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👋🏾 Ex-YP (Yellow Pages), I enjoy building bridges between people problems and business solutions, using experiment-led marketing strategies to increase the conversion of your existing visitors into leads and/or clients. A data-driven approach, supported by behavioral science, quantitative/qualitative analysis and statistical inference to help accelerate the growth of your business, while decreasing its cost per action. Business Model : 🛒 E-commerce ☁️ SaaS 🧑‍💼 Agency Vertical : 🏥 Healthcare / Telehealth (Weight-loss/GLP-1, ADHD, Chiropractors...) 🌿 Health & Wellness 🏛️ Legal (Personal Injury, Tort, Probate) 📚 EdTech 📈 FinTech Expertise : 📌Full CRO Programs 📌A/B Testing & Multivariate 📌Sequential, MAB & Personalization 📌Landing Page Optimization 📌Funnel Optimization 📌Data Tracking & Analysis 📌Statistical Analysis 📌Customer Research 📌Messaging/Copy mining 📌Usability Testing 📌Audits 📌UX …and many more. Tools of the trade : ✔️Google Analytics, Matomo, Amplitude, ✔️Google Tag Manager, Stape (Certified Partner), ✔️Google Optimize, VWO (certified partner), Convert (certified partner), Optimizely, ABtasty, Statsig, Unbounce, Instapage, ClickFunnels, GoHighLevel, Replo, ✔️ Hotjar, Mouseflow, FullStory, Microsoft Clarity, ✔️ Active Campaign, Klaviyo, Typeform, Zuko, Piano ✔️UsabilityHub, Usabilla, ✔️ WooCommerce, Shopify Plus, Webflow, ✔️Figma …and many more including, but not limited to, proprietary Excel sheet formulas for data mining, prioritization, ads spend, power analysis and other statistical inference. Let's hop on a quick exploratory Zoom call where we will discuss your business, website, customers/targets, competitors and goals. All the best, Ade Addendum: my ideal clients are those coming back from a ~$50/hr AI-powered CRO specialist that did not work out. So if you are shopping for price, I would advise you to hire them first and get back to me once you have a better understanding of what doesn't work.

I've done CRO work for clients such as: Hewlett Packard, Expedia, USAA, Firestone, The Boston Globe, VMware and many more... In addition to that, I'm also part of Upwork's Expert Vetted Program - reserved for the top 1% of Upwork Freelancers! I also work with small to mid-sized businesses and businesses in direct response. With over 13 years of experience in Conversion Rate Optimization, I have a deep understanding of the strategies and techniques required to turn website visitors into paying customers. My expertise includes: - Conversion Rate Optimization - Landing Page Optimization - A/B Split Testing - Wireframing/Mockups - Design - Data Analysis - Heatmap Interpretation - Project Management - Website Development to facilitate Conversion Rate Optimization Having conducted thousands of A/B Split Tests, I apply my knowledge to create effective testing programs, and implement numerous best practices for maximum conversion. Not only do I run A/B testing programs, but I also offer landing page and website buildouts focused on generating higher conversions. When you choose to work with me, you can expect: - Customized Conversion Rate Optimization strategies tailored to your business objectives - Expert guidance in optimizing Landing Pages and implementing A/B Split Testing - Creation of compelling mockups to enhance user experience and drive conversions - Thorough data analysis and interpretation to uncover actionable insights - Seamless implementation of new pages and tests Let's collaborate to boost conversions, and boost your revenue/leads. Don't hesitate to reach out to me through Upwork for all of your Conversion Rate Optimization needs! I look forward to speaking with you!

CONVERSION GUARANTEE: I guarantee a MINIMUM +10% conversion lift through my Done-For-You CRO service or I’ll continue working for free until I do. I help brands uncover hidden conversion opportunities through AI-first Conversion Rate Optimization by analyzing user behavior, redesigning key funnels, implementing improvements, and validating results through testing. Current Capacity: 2 client spots remaining. If any of this sounds familiar: • Traffic is growing, but conversions are flat • Redesigns haven’t improved performance • Your site feels cluttered or under-optimized • You lack the internal design/dev resources to execute ideas • You’ve hit a growth plateau and need a smarter optimization strategy …then we’re probably a good fit. Done-For-You CRO Process 1. Research & Strategy • CRO audits across homepage, PDPs, landing pages, and checkout • Analytics, heatmap, and funnel analysis • Conversion tracking validation • CRO roadmap 2. Design & Development • UX/UI improvements built around conversion psychology • Front-end implementation on live environments • Funnel optimization, upsells, cross-sells, and checkout improvements 3. Testing & Optimization • A/B testing and experiment management • Performance analysis and iteration • Scaling winning experiences across the funnel 4. Reporting & Growth Strategy • KPI reporting and insights • Revenue-focused optimization recommendations • Ongoing testing roadmap refinement Additional Services • CRO Website & Landing Page Design • Full Funnel CRO Audits • Shopify / WordPress Development • A/B Testing & Experimentation • UX/UI Design • Landing Page Optimization Platforms & Tools Shopify, Shopify Plus, WordPress, Webflow, WooCommerce, Elementor, Divi, Convert, Optimizely, VWO, GA4, GTM, Hotjar, FullStory, Klaviyo, ReCharge, Yotpo, HTML/CSS/JS, React, Liquid, PHP. Industries eCommerce, SaaS, Lead Generation, Service Businesses, Professional Services, Consumer Brands, and 7–9 Figure DTC Stores.

"One A/B test he ran on our homepage resulted in a conversion lift of over 100%. His strategic thinking and hands-on execution made a real impact. Highly recommend working with him." - Sam M (Upwork Verified Review). ⭐ 98% site-wide conversion rate increase for an information product. Achieved in 6 months. ⭐ 70% site-wide conversion rate lift for ecom brand. The conversion rate for the product pages went up 400% alone Achieved in 5 months. ⭐ 61% increase for a digital service landing page. ⭐ 20% increase of a DTC brand’s main homepage/landing page. "Brandon is one of those guys who immediately adds value when you involve him in your business. We were lucky to find him and would recommend him to anyone who is interested in optimizing their website or landing page for conversions. His knowledge of testing methodology and his ability to take ownership of a project has been highly valuable, and we’ve seen dramatic wins." - Jon V. "Conversion rates were lifted by 20%+ after implementing your CRO'd website design. Visually, you brought a ton of professionalism to the brand and consequently developed a lot more trust in visitors! Nowadays, 90% of our conversions are actually women and the sales are almost exclusively direct response... crazy right? The instant conversion speaks deeply to trust they must feel on the website." - Johnathan T For the past 12 years I've boosted the conversion rates of landing pages, ecom product pages, and funnels for companies such as Energizer, Whitepages.com, Credit.com, Indeed.com, LoJack, and UnderArmour. I've easily run over 1000 a/b tests at this point, so I know what works and what doesn't. I'm conversionxl certified and copy hackers (conversion copywriting) certified. Read below to learn how my CRO process works: 1️⃣ WHERE IS YOUR CONVERSION BOTTLE-NECK. I identify conversion bottlenecks through detailed analysis of your funnels and user journeys. This not only shows where your website is losing money but also highlights the steps blocking your business’s growth. 2️⃣ Next, I DETERMINE THE CAUSES of these issues using quantitative tools like Google Analytics and qualitative methods such as heat maps and user interviews. This helps me understand user needs, intent, objections, and how they perceive your value proposition. I focus on persuasion and problem-solving over simple color and design tests. In my experience, improving perceived value and trust is the best way to increase conversion rates and AOV. This could be better copy, imagery, sales angle, offer, etc. In other words, how do I create a page/site that makes your business the obvious best choice? Visitors are looking at many different options, how do we craft a sales message that connects with them in ways the competition isn't? This takes experimentation usually, but is the only way to meaningfully increase sales/leads long term. 3️⃣ I then FORMULTE HYPETHESES for boosting conversion rates, selecting strategies from my past experience running over 1000 a/b tests. 4️⃣ I design, develop, and QA A/B tests. I'm able to use all major A/B testing tools. I ensure tests are properly executed and tracked, including gradual traffic scaling and detailed session analysis. 5️⃣ I test fast and cut losers quickly. Every test doesn't need to run for two weeks and reach 95% significance. You're running a business, not a bio laboratory. The more tests we run, the better your site will be. 6️⃣ This five-step process is repeated monthly to ensure continuous improvement. CRO is a continuous data-driven process. It's not about a-b testing random best practices. The key is in research. There are no conversion SECRETS or ‘HACKS’ that will make your brand instantly profitable. There’s a reason everyone doesn’t make millions from templates and best practices. Everyone wants quick wins, but those rarely exist. Don't hire a CRO if that's what you need. If a particular tactic universally increased conversions, you would know about it. Everyone would be doing it. What REALLY moves the needle is understanding WHAT matters most to your customers, HOW you need to communicate that, WHY it’s important, and exactly WHERE you need to surface that information in order to create the most impactful journey. To take your business to the next level you need to figure out what your customers really want and how your product/service can best appeal to them. It takes a very particular combination of user psychology, direct response copywriting, UX/UI design, behavioral data, quantitative data, & analysis to achieve success.

Most businesses do not have a traffic problem, they have a revenue leak. I work with companies spending $30k to $500k a month on acquisition who can see money evaporating between ad click and closed revenue but cannot see where. Rising CAC, flat close rates, funnels patched by five freelancers with nobody owning the whole system. I am not a freelancer selling tasks. I am a conversion architect diagnosing and rebuilding the system. Every engagement runs in three phases. Diagnostic: 5 days to map the leaks and identify the true bottleneck. Architecture: rebuilt message hierarchy, page structures, and follow up sequences at wireframe level. Execution: I build the top leverage points and optimize for 30 days. Why me: $800K+ earned here across 500+ engagements. Expert Vetted, top 0.1% of Upwork talent. 17 years as Executive Creative Director at TBWA, Doner, and Kameleon. Work for Coca-Cola, Adidas, McDonald's, Samsung, Meta, Adobe, Heineken. 60+ industry awards including Effies, the effectiveness awards that measure commercial results, not creative applause. Featured by Upwork. Recent client outcomes include conversion architecture for logistics SaaS, fintech, DTC, and marketplace businesses. Reviews below speak for themselves. If you want to know exactly where your revenue goes and in what order to fix it, the Revenue Leak Diagnostic is the starting point.

I'm a digital marketing and e-commerce specialist with hands-on experience in social media advertising, Shopify storefronts, SEO, and CRO. I have credentials in both e-commerce and digital marketing through the Global Career Accelerator, and also one from completing a new audience development project for charity: water. Whether you need to build an online storefront, run A/B testing, perform audits, or boost CRO, I have the technical skills and creative insight to help your business not just grow, but truly reach it's full potential! • Well-versed in SEM & SEO • Specialist in Shopify & Canva • Knows Meta & Google ads manager • Proficient in A/B testing • Passionate about driving CRO • Experienced ad campaign manager