Hire the Best UX Researchers in New Jersey

Hi I’m Alexsis! I love learning how people think and interact! I make digital products + experiences for people better by using data to drive decisions. The best part of the process is solving both user and business problems. My process is hands-on, collaborative, iterative and creative.

Hi, I’m Gema — a UX Researcher and Human-Centered Design Strategist with a Master’s degree in Interaction Design & Information Architecture, and over 5 years of experience helping create thoughtful, intuitive, and research-driven digital experiences. Whether you're launching a new product, redesigning a service, or simply trying to understand your users better, I help you uncover what people need, why it matters, and how to act on it. What Makes Me Different I bring a unique combination of strategic thinking, mixed-methods research, and process optimization, shaped by my work at Capital One—where I collaborated on 100+ research sessions and cross-functional design initiatives. But more than just methods, I bring empathy and clarity to every engagement. I don’t just deliver data, I translate human behavior into compelling, actionable stories that help teams make confident design and business decisions. Core UX Research Skills Mixed-Methods Research: In-depth interviews, surveys, usability testing (moderated & unmoderated), diary studies, A/B testing, behavioral analysis Strategic Insight Building: Persona development, journey mapping, experience audits, friction point analysis Tool Proficiency: Figma, Miro, UserTesting, Axure, Visio, Adobe CC Research Communication: Synthesizing findings into actionable reports, executive summaries, workshops, and stakeholder presentations Languages: Fluent in English and Spanish (native), ideal for multicultural or Latin American research contexts Project Highlights: Improved digital adoption by 40% in a cross-functional initiative by identifying behavioral blockers and redesigning opt-in flows. Reduced approval time from 2 days to 1 by streamlining internal hiring workflows based on friction point analysis. Led 100+ research sessions, across usability testing, interviews, and surveys, to support product and design decisions at scale. Behavioral Research on Paperless Adoption in Banking (Thesis): Conducted a mixed-methods UX research study exploring behavioral, emotional, and usability-related barriers to paperless statement adoption. Combined literature review, surveys, and semi-structured interviews to surface five key behavioral themes and develop actionable recommendations. Findings informed internal strategy discussions and digital experience enhancements.

📌 Working on projects starting $2k+ 🎯 I'm a Webflow development expert and certified Webflow Designer helping businesses build stunning, fast, and conversion-focused websites that turn visitors into loyal customers. 🏆 Full Webflow Certification - renewed 5 years in a row. Let's schedule a FREE call! 🖇 My services: 🔘 Enhancing or updating existing Webflow sites 🔘 Boosting website loading speeds up to 99% 🔘 Converting designs from Figma to Webflow with pixel-perfect precision 🔘 Building a new website from the ground up using Webflow web development 🔘 Customizing existing Webflow templates 🔘 Developing custom CMS developer solutions and dynamic content structures 🔘 Migrating websites to the Webflow platform 🔘 Redesigning websites within Webflow 🔘 Implementing advanced SEO strategies for better search engine rankings 🔘 Integrating various third-party services and APIs 🎯 My Mission - To empower businesses to achieve their goals and stand out in competitive markets through clean, fast, and conversion-focused Webflow development. Whether you need a full Webflow website design or a pixel-perfect Figma to Webflow conversion, I deliver scalable solutions that drive real results. ⭐🏆 Why My Webflow Solutions Stand Out ✔️ 5+ years of experience in Webflow web development and CMS configuration ✔️ 50+ projects delivered to startups, SaaS platforms, and product companies ✔️ Full Webflow Certification — renewed 5 years in a row ✔️ Pixel-perfect Figma to Webflow conversion on every project ✔️ Custom CMS developer solutions for blogs, portfolios, and product catalogs ✔️ Website speed optimizations reaching 99% performance scores ✔️ SEO-ready builds increasing organic traffic from day one 🚀 What I Bring to Your Project: ✅ Webflow Development from scratch or based on your existing design — clean code, fast load times, and full CMS setup included. ✅ Figma to Webflow conversion with pixel-perfect accuracy. I translate your design into a fully responsive, interactive Webflow site without losing a single detail. ✅ As an experienced CMS developer, I build dynamic content structures that let your team update pages without touching code. ✅ Webflow Web Development with SEO best practices built in — proper heading structure, meta tags, sitemap, and clean URLs from the start. ✅ I handle full project delivery: from initial setup and responsive breakpoints to animations, integrations, and launch. 🌟 Industry-Specific Webflow Solutions 🏢 Corporate & B2B — lead-gen websites with CMS and blog 📈 SaaS & Tech Startups — marketing sites and landing pages 🛒 eCommerce — Webflow Commerce and third-party integrations 📊 Portfolios & Agencies — custom CMS structures and dynamic pages 🏥 Healthcare & Professional Services — clean, conversion-focused builds 💡 Results ✅ 99% performance scores on Google PageSpeed ✅ 50+ successful Figma to Webflow projects delivered ✅ 70% reduction in load times after Webflow migration ✅ Custom CMS developer solutions cutting content update time by 80% 🚀 Ready to build your Webflow site the right way? 📞 Need expert Webflow development or Figma to Webflow conversion? Let's talk! Web Design, Webflow, Figma, CSS, Graphic Design, HTML, Landing Page, User Experience Design, UX & UI, User Interface Design, WordPress, JavaScript, HTML5, UI/UX Prototyping, WordPress

🚀 SCALE UP your business with modern UX Design and Strategy. I have helped small companies and enterprises scale up to their growth potential with modern Data Driven UX and E-Commerce Design with focus on User Centered Design and User Conversion. ⚡️ MY UX DESIGNS AND STRATEGIES HAVE RESULTED IN: ★ $70M increase in subscription sales via web and mobile conversions ★ 300% boost in software design to development via Figma design system ★ 600% surge in web traffic and 200% user acquisitions ★ 70% drop in customer bounce rate I'M HERE TO HELP WITH: ✅ SAAS Design - Dashboard Based ✅ Subscription-based E-commerce, Customers Conversion ✅ Lean UX Design to save development cost ✅ Custom Web Design based on users data ✅ Modern & Clean UX UI for web and mobile devices ✅ Data Driven Design for E-commerce and User Conversions AREAS OF EXPERTISE: • Wireframes • Low Fidelity Design • High Fidelity Design • User Testings • User Interface (UI) Design • Web Apps Design • Mobile Apps Design • Dashboard Design • Shopify Design • SaaS Design • CRM Design • Salesforce Lightning Design System • HubSpot Design • Ant Design System • Tailwind UI Design System • Material UI Design System • Web and Mobile Design ( Landing Pages, Home Pages, Full Site Web Design, App Landing Page) • Well-versed in JIRA, Asana, Monday, and Trello project management Tools I use Sketch, Adobe Creative Suite, Figma, MS Office, Zeplin, Jira, Confluence, Miro, InVision, SLD, Salesforce CRM, Hotjar, UserTestings, Survey Monkey, MailChimp, HubSpot, Google Analytics, JIRA, Trello, Slack, Netsuite, Salesforce Lightning Design, Tailwinds, Ant Design System, MUI, and AWS, Squarespace, Wordpress Timeframes Estimate: 🏠 Custom Home Page Design (wireframes + design): 7 – 10 hours per page 📄 Custom Inner Page Design (wireframes + design): 4 - 6 hours per page 📱 Custom First Mobile app screen (wireframes + design): 4 – 5 hours per page 📱 Custom Next Mobile app screen (wireframes + design): 2 - 3 hours per page Basic Website 5-10 pages: Squarespace: 5-10 days with provided copywriting and assets. Wordpress: 10-15 days with provided copywriting and assets SEO Research and Competitive Analysis: 5-60 days depending on current set up and data availability. Office Hours: M-F 9am - 5pm EST (except Holidays) (I will share a more detailed portfolio on request)

An innovative and perpetually curious User Experience (UX) Research leader who is driven to tackle complex research challenges, advance research methods, and work within uncharted problem spaces. Passionate about understanding the 'emotion of things'- finding spaces of authentic connection between technology users and product stakeholders, with the goal of creating meaningful client experiences. Brings 20 years of user-centered research within the areas of technology, SaaS, financial services/fintech, human capital management, airlines, nonprofits, academic, and government organizations. An expert in methodologies including ethnography, customer observations, contextual inquiry, discovery, consumer research, in-depth interviews (IDIs), focus group moderation and facilitation, persona development, journey mapping, Jobs to Be Done (JTBD), design thinking/solutioning workshops, usability testing, and surveying.