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"⭐⭐⭐⭐⭐ This man is amazing. He is so knowledgeable in the field of CRO. He speaks in a way that you can actually understand the plan, and what he is doing. I have hired many people on Upwork and this is among the best." — Michael Wiesel Hope is not a strategy. Throwing random changes at your store and hoping conversions improve is not CRO. It is guesswork without a system. Hello, I'm Abiola, a Conversion Rate Optimization specialist focused primarily on ecommerce and Shopify CRO. I work with Shopify stores, and more broadly with ecommerce businesses on WooCommerce, BigCommerce, and custom built DTC funnels. My work sits at the intersection of conversion strategy, behavioral research, landing page architecture, UX analysis, and conversion copywriting. The common thread is always the same: figuring out why your visitors are not buying, and fixing the conversion and revenue issues limiting growth. Most ecommerce stores are not losing conversions because their product is weak or their traffic is wrong. They are losing conversions because their pages are doing the wrong job. The messaging does not match the buyer's mindset at that stage. The page structure creates hesitation. The copy asks for trust before earning it. These are not design problems. They are conversion architecture problems, and they require strategic thinking to solve. This is what I do: ✔ CRO Audits Page by page analysis of your ecommerce funnel including Shopify product pages, collection pages, landing pages, cart flow, and checkout experience. I identify where intent is strong but progression stalls, where confusion is being created, where trust breaks down, and where friction is silently hurting conversion performance. Every finding comes with an actionable recommendation, a clear explanation of the conversion problem it solves and how it affects user behavior. ✔ Landing Page Strategy and Conversion Copywriting I research your buyer, map their awareness stage, identify their objections, and write and structure pages around how people actually evaluate products and make decisions. The goal is not just better looking pages. The goal is stronger buying momentum, clearer positioning, and more confident purchasing behavior. ✔ Behavioral Analytics and UX Audit Using GA4, Hotjar, Microsoft Clarity, Lucky Orange, Mouseflow, and FullStory, I analyze what users are actually doing on your site. Heatmaps. Session recordings. Scroll behavior. Rage clicks. Drop off patterns. Checkout hesitation. Mobile friction points. Raw data is easy to misinterpret, especially when there's a lot of it. I translate behavioral signals into a clear, prioritized picture of what is creating friction, what is hurting conversions, and what to fix first. ✔ Funnel Audit and Conversion Research Even without behavioral analytics in place, I can evaluate your funnel using proven CRO frameworks, established ecommerce usability principles, research grounded UX evaluation methods, and structured heuristic analysis to identify what is limiting performance and what should be tested. ✔ A/B Testing Strategy Structuring experimentation programs guided by validated insights instead of assumptions. Identifying high-impact test opportunities. Designing valid tests properly. Analyzing results correctly. Using learnings to improve broader business performance instead of chasing isolated metrics. ✔ Offer and Pricing Strategy Sometimes the conversion problem is how the offer is being presented. I evaluate whether your pricing presentation, product positioning, guarantees, and offer framing align with how buyers actually make purchasing decisions. This is often one of the highest leverage areas in ecommerce CRO, yet one of the most overlooked. Here's what makes this different from developers and designers who simply added CRO to their title: I approach every page as a conversion environment. That means I am evaluating messaging hierarchy, psychological progression, trust signals, buyer objections, post-click experience, and competitive context simultaneously. A developer optimizes code. A designer optimizes visual layout. Strategic CRO optimizes the decision making experience of the customer. These are not the same thing, and the difference shows in the outcomes. I also do not hand you a report filled with generic best practices disconnected from your actual business. Every recommendation is grounded in observation, tied to a specific behavioral pattern or strategic gap, and explained clearly so you understand the reasoning behind the recommendation, not just the action itself. If Shopify implementation is needed, I can handle that too. But strategy comes first. Whether you are trying to improve ROAS, increase conversion rate, improve average order value, reduce checkout abandonment, or understand why your store is underperforming, the process starts with proper diagnosis, not assumptions. If this is the kind of work you need, let's connect. Abiola

"One A/B test he ran on our homepage resulted in a conversion lift of over 100%. His strategic thinking and hands-on execution made a real impact. Highly recommend working with him." - Sam M (Upwork Verified Review). ⭐ 98% site-wide conversion rate increase for an information product. Achieved in 6 months. ⭐ 70% site-wide conversion rate lift for ecom brand. The conversion rate for the product pages went up 400% alone Achieved in 5 months. ⭐ 61% increase for a digital service landing page. ⭐ 20% increase of a DTC brand’s main homepage/landing page. "Brandon is one of those guys who immediately adds value when you involve him in your business. We were lucky to find him and would recommend him to anyone who is interested in optimizing their website or landing page for conversions. His knowledge of testing methodology and his ability to take ownership of a project has been highly valuable, and we’ve seen dramatic wins." - Jon V. "Conversion rates were lifted by 20%+ after implementing your CRO'd website design. Visually, you brought a ton of professionalism to the brand and consequently developed a lot more trust in visitors! Nowadays, 90% of our conversions are actually women and the sales are almost exclusively direct response... crazy right? The instant conversion speaks deeply to trust they must feel on the website." - Johnathan T For the past 12 years I've boosted the conversion rates of landing pages, ecom product pages, and funnels for companies such as Energizer, Whitepages.com, Credit.com, Indeed.com, LoJack, and UnderArmour. I've easily run over 1000 a/b tests at this point, so I know what works and what doesn't. I'm conversionxl certified and copy hackers (conversion copywriting) certified. Read below to learn how my CRO process works: 1️⃣ WHERE IS YOUR CONVERSION BOTTLE-NECK. I identify conversion bottlenecks through detailed analysis of your funnels and user journeys. This not only shows where your website is losing money but also highlights the steps blocking your business’s growth. 2️⃣ Next, I DETERMINE THE CAUSES of these issues using quantitative tools like Google Analytics and qualitative methods such as heat maps and user interviews. This helps me understand user needs, intent, objections, and how they perceive your value proposition. I focus on persuasion and problem-solving over simple color and design tests. In my experience, improving perceived value and trust is the best way to increase conversion rates and AOV. This could be better copy, imagery, sales angle, offer, etc. In other words, how do I create a page/site that makes your business the obvious best choice? Visitors are looking at many different options, how do we craft a sales message that connects with them in ways the competition isn't? This takes experimentation usually, but is the only way to meaningfully increase sales/leads long term. 3️⃣ I then FORMULTE HYPETHESES for boosting conversion rates, selecting strategies from my past experience running over 1000 a/b tests. 4️⃣ I design, develop, and QA A/B tests. I'm able to use all major A/B testing tools. I ensure tests are properly executed and tracked, including gradual traffic scaling and detailed session analysis. 5️⃣ I test fast and cut losers quickly. Every test doesn't need to run for two weeks and reach 95% significance. You're running a business, not a bio laboratory. The more tests we run, the better your site will be. 6️⃣ This five-step process is repeated monthly to ensure continuous improvement. CRO is a continuous data-driven process. It's not about a-b testing random best practices. The key is in research. There are no conversion SECRETS or ‘HACKS’ that will make your brand instantly profitable. There’s a reason everyone doesn’t make millions from templates and best practices. Everyone wants quick wins, but those rarely exist. Don't hire a CRO if that's what you need. If a particular tactic universally increased conversions, you would know about it. Everyone would be doing it. What REALLY moves the needle is understanding WHAT matters most to your customers, HOW you need to communicate that, WHY it’s important, and exactly WHERE you need to surface that information in order to create the most impactful journey. To take your business to the next level you need to figure out what your customers really want and how your product/service can best appeal to them. It takes a very particular combination of user psychology, direct response copywriting, UX/UI design, behavioral data, quantitative data, & analysis to achieve success.

Hey, I'm Sam 👋. I'm a landing page specialist who has built pages for companies including BairesDev, Car.com, and Census. I'll build you a high converting lander including design, copy, and setup. I can even setup tests post-build. About me: I've been at the forefront of digital marketing for the past 7 years. I'm educated in conversion copy, user flow, behavioral sciences, funnel strategy scroll depth, movement tracking, and everything that goes into a great CRO report. I combine my proven framework with data-backed insights to build landing pages that get an average 3-7x return on ad spend and an 8-40% conversion rate. ___ MY APPROACH & SKILLS: ✔ Premium landing page creation and development ✔ Lead Generation Landing Pages ✔ Click Through Landing Pages ✔ PPC Landing Pages ✔ Subscription Sales Pages ✔ Webinar Registration Landing Pages ✔ Sales Pages (physical products) ✔ Sales Pages (digital products) ✔ App Landing Pages ✔ Website Landing Pages ✔ E-commerce / Crowdfunding Landing Pages ✔ Sales funnel creation ✔ Conversion Centered Sales Page ✔ On Page Optimization ✔ Web, Sales, and UX Copywriting ✔ Conversion rate optimization ✔ A/B & MVT Testing ✔ Applied Behavioral Analysis - Behavioral design ✔ User Flow ✔ Behavioral Sciences ✔ Heatmaps / Hotjar ✔ User Recording Analysis ✔ Scroll Depth ✔ Movement Tracking ✔ Conversion Tracking ✔ Data Modeling for Funnels ✔ Customer Insight Analysis. ✔ Page metrics __ TOOLS I LOVE: ✔ Figma ✔ Unbounce ✔ Lead Pages ✔ Duda ✔ Google Analytics (GA4) ✔ Google Optimize ✔ Hotjar ✔ Optimizely I've used almost every web page builder and Analytic tools. __ PROCESS & TIMELINE: 1.) Thorough research on your industry, audience, and business 2.) Analyze user behavior, identify opportunities, and create an optimization strategy 3.) Build a high converting layout + CRO-Focused Copy 4.) Upload it into your platform 5.) Present Deliverables. 6.) Implement tests to boost on-page conversions. __ What my customers say... ["Sam was able to understand exactly what we needed and deliver completely to our spec. He has a strong and intuitive understanding of digital marketing and was able to bring real value to our project!" -Ozzie] See "Chucks" review on my profile. __ Reach out today to setup an introductory call because I tend to book up quickly.

I've done CRO work for clients such as: Hewlett Packard, Expedia, USAA, Firestone, The Boston Globe, VMware and many more... In addition to that, I'm also part of Upwork's Expert Vetted Program - reserved for the top 1% of Upwork Freelancers! I also work with small to mid-sized businesses and businesses in direct response. With over 13 years of experience in Conversion Rate Optimization, I have a deep understanding of the strategies and techniques required to turn website visitors into paying customers. My expertise includes: - Conversion Rate Optimization - Landing Page Optimization - A/B Split Testing - Wireframing/Mockups - Design - Data Analysis - Heatmap Interpretation - Project Management - Website Development to facilitate Conversion Rate Optimization Having conducted thousands of A/B Split Tests, I apply my knowledge to create effective testing programs, and implement numerous best practices for maximum conversion. Not only do I run A/B testing programs, but I also offer landing page and website buildouts focused on generating higher conversions. When you choose to work with me, you can expect: - Customized Conversion Rate Optimization strategies tailored to your business objectives - Expert guidance in optimizing Landing Pages and implementing A/B Split Testing - Creation of compelling mockups to enhance user experience and drive conversions - Thorough data analysis and interpretation to uncover actionable insights - Seamless implementation of new pages and tests Let's collaborate to boost conversions, and boost your revenue/leads. Don't hesitate to reach out to me through Upwork for all of your Conversion Rate Optimization needs! I look forward to speaking with you!

CONVERSION GUARANTEE: I guarantee a minimum 10% conversion lift through my Done-For-You CRO service or I’ll continue working for free until I do. I help brands uncover hidden conversion opportunities through AI-first Conversion Rate Optimization by analyzing user behavior, redesigning key funnels, implementing improvements, and validating results through testing. Current Capacity: 2 client spots remaining. If any of this sounds familiar: • Traffic is growing, but conversions are flat • Redesigns haven’t improved performance • Your site feels cluttered or under-optimized • You lack the internal design/dev resources to execute ideas • You’ve hit a growth plateau and need a smarter optimization strategy …then we’re probably a good fit. Done-For-You CRO Process 1. Research & Strategy • CRO audits across homepage, PDPs, landing pages, and checkout • Analytics, heatmap, and funnel analysis • Conversion tracking validation • CRO roadmap 2. Design & Development • UX/UI improvements built around conversion psychology • Front-end implementation on live environments • Funnel optimization, upsells, cross-sells, and checkout improvements 3. Testing & Optimization • A/B testing and experiment management • Performance analysis and iteration • Scaling winning experiences across the funnel 4. Reporting & Growth Strategy • KPI reporting and insights • Revenue-focused optimization recommendations • Ongoing testing roadmap refinement Additional Services • CRO Website & Landing Page Design • Full Funnel CRO Audits • Shopify / WordPress Development • A/B Testing & Experimentation • UX/UI Design • Landing Page Optimization Platforms & Tools Shopify, Shopify Plus, WordPress, Webflow, WooCommerce, Elementor, Divi, Convert, Optimizely, VWO, GA4, GTM, Hotjar, FullStory, Klaviyo, ReCharge, Yotpo, HTML/CSS/JS, React, Liquid, PHP. Industries eCommerce, SaaS, Lead Generation, Service Businesses, Professional Services, Consumer Brands, and 7–9 Figure DTC Stores.

I help brands scale profitably through performance marketing, full funnel paid media, and conversion optimization. I specialize in Google Ads, Meta Ads, funnels, and data driven growth systems that turn traffic into revenue. If you're looking for a senior marketer who can drive measurable results, not guesses or awareness, but real performance outcomes, you're in the right place. I'm a performance marketing strategist with 23 years of experience leading paid acquisition, conversion optimization, and full-funnel growth for 800+ clients ranging from funded startups to Fortune 500 brands. Where I excel is combining rigorous data analysis with high-impact creative, turning campaigns into scalable revenue systems. Whether you need a complete funnel buildout, profitable Google Ads, a Meta retargeting engine, or CRO across your site or landing pages, I deliver the strategy and the execution. ___________________________________________________ What I Do Best: Paid Acquisition Google Ads (Search, Performance Max, Display, YouTube) Meta Ads (Facebook + Instagram) Retargeting + full-funnel sequencing Ad creative strategy + testing frameworks Campaign builds, rebuilds, audits & optimization Funnels & Conversion Systems Landing page strategy + wireframes Funnel architecture (cold → warm → hot) CRO: analytics, heatmaps, A/B testing Offer optimization + messaging refinement Lead gen, eCommerce, SaaS, B2B funnels Analytics & Optimization Campaign auditing + diagnostics Attribution setup + tracking fixes Performance dashboards (GA4, Tag Manager) Conversion rate optimization ROI modeling + scaling strategy ___________________________________________________ Results I’ve Delivered: 70 percent+ sales lift from a 90-day paid ads + funnel overhaul $0.13 user acquisition via Meta Ads (education vertical) 500,000+ app downloads in 6 months using organic + retargeting systems 150 percent+ traffic growth across multiple performance-led campaigns $480K raised through a paid/earned hybrid launch funnel 8M dollars in VC funding secured by clients following GTM + growth strategy Consistent 3–7x ROAS across multiple eCommerce and lead gen accounts Tools & Platforms Ads: Google Ads, Meta Ads Manager, TikTok Ads Analytics: GA4, Tag Manager, Looker Studio, Hotjar Optimization: Optimizely, VWO, Crazy Egg Funnels: ClickFunnels, Webflow, Unbounce, Shopify Email/Retention: Klaviyo, Mailchimp, ActiveCampaign ___________________________________________________ About Me: I started my agency with $250 in high school and scaled it to one of the leading performance-focused firms in the NYC tri-state area. I’ve worked across nearly every industry, giving me a deep understanding of how to structure campaigns, offers, messaging, and funnels that convert, not just “get clicks.” I work with the speed, precision, and strategic clarity that comes from 20+ years of hands on execution. My approach is simple: high quality communication, rigorous data-driven decision making, and relentless optimization. If you're ready to scale your acquisition, improve your ROAS, or fix a funnel that’s not converting.