Hire the Best A/B Testing Specialists
in the United States

Clients rate our A/B Testing specialists
Rating is 4.8 out of 5.
4.8/5
Based on 514 client reviews
Brett F.

Laguna Beach, California

$180/hr
5.0
110 jobs

CONVERSION GUARANTEE: I guarantee a minimum 10% conversion lift through my Done-For-You CRO service or I’ll continue working for free until I do. I help brands uncover hidden conversion opportunities through AI-first Conversion Rate Optimization by analyzing user behavior, redesigning key funnels, implementing improvements, and validating results through testing. Current Capacity: 2 client spots remaining. If any of this sounds familiar: • Traffic is growing, but conversions are flat • Redesigns haven’t improved performance • Your site feels cluttered or under-optimized • You lack the internal design/dev resources to execute ideas • You’ve hit a growth plateau and need a smarter optimization strategy …then we’re probably a good fit. Done-For-You CRO Process 1. Research & Strategy • CRO audits across homepage, PDPs, landing pages, and checkout • Analytics, heatmap, and funnel analysis • Conversion tracking validation • CRO roadmap 2. Design & Development • UX/UI improvements built around conversion psychology • Front-end implementation on live environments • Funnel optimization, upsells, cross-sells, and checkout improvements 3. Testing & Optimization • A/B testing and experiment management • Performance analysis and iteration • Scaling winning experiences across the funnel 4. Reporting & Growth Strategy • KPI reporting and insights • Revenue-focused optimization recommendations • Ongoing testing roadmap refinement Additional Services • CRO Website & Landing Page Design • Full Funnel CRO Audits • Shopify / WordPress Development • A/B Testing & Experimentation • UX/UI Design • Landing Page Optimization Platforms & Tools Shopify, Shopify Plus, WordPress, Webflow, WooCommerce, Elementor, Divi, Convert, Optimizely, VWO, GA4, GTM, Hotjar, FullStory, Klaviyo, ReCharge, Yotpo, HTML/CSS/JS, React, Liquid, PHP. Industries eCommerce, SaaS, Lead Generation, Service Businesses, Professional Services, Consumer Brands, and 7–9 Figure DTC Stores.

  • A/B Testing
  • Conversion Rate Optimization
  • Google Analytics
  • Ecommerce Website Development
  • Lead Generation
  • Web Development
  • Web Design
  • Website Audit
  • Ecommerce
  • SaaS
  • UI/UX Prototyping
  • Shopify
  • WordPress
  • CMS Development
  • Copywriting
Kyle C.

Naples, Florida

$120/hr
5.0
117 jobs

I've done CRO work for clients such as: Hewlett Packard, Expedia, USAA, Firestone, The Boston Globe, VMware and many more... In addition to that, I'm also part of Upwork's Expert Vetted Program - reserved for the top 1% of Upwork Freelancers! I also work with small to mid-sized businesses and businesses in direct response. With over 13 years of experience in Conversion Rate Optimization, I have a deep understanding of the strategies and techniques required to turn website visitors into paying customers. My expertise includes: - Conversion Rate Optimization - Landing Page Optimization - A/B Split Testing - Wireframing/Mockups - Design - Data Analysis - Heatmap Interpretation - Project Management - Website Development to facilitate Conversion Rate Optimization Having conducted thousands of A/B Split Tests, I apply my knowledge to create effective testing programs, and implement numerous best practices for maximum conversion. Not only do I run A/B testing programs, but I also offer landing page and website buildouts focused on generating higher conversions. When you choose to work with me, you can expect: - Customized Conversion Rate Optimization strategies tailored to your business objectives - Expert guidance in optimizing Landing Pages and implementing A/B Split Testing - Creation of compelling mockups to enhance user experience and drive conversions - Thorough data analysis and interpretation to uncover actionable insights - Seamless implementation of new pages and tests Let's collaborate to boost conversions, and boost your revenue/leads. Don't hesitate to reach out to me through Upwork for all of your Conversion Rate Optimization needs! I look forward to speaking with you!

  • A/B Testing
  • A/B Testing Software
  • Conversion Rate Optimization
  • Google Optimize
  • Optimizely
  • Hotjar
  • Unbounce
  • Visual Website Optimizer
  • Instapage
  • WordPress
  • Marketing Strategy
  • Figma
  • Landing Page Design
  • Landing Page
  • Direct Marketing
Samuel S.

Pelham, Alabama

$50/hr
4.8
170 jobs

Hey, I'm Sam 👋. I'm a landing page specialist who has built pages for companies including BairesDev, Car.com, and Census. I'll build you a high converting lander including design, copy, and setup. I can even setup tests post-build. About me: I've been at the forefront of digital marketing for the past 7 years. I'm educated in conversion copy, user flow, behavioral sciences, funnel strategy scroll depth, movement tracking, and everything that goes into a great CRO report. I combine my proven framework with data-backed insights to build landing pages that get an average 3-7x return on ad spend and an 8-40% conversion rate. ___ MY APPROACH & SKILLS: ✔ Premium landing page creation and development ✔ Lead Generation Landing Pages ✔ Click Through Landing Pages ✔ PPC Landing Pages ✔ Subscription Sales Pages ✔ Webinar Registration Landing Pages ✔ Sales Pages (physical products) ✔ Sales Pages (digital products) ✔ App Landing Pages ✔ Website Landing Pages ✔ E-commerce / Crowdfunding Landing Pages ✔ Sales funnel creation ✔ Conversion Centered Sales Page ✔ On Page Optimization ✔ Web, Sales, and UX Copywriting ✔ Conversion rate optimization ✔ A/B & MVT Testing ✔ Applied Behavioral Analysis - Behavioral design ✔ User Flow ✔ Behavioral Sciences ✔ Heatmaps / Hotjar ✔ User Recording Analysis ✔ Scroll Depth ✔ Movement Tracking ✔ Conversion Tracking ✔ Data Modeling for Funnels ✔ Customer Insight Analysis. ✔ Page metrics __ TOOLS I LOVE: ✔ Figma ✔ Unbounce ✔ Lead Pages ✔ Duda ✔ Google Analytics (GA4) ✔ Google Optimize ✔ Hotjar ✔ Optimizely I've used almost every web page builder and Analytic tools. __ PROCESS & TIMELINE: 1.) Thorough research on your industry, audience, and business 2.) Analyze user behavior, identify opportunities, and create an optimization strategy 3.) Build a high converting layout + CRO-Focused Copy 4.) Upload it into your platform 5.) Present Deliverables. 6.) Implement tests to boost on-page conversions. __ What my customers say... ["Sam was able to understand exactly what we needed and deliver completely to our spec. He has a strong and intuitive understanding of digital marketing and was able to bring real value to our project!" -Ozzie] See "Chucks" review on my profile. __ Reach out today to setup an introductory call because I tend to book up quickly.

  • A/B Testing
  • Conversion Rate Optimization
  • Google Analytics
  • Unbounce
  • HubSpot
  • Landing Page
  • Analytics & Tracking Setup
  • Landing Page Optimization
  • Campaign Optimization
  • WordPress Landing Page
  • Google Tag Manager
  • Website Optimization
  • Data Analysis
  • Web Design
  • WordPress Optimization
  • Landing Page Design
  • Marketing Analytics
  • Marketing Automation
  • WordPress Website Design
  • Data Analytics & Visualization Software
Julia B.

Los Angeles, California

$70/hr
5.0
61 jobs

Hi there! I'm an ambitious growth-minded digital marketer and web developer with a "can-do" attitude. I have well-rounded expertise, and I'm a jack of all trades, so don't hesitate to challenge me with any and every kind of work. Let my figure-it-out, aggressive spirit contribute to your business goals! Digital Marketing | Project Management | Web Development | Growth & Acquisition

  • A/B Testing
  • Conversion Rate Optimization
  • Facebook Advertising
  • Google Ads
  • jQuery
  • API Integration
  • Digital Marketing
  • Amazon EC2
  • API Development
  • CSS
  • JavaScript
  • HTML
  • PHP
  • AI Development
  • AI Mobile App Development
  • AI Content Creation
  • AI Consulting
  • AI Marketplace
  • AI Implementation
  • AI Data Analytics
Michael D.

Winter Garden, Florida

$100/hr
4.8
35 jobs

With 26 years experience building, developing, executing, and delivering online marketing strategies with large brands like: -Disney (Custom CMS) (SEO and A/B Testing specialist) -Universal (Custom CMS) (Senior Analytics, GTM and Optimization Specialist) -Nissan (Magento) (Senior Analytics, GTM and Optimization Specialist) -KPMG (Magento) (Senior Analytics, GTM and Optimization Specialist) -Pepsi (Custom CMS) (Senior Analytics, GTM and Optimization Specialist) -Gatorade (Custom CMS) (Web Developer) -Fuller.com (Shopify) (Senior Analytics, GTM and Optimization Specialist) -Birchbabe.com (Shopify) (Senior Analytics, GTM and Optimization Specialist) -Elefootprints.com (Shopify) (Senior Analytics, GTM and Optimization Specialist) -spiritspashop.com (Shopify) (Senior Analytics, GTM and Optimization Specialist) -participaction.com (Custom CMS) (Senior Analytics and GTM implementation specialist) -and many more Also work with over a hundred SMBs through theDigiblender (my company), including SEO and SEM, Social Media Marketing, Email Marketing, and Content Marketing solutions based on data-driven decision-making. This includes: -Website development -Planning and budgeting for long-term Search Engine Optimization -Email Marketing Campaigns -Both online and off-line web-based marketing -A/B Testing --Implementing pixels via DTM and GTM Creating weekly and monthly reports on campaign progress All Analytics (certified with both Google Analytics and Adobe Site Catalyst) All A/B testing (Adobe Target and Google Experiments) All Audience Segmentation (Audience Manager and Google Remarketing Lists) All Analytics, Tags, Pixels, and Data Layers implementation (Google Tag Manager and Adobe Tag Manager) Analytics: Advanced Segmentation including creating the base, e-commerce, and custom Google Analytics code Create and organize Accounts, Custom Dimensions, Custom Metrics, Properties, Reporting views, Reporting-view filters, User management, Custom Reports, and Widgets including customized team reports Event and Campaign Tracking Fault reporting with segmentation Conversion rate analysis Create audiences and attribution models for Dynamic Remarketing campaigns in Google Ads. Conversion Tracking & Optimization Multi-Channel Funnels Reporting by querying the traffic source paths that lead to a user’s goal conversion. Adwords Campaign Optimization Setting up site search Using content grouping Track user interactions on AMP pages I am certified with Google Analytics and AdWords. I strongly believe that AdWords without Analytics is like a fridge without a door, it may keep things cold but you are throwing away money. Understand user behavior and intent with Event Tracking Analyze data by channel, and audience via Custom Reports Enable Remarketing and Advertising Reporting Features in Analytics Measuring the performance of search engines over time through segmentation SEO Over ten years of knowledge of SEO, including implementing an SEO plan for many successful campaigns – for both desktop and Mobile, this included Facebook and Google advertising landing page optimization, and optimization for local search (mobile). A web development background and site architecture knowledge give me a unique understanding of SEO and SEM, including sitemap creation and tracking metrics, title page optimization, and keyword optimization including referrals, link popularity, rankings, and saturation. Advise all stakeholders, web developers, designers, and copywriters, in the production of all Campaigns conducive to producing high search engine rankings. Responsible for all aspects of SEM including SEO, and PPCs that improve clients’ visibility with search engines as well as meet their Return on Investment goals. Daily research of search engine algorithms and provide analyses for clients and/or internal team members utilizing industry software to monitor clients’ search engine rankings, and perform keyword research using tools such as Keyword Explorer from Moz, Ahrefs, Raven, SpyFu, WordTracker, Keyword Max and Web Position Gold. Very Comfortable presenting to clients, serving as the day-to-day client contact, and educating stakeholders about SEM strategies and efforts. I stay abreast of trends in SEM, PPC, and SEO (post Panda & Penguin) and consistently seek new opportunities and ways to enhance/improve SEM results.

  • A/B Testing
  • Google Analytics
  • Search Engine Optimization
  • Data Analysis
  • Data Access Layer
  • Data Science
  • Adobe Analytics
  • Google Analytics Report
  • Email Marketing
  • Data Management
  • Google Tag Manager
  • Marketing Strategy
  • Digital Marketing
  • Data Modeling
Brandon E.

Matthews, North Carolina

$80/hr
5.0
103 jobs

"One A/B test he ran on our homepage resulted in a conversion lift of over 100%. His strategic thinking and hands-on execution made a real impact. Highly recommend working with him." - Sam M (Upwork Verified Review). ⭐ 98% site-wide conversion rate increase for an information product. Achieved in 6 months. ⭐ 70% site-wide conversion rate lift for ecom brand. The conversion rate for the product pages went up 400% alone Achieved in 5 months. ⭐ 61% increase for a digital service landing page. ⭐ 20% increase of a DTC brand’s main homepage/landing page. "Brandon is one of those guys who immediately adds value when you involve him in your business. We were lucky to find him and would recommend him to anyone who is interested in optimizing their website or landing page for conversions. His knowledge of testing methodology and his ability to take ownership of a project has been highly valuable, and we’ve seen dramatic wins." - Jon V. "Conversion rates were lifted by 20%+ after implementing your CRO'd website design. Visually, you brought a ton of professionalism to the brand and consequently developed a lot more trust in visitors! Nowadays, 90% of our conversions are actually women and the sales are almost exclusively direct response... crazy right? The instant conversion speaks deeply to trust they must feel on the website." - Johnathan T For the past 12 years I've boosted the conversion rates of landing pages, ecom product pages, and funnels for companies such as Energizer, Whitepages.com, Credit.com, Indeed.com, LoJack, and UnderArmour. I've easily run over 1000 a/b tests at this point, so I know what works and what doesn't. I'm conversionxl certified and copy hackers (conversion copywriting) certified. Read below to learn how my CRO process works: 1️⃣ WHERE IS YOUR CONVERSION BOTTLE-NECK. I identify conversion bottlenecks through detailed analysis of your funnels and user journeys. This not only shows where your website is losing money but also highlights the steps blocking your business’s growth. 2️⃣ Next, I DETERMINE THE CAUSES of these issues using quantitative tools like Google Analytics and qualitative methods such as heat maps and user interviews. This helps me understand user needs, intent, objections, and how they perceive your value proposition. I focus on persuasion and problem-solving over simple color and design tests. In my experience, improving perceived value and trust is the best way to increase conversion rates and AOV. This could be better copy, imagery, sales angle, offer, etc. In other words, how do I create a page/site that makes your business the obvious best choice? Visitors are looking at many different options, how do we craft a sales message that connects with them in ways the competition isn't? This takes experimentation usually, but is the only way to meaningfully increase sales/leads long term. 3️⃣ I then FORMULTE HYPETHESES for boosting conversion rates, selecting strategies from my past experience running over 1000 a/b tests. 4️⃣ I design, develop, and QA A/B tests. I'm able to use all major A/B testing tools. I ensure tests are properly executed and tracked, including gradual traffic scaling and detailed session analysis. 5️⃣ I test fast and cut losers quickly. Every test doesn't need to run for two weeks and reach 95% significance. You're running a business, not a bio laboratory. The more tests we run, the better your site will be. 6️⃣ This five-step process is repeated monthly to ensure continuous improvement. CRO is a continuous data-driven process. It's not about a-b testing random best practices. The key is in research. There are no conversion SECRETS or ‘HACKS’ that will make your brand instantly profitable. There’s a reason everyone doesn’t make millions from templates and best practices. Everyone wants quick wins, but those rarely exist. Don't hire a CRO if that's what you need. If a particular tactic universally increased conversions, you would know about it. Everyone would be doing it. What REALLY moves the needle is understanding WHAT matters most to your customers, HOW you need to communicate that, WHY it’s important, and exactly WHERE you need to surface that information in order to create the most impactful journey. To take your business to the next level you need to figure out what your customers really want and how your product/service can best appeal to them. It takes a very particular combination of user psychology, direct response copywriting, UX/UI design, behavioral data, quantitative data, & analysis to achieve success.

  • A/B Testing
  • Conversion Rate Optimization
  • Google Analytics
  • Optimizely
  • Analytics
  • Copywriting
  • Google Ads
  • On-Page SEO
  • Landing Page
  • Visual Website Optimizer
  • Shopify
  • Landing Page Optimization

How it works

Post a job for free Post a job

Tell us what you need. Create your own job post or generate one with AI then filter talent matches.

Hire top talent fast

Consult, interview, and hire quickly, so you can meet the freelancers you're excited about.

Collaborate easily

Use Upwork to chat or video call, share files, and track project progress right from the app.

Payment simplified

Manage payments in one place with flexible billing options. Only pay for approved work, hourly or by milestone.

Don't just take our word for it

How do I hire a A/B Testing Specialist in the United States on Upwork?

You can hire a A/B Testing Specialist in the United States on Upwork in four simple steps:

  • Create a job post tailored to your A/B Testing Specialist project scope. We'll walk you through the process step by step.
  • Browse top A/B Testing Specialist talent on Upwork and invite them to your project.
  • Once the proposals start flowing in, create a shortlist of top A/B Testing Specialist profiles and interview.
  • Hire the right A/B Testing Specialist for your project from Upwork, the world's largest work marketplace.

At Upwork, we believe talent staffing should be easy.

How much does it cost to hire a A/B Testing Specialist?

Rates charged by A/B Testing Specialists on Upwork can vary with a number of factors including experience, location, and market conditions. See hourly rates for in-demand skills on Upwork.

Why hire a A/B Testing Specialist in the United States on Upwork?

As the world's work marketplace, we connect highly-skilled freelance A/B Testing Specialists and businesses and help them build trusted, long-term relationships so they can achieve more together. Let us help you build the dream A/B Testing Specialist team you need to succeed.

Can I hire a A/B Testing Specialist in the United States within 24 hours on Upwork?

Depending on availability and the quality of your job post, it's entirely possible to sign up for Upwork and receive A/B Testing Specialist proposals within 24 hours of posting a job description.