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👋🏾 Ex-YP (Yellow Pages), I enjoy building bridges between people problems and business solutions, using experiment-led marketing strategies to increase the conversion of your existing visitors into leads and/or clients. A data-driven approach, supported by behavioral science, quantitative/qualitative analysis and statistical inference to help accelerate the growth of your business, while decreasing its cost per action. Business Model : 🛒 E-commerce ☁️ SaaS 🧑‍💼 Agency Vertical : 🏥 Healthcare / Telehealth (Weight-loss/GLP-1, ADHD, Chiropractors...) 🌿 Health & Wellness 🏛️ Legal (Personal Injury, Tort, Probate) 📚 EdTech 📈 FinTech Expertise : 📌Full CRO Programs 📌A/B Testing & Multivariate 📌Sequential, MAB & Personalization 📌Landing Page Optimization 📌Funnel Optimization 📌Data Tracking & Analysis 📌Statistical Analysis 📌Customer Research 📌Messaging/Copy mining 📌Usability Testing 📌Audits 📌UX …and many more. Tools of the trade : ✔️Google Analytics, Matomo, Amplitude, ✔️Google Tag Manager, Stape (Certified Partner), ✔️Google Optimize, VWO (certified partner), Convert (certified partner), Optimizely, ABtasty, Statsig, Unbounce, Instapage, ClickFunnels, GoHighLevel, Replo, ✔️ Hotjar, Mouseflow, FullStory, Microsoft Clarity, ✔️ Active Campaign, Klaviyo, Typeform, Zuko, Piano ✔️UsabilityHub, Usabilla, ✔️ WooCommerce, Shopify Plus, Webflow, ✔️Figma …and many more including, but not limited to, proprietary Excel sheet formulas for data mining, prioritization, ads spend, power analysis and other statistical inference. Let's hop on a quick exploratory Zoom call where we will discuss your business, website, customers/targets, competitors and goals. All the best, Ade Addendum: my ideal clients are those coming back from a ~$50/hr AI-powered CRO specialist that did not work out. So if you are shopping for price, I would advise you to hire them first and get back to me once you have a better understanding of what doesn't work.

"One A/B test he ran on our homepage resulted in a conversion lift of over 100%. His strategic thinking and hands-on execution made a real impact. Highly recommend working with him." - Sam M (Upwork Verified Review). ⭐ 98% site-wide conversion rate increase for an information product. Achieved in 6 months. ⭐ 70% site-wide conversion rate lift for ecom brand. The conversion rate for the product pages went up 400% alone Achieved in 5 months. ⭐ 61% increase for a digital service landing page. ⭐ 20% increase of a DTC brand’s main homepage/landing page. "Brandon is one of those guys who immediately adds value when you involve him in your business. We were lucky to find him and would recommend him to anyone who is interested in optimizing their website or landing page for conversions. His knowledge of testing methodology and his ability to take ownership of a project has been highly valuable, and we’ve seen dramatic wins." - Jon V. "Conversion rates were lifted by 20%+ after implementing your CRO'd website design. Visually, you brought a ton of professionalism to the brand and consequently developed a lot more trust in visitors! Nowadays, 90% of our conversions are actually women and the sales are almost exclusively direct response... crazy right? The instant conversion speaks deeply to trust they must feel on the website." - Johnathan T For the past 12 years I've boosted the conversion rates of landing pages, ecom product pages, and funnels for companies such as Energizer, Whitepages.com, Credit.com, Indeed.com, LoJack, and UnderArmour. I've easily run over 1000 a/b tests at this point, so I know what works and what doesn't. I'm conversionxl certified and copy hackers (conversion copywriting) certified. Read below to learn how my CRO process works: 1️⃣ WHERE IS YOUR CONVERSION BOTTLE-NECK. I identify conversion bottlenecks through detailed analysis of your funnels and user journeys. This not only shows where your website is losing money but also highlights the steps blocking your business’s growth. 2️⃣ Next, I DETERMINE THE CAUSES of these issues using quantitative tools like Google Analytics and qualitative methods such as heat maps and user interviews. This helps me understand user needs, intent, objections, and how they perceive your value proposition. I focus on persuasion and problem-solving over simple color and design tests. In my experience, improving perceived value and trust is the best way to increase conversion rates and AOV. This could be better copy, imagery, sales angle, offer, etc. In other words, how do I create a page/site that makes your business the obvious best choice? Visitors are looking at many different options, how do we craft a sales message that connects with them in ways the competition isn't? This takes experimentation usually, but is the only way to meaningfully increase sales/leads long term. 3️⃣ I then FORMULTE HYPETHESES for boosting conversion rates, selecting strategies from my past experience running over 1000 a/b tests. 4️⃣ I design, develop, and QA A/B tests. I'm able to use all major A/B testing tools. I ensure tests are properly executed and tracked, including gradual traffic scaling and detailed session analysis. 5️⃣ I test fast and cut losers quickly. Every test doesn't need to run for two weeks and reach 95% significance. You're running a business, not a bio laboratory. The more tests we run, the better your site will be. 6️⃣ This five-step process is repeated monthly to ensure continuous improvement. CRO is a continuous data-driven process. It's not about a-b testing random best practices. The key is in research. There are no conversion SECRETS or ‘HACKS’ that will make your brand instantly profitable. There’s a reason everyone doesn’t make millions from templates and best practices. Everyone wants quick wins, but those rarely exist. Don't hire a CRO if that's what you need. If a particular tactic universally increased conversions, you would know about it. Everyone would be doing it. What REALLY moves the needle is understanding WHAT matters most to your customers, HOW you need to communicate that, WHY it’s important, and exactly WHERE you need to surface that information in order to create the most impactful journey. To take your business to the next level you need to figure out what your customers really want and how your product/service can best appeal to them. It takes a very particular combination of user psychology, direct response copywriting, UX/UI design, behavioral data, quantitative data, & analysis to achieve success.

I've done CRO work for clients such as: Hewlett Packard, Expedia, USAA, Firestone, The Boston Globe, VMware and many more... In addition to that, I'm also part of Upwork's Expert Vetted Program - reserved for the top 1% of Upwork Freelancers! I also work with small to mid-sized businesses and businesses in direct response. With over 13 years of experience in Conversion Rate Optimization, I have a deep understanding of the strategies and techniques required to turn website visitors into paying customers. My expertise includes: - Conversion Rate Optimization - Landing Page Optimization - A/B Split Testing - Wireframing/Mockups - Design - Data Analysis - Heatmap Interpretation - Project Management - Website Development to facilitate Conversion Rate Optimization Having conducted thousands of A/B Split Tests, I apply my knowledge to create effective testing programs, and implement numerous best practices for maximum conversion. Not only do I run A/B testing programs, but I also offer landing page and website buildouts focused on generating higher conversions. When you choose to work with me, you can expect: - Customized Conversion Rate Optimization strategies tailored to your business objectives - Expert guidance in optimizing Landing Pages and implementing A/B Split Testing - Creation of compelling mockups to enhance user experience and drive conversions - Thorough data analysis and interpretation to uncover actionable insights - Seamless implementation of new pages and tests Let's collaborate to boost conversions, and boost your revenue/leads. Don't hesitate to reach out to me through Upwork for all of your Conversion Rate Optimization needs! I look forward to speaking with you!

I help brands scale profitably through performance marketing, full funnel paid media, and conversion optimization. I specialize in Google Ads, Meta Ads, funnels, and data driven growth systems that turn traffic into revenue. If you're looking for a senior marketer who can drive measurable results, not guesses or awareness, but real performance outcomes, you're in the right place. I'm a performance marketing strategist with 23 years of experience leading paid acquisition, conversion optimization, and full-funnel growth for 800+ clients ranging from funded startups to Fortune 500 brands. Where I excel is combining rigorous data analysis with high-impact creative, turning campaigns into scalable revenue systems. Whether you need a complete funnel buildout, profitable Google Ads, a Meta retargeting engine, or CRO across your site or landing pages, I deliver the strategy and the execution. ___________________________________________________ What I Do Best: Paid Acquisition Google Ads (Search, Performance Max, Display, YouTube) Meta Ads (Facebook + Instagram) Retargeting + full-funnel sequencing Ad creative strategy + testing frameworks Campaign builds, rebuilds, audits & optimization Funnels & Conversion Systems Landing page strategy + wireframes Funnel architecture (cold → warm → hot) CRO: analytics, heatmaps, A/B testing Offer optimization + messaging refinement Lead gen, eCommerce, SaaS, B2B funnels Analytics & Optimization Campaign auditing + diagnostics Attribution setup + tracking fixes Performance dashboards (GA4, Tag Manager) Conversion rate optimization ROI modeling + scaling strategy ___________________________________________________ Results I’ve Delivered: 70 percent+ sales lift from a 90-day paid ads + funnel overhaul $0.13 user acquisition via Meta Ads (education vertical) 500,000+ app downloads in 6 months using organic + retargeting systems 150 percent+ traffic growth across multiple performance-led campaigns $480K raised through a paid/earned hybrid launch funnel 8M dollars in VC funding secured by clients following GTM + growth strategy Consistent 3–7x ROAS across multiple eCommerce and lead gen accounts Tools & Platforms Ads: Google Ads, Meta Ads Manager, TikTok Ads Analytics: GA4, Tag Manager, Looker Studio, Hotjar Optimization: Optimizely, VWO, Crazy Egg Funnels: ClickFunnels, Webflow, Unbounce, Shopify Email/Retention: Klaviyo, Mailchimp, ActiveCampaign ___________________________________________________ About Me: I started my agency with $250 in high school and scaled it to one of the leading performance-focused firms in the NYC tri-state area. I’ve worked across nearly every industry, giving me a deep understanding of how to structure campaigns, offers, messaging, and funnels that convert, not just “get clicks.” I work with the speed, precision, and strategic clarity that comes from 20+ years of hands on execution. My approach is simple: high quality communication, rigorous data-driven decision making, and relentless optimization. If you're ready to scale your acquisition, improve your ROAS, or fix a funnel that’s not converting.

Transform your product ideas into optimized, manufacturable designs using advanced engineering and data science. What I deliver: • Design Optimization: Reduce costs and improve performance using genetic algorithms, FEA, and multi-objective optimization • Parametric CAD Modeling: Create flexible, modification-friendly designs in Fusion 360 that adapt to changing requirements • Data-Driven Engineering: Apply Python-based analysis to solve complex design problems and validate performance • Reverse Engineering: Recreate and improve existing products when documentation is unavailable Highlighted Results: ✓ Created a custom genetic algorithm to optimize component placement in electronic test fixtures, handling hundreds of design variables while respecting complex geometric constraints ✓ Developed method for measuring the flexural strength of fiberglass composites with complex shapes that are not suited to traditional 3-point-bending methods ✓ Designed spouts for luxury water features, focusing on lost-PLA casting and machining methods My Background: MS Mechanical Engineering with thesis on advanced geometric analysis. 5+ years optimizing designs for cost, performance, and manufacturability. Ready to optimize your next project? Let's discuss your specific challenges.

Hi, I'm Ben 👋 → I took an 8 figure brand from 1% CM to 21% in 5 months using automations. → I grew my own business to $1m revenue in less than a year, and $10m in less than 5. → I rebuilt the entire marketing scope and implemented AI automations into a $250m+/year Yacht Brokerage in South Florida. I help SMBs fix the operational drag that shows up as margin compression, messy reporting, manual workflows, disconnected tools, and teams stuck inside spreadsheets. Before consulting, I spent 10 years as an ecommerce operator, co-founded and scaled KASTLITE to $10M+ in revenue, and managed brands across Amazon, Walmart, and DTC channels, including Squatty Potty, LEVOLOR, Goalrilla, and STIGA. I’ve owned and worked directly with P&Ls at the $100M+ level, so I’m not approaching your business like a generic automation consultant. I help founders and operators build better systems around: - Margin improvement and profitability analysis - AI-assisted reporting and decision support - SOPs, process cleanup, and team operating systems - Inventory, product, pricing, and channel analysis - Spreadsheet-heavy workflows that need to become scalable systems - Cross-functional operations between marketing, finance, product, and customer service Relevant outcomes from my operating experience: - Improved contribution margin from 1% to 21% in 5 months for an 8-figure brand - Drove 200% YoY EBITDA growth for a $6M pet brand portfolio - Scaled KASTLITE from scratch to $10M+ in revenue with double-digit growth for 5 consecutive years - Managed a portfolio of brands generating $100M+ in annual revenue - Built channel, pricing, operational, and reporting systems across Amazon, Walmart, and DTC Most businesses do not need “more AI” in the abstract. They need cleaner decisions, faster reporting, fewer manual processes, better margin visibility, and systems that help their team operate with less friction. That is where I can help. I can work with you on a focused audit, a specific operational problem, or an ongoing buildout of the systems underneath your business. If you are growing but your processes, reporting, or margins are starting to feel stretched, let’s talk.