Hi, I’m Ade! Do you want to make your Google Ads campaign profitable? Congratulations! You have found one of the best freelancers on Upwork.
I have been a Google Ads (Adwords) PPC Expert since 2015, and my knowledge and experiences will set up profitable Google Ads for you.
I want to add value to your business with the following activity but are not limited to.
• Google Ads Search Management
• Google Ads Display Management
• Dynamic Remarketing
• Remarketing Audience Management
• Microsoft Ads Campaign Management
• Google Analytics Integration
• Google Tag Manager Setup
• On-going management
• Optimization and A/B testing
• Web Analytic
• Keyword Tunning
• Conversion Tracking
• Local SEO
• Branded and Non-Branded Lead or Sales General
Area of specialties:
• Home Services Companies (HVAC, Plumbers, Drain Techs)
• E-commerce
• Large and Mid-level Enterprise
• SMBs
• Local Businesses
These are the values that I believe in, and these are the principles I bring to every client relationship.
• Creativity
• Transparency
• Intelligence
• Respect For My Clients
• Collaboration
Why Me?
- ROI Focused
- Personal Attention
- Responsive
Be assured that I will improve your ROI and treat your campaigns as if they were my own. Please send me a message to get a Free Review of your existing Google Ads Account.
Your satisfaction is my top priority, and Please note that my service does not include the ad spend.
Google Tag Manager
Search Engine Optimization
SEO Keyword Research
Google Analytics
SEO Audit
Google Ads
Local SEO
Local Search Ads
Search Engine Marketing
PPC Campaign Setup & Management
Web Analytics
Pay Per Click Advertising
Lead Generation
Google Local Business Optimization
Website Builder
Web Development
Display Ad Campaign
Bing Ads
YouTube Ads
YouTube SEO
David G.
Cottage Grove, Minnesota
$80/hr
5.0
47 jobs
Analytics and tracking specialist with 14+ years of experience helping B2B and B2C companies get accurate, actionable data from their marketing stack.
I focus on four core areas:
GA4 & Google Tag Manager — Full audits and implementations, including conversion tracking, custom event setup, dataLayer configuration, and cross-domain tracking. I find what's broken, fix it, and document everything so your team understands what's running and why.
Google Ads Management & Tracking — Campaign setup, ongoing management, and conversion tracking implementation via GTM. I handle audience setup, bidding strategy, and make sure your campaigns are optimizing on real data not inflated or miscounted conversions. I also troubleshoot existing accounts where performance has plateaued or tracking is unreliable.
Server-Side Tracking — Server-side GTM deployments using Stape, with BigQuery integration for teams that need raw, unsampled event data they actually own. This includes first-party data setup, consent mode configuration, and bypassing browser-side tracking limitations.
Looker Studio Dashboards — Custom dashboards that pull from GA4, Google Ads, BigQuery, and other sources into a single view your team can actually use.
Tools I work in regularly:
Google Tag Manager (GTM)
- Setup, migrations, and audits for tracking infrastructure.
- E-commerce conversion tracking across Shopify, WooCommerce, and Magento.
- Event tracking and custom event design.
- Custom dimension and metric configuration.
- dataLayer architecture and ongoing support.
- Server-side tagging using GTM server containers.
- Meta / Facebook Conversions API (CAPI) implementation through GTM.
- Purchase and conversion tracking for Shopify and WooCommerce stores.
- Server-side deployments via Stape. io, Cloudflare, and similar hosting.
- Cookie consent management and Google Consent Mode integration.
Google Analytics (GA4)
- GA4 Implementations and audits.
- Enhanced e-commerce measurement.
- Conversions, events, and custom definitions.
- Cross-domain tracking.
- Traffic filtering and internal traffic exclusion.
- Server-side GA4 tracking for improved ROAS.
- Debugging and data integrity validation.
Conversion Tracking
- Cross-platform conversion tracking | Meta.
- Facebook Pixel and Conversions API.
- Google Ads with Enhanced Conversions.
- Microsoft Ads conversion tracking.
- Pinterest Tag and event tracking.
- TikTok Pixel implementation.
- LinkedIn Insight Tag and conversion events.
- Server-side tracking across multiple platforms
Google Tag Manager
Google Analytics
Data Visualization
Web Development
Data Analysis
Digital Marketing
WordPress
Web Design
WooCommerce
Nonprofit
Sales Funnel
Web Analytics
Search Engine Optimization
A/B Testing
Christopher R.
Minneapolis, Minnesota
$50/hr
4.9
25 jobs
📉 Most businesses don’t need “more ads.”
They need more qualified leads, booked appointments, and a marketing system that consistently turns ad spend into customers.
That’s what I help businesses build through Facebook and Instagram advertising.
I'm a performance-focused Meta Ads Specialist with experience managing campaigns for both agencies and direct clients across healthcare, construction, hospitality, education, events, insurance, real estate, CPA firms, wellness, and other service-based industries.
My focus isn't generating clicks or impressions.
It's building lead generation systems that produce measurable business results.
Across a variety of industries, I've helped businesses:
• Generate thousands of qualified leads through Meta campaigns
• Consistently achieve $8–$30 cost-per-lead ranges for lead generation campaigns
• Turn ad traffic into booked calls and appointments
• Scale campaigns from $20/day testing budgets to over $1,000/day
• Rebuild tracking infrastructure using Meta Pixel, Conversion API, and Google Tag Manager for more accurate optimization
Most underperforming ad accounts don't have a "Meta problem."
They have a lead generation system problem.
That's where I come in.
Whether it's improving creative, rebuilding tracking, optimizing landing pages, or restructuring campaigns, I focus on identifying the bottlenecks that are preventing consistent growth.
⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯
🚀 What I Build
I don’t just launch ads.
I build lead generation systems designed to produce consistent inbound inquiries, booked appointments, and scalable customer acquisition.
That system includes:
✅ Facebook & Instagram lead generation campaigns
✅ Conversion-focused creative strategy
✅ Lead form and landing page optimization
✅ Call campaigns and appointment funnels
✅ Meta Pixel & Conversion API implementation
✅ Google Tag Manager event tracking
✅ Retargeting systems that convert warm prospects
✅ Cost-per-lead optimization and campaign scaling
The objective isn't cheap clicks.
The objective is qualified leads, profitable customer acquisition, and predictable revenue.
⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯
📊 What I’ve Done
I've managed Meta advertising campaigns across healthcare, construction, hospitality, education, events, insurance, CPA firms, real estate, wellness businesses, and digital education companies.
My experience includes:
• Building scalable lead generation campaigns
• Managing accounts spending $500–$1,000+ per day
• Improving lead quality through audience and creative optimization
• Rebuilding conversion tracking for accurate reporting and optimization
• Increasing conversion rates through structured retargeting and funnel improvements
When campaigns become inconsistent, it's rarely because "Meta stopped working."
More often, the issue comes down to one or more of these areas:
• Offer alignment
• Creative messaging
• Funnel optimization
• Conversion tracking
• Campaign structure
Those are the problems I solve.
⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯
⚙️ How I Structure High-Performing Meta Campaigns
Every campaign I manage follows a structured optimization framework designed to create stable, scalable performance.
1️⃣ Offer Alignment
The right offer must exist before scaling ad spend.
2️⃣ Creative Signal Strength
Strong messaging helps Meta identify and reach the right buyers.
3️⃣ Campaign Architecture
Clean account structure gives the algorithm the best opportunity to optimize efficiently.
4️⃣ Funnel Conversion Optimization
Landing pages and lead forms should consistently deliver on the promise made in the ad.
5️⃣ Retargeting Infrastructure
Warm audiences are often where the highest ROI is generated.
When these five components work together, Meta campaigns become significantly more predictable and scalable.
⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯
🧠 How I Operate
Most of my work involves helping businesses that rely on consultations, appointments, or inbound leads to acquire new customers.
I work best with organizations investing between $1,000 and $50,000+ per month in Meta advertising that are looking for long-term, sustainable growth.
My approach emphasizes:
• Data-driven decision making
• Systematic creative testing
• Funnel-level optimization
• Accurate attribution and conversion tracking
• Long-term scaling strategies
I don't guess with ad spend.
I build controlled lead generation systems backed by data and continuous optimization.
⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯
🎯 If We Work Together
Send me:
• Your current monthly ad spend
• Your average cost per lead
• Your backend sales process
• Your revenue goals
From there I’ll identify:
• Where the bottleneck is
• What’s limiting performance
• What the scaling path looks like
If you're looking for a Meta Ads partner who values strategy, communication, transparency, and measurable business results, I'd be happy to connect.
Facebook Advertising
Lead Generation
Facebook Ads Manager
Facebook Ad Campaign
Paid Social
Advertising Strategy
Media Buying
Meta Pixel
PPC Campaign Setup & Management
Marketing Strategy
Lead Generation Strategy
Data Analytics
A/B Testing
Advertising Management
Digital Marketing Strategy
Matthew P.
Alexandria, Minnesota
$59/hr
4.7
28 jobs
Matthew Pfeifer here.
I have been doing SEO and data analysis since before AI meant ChatGPT, going back to machine-learning analytics in tools like KNIME over a decade ago.
Today I put modern AI to work for businesses, building sites that get found in Google and cited in AI answers like ChatGPT, Perplexity, and Google AI Overviews.
Over 15 years, across agencies and as a marketing director and CMO, I have worked with 260+ businesses. About 94% saw their traffic grow, more than a dozen hit seven-figure lifts, and the work has added over $50M in revenue.
People call me when visibility is flat, traffic has stalled, or they are nowhere to be found in AI search. I fix the foundation and the strategy so the brand shows up where buyers actually look now.
A few results:
- Gardening manufacturer: AI optimization moved average position from 48 to 18, with over half of keywords now in the top 5
- 45-location franchise: +267% leads and +2,500% organic traffic on a 7-figure ad budget
- Luxury vacation rentals: +89% organic traffic in 9 months, tied to about $3M in revenue
- Medical clinic: +72% booked appointments
- Industrial manufacturer: +180% organic growth
I run the whole engine: AI search optimization (GEO and AEO), technical and local SEO, Google and Meta ads, conversion optimization, and GA4 and GTM tracking that ties the work to revenue. I also step in as a fractional marketing leader when a brand needs direction, not just execution.
If you are not showing up in AI search yet, that is your opening. Message me and let's set up a quick 15-minute call.
____
My Services also include: SEO, AI Optimization, GEO, AEO, Technical SEO, Local SEO, GA4, Google Ads, Fractional CMO, B2B SEO
Search Engine Optimization
SEO Strategy
Local SEO
On-Page SEO
Technical SEO
SEO Keyword Research
Ecommerce Website Development
Adobe Photoshop
Marketing Strategy
Market Research
SEO Content
SEO Localization
Video SEO
Video Marketing
AI Consulting
Brand Consulting
Social Media Marketing
Digital Photography
Adobe Premiere Pro
Adobe Lightroom
Nate D.
Minneapolis, Minnesota
$60/hr
4.8
24 jobs
I'm a data-driven, strategic marketer with a firm technical grasp and a proven track record for creating and optimizing digital campaigns and products that convert.
Over a decade generating sales and qualified leads via digital marketing channels (e.g. Google PPC Ads, Display Ads, Youtube Ads, Meta (Facebook/Instagram) Advertising, Twitter & Reddit Ads, Email Marketing & Automation, etc). I also specialize in Website Design, Website Development and SEO. I've worked agency and client-side, marketing B2C / B2B / B2B2C / B2D - you name it!
I'm a full-stack marketer who can help refine and elevate your marketing operations regardless of your project or team's maturity. Across paid media, owned media, or helping generate earned media - I can add value across the board.
15+ years as a marketing manager in SaaS, iGaming, Blockchain, and Healthcare, which has left me uniquely equipped for advertising products / services in an array of different industries.
I started in this industry as a Data Analyst, and I love learning new industries, researching target audiences, analyzing/cleaning/auditing existing data, developing insight-driven strategy, and executing across any and all digital channels. Experienced in Google Tag Manager & Analytics implementations or audits.
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