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Hi there! I’m a results-driven Web Analytics and Tag Management Consultant who helps businesses fix broken tracking, uncover actionable insights, and boost ROI. With 15+ years of experience across GA4, Adobe Analytics, GTM, Adobe Launch, and Tealium, I make sure your data is accurate, your testing is strategic, and your reporting actually drives decisions. Whether you need a clean GA4 setup, cross-platform conversion tracking, or optimization through A/B testing (Google Optimize, Optimizely, Adobe Target), I’ll help you turn your analytics from noise into clarity, so you can focus on growth.

I have been a UX and user researcher and user research professional since 2007, and have extensive website QA experience. I have a lot of experience doing heuristic evaluations / website audits for websites, software applications and mobile, as well as comprehensive end to end research studies. I am quick and accurate. I'm a self-starter with an eye for detail who has several years' experience in many facets of multimedia and IT, including user research and testing, project management, writing/content creation, graphic design, market research, presentation, training, community moderation and technical support. I am versatile and excel at working on a variety of applications, projects and environments. In my work at Everyday Health and Microsoft and Wex, I ran many one on one User research studies, usability tests card sorts surveys and focus groups, the recommendations from which improved the UX of many websites and applications. I also regularly do usability testing and analysis work on UpWork, locally and via word of mouth. I excel at composing research questions and usability test methodologies, testing, analysis, report writing with suggestions, and presentation. English is my native language and I have written professionally for years. I can test on many browsers and have extensive experience in sensing where problems may occur. (This last skill is what helps me write research questions and methodologies/test scripts). Recent feedback: 1. The evaluation was very thorough & professionally prepared; I feel I received valuable feedback & excellent suggestions! 2. We found the thorough report we received very useful and will definitely implement many changes suggested. 3. Amazingly detailed work! 4. DRAMATICALLY exceeded my expectations, provided useful, detailed, exceptional feedback on usability. 5. Great work, it's good to get an honest and constructive feedback and you did that very well. Thanks a lot! See my portfolio for many more recommendations.

Education: -Bachelor of Science in Electrical Engineering from UCLA -Master of Science in Computer Engineering from UCSB -Completed Ruby on Rails Web Development Boot Camp at Bloc -Completed Data Science Boot Camp at Thinkful About Me: I am an experienced professional with a strong background in electrical and computer engineering, coupled with comprehensive training in web development and data science. I am eager to leverage my skills and knowledge to excel in the field of data analysis. What I Offer: -Proficiency in data analysis tools and techniques -Experience in web development -Strong analytical and problem-solving skills -Ability to learn new technologies and frameworks quickly -Comfortable working in an adaptive and dynamic environment I am actively seeking opportunities in junior data analyst or junior data science roles. If you have projects that require data analysis expertise or if you are looking for a dedicated team member to contribute to your data-driven initiatives, please feel free to reach out. I am committed to delivering high-quality results and adding value to your projects. Let's connect and discuss how I can contribute to your success!

General Virtual Assistant offering efficiency, professionalism, and accommodating clients' needs. Research Lead Generation List Building LinkedIn Customer Service Data mining Microsoft Word Excel Google Sheets Google Docs Email Communication/Management Calendar Management Outlook Zoom Slack Typing/ Data entry Protects confidential information Time management

I SPECIALIZE IN: Data Visualization --- Website data --- SEM (advertising) data --- Social Media data --- API Integration --- Analysis & forecasting SEO Strategy --- Keyword research --- Page content --- Headers and meta content --- Boosting organic rankings --- Backlinks Website Setup --- Setting up tracking and analytics --- Hosting --- Website building THE SOFTWARE I USE: --- Google Looker Studio --- Google Analytics --- SEMRush --- Google Search Console --- Microsoft Excel --- Microsoft Power BI --- Google Sheets --- Wordpress --- Google Tag Manager --- Godaddy I am eager to help those with interest in improved performance for their digital enterprises. I specialize in website SEO and data visualization, but am also well-versed in Google Maps and third-party review sites. I have worked with HealthStream on several occasions to improve their product pages' rankings, organic traffic, and organic conversions, which include purchases, form fills, and file downloads. I have also helped HealthStream visualize their website's data to lead them to make informed decisions on how to position the business. I am also the owner of FootySheets, a soccer/football statistics program that comprehensively visualizes a plethora of stats from past and current seasons. DATA VISUALIZATION: FootySheets is the prime example of how I can use tools like Looker Studio to present data to allow viewers to draw insights quickly and accurately. The data was obtained through Python scripts, and visualized with Looker Studio, with Google Sheets as the data source. I am also well versed in using Google Analytics and Excel as data sources, and am improving in using Power BI as an alternative method of data visualization. For this particular project, I call the reports where the data is presented as Sheets, and they can be found on the FootySheets website. SEO STRATEGY: I will identify keywords that are balanced in three areas: relevance, volume, and difficulty. In order to outperform competitors on search engines, a site must contain keywords that are relevant to the solution, have significant search volume, but also are attainable given the site's domain authority and the keyword's competitiveness. After doing this keyword research, I will be able to strategically place keywords on a page and in meta content to optimize the performance of the page. One example where this strategy was executed perfectly was with HealthStream's DEA Mate product. The conversion action here was a purchase, and I identified several areas of the page where we could implement the necessary keywords to marginally improve rankings for certain searches. After just a month, it became apparent that the page's ranking was improving for certain keywords, and over time, this allowed the page to rank for more difficult keywords, even those that I had not initially targeted, because the increased traffic to the page increased its domain authority. Organic purchases for the product also increased after I started the project. WEBSITE SETUP: I have set up several tags and triggers for my company's Google Tag Manager container to track events from internal and external sources. These configurations allow our site traffic to be accurate and to not require ongoing maintenance in the future. I have set up my own website for my FootySheets project, which includes hosting and building several pages that are optimized for SEO, and properly connected with a sitemap. I have set up multiple data tracking sources for the website using Google Tag Manager and Google Analytics.

As a Certified Data Analyst with hands-on experience in data engineering and a solid background in web development for eCommerce and content management platforms, I can help bring your goals to life. In my web development experience, I have seen firsthand the importance of data analysis for tracking metrics and KPIs to ensure successful website promotion, responsiveness, and early adoption by users. Because of this experience, I feel I can confidently make web data speak, bringing insights to make intelligent decisions on the organizations' next business initiatives as well as fine-tune your website to meet these metrics. Passionate about: Data Science, Data Analytics, Python, AI and AWS Cloud Infrastructure, math and science. Staying up to date on new technologies! There is always something new to learn. This is the main reason I stay in Tech! SEO, Google Search Console cleanup, Google Analytics, CTR's CMS and eCommerce experience includes: Wordpress, WooCommerce, Magento, Shopify, Joomla, LimeSurvey, Drupal and others, just ask.