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I help businesses turn more of their traffic into qualified leads and customers by sharpening their positioning and rebuilding the landing pages and funnels that are holding conversion back. I work on why customers choose you and what gets them to act. I turn positioning into conversion-focused messaging, copy and page architecture, then work with your team through implementation and launch QA. Expert-Vetted, with $900K+ earned across 540 Upwork engagements. My background includes senior creative leadership at TBWA, Doner and Kameleon, with work across brands including Coca-Cola, Adidas, Samsung, Meta and Adobe. Hire me for positioning and messaging, landing-page and funnel rebuilds, or ongoing conversion leadership. We start with a focused paid diagnostic when investigation is needed, or move directly into scoped implementation when the brief is clear. For ongoing engagements, I lead conversion priorities, brief your team, review implementation and turn performance data into the next round of improvements. Send me your website or landing page, what you need it to achieve and what is happening today. I’ll confirm the fit and scope the right paid starting point.

I've done CRO work for clients such as: Hewlett Packard, Expedia, USAA, Firestone, The Boston Globe, VMware and many more... In addition to that, I'm also part of Upwork's Expert Vetted Program - reserved for the top 1% of Upwork Freelancers! I also work with small to mid-sized businesses and businesses in direct response. With over 13 years of experience in Conversion Rate Optimization, I have a deep understanding of the strategies and techniques required to turn website visitors into paying customers. My expertise includes: - Conversion Rate Optimization - Landing Page Optimization - A/B Split Testing - Wireframing/Mockups - Design - Data Analysis - Heatmap Interpretation - Project Management - Website Development to facilitate Conversion Rate Optimization Having conducted thousands of A/B Split Tests, I apply my knowledge to create effective testing programs, and implement numerous best practices for maximum conversion. Not only do I run A/B testing programs, but I also offer landing page and website buildouts focused on generating higher conversions. When you choose to work with me, you can expect: - Customized Conversion Rate Optimization strategies tailored to your business objectives - Expert guidance in optimizing Landing Pages and implementing A/B Split Testing - Creation of compelling mockups to enhance user experience and drive conversions - Thorough data analysis and interpretation to uncover actionable insights - Seamless implementation of new pages and tests Let's collaborate to boost conversions, and boost your revenue/leads. Don't hesitate to reach out to me through Upwork for all of your Conversion Rate Optimization needs! I look forward to speaking with you!

👋🏾 Ex-YP (Yellow Pages), I enjoy building bridges between people problems and business solutions, using experiment-led marketing strategies to increase the conversion of your existing visitors into leads and/or clients. A data-driven approach, supported by behavioral science, quantitative/qualitative analysis and statistical inference to help accelerate the growth of your business, while decreasing its cost per action. Business Model : 🛒 E-commerce ☁️ SaaS 🧑‍💼 Agency Vertical : Healthcare / Telehealth (Weight-loss/GLP-1, ADHD, Chiropractors...) Health & Wellness Legal (Personal Injury, Tort, Probate) EdTech FinTech Expertise : 📌Full CRO Programs 📌A/B Testing & Multivariate 📌Sequential, MAB & Personalization 📌Landing Page Optimization 📌Funnel Optimization 📌Data Tracking & Analysis 📌Statistical Analysis 📌Customer Research 📌Messaging/Copy mining 📌Usability Testing 📌Audits 📌UX …and many more. Tools of the trade : ✔️Google Analytics, Matomo, Amplitude, ✔️Google Tag Manager, Stape (Certified Partner), ✔️Google Optimize, VWO (certified partner), Convert (certified partner), Optimizely, ABtasty, Statsig, Unbounce, Instapage, ClickFunnels, GoHighLevel, Replo, Intelligems, ✔️ Hotjar, Mouseflow, FullStory, Microsoft Clarity, ✔️ Active Campaign, Klaviyo, Typeform, Zuko, Piano ✔️UsabilityHub, Usabilla, ✔️ WooCommerce, Shopify Plus, Webflow, ✔️Figma …and many more including, but not limited to, proprietary Excel sheet formulas for data mining, prioritization, ads spend, power analysis and other statistical inference. Let's hop on a quick exploratory Zoom call where we will discuss your business, website, customers/targets, competitors and goals. All the best, Ade

YOUR SHOPIFY STORE MIGHT BE LOSING SALES RIGHT NOW — AND YOU MIGHT NOT EVEN KNOW WHY. Is your Shopify store getting traffic but not enough sales? You're not alone — and it's rarely a "you" problem. It's usually a store problem: slow load times, a checkout that loses people at the last click, product pages that don't answer the one question a buyer actually has before paying. I find that gap and close it. I'm a Shopify Developer and Conversion Rate Optimization (CRO) Expert, and I treat every project like a solutions center for your store — not a task list, but a place where your specific problem gets diagnosed and fixed, whether that's design, code, speed, or strategy. WHAT I DO Shopify Website Design & Redesign I build and rebuild Shopify stores that look modern, load fast, and guide visitors toward checkout instead of away from it. Every layout decision — from your homepage to your product page — is made with conversion in mind, not just aesthetics. Shopify Development & Custom Liquid Coding From custom sections to full theme builds, I write clean, maintainable Liquid code that does exactly what your store needs — no bloated apps, no unnecessary plugins slowing you down. Shopify Plus Solutions For brands scaling past a standard store, I build with Shopify Plus architecture in mind: multi-currency, wholesale channels, custom checkout extensibility, and the performance a high-volume store demands. Conversion Rate Optimization (CRO) This is where most Shopify stores leave money on the table. I audit your entire funnel — homepage, category pages, product pages, cart, and checkout — and fix the specific friction points costing you sales, backed by data and real ecommerce UX principles, not guesswork. Shopify Bug Fixes & Store Troubleshooting Broken add-to-cart button? Theme update gone wrong? Site randomly slow? I diagnose and fix Shopify issues fast, so you're not losing sales while something small quietly breaks in the background. Page Speed & Performance Optimization Every second your store takes to load costs you real revenue. I optimize image delivery, script loading, and theme performance so your store feels instant on both desktop and mobile. Ecommerce SEO & Store Setup Beyond design and code, I make sure your Shopify store is structured to actually get found — clean URLs, optimized product metadata, and a setup that supports your SEO efforts instead of working against them. Third-Party App & API Integration PageFly, Klaviyo, payment gateways, inventory tools, custom APIs — I connect the tools you already use (or want to use) cleanly into your Shopify backend. WHY WORK WITH ME I currently hold a 100% Job Success Score and a 5.0 rating across every project I've completed, along with Upwork's Rising Talent recognition. But more than the numbers, here's what clients consistently tell me: I communicate clearly, I explain the "why" behind every recommendation, and I don't disappear after delivery — ongoing support is always part of how I work. I've built and optimized stores across dropshipping, jewelry, fashion, beauty, and general ecommerce niches, and I stay current with what's actually working in Shopify right now — mobile-first design, AI-assisted store tools, headless-ready architecture, and CRO strategies that reflect how people actually shop today, not five years ago. MY PROCESS 1. Quick audit of your current store or requirements 2. Clear plan with scope, timeline, and priorities — no surprises 3. Build or fix, with regular updates so you're never left wondering 4. Testing across devices and browsers before anything goes live 5. Handover with documentation, plus support after launch ADDITIONAL EXPERTISE Beyond core Shopify development and CRO, I also work across Shopify SEO, ecommerce marketing, and Shopify apps setup and customization, including custom Shopify templates, theme development, and store migrations from WordPress or WooCommerce to Shopify. I handle API integration and automation for stores that need custom workflows, and I'm increasingly working AI implementation and AI development into Shopify projects — from AI chatbots to smarter product recommendations — for brands that want to stay ahead, not catch up. If your project touches ecommerce website development, ecommerce platform strategy, ecommerce store setup, or Shopify Plus scaling, it's within my wheelhouse. Whether you need a brand new Shopify store built from scratch, an existing store redesigned, or a specific conversion or performance problem solved, I'm not here to just complete a task — I'm here to solve the actual problem behind why you reached out in the first place. Curious what's quietly costing you sales right now? Send me a message with your store link — I'll take a real look and tell you exactly what I'd fix first, no obligation, no generic template response. Available for quick fixes, full store rebuilds, or long-term Shopify support — whatever stage your store is at, let's talk. Reach out anytime.