𝗶𝗿, Braze) • Senior Growth Marketing contributor at 𝗟𝘆𝗳𝘁 • Mid-flight Braze-to-Klaviyo migration with zero subscriber drop ($𝟮.𝟰𝗞 retainer) • 𝟳𝟮,𝟬𝟬𝟬 Shopify leads integrated across ActiveCampaign and HighLevel 💬 "Omari has been an absolutely stellar contributor at Lyft. Equally adept at managing high complexity and refining the team's strategy. An absolute pro who brings uncommonly sharp critical thinking. I'd leap at the chance to work with him again." - 𝗧𝗿𝗲𝘃𝗼𝗿 𝗖., Senior Manager, Growth Marketing, 𝗟𝘆𝗳𝘁 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻 𝗮𝗽𝗽 𝗮𝗻𝗱 𝗹𝗶𝗳𝗲𝗰𝘆𝗰𝗹𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘄𝗼𝗿𝗸: 𝗚𝗿𝗶𝗻𝗱𝗿 (mobile dating subscription app, Braze). Senior PMM owning lifecycle at scale. Cohort segmentation across the trial, onboarding redesign, Canvas reentry for win-back, behavioral triggers tied to in-app product signals. 𝗖𝗹𝗮𝗶𝗿 (FinTech subscription SaaS, Braze). Director of Lifecycle Marketing for a funded fintech. Activation from scratch, retention and reactivation journeys, Currents data layer, deliverability hardening before scale. 𝗔𝗻𝘆𝘁𝗶𝗺𝗲 𝗙𝗶𝘁𝗻𝗲𝘀𝘀 (national fitness chain, Klaviyo + ClubOS). Long-tenure email marketing and lifecycle operator. Campaign architecture, behavioral segmentation, member onboarding, win-back. 🛠️ 𝗪𝗵𝗮𝘁 𝗜 𝗱𝗲𝗹𝗶𝘃𝗲𝗿: ✔ Lifecycle and CRM strategy. Activation, onboarding, retention, win-back, monetization mapped against your real funnel data. Product-Led Growth strategy for subscription apps. ✔ Mobile app growth. Subscription onboarding, paywall and freemium funnels, trial-to-paid redesigns, push notifications, in-app messaging, behavioral deep linking, DAU and MAU lift programs. ✔ Marketing automation and CEP builds. Braze (𝟰𝘅 certified), Iterable, Intercom, OneSignal. Implementation, audit, migration, Currents, Liquid logic, Connected Content. ✔ Email and ESP work across the full scope. Senior strategy: lifecycle audits, flow architecture, segmentation rebuild, e-commerce attribution. Hands-on builds: writing and shipping welcome series, abandoned cart, browse abandonment, post-purchase, win-back, and one-off campaigns. Platforms: Klaviyo, Brevo, MailChimp, Constant Contact, ActiveCampaign, Drip, and Customer IO. ✔ Migration and deliverability rescue. Mid-flight Braze-to-Klaviyo or Klaviyo-to-Braze migrations without dropping subscribers. Email deliverability audits and sender reputation recovery. SQL against event data (HiveQL, Amplitude, Firebase), A/B testing baked in. ✅ 𝗕𝗲𝘀𝘁 𝗳𝗶𝘁 𝗳𝗼𝗿 𝗹𝗶𝗳𝗲𝗰𝘆𝗰𝗹𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁𝘀: • Consumer mobile app founders shipping their first real lifecycle marketing program (subscription, freemium, or marketplace) • Teams replacing a brittle MVP CRM stack with a properly built Braze or Klaviyo program • Funded subscription apps needing a fractional Director of Lifecycle Marketing or Mobile App Growth Manager on a defined scope • Domain operators (fintech, fitness and wellness, media and entertainment, dating, e-commerce) building a serious lifecycle and CRM function • Brands plateaued on retention, activation, or trial-to-paid that need a senior diagnostic, not another junior to manage Not a fit: paid ads, paid social, Facebook or Google Ads. SEO or organic content. Pure top-of-funnel acquisition. Branding work without a lifecycle core. Email design-only work (responsive HTML coding, custom illustration, new brand asset creation). 𝗛𝗼𝘄 𝗮 𝗹𝗶𝗳𝗲𝗰𝘆𝗰𝗹𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝘀𝘁𝗮𝗿𝘁𝘀: 1️⃣ Scoping call (free, 30 min). I map your funnel data, current stack (CEP or ESP), and the one or two metrics that would matter if they moved. Written diagnosis with prioritized fixes within 𝟰𝟴 𝗵𝗼𝘂𝗿𝘀. 2️⃣ Strategy pass. Stack selection or migration plan, journey architecture, segmentation model, behavioral triggers, success metrics. Trade-offs documented. 3️⃣ Build sprint. Braze Canvases or Klaviyo flows, A/B framework, deliverability hardening, reporting layer. Live in your tools inside one to two sprints. 4️⃣ Measure and iterate. Weekly checkpoints, before-and-after on the agreed metric, full handoff. Production-grade work, not prototype quality. 📩 Send the JD or a 2-line description. If we are a fit, I will reply with a specific lifecycle marketing read on your situation within 𝟮𝟰 𝗵𝗼𝘂𝗿𝘀.

As an experienced Marketing Analytics Specialist & SEO Rock star with an immense passion for all things digital marketing and a modernized knowledge in Google and search engine trends, I am confident that I am the right person to help you achieve the best level of tracking to help maximize marketing efforts and help bring effective reporting for your business. I offer a full scale tagging & conversion implementation for all major platforms including Reddit, Twitter, Linkedin, Bing, Google Ads, and Google Analytics as well as any additional third party platforms all implemented utilizing tools such as Google Tag Manager. I have a strong understanding of how to set up and optimize Google Analytics and Google Tag Manager for accurate conversion tracking. My expertise in using Google Analytics to analyze user behavior, segment audiences, and identify opportunities for improvement to achieve significant increases in conversion data for my clients. In addition, I am highly proficient in setting up conversion tracking for Google Ads, Facebook and other major ad platforms, allowing for effective measurement of campaign performance and optimization for maximum ROI. I can assist in implementation of enhanced conversions within Google Ads.

I’m Adeola — a marketing data engineer focused on one thing: fixing ad tracking and attribution. I help 8-figure eCommerce brands and venture-backed startups rebuild their marketing data from the ground up — centralizing ad, CRM, and analytics data into one reliable, connected source of truth — as well as automating offline and server-side tracking based on first-party data to optimize every dollar you spend. 🚀 Why Clients Hire Me Most engineers don’t understand business and marketing. Most marketers don’t have the technical depth. I understand both. I started as a software engineer (Computer Science) before transitioning into marketing technology, where I’ve spent years building end-to-end tracking and data systems. That combination allows me to think creatively beyond platform limitations, solve complex problems others avoid. I’m also uniquely positioned because I’ve worked across a vast stack of tools — see the full list below. 💡 What I Do I’ve implemented the following systems across a wide range of industries and niches: • Ad Tracking & Attribution – implementing advanced first-party tracking systems that ensure accurate, deduplicated, and high event-match-quality conversions across every ad platform. From GTM (Web & Server via Stape) to fully custom server-side integrations that send events directly to the Meta Conversions API, Google Ads API, and LinkedIn API. • Customer Data Infrastructure – implementing CDPs like Segment, Rudderstack, and Customer.io to unify clickstream tracking and create a single source of truth — enabling you to activate customers based on the actions they take. • Data Warehousing & Pipelines – building automated data flows with Fivetran and Airbyte, syncing platforms like Stripe, Shopify, HubSpot, and Calendly into BigQuery or Snowflake for centralized analytics. • Data Modeling – using SQL, DBT, and Dataform to standardize and transform raw data from multiple marketing and sales platforms inside the data warehouse. I design modular models that answer complex business questions around ROAS, CAC, retention, churn, attribution, and customer behavior. • Reverse ETL & Automation – syncing first-party, highly targeted data from your warehouse back into Google Ads, Meta Ads, and other platforms for advanced audience targeting and optimization — as well as pushing enriched data into HubSpot, Customer.io, and similar tools to activate customers with personalized messaging. I leverage Hightouch, Airbyte, and Fivetran to do so. • Serverless Data Architecture – extending and automating systems using Cloudflare Workers, Queues, Google Cloud Run, and event-driven infrastructure for high scalability and reliability. 🧰 Full List of Tools & Tech I’ve Worked With 🧠 CDPs & Tracking Segment (Certified Solutions Architect) · Rudderstack · Customer.io · Google Tag Manager (Web & Server via Stape) · Meta Conversions API · Google Ads API · LinkedIn API · Hyros · Voluum · Mixpanel · Amplitude 💼 CRM, Marketing & Sales Platforms HubSpot · Salesforce · Keap · Pipedrive · Klaviyo · ActiveCampaign · Stripe · Shopify · Typeform · BigCommerce · GoHighLevel (I’ve also worked directly with the underlying APIs for each.) ⚙️ Automation & Workflow Orchestration Make.com · Zapier · n8n 🏗️ Data Warehousing BigQuery · Snowflake 🔄 ETL, Reverse ETL & Data Modeling Fivetran · Airbyte · Hightouch · HevoData · DBT · Dataform 📊 Analytics & Visualization Metabase · Looker Studio · Tableau · Superset · GA4 🧩 Serverless Architecture & Engineering Infrastructure Cloudflare Workers · Cloudflare Queues · Cloudflare Workflows · Cloudflare R2 · Durable Objects · Google Cloud Run · Cloud Functions · Google Cloud Pub/Sub · Eventarc · Event-Driven Infrastructure · Node.js Servers · Custom API Integrations · Webhooks 💻 Software Engineering Stack JavaScript (React, Next.js, Node.js) · Python (Django, Pandas, Streamlit) · Golang · SQL

What is ad operations? Ad ops (short for ad operations) refers to the setup, input, targeting, serving, reporting, optimization and monetization of digital marketing efforts for advertisers and publishers. This includes the infrastructure architecture, governance and maintenance of the ad tech platforms used throughout the online media buying lifecycle. Prior to going out on my own in 2015, I worked both on the publisher end (AKA sell-side) and the advertiser end (AKA buy-side) of the digital media buying lifecycle. This gave me a unique perspective and part of what makes me an ad ops expert. Since 2015, some of the largest, well-known publishers and agencies have employed my expertise. Aside from being top-rated with a 100% job success score, I have earned almost $500k through Upwork. Feel free to review my work history and feedback. If you are reading this, there’s a good chance you need an ad operations consultant and found me. That’s great! Here’s what I can offer: Agencies DFA/DCM/Campaign Manager 360 (CM360) – Agencies like VMLY&R, Ptarmigan, Forward PMX, Plush Digital, PN Media, Apollo, Callahan (and many more) have white-labeled my services to supplement and/or manage their ad operations/trafficking. Why would an agency outsource this service rather than hire in-house? The answer to this is multi-faceted: • Less expensive than a full-time employee. • Training is limited to internal processes. • Expert services guarantee high-quality output. • No turnover. • Fast turnaround time. • Not subject to hiring freezes. • Responsive and responsible. As the buy-side of my managed-services has evolved, I realized that many agencies face the same issue – the revolving door of ad operations. I can quickly learn how the internal media buying team works and become part of the high-functioning team. I am aware of the time crunches that the buy-side ad operations often faces. I can pivot and fulfill last minute requests to ensure campaigns can launch in a timely manner. I’ve been setting up tags in DFA/DCM/CM360 for 10 years. I know all the shortcuts. Google Tag Manager – I have 10 years of tag implementation through GTM. I can help with FB pixels, CM360 Floodlight activities as well as GA4 events. Advertisers I have had the great opportunity of working with the Gary Sinise Foundation for the last seven years managing their AdGrants, AdWords (now Google Ads) and Bing search engine marketing (SEM) efforts. If you need help with SEM, I’m happy to provide a free consultation to discuss your project. Please send me a message. I have also used the following media buying platforms for prospecting and retargeting efforts – MediaMath, DV360, Turn, Facebook (and others). Publishers I started and fell in love with (yes, you read that right) ad operations while working on the publishing side of the industry. The sell-side of ad operations has changed since I started in 2009. I can help publishers with: • AdSense • AdX • AdTech • Header bidding (prebid) implementation/ad tech • Google Ad Manager (AKA DFP or GAM) implementation • Campaign management (for direct deals) I have helped hundreds of publishers monetize their site. Publishers come to me after working with one of the networks (you know who I’m talking about) because they feel like they are getting the short end of the stick. And they are! My motto is – own your setup; own your revenue. Large publishers come to me for managed services because the other options outsource the work which can be timely not to mention costly. Often times, I can complete the work in the same time it takes to fill out the work order. Additionally, publishers will supplement their current managed service agreements and contract with me because I can provide sound implementation and optimization advice that the other companies can't. Here are just some of the publishers I’ve had the pleasure of working with: The Motley Fool, Stack Overflow, Daily Wire, Power of Positivity, Urban Dictionary, Encyclopedia.com, MLBTradeRumors.com to name just a few. I have also established myself as the go-to expert in the healthcare industry by partnering with the Cleveland Clinic Journal of Medicine, National Psoriasis Foundation, National Eczema Association, ReachMD (USHealthConnect), YourCareEverywhere, JDDonline.com (recently acquired by WebMD), Psychiatrist.com and others. The healthcare space requires someone to be familiar with the setup. The advertisers want PLD in the form of NPI or DGID which often requires working with DMD/IQVIA/Lasso or Pulsepoint. I have helped CCJM and Psychiatrist.com implement via GAM and can help others with these hurdles. Please feel free to contact me to see how we can work together!