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Struggling to unlock actionable insights from your data and analytics? My name is Erin, a 𝐂𝐞𝐫𝐭𝐢𝐟𝐢𝐞𝐝, 𝐄𝐱𝐩𝐞𝐫𝐭-𝐕𝐞𝐭𝐭𝐞𝐝 𝐆𝐓𝐌, 𝐋𝐨𝐨𝐤𝐞𝐫 𝐒𝐭𝐮𝐝𝐢𝐨 & 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 𝐄𝐱𝐩𝐞𝐫𝐭 with 𝟐9+ 𝐲𝐞𝐚𝐫𝐬 in tech and over $𝟔50𝐤 𝐞𝐚𝐫𝐧𝐞𝐝 on Upwork helping businesses optimize analytics, tracking, and compliance for measurable growth. 📊 𝐇𝐎𝐖 𝐈 𝐂𝐀𝐍 𝐇𝐄𝐋𝐏 𝐘𝐎𝐔 🚀 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦 𝐈𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧 Expert setup and configuration of Google Analytics, GA4, Google Tag Manager, and other leading analytics tools to ensure accurate data collection. 📈 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 & 𝐁𝐞𝐡𝐚𝐯𝐢𝐨𝐫 𝐓𝐫𝐚𝐜𝐤𝐢𝐧𝐠 Advanced tracking strategies to measure user interactions and optimize e-commerce and website performance. 📊 𝐂𝐮𝐬𝐭𝐨𝐦 𝐑𝐞𝐩𝐨𝐫𝐭𝐬 & 𝐃𝐚𝐬𝐡𝐛𝐨𝐚𝐫𝐝𝐬 Design and delivery of insightful Looker Studio dashboards tailored to your business goals and KPIs. 🔍 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦 𝐀𝐮𝐝𝐢𝐭𝐬 & 𝐌𝐢𝐠𝐫𝐚𝐭𝐢𝐨𝐧𝐬 Comprehensive audits and seamless migrations to improve your analytics infrastructure and data accuracy. 🛡️ 𝐂𝐨𝐨𝐤𝐢𝐞 𝐂𝐨𝐧𝐬𝐞𝐧𝐭 & 𝐏𝐫𝐢𝐯𝐚𝐜𝐲 𝐂𝐨𝐦𝐩𝐥𝐢𝐚𝐧𝐜𝐞 Implementation of consent management platforms like OneTrust to ensure compliance with GDPR and other data privacy regulations. ============================ 🌟🌟🌟🌟🌟 ❝While we only had a 30 minute consult, Erin immediately understood our challenges and provided us with a plan that we were able to understand, execute, and implement. Cookieless attribution and Serverless server-side analytics implementation is not for the feint of heart! We had (and have) some tall demands, and she showed us how cool it is to finally know and understand what people are doing on our website. Now that we have seen what can be done, we are hooked and will definitely be hiring her again. She's already made up for the fee in improved engagement on our website and more downloads of our chrome extension. We literally just did what she advised us to do and it just worked! ...And we have reference documents!❞ – Client ============================ 🌟🌟🌟🌟🌟 ❝Erin did fabulous work troubleshooting a tangled web of GTM and GA4 issues and helping us stand up some sane reporting.❞ – Client ============================ 🌟🌟🌟🌟🌟 ❝Erin was easy to work with. She was prompt, professional, and articulate. We look forward to hiring her again!❞ – Client ============================ 🎖 Google Ads - Measurement Certification 🎖 Google Analytics Individual Qualification Explore my portfolio for detailed case studies and successful projects. ============================ ➤ 𝗟𝗘𝗧'𝗦 𝗧𝗔𝗟𝗞 𝗔𝗡𝗔𝗟𝗬𝗧𝗜𝗖𝗦 & 𝗗𝗔𝗧𝗔 Need expert help with Google Analytics, GTM, or Looker Studio? 𝗠𝗲𝘀𝘀𝗮𝗴𝗲 𝗺𝗲 𝘁𝗼𝗱𝗮𝘆 for a free consultation and tailored analytics solutions. I typically respond within 6 hours and am ready to support your data-driven success. ============================ 🛠️ 𝐓𝐎𝐎𝐋𝐒 & 𝐓𝐄𝐂𝐇𝐍𝐎𝐋𝐎𝐆𝐘 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬 • Google Analytics • Adobe Analytics • Amplitude Analytics • Google Search Console • Posthog • Mixpanel • Matomo • Usermaven • Woopra 𝐓𝐚𝐠 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 & 𝐂𝐨𝐧𝐬𝐞𝐧𝐭 • Google Tag Manager • Tealium Tag Manager • OneTrust • CookieBot • Cookie Script 𝐑𝐞𝐩𝐨𝐫𝐭𝐢𝐧𝐠 & 𝐃𝐚𝐭𝐚 𝐕𝐢𝐬𝐮𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧 • Looker Studio • Google OpenRefine 𝐃𝐚𝐭𝐚 𝐄𝐧𝐠𝐢𝐧𝐞𝐞𝐫𝐢𝐧𝐠 & 𝐂𝐥𝐨𝐮𝐝 • BigQuery • Google Cloud Platform (GCP) • Rudderstack • Stape 𝐄-𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞 & 𝐂𝐌𝐒 • Shopify • WordPress • WooCommerce • Magento • SAP Hybris 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 & 𝐂𝐑𝐌 𝐓𝐨𝐨𝐥𝐬 • Google Ads (Measurement) • Facebook & FB CAPI • Instagram • Twitter • Pinterest • LinkedIn • Youtube • Vimeo • Klaviyo • Marketo • Hubspot • Monday CRM 𝐋𝐚𝐧𝐠𝐮𝐚𝐠𝐞𝐬 & 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 • JavaScript • SQL • HTML & CSS • PHP, Perl & Bash

I help businesses scale Google Ads campaigns with better tracking, stronger lead quality, and a clear path to profitable growth. I’m Logan Jerolds, founder of Perk Practical, a performance marketing and analytics agency focused on Google Ads, lead generation, PPC strategy, conversion tracking, and revenue-focused campaign scaling. I’ve worked across local service businesses, legal-adjacent lead generation, home services, B2B, SaaS, eCommerce, and high-intent search campaigns. Most Google Ads accounts do not fail because of one bad keyword. They fail because the full system is broken: poor conversion tracking, loose campaign structure, weak landing pages, low-quality leads, bad search terms, unclear bidding strategy, or no plan for scaling budget without CPA getting out of control. That is where I help. My core services include: Google Ads audits Google Search campaign management Lead generation campaign scaling PPC strategy and account restructuring Google Ads conversion tracking GA4 and Google Tag Manager setup Call tracking and form tracking Landing page conversion review Search term and negative keyword analysis Local service and high-intent lead generation Performance reporting and Looker Studio dashboards Budget scaling plans for profitable growth I am especially strong at helping businesses that already have Google Ads running but feel stuck. Maybe your leads are too expensive, your tracking is unreliable, your campaigns are not scaling, or you do not know which keywords, ads, and landing pages are actually producing revenue. My process is straightforward: First, I audit the account structure, search terms, conversion actions, bidding strategy, landing pages, and lead quality signals. Then, I identify the biggest constraints preventing scale. Finally, I build a practical action plan to improve cost per lead, increase qualified lead volume, and give the account a cleaner foundation for growth. I care about business outcomes, not vanity metrics. Clicks, impressions, and CTR only matter if they help produce better leads, better calls, booked appointments, sales opportunities, or revenue. If you are looking for a Google Ads expert who understands both the technical side of tracking and the business side of lead generation, I can help you build a smarter growth system. More Google Ads Services: -Google Search, Display, Shopping & YouTube Ads Management -Keyword Research & Strategic Audience Targeting -Ad Creative & Landing Page Optimization -Conversion Tracking & Advanced Attribution Modeling -Comprehensive Account Audits & Performance Enhancements -Advanced Analytics & Reporting: -GA4 & Google Tag Manager Implementation -Custom Event & Conversion Tracking -Automated Reporting Dashboards (Looker Studio/Data Studio) -Enhanced Ecommerce Tracking & Server-Side Tagging -Compliance with GDPR & Privacy Regulations Certifications & Partnerships: ✔️ Google Partner (Search, Display, Shopping, Analytics) ✔️ Certified in Google Analytics (GA4 & Universal) & Tag Manager ✔️ HubSpot | Domo | CallRail | Amplitude Notable Clients: AARP USAA NASCAR Megafood Allstate Insomnia Cookies Languages: 🇺🇸 English (Native) 🇨🇳 Mandarin (Conversational) Tools: Google Ads Bulk Editor Slack Asana Teams Upwork Fun Fact: Motorcycle Enthusiast – Always chasing the next adventure! Ready to stop guessing and start scaling? Let's talk Google Ads.

Hello and welcome! I am Denis, a Digital Marketing specialist with a deep-seated expertise in Web Analytics and Paid Traffic, proven through years of impactful results with international powerhouses like Yamaha Motor and Samsung. My journey in the digital realm took flight with my first Google Analytics IQ certification in 2010. Since then, I've been continuously immersed in the intricacies of Google Analytics and Google Tag Manager, skillfully employing them to demystify consumer behavior and elevate marketing strategies. In the continuously evolving space of analytics, I was an early adopter of Google Tag Manager, harnessing its synergies with Google Analytics to establish robust tracking foundations. My ability to craft detailed and dynamic dashboards stems from a profound understanding of data visualization tools, including Google Data Studio and Looker Studio. These dashboards not only illuminate performance insights but also drive actionable marketing decisions. Bringing a track record of success with paid traffic generation, I have orchestrated high-performing campaigns across both Google Ads and Facebook Ads, ensuring each ad spend is not just an expense but an investment towards measurable growth. My technical prowess extends to intricate custom conversion tracking for websites, where I deftly incorporate additional layers of JavaScript when needed. This technical agility allows me to configure both micro and macro conversions that intelligently communicate with web analytics systems and ad platforms, capturing the nuanced story behind every click and conversion. ➤ Here's a glimpse into the suite of services I offer, underscored by a decade of industry leadership: – Strategic Google Analytics and Google Tag Manager audits and setup, drawing on deep-dives with market leaders. – Expert-led transition from Universal Analytics to Google Analytics 4, tailored for future-focused data analytics. – Harmonious integration of Google Ads, Facebook Pixel, TikTok Pixel, and complex third-party codes, rooted in a background of collaborating with global – brands. – Custom event tracking and goals configuration, precisely mapped to your bespoke business KPIs. – Advanced reporting and data visualization in Google Data Studio, shaped by an extensive track record in data-driven storytelling. I approach each project committed to understanding your specific business context, eager to deliver data-driven insights that will propel your organization forward. Eager to fortify your analytics framework with a proven expert? Reach out and invite me to your project, and together, let's translate data into strategic victories.

🏆 TOP 1% ON UPWORK 🏆 Hey Everyone! My name is Noah and I have 14 years of experience in Digital Marketing, Google Analytics, and setting up Tracking— and my passion is in the ever-changing world of marketing technology. I’m all about helping businesses make sense of their data and get tracking RIGHT — from Google Tag Manager (GTM) to Google Analytics 4 (GA4), conversion tracking across platforms (i.e. Meta), server-side tracking setups, and Looker Studio dashboards. I’ve worked with hundreds of clients — from healthcare and e-commerce to finance, education, law, hospitality, and more — always with a focus on building scalable, accurate, and privacy-compliant tracking solutions that help you make better decisions. Here’s where I can help: Google Tag Manager (GTM) ♦ Installations / Upgrades / Audits ♦ E-commerce Tracking (Shopify, WooCommerce, Custom) ♦ Event Tracking & Custom Event Configuration ♦ Custom Dimensions & Metrics ♦ dataLayer Setup & Support ♦ Server-Side Tagging with GTM Server Containers ♦ Facebook / Meta Conversions API (CAPI) via GTM ♦ Shopify & WooCommerce Conversion Tracking ♦ Stape.io, Cloudflare, and Other Server-Side Implementations ♦ Cookie Consent Solutions & Google Consent Mode Google Analytics (GA4) ♦ GA4 Implementations & Migrations from Universal Analytics ♦ Enhanced E-commerce Tracking ♦ Goals, Events, and Custom Definitions ♦ Cross-Domain Tracking ♦ Data Filters & Internal Traffic Exclusions ♦ Server-Side GA4 Tracking for Enhanced Accuracy ♦ Debugging & Data Integrity Checks Conversion Tracking (Multi-Platform) ♦ Facebook / Meta Pixel & Conversions API ♦ Google Ads & Enhanced Conversions ♦ Microsoft Ads Conversion Tracking ♦ Pinterest Tag & Event Tracking ♦ TikTok Pixel Setup ♦ LinkedIn Insight Tag & Conversion Events ♦ Multi-Platform Server-Side Tracking Implementations Dashboards & Reporting (Looker Studio / Google Data Studio) ♦ Custom Dashboard Design ♦ Real-Time & Blended Data Reports ♦ Supermetrics & Other Data Connector Integrations ♦ E-commerce & Multi-Channel Performance Dashboards ♦ Troubleshooting & Optimization for Existing Dashboards Strategy & Collaboration ♦ Google Analytics & Tag Manager Audits ♦ Tag Management & Tracking Best Practices ♦ Data Layer Planning & Implementation Strategy ♦ Analytics Training (GA4, GTM, Looker Studio) ♦ Privacy & Compliance Tracking Solutions (GDPR, CCPA) ♦ Tracking Infrastructure Design for Scaling Businesses

📊 Accurate Data, Smarter Decisions – Your Partner in Tracking & Analytics Success Take control of your marketing data with clean, reliable, and scalable tracking. I specialize in setting up, auditing, and optimizing conversion tracking systems across Google, Meta, and other major ad platforms—ensuring every click and conversion is measured with precision. Let’s transform your data into actionable insights that fuel growth. ☆ Implement conversion tracking that aligns with your unique business goals ☆ Fix tracking discrepancies and ensure data accuracy across all platforms ☆ Build advanced event tracking with GTM & GA4 for actionable insights ☆ Streamline multi-platform tracking with pixels, APIs, and cross-domain setups My expertise includes: ✔️ Google Tag Manager setup, audits & debugging ✔️ Google Analytics 4 setup, events, funnels & enhanced eCommerce ✔️ Facebook Pixel, Custom Events, and Conversion API (CAPI) ✔️ Google Ads conversions & Enhanced Conversions ✔️ Cross-domain and multi-site tracking ✔️ Multi-platform tracking (TikTok, Pinterest, Snapchat, Microsoft Ads, Reddit, HubSpot, CallRail) ✔️ Server-side & API integrations for privacy-safe tracking ✔️ Funnel visualizations & CRO recommendations Custom Reporting & Dashboards: I don’t just set up tracking—I help you see and understand your data. I build dashboards and custom reports tailored to your KPIs, giving you and your team clarity at a glance. ✔️ GA4 Explorations & Custom Reports ✔️ Google Looker Studio dashboards (multi-source reporting) ✔️ AgencyAnalytics setup & automation ✔️ Domo dashboards for enterprise data integration ✔️ Microsoft Power BI reporting for advanced analysis Don’t let broken or incomplete tracking hold back your business. When you work with me, expect professional implementation, transparent communication, and a data-driven approach that ensures you can measure what truly matters. Proficient in tools and platforms, including: Google Tag Manager Google Analytics 4 (GA4) Google Ads Meta Ads Manager TikTok Ads Pinterest Ads Snapchat Ads Microsoft Ads Twitter (X) Ads Reddit Ads HubSpot CallRail Looker Studio AgencyAnalytics Domo Microsoft Power BI Ready to make your tracking airtight? Contact me today for a consultation, and let’s build a reliable conversion tracking system that unlocks smarter marketing decisions.

Hello! My name is Ryker and I have over 10 years of experience in web analytics, conversion tracking, and data infrastructure and my passion is making sure businesses can actually trust the data they are making decisions with. I specialize in Google Analytics 4, Google Tag Manager, and conversion tracking across all major ad platforms. Whether you need a full tracking setup built from scratch, an audit on an existing implementation that does not look right, or dashboards that turn your data into something your whole team can use, I can help. I have worked with businesses of all sizes, from lean startups to established brands, across industries ranging from e-commerce and SaaS to agencies, healthcare, and beyond. Here is where I can help: Google Tag Manager (GTM) - Installations, Upgrades, and Full Audits - E-commerce Tracking (Shopify, WooCommerce, Custom) - Event Tracking and Custom Event Configuration - Custom Dimensions, Metrics, and dataLayer Setup - Server-Side Tagging with GTM Server Containers - Meta Conversions API (CAPI) via GTM - Cookie Consent Solutions and Google Consent Mode v2 Google Analytics 4 (GA4) - GA4 Implementations and UA Migrations - Enhanced E-commerce Tracking - Goals, Events, and Custom Definitions - Cross-Domain Tracking - Data Filters and Internal Traffic Exclusions - Server-Side GA4 Tracking - Debugging and Data Integrity Checks Conversion Tracking - Meta Pixel and Conversions API - Google Ads and Enhanced Conversions - TikTok Pixel Setup and Event Tracking - LinkedIn Insight Tag and Conversion Events - Pinterest Tag Setup - Multi-Platform Server-Side Tracking Dashboards and Reporting - Looker Studio, Tableau, and Power BI - Custom Dashboard Design and Automation - Blended Data Reports and Multi-Channel Performance Views - Supermetrics and Data Connector Integrations - GA4 to BigQuery Pipelines Strategy and Infrastructure - Full Analytics and GTM Audits - Marketing Attribution and UTM Strategy - CRO Tooling and Heatmap Integrations - Privacy and Compliance Tracking (GDPR, CCPA, Consent Mode) - Tracking Infrastructure Design for Scaling Businesses - Agency White-Label Support If your tracking is broken, your data does not add up, or you just want to build it right the first time, let's connect.