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A San Francisco-based researcher designing stories between people and technology. ½ Creative + ½ Analyst + ½ Mathematician.

Twenty years of user experience research and design across multiple industries including direct sales, retail, and public service. Skills include competitive testing, and A/B testing as well as the full gamut of UX-related research techniques. Expertise with many online UX research tools and can recommend ways to save money on research. I have also been titled 'Survey Queen' in my past jobs with much quantitative and market research experience. I can help you identify and understand your users, discover their needs and optimize the user experience quickly and efficiently wherever you are in your development process.

I'm a UX designer with a master’s degree in Information Experience Design from Pratt Institute, where I led and contributed to real-world client projects that challenged me to solve complex design problems. I combine creativity with analytical thinking to craft intuitive, user-centered digital experiences. I currently work as a website designer and content strategist at a NY agency.

Hi I’m Alexsis! I love learning how people think and interact! I make digital products + experiences for people better by using data to drive decisions. The best part of the process is solving both user and business problems. My process is hands-on, collaborative, iterative and creative.

Hi, I’m Natalie! My bread and butter is as a freelance senior UX researcher and UX/UI designer. However, I also wear a lot of hats as a leader. A "unicorn", some might say. 🦄 I also specialize in product design strategy consultation, AI adoption, product strategy, business and marketing optimization, process efficiency, vibe coding, leadership and decision-making, and more. You have a need, I make it happen. My background lies in EdTech, psychology, art, and child development, plus proficiency in Spanish. My work is driven by empathy, fueled by curiosity, and grounded in a strong sense of social and environmental responsibility. I love uncovering honest, often vulnerable user stories and translating those insights into thoughtful, impactful design solutions. I bring both a balance of creative vision and strategy as well as practical focus and task-mastering to the table — thinking big while keeping scope realistic and stakeholders and clients happy, too. I am curious, empathetic, and passionate about product design and development, and making an impact in the areas that need it most. When I’m not deep in research or design, you’ll probably find me off-grid, backpacking in the Northern California mountains, creating art, or traveling internationally. I’m drawn to companies with heart — and I’m excited to contribute to work that truly makes a difference. Please get in touch if you or someone you know has a freelance need. ------------------------------------------------------------------------------------------------------- Skills: Leadership, Communication, Vibe Coding, AI Adoption, User Experience Research, Innovation Strategy, Personas, User Journey Mapping, Wireframing, Prototyping, Usability Testing, Presentations, Surveys, Statistics, Data Collection and Analysis, LMS research and design Tools: Claude Code, GitHub, Figma, Miro, Fullstory, Qualtrics, Asana, AirTable, Tally, Google Analytics, Sketch, Adobe XD, Balsamiq, Zeplin, UX Folio, Dribbble, InDesign, Illustrator, Photoshop

I am a User Experience Researcher with over five years of research experience. I have a demonstrated history of working on successful research projects. I have presented research at two national psychology conferences, and have co-authored a research publication in the Cognitive and Emotion journal. I have a huge passion for health and wellness. I believe there is a way to balance technology and health. My career is focused on enhancing well-being in different settings. Therefore, projects involving health and environmentalism are what I am most passionate about.