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Hey there — I'm a Top-Rated Plus freelancer in the top 1% on Upwork, with 10+ years of experience helping startups, SMEs, agencies, and founders build brands that attract, convert, and scale. From logo to launch — I deliver design systems that work across every touchpoint. Whether you're building from scratch or leveling up an existing brand, I bring strategy, structure, and sharp visual execution to every project. 🎨 BRAND IDENTITY & STRATEGY For founders and businesses who need more than just a logo — they need a system. Logo Design (wordmark, monogram, emblem, minimalist) Brand Identity — typography, color psychology, iconography Brand Guidelines & Style Guides Visual Identity Systems (print + digital) Figma & Canva Brand Templates — social kits, decks, presentations Personal & Executive Branding Startup, SaaS, Fintech, Wellness & Luxury Branding 💻 WEB DESIGN & DEVELOPMENT Responsive, conversion-focused websites built to perform — not just impress. WordPress Website Design & Development Figma to WordPress (pixel-perfect builds) Elementor & Elementor Pro Customization Shopify Store Design & Theme Customization Webflow Website & Landing Pages E-commerce (WooCommerce, Shopify) WordPress Management & Migration UI/UX Design (Figma, Adobe XD) SEO-ready, mobile-first, ADA-accessible builds 📊 PRESENTATIONS & PITCH DECKS Slides that don't just look good — they tell a story that moves people to act. Investor & Pitch Deck Design Sales & Marketing Presentations Company Profiles & Corporate Decks Product Launch & Strategy Decks Figma, PowerPoint, Google Slides, Canva 🔧 TOOLS & PLATFORMS Figma · Adobe Illustrator · Photoshop · Canva · WordPress · Elementor · Shopify · Webflow · WooCommerce · Adobe XD · Google Slides · PowerPoint 📁 EXPERIENCE AT A GLANCE ✔ 100+ projects completed (Upwork + off-platform) ✔ 50+ websites built across WordPress, Shopify & Webflow ✔ Top 1% Upwork talent — Top-Rated Plus badge ✔ UX-first design, developer-friendly handoffs, brand systems that scale 🏭 INDUSTRIES SERVED SaaS · Fintech · E-commerce & DTC · Fashion · Beauty & Cosmetics · Healthcare · Real Estate · Legal · Construction & HVAC · Coaching & Consulting · Recruiting · Education · Food & Beverage · Nonprofits · Media & Influencers · Travel · Manufacturing Why clients keep coming back: → I ask the right questions before I open Figma → I design for your audience, not for my portfolio → I deliver clean files, brand docs, and dev-ready handoffs → I treat every project like it's my own business on the line If you need a brand, website, or presentation that's built to convert, reinforce credibility, and perform in real business scenarios — let's talk. 📩 Send me a message and let's build something that works. Keywords to find me : Brand Identity Designer, Logo Designer, Modern Logo Design, Minimalist Logo Designer, Luxury Brand Designer, Corporate Branding Expert, Startup Branding Specialist, SaaS Branding, Fintech Branding, Healthcare Branding, Real Estate Branding, Construction Branding, Beauty & Cosmetics Branding, Fashion Branding, DTC Branding, Personal Branding, Executive Branding, Rebranding Expert, Brand Strategy, Visual Identity Design, Brand Guidelines, Brand Style Guide, Typography Systems, Color Palette Design, Packaging Design, Product Label Design, Print Design, Editorial Design, Business Card Design, Flyer Design, Brochure Design, Social Media Design, Marketing Collateral Design, Presentation Design, Pitch Deck Designer, Investor Pitch Deck, Sales Deck Design, Corporate Presentation Design, Google Slides Designer, PowerPoint Presentation Expert, Canva Presentation Design, UI/UX Designer, Website Designer, Web Design Expert, Responsive Web Design, Mobile-First Design, Conversion Focused Design, Landing Page Designer, SaaS Website Design, Fintech Website Design, Corporate Website Design, E-commerce Website Design, Shopify Designer, Shopify Developer, WordPress Designer, WordPress Developer, Elementor Expert, WooCommerce Expert, Webflow Developer, Squarespace Designer, Wix Website Designer, Framer Developer, CMS Website Development, Figma Expert, Figma UI Design, Adobe Illustrator Expert, Adobe Photoshop Expert, Adobe InDesign Expert, Adobe XD Designer, Canva Expert, Google Slides Expert, Print Ready Design, CMYK Design, Web Ready Assets, UX Research, Wireframing, Prototype Design, Website Redesign, Website Development, Frontend Design, User Experience Design, User Interface Design, Brand Systems, Design Systems, Creative Direction, Art Direction, High Converting Websites, Enterprise Design, Professional Branding, Clean Modern Design, Premium Brand Identity, Developer Friendly Handoff, Design Strategy, Marketing Design, Product Page Design, Homepage Design, Web App Design, Dashboard UI Design, Interactive Design, Visual Storytelling, Digital Branding, Creative Agency Designer, Top Rated Designer, Figma to WordPress, Figma to Webflow, Figma to Shopify, Scalable Branding Systems.

Beautiful, User-centered and business-wise. That is the kind of interface you will get 🎯. Whether you want to build a website or an application from scratch or optimize an existing one, I'm here to collaborate with you to elevate your product to new heights. ➡ In a digital landscape saturated with websites and applications, standing out is crucial. To capture users' attention and solve their problems effectively, we'll work together on every phase of your product, from ideation to deployment, ensuring it's not just unique but also addresses real-life challenges. If all you need is a stunning, memorable UI to make your product pop, I've got you covered. ➡ Drawing from my software development background, I understand how to communicate seamlessly with developers, streamlining the process for a smoother workflow. Having collaborated extensively with marketing and SEO teams, I seamlessly incorporate these elements into my designs, ensuring your product not only looks good but performs exceptionally well in the digital landscape. ✳ My Skills: • Web Design • Responsive Web Design • UI Design • Mobile UI Design • UX/UI Design • Conversion Rate Optimization (CRO) • Brand Identity Design • Logo Design • Print Design • Information Architecture • Site Map • Client Journey Map • UX Research • User Personas • Low Fidelity Mockups (Lo-Fi) • High Fidelity Mockups (Hi-Fi) • Wireframes • SEO • Web Development ✴ Tools I Use: • Figma • Adobe Xd • WordPress (Elementor) • Miro • Trello • Balsamiq Mockups • Adobe Illustrator • Adobe Photoshop ✅ Ready to Start? Whether you're eager to dive into the development of your product or just want to discuss your ideas, simply press the "Invite to Job" button in the top-right corner. I'll be at your service, ready to bring your vision to life and create a product that not only looks exceptional but also excels in functionality and user experience. Let's make your digital presence unforgettable! 🚀

Nearly twenty years ago, I began my career in graphic design, and over the past decade, I've broadened my skill set to include development. I’ve had the privilege of working with a wide range of organizations from small businesses to large corporations. For the past two years, I’ve enjoyed the flexibility of freelancing, and since last year, I’ve been helping clients on Upwork by bringing their visions to life. 🎯𝐇𝐞𝐫𝐞’𝐬 𝐚 𝐬𝐧𝐚𝐩𝐬𝐡𝐨𝐭 𝐨𝐟 𝐭𝐡𝐞 𝐬𝐤𝐢𝐥𝐥𝐬 𝐈 𝐛𝐫𝐢𝐧𝐠 𝐭𝐨 𝐭𝐡𝐞 𝐭𝐚𝐛𝐥𝐞: 💻 CMS Development ( WordPress, Shopify, BigCommerce, Wix & Squarespace ) ✒️ Graphic Designing ( Adobe Photoshop, Adobe Illustrator, Adobe XD, Figma & CorelDRAW ) 𝐁𝐫𝐢𝐞𝐟 𝐎𝐯𝐞𝐫𝐯𝐢𝐞𝐰 𝐨𝐟 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐒𝐲𝐬𝐭𝐞𝐦 (𝐂𝐌𝐒) 𝐒𝐤𝐢𝐥𝐥𝐬🌟 🛒 E-Commerce Essentials: • Shopify – Oberlo (Dropshipping) | Klaviyo (Email Marketing) | Yotpo (Reviews) | Privy (Pop-Ups) | ReCharge (Subscriptions) • BigCommerce – Shogun (Page Builder) | JustUno (Conversions) | Printful (Print-On-Demand) | Smile.io (Loyalty Programs) • WordPress (WooCommerce) – WooCommerce Subscriptions | CartFlows (Sales Funnels) | Easy Digital Downloads | Stripe/PayPal Integration 📚 Informative Website Essentials: • Wix – Wix Blog | Wix Forms | Wix Chat (Live Support) • Squarespace – Blogging & Portfolio Tools | Scheduling & Member Areas | Unfold (Visual Content) • WordPress – Elementor | Divi Builder | Oxygen | WPBakery | Genesis Framework | LMS | Amelia | Content Management & Membership Plugins 🚀 Site Customization & Design: • Wix – Velo by Wix (Advanced Customization) | Wix Events • Squarespace – Acuity Scheduling (Appointments) | Member Areas (Membership) • WordPress – Elementor | Theme Customization | Genesis Framework | Custom Post Types for Informative Sites 📈 Marketing, Analytics & SEO Optimization: • Shopify & BigCommerce – Google Analytics | Facebook Pixel | SEO Manager | Hotjar (User Insights) • Wix & Squarespace – SEO Wiz (Wix) | Campaign Monitor (Emails) | Google Analytics | Content Marketing Tools • WordPress – Yoast SEO | Rank Math | MonsterInsights (Analytics) | SEOPress | Schema Markup Plugins 🔒 Security & Maintenance: • All Platforms – SSL Certificate Integration | Site Backup (Rewind, BlogVault) | Malware Scanning • WordPress – Wordfence Security | Sucuri | UpdraftPlus Backup | WP Rocket (Caching) 💳 Payments & Checkout: • Shopify & BigCommerce – PayPal | Stripe | Afterpay | Apple Pay • Wix & Squarespace – Square Payments | Stripe | PayPal • WordPress – WooCommerce Payments | Stripe | Authorize.Net | PayPal etc. If my skills align with what you’re looking for, feel free to reach out using the buttons at the top right of this page. Let’s connect and chat to discuss your project! Cheers! 🔑𝐊𝐄𝐘𝐖𝐎𝐑𝐃𝐒: UI/UX, UI Design, UX design, User Interface Design, web design, Graphic design, Landing Pages Design, User Experience Design, Web & Mobile Design, Responsive Web Design, UI Research, User Flow, Android and iOS app design, mobile design, Android app design, Graphics & UI Design, website wireframing, eCommerce web design, Google Material Design, Clickable prototype, iOS and Android guideline, WordPress design, Website Wireframing, Animations creation, Branding, User Interface, , Photoshop, iOS app design, prototype design, responsive web design, Webdesign, web design, Android guidelines, logo design, Material Design, eCommerce app design, Logo Design, icon design, website design, Principle, Adobe Photoshop, GUI design, User interface designs, Figma, UX Research, iOS guidelines, Adobe Photoshop, Animation UI, wireframes design, InVision, Design, UX/UI, UX, UI, User Interface Design, Landing Page Design, Responsive Design, Graphics & UI Design, Website, User Experience Design, UX Research, Material Design, Export Assets from Sketch, UI Research, iPhone, App, Landing Page, Website, Illustrator, Long term, Graphic Design, Design Guru, Android Design, Web Design, iPhone Design, Design Expert, iPad Design, Creation, CSS3, Hire, Webflow, App Design, Usability, Update, Graphics, Branding, Logotype, Desktop, HTML5, User Experience, Android, Management, Sketch, Search, Team Leader, Design Thinking, Adobe, Adobe Illustrator, Visual Design, Google, WordPress, Application design, Job, iOS, Material Design, Solutions, platform design, UI/UX Design, Head of Design, Advertising, Testing, Sketch, Logo, Web-design, Web Design, Design Thinking, Experienced, Infographics design, Identity, Graphic Design, Promo, iOS App Design, Identity, Guidelines, Responsive, User experience design, Digital, Website Prototyping,Agency, Art Director,Effective, Designer, UI, Wireframing, UI/UX Design, Creative, Adaptive, Web & Mobile Design, Responsive Design, Productive, Landing, Interaction Design, Redesign, Wireframe, UX, Mobile Design, Mock-up, Mobile UX Design.

I’m an editorial and infographic designer with 15+ years of experience creating clear, thoughtful design systems for organizations working with complex content. With a Master's in Graphic Design & Digital Media, along with a focus on Design Psychology, every project is approached uniquely, shaped by brand, audience, and user experience, not templates or trends. My focus isn’t on producing “another design deliverable.” It’s on effectiveness. Whether it’s an annual report, magazine, or data-heavy publication, I work closely with clients from the outset to ensure we share the same goals, audience understanding, and strategic direction. I’m known for being collaborative, detail-oriented, and reliable, especially on projects that require structure, consistency, and careful thinking across many pages. 🔴 Credentials — Upwork Expert-Vetted (Top 1% on Upwork) — 15+ years of experience across medical, education, sustainability, social justice, and corporate sectors — National award-winning print and infographic design — Clients include Logitech, PayPal, Yale University, Amazon, Siemens, and New York University 🔴 Project Types Magazines, annual reports, sustainability and impact reports, ebooks, manuals, lead magnets, cookbooks, infographics, data visualizations, and custom illustration systems built specifically for information design. If you’re not entirely sure what you need yet, I’m happy to talk it through and help define the right approach. 🔴 Tools InDesign, Illustrator, Photoshop, Adobe XD, After Effects, Framer, Figma, Sketch, and more.

I design healthcare software that clinicians, administrators, and patients can actually use. With 20+ years of UI/UX experience and over a decade as a Top-Rated Plus freelancer on Upwork, I specialize in complex, workflow-heavy healthcare applications where clarity, efficiency, and adoption matter. Healthcare software presents unique design challenges: • multi-role users • documentation-heavy workflows • compliance constraints • scheduling complexity • real-world time pressure I create interfaces that reduce friction, improve understanding, and support people doing demanding work. My healthcare UX experience includes: • healthcare SaaS platforms • clinical and administrative dashboards • scheduling and workflow systems • mobile and web healthcare applications • patient-facing interfaces Clients value that I: • understand healthcare environments quickly • work efficiently and independently • communicate clearly • deliver thoughtful UX solutions without hand-holding • balance usability, business goals, and technical constraints I’m a Top-Rated Plus freelancer with thousands of hours worked and long-term client relationships. While healthcare UX is my specialty, I also work on SaaS and product UX projects in other industries when the problem is complex and meaningful. If you're building or improving healthcare software—or another sophisticated digital product—I can help you create something both powerful and easy to use.

👋I'm Michelle Perez, a seasoned digital designer based in New Jersey. I'm passionate about crafting user-friendly and visually appealing websites, applications, and products. I take a human-first approach to designing digital products that not only look great, but are also intuitive, accessible, and inclusive. I've amassed over 10 years of professional experience in the industry, and I'm constantly seeking new opportunities and ways to improve my skills. I've worked with various clients, from small businesses to large corporations, and take pride in my ability to understand their needs and deliver designs that exceed their expectations. Please visit my website at 🔗michelleperez.design for more info. Let's collaborate!