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I'm an experienced QA Tester and developer with a strong background in testing websites, web applications, and mobile apps. While I’m new to Upwork, I’ve helped clients and teams deliver smooth, reliable, and user-friendly software by catching bugs, improving performance, and making sure everything works exactly as it should. I blend a developer’s technical knowledge with a tester’s eye for detail, which helps me quickly spot issues and communicate clearly. What I Can Help With ✅ Website Testing – Check functionality, layout, and responsiveness ✅ Web Application Testing – Test flows, forms, and APIs ✅ Mobile App Testing – iOS & Android real-device testing ✅ Bug Reports – Clear steps with screenshots or video ✅ Test Cases & Checklists – Organized and easy to follow ✅ Basic Automation – Familiar with tools like Selenium and Postman Why Work With Me? 🔹 Real Hands-On Experience – I’ve tested real apps and built them too 🔹 Reliable & Fast – I meet deadlines and communicate clearly 🔹 Detail-Oriented – I don’t just skim—I go deep 🔹 Easy to Work With – Friendly, honest, and always professional I’m here to build great client relationships through excellent work. If you're looking for someone who can test your website, app, or software with care and precision, let’s connect—I’d love to help.

With a strong background in web/software testing, technical writing, project management, and business analysis, I possess a diverse set of technical skills that enable me to drive successful digital transformation initiatives. My expertise spans various domains, including product management, agile methodologies, web development, and data-driven decision-making. Product Management and Agile Methodologies As a Certified Scrum Product Owner and ScrumMaster, I excel in leveraging agile frameworks to deliver high-quality products and solutions. I have extensive experience in creating and prioritizing user stories, managing product backlogs, and facilitating sprint planning, grooming, and retrospective meetings. My proficiency in tools like Azure DevOps, JIRA, and Airtable allows me to streamline product development processes and ensure seamless collaboration among cross-functional teams. Web Development and Content Management I possess hands-on experience with web development technologies such as HTML, CSS, and JavaScript, enabling me to contribute to front-end development efforts. Additionally, my expertise in content management systems and search services like Sitecore and Coveo empowers me to lead website personalization and optimization initiatives. I have successfully implemented A/B testing strategies, resulting in significant improvements in user engagement and conversion rates. Data Analysis and Process Optimization With a Lean Six Sigma/DFSS Green Belt certification, I am adept at conducting gap analyses, identifying process inefficiencies, and implementing data-driven solutions to streamline operations. My ability to map current and future state processes, coupled with my expertise in tools like PowerAutomate and Roadmunk, allows me to design and implement optimized workflows that enhance productivity and operational efficiency. Collaboration and Communication Effective communication and collaboration are at the core of my approach. I excel in liaising between IT partners, business stakeholders, and development teams, ensuring that requirements and technical constraints are well-understood by all parties. My ability to facilitate cross-functional collaboration and foster a shared understanding of project goals and objectives contributes to the successful delivery of complex initiatives. With a diverse skill set spanning product management, agile methodologies, web development, data analysis, and process optimization, I am well-equipped to drive digital transformation initiatives and deliver innovative solutions that align with business objectives. My technical expertise, coupled with strong communication and collaboration skills, positions me as a valuable asset in driving organizational success in today's rapidly evolving digital landscape.

📊 Accurate Data, Smarter Decisions – Your Partner in Tracking & Analytics Success Take control of your marketing data with clean, reliable, and scalable tracking. I specialize in setting up, auditing, and optimizing conversion tracking systems across Google, Meta, and other major ad platforms—ensuring every click and conversion is measured with precision. Let’s transform your data into actionable insights that fuel growth. ☆ Implement conversion tracking that aligns with your unique business goals ☆ Fix tracking discrepancies and ensure data accuracy across all platforms ☆ Build advanced event tracking with GTM & GA4 for actionable insights ☆ Streamline multi-platform tracking with pixels, APIs, and cross-domain setups My expertise includes: ✔️ Google Tag Manager setup, audits & debugging ✔️ Google Analytics 4 setup, events, funnels & enhanced eCommerce ✔️ Facebook Pixel, Custom Events, and Conversion API (CAPI) ✔️ Google Ads conversions & Enhanced Conversions ✔️ Cross-domain and multi-site tracking ✔️ Multi-platform tracking (TikTok, Pinterest, Snapchat, Microsoft Ads, Reddit, HubSpot, CallRail) ✔️ Server-side & API integrations for privacy-safe tracking ✔️ Funnel visualizations & CRO recommendations Custom Reporting & Dashboards: I don’t just set up tracking—I help you see and understand your data. I build dashboards and custom reports tailored to your KPIs, giving you and your team clarity at a glance. ✔️ GA4 Explorations & Custom Reports ✔️ Google Looker Studio dashboards (multi-source reporting) ✔️ AgencyAnalytics setup & automation ✔️ Domo dashboards for enterprise data integration ✔️ Microsoft Power BI reporting for advanced analysis Don’t let broken or incomplete tracking hold back your business. When you work with me, expect professional implementation, transparent communication, and a data-driven approach that ensures you can measure what truly matters. Proficient in tools and platforms, including: Google Tag Manager Google Analytics 4 (GA4) Google Ads Meta Ads Manager TikTok Ads Pinterest Ads Snapchat Ads Microsoft Ads Twitter (X) Ads Reddit Ads HubSpot CallRail Looker Studio AgencyAnalytics Domo Microsoft Power BI Ready to make your tracking airtight? Contact me today for a consultation, and let’s build a reliable conversion tracking system that unlocks smarter marketing decisions.

Hi there! I’m a results-driven Web Analytics and Tag Management Consultant who helps businesses fix broken tracking, uncover actionable insights, and boost ROI. With 15+ years of experience across GA4, Adobe Analytics, GTM, Adobe Launch, and Tealium, I make sure your data is accurate, your testing is strategic, and your reporting actually drives decisions. Whether you need a clean GA4 setup, cross-platform conversion tracking, or optimization through A/B testing (Google Optimize, Optimizely, Adobe Target), I’ll help you turn your analytics from noise into clarity, so you can focus on growth.

As a computer science professional, I specialize in various technical disciplines, from website development to software solutions and beyond. Here's a snapshot of what I do best: Website Development: Crafting engaging and functional websites is my forte. From conceptualization to execution, I excel in creating user-friendly interfaces and securing SQL databases for seamless interaction. Web and combine creativity and strategy to deliver visually stunning web designs. My expertise extends to SEO optimization, analytics interpretation, and backlinking strategies to enhance online visibility. Software Solutions: I thrive in the realm of software development, adept at both implementation and maintenance. Specialized projects like intrusion prevention systems and Android development showcase my versatility and innovation. Technical Support: With a knack for problem-solving, I provide adept technical support across various channels, ensuring prompt and efficient issue resolution for clients. Whether it's software glitches or hardware malfunctions, I tackle them with precision and professionalism. Cybersecurity: Proactive virus protection, removal, and backup management measures are integral to my approach. Safeguarding clients' systems and data integrity is paramount in every task I undertake. Artificial Intelligence Expertise: As a Subject Matter Expert in AI, I contribute valuable insights to customer service programs, leveraging cutting-edge technologies to enhance user experiences. Technical Curriculum Development: My passion for education extends to technical curriculum writing and peer review. I excel in developing IT lessons and instructional designs, ensuring the next generation of professionals are well-equipped for success. Machine Learning and Data Management: I'm well-versed in handling machine learning models and proficient in image, audio, video, text annotation, labeling, meta-tagging, and data management. I'm a versatile and skilled professional dedicated to leveraging technology to drive innovation and empower businesses to thrive in the digital age. Whether building dynamic websites, providing top-notch technical support, or shaping the future of IT education, I'm committed to delivering excellence in every endeavor. I have a strong background in administrative support and delivering high-quality virtual assistance.

I SPECIALIZE IN: Data Visualization --- Website data --- SEM (advertising) data --- Social Media data --- API Integration --- Analysis & forecasting SEO Strategy --- Keyword research --- Page content --- Headers and meta content --- Boosting organic rankings --- Backlinks Website Setup --- Setting up tracking and analytics --- Hosting --- Website building THE SOFTWARE I USE: --- Google Looker Studio --- Google Analytics --- SEMRush --- Google Search Console --- Microsoft Excel --- Microsoft Power BI --- Google Sheets --- Wordpress --- Google Tag Manager --- Godaddy I am eager to help those with interest in improved performance for their digital enterprises. I specialize in website SEO and data visualization, but am also well-versed in Google Maps and third-party review sites. I have worked with HealthStream on several occasions to improve their product pages' rankings, organic traffic, and organic conversions, which include purchases, form fills, and file downloads. I have also helped HealthStream visualize their website's data to lead them to make informed decisions on how to position the business. I am also the owner of FootySheets, a soccer/football statistics program that comprehensively visualizes a plethora of stats from past and current seasons. DATA VISUALIZATION: FootySheets is the prime example of how I can use tools like Looker Studio to present data to allow viewers to draw insights quickly and accurately. The data was obtained through Python scripts, and visualized with Looker Studio, with Google Sheets as the data source. I am also well versed in using Google Analytics and Excel as data sources, and am improving in using Power BI as an alternative method of data visualization. For this particular project, I call the reports where the data is presented as Sheets, and they can be found on the FootySheets website. SEO STRATEGY: I will identify keywords that are balanced in three areas: relevance, volume, and difficulty. In order to outperform competitors on search engines, a site must contain keywords that are relevant to the solution, have significant search volume, but also are attainable given the site's domain authority and the keyword's competitiveness. After doing this keyword research, I will be able to strategically place keywords on a page and in meta content to optimize the performance of the page. One example where this strategy was executed perfectly was with HealthStream's DEA Mate product. The conversion action here was a purchase, and I identified several areas of the page where we could implement the necessary keywords to marginally improve rankings for certain searches. After just a month, it became apparent that the page's ranking was improving for certain keywords, and over time, this allowed the page to rank for more difficult keywords, even those that I had not initially targeted, because the increased traffic to the page increased its domain authority. Organic purchases for the product also increased after I started the project. WEBSITE SETUP: I have set up several tags and triggers for my company's Google Tag Manager container to track events from internal and external sources. These configurations allow our site traffic to be accurate and to not require ongoing maintenance in the future. I have set up my own website for my FootySheets project, which includes hosting and building several pages that are optimized for SEO, and properly connected with a sitemap. I have set up multiple data tracking sources for the website using Google Tag Manager and Google Analytics.