Hire the Best User Stories Freelancers in New Jersey

Key Highlights Expert-Vetted Freelancer 10+ Years of experience in defining solution scope, conducting stakeholder interviews, gap assessment, documenting business requirements, user stories, wireframes, test cases, and performing user acceptance testing Founder of 2 successful startups (EduTech and Healthcare Analytics) IIBA Certified business analyst (CCBA, CBAP) Played a role of successful Chief Product Officer for two start ups Successfully managing product and solution roadmap and have launched over 5 healthcare analytics solutions Established agile processes and provide coaching to teams 7+ years of experience in machine learning and AI solution delivery Managed solution delivery for over 20+ clients within the healthcare, financial services, eCommerce, insurance, and education domain Three solution designs are under patent pending Helped in raising over 5M investment through building pitch decks and presenting to the investors Experience in designing solution capabilities and developing requirements for SaaS-based solution Expert in Visio, Microsoft tools, Jira, Slack, Balsamiq, InvisionApp, Informatica, Collibra

Hi, I’m Gema — a UX Researcher and Human-Centered Design Strategist with a Master’s degree in Interaction Design & Information Architecture, and over 5 years of experience helping create thoughtful, intuitive, and research-driven digital experiences. Whether you're launching a new product, redesigning a service, or simply trying to understand your users better, I help you uncover what people need, why it matters, and how to act on it. What Makes Me Different I bring a unique combination of strategic thinking, mixed-methods research, and process optimization, shaped by my work at Capital One—where I collaborated on 100+ research sessions and cross-functional design initiatives. But more than just methods, I bring empathy and clarity to every engagement. I don’t just deliver data, I translate human behavior into compelling, actionable stories that help teams make confident design and business decisions. Core UX Research Skills Mixed-Methods Research: In-depth interviews, surveys, usability testing (moderated & unmoderated), diary studies, A/B testing, behavioral analysis Strategic Insight Building: Persona development, journey mapping, experience audits, friction point analysis Tool Proficiency: Figma, Miro, UserTesting, Axure, Visio, Adobe CC Research Communication: Synthesizing findings into actionable reports, executive summaries, workshops, and stakeholder presentations Languages: Fluent in English and Spanish (native), ideal for multicultural or Latin American research contexts Project Highlights: Improved digital adoption by 40% in a cross-functional initiative by identifying behavioral blockers and redesigning opt-in flows. Reduced approval time from 2 days to 1 by streamlining internal hiring workflows based on friction point analysis. Led 100+ research sessions, across usability testing, interviews, and surveys, to support product and design decisions at scale. Behavioral Research on Paperless Adoption in Banking (Thesis): Conducted a mixed-methods UX research study exploring behavioral, emotional, and usability-related barriers to paperless statement adoption. Combined literature review, surveys, and semi-structured interviews to surface five key behavioral themes and develop actionable recommendations. Findings informed internal strategy discussions and digital experience enhancements.

𝗦𝗘𝗔𝗦𝗢𝗡𝗘𝗗 𝗣𝗥𝗢𝗗𝗨𝗖𝗧 𝗢𝗪𝗡𝗘𝗥 | 𝗣𝗥𝗢𝗗𝗨𝗖𝗧 𝗠𝗔𝗡𝗔𝗚𝗘𝗥 | 𝗣𝗥𝗢𝗝𝗘𝗖𝗧 𝗠𝗔𝗡𝗔𝗚𝗘𝗥 | 𝗕𝗨𝗦𝗜𝗡𝗘𝗦𝗦 𝗔𝗡𝗔𝗟𝗬𝗦𝗧 | 𝗠𝗜𝗟𝗜𝗧𝗔𝗥𝗬 𝗩𝗘𝗧𝗘𝗥𝗔𝗡 🎖️ EFFICIENT ✔ PRACTICAL✔ EFFECTIVE ✔ 👨🏻‍💻 B2B SAAS Product Owner 💼 8+ years experience in IT 👨🏻‍🏫 5 + years experience in product 🔑Requirements Gathering 📈Sales Engineer 🖊️Technical Writing 📐Wireframes/ Drawings 🧪Quality Assurance ⚙️PPM 👔Entrepreneur 𝗜 𝐜𝐚𝐧 𝐡𝐞𝐥𝐩 𝐭𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦 𝐲𝐨𝐮𝐫 𝐧𝐞𝐱𝐭 𝐏𝐫𝐨𝐣𝐞𝐜𝐭 𝐨𝐫 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐛𝐲 𝐨𝐟𝐟𝐞𝐫𝐢𝐧𝐠 𝐚 𝘂𝗻𝗶𝗾𝘂𝗲 𝗳𝘂𝘀𝗶𝗼𝗻 𝐨𝐟 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝘀𝗸𝗶𝗹𝗹𝘀, 𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐛𝐥𝐞 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻, 𝗮𝗻𝗱 𝘁𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲, 𝗲𝗻𝗿𝗶𝗰𝗵𝗲𝗱 𝗯𝘆 𝗮𝗻 𝗲𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿𝗶𝗮𝗹 𝘀𝗽𝗶𝗿𝗶𝘁. 𝗜 𝗵𝗮𝘃𝗲 𝗰𝗿𝗲𝗮𝘁𝗲𝗱 𝗺𝘆 𝗼𝘄𝗻 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝘀 𝗮𝗻𝗱 𝗰𝗮𝗻 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂 𝗮𝗻𝗱 𝘆𝗼𝘂𝗿 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝗿𝗲𝗮𝗰𝗵 𝗶𝘁𝘀 𝗳𝘂𝗹𝗹 𝗽𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹.🚀 𝖢𝗈𝗆𝗆𝗈𝗇 𝖩𝗈𝖻𝗌 I𝗇𝖼𝗅𝗎𝖽𝖾: Product Strategy & Growth ✅ Project Management ✅ Product Vision✅ Business Analysis✅ UI/ UX (User Interface/ User Experience) ✅ SaaS Product Design✅ Market Research ✅ Requirements Gathering and User Stories✅ Sales Engineering✅ Product Roadmaps✅ Sprint Development ✅ Stakeholder Communication✅ Evaluating Feedback ✅ 𝐏𝐫𝐨𝐯𝐞𝐧 𝐓𝐫𝐚𝐜𝐤 𝐑𝐞𝐜𝐨𝐫𝐝: With extensive product ownership experience, I've led successful developments and improvements in B2B SAAS and People Performance Management Suites. Shaping and adding market-leading features, fostering collaboration, and crafting visionary roadmaps to ensure products exceeded industry standards. 𝐔𝐬𝐞𝐫-𝐂𝐞𝐧𝐭𝐫𝐢𝐜 𝐀𝐩𝐩𝐫𝐨𝐚𝐜𝐡: Every Product I manage of take charge of I do a deep dive into the end-users. I study who the consumer is by analyzing every aspect of your target market helping to notice trends and understand behavior. This insight will help identify problems your users are having and coming up with efficient ways to solve them. 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐀𝐥𝐢𝐠𝐧𝐦𝐞𝐧𝐭: Every successful company and product has business objectives. BY understanding your objectives/ Key performance Indicators (KPI's) or creating them if they are not already defined, we can address challenges that hinder your product from achieving maximum success. I will work to align your product to help meet the business objectives and reach all set goals. 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫𝐢𝐚𝐥 𝐆𝐮𝐢𝐝𝐚𝐧𝐜𝐞: With hands-on experience from launching and managing my own products and projects, I offer valuable insights to help navigate challenges and avoid costly mistakes. Whether at the ideation stage or overcoming existing challenges, I will help guide you through every stage big or small achieve the dreams you have for your product or company. 𝗜𝗙 𝗬𝗢𝗨 𝗪𝗢𝗨𝗟𝗗 𝗟𝗜𝗞𝗘 𝗠𝗘 𝗧𝗢 𝗕𝗘 𝗜𝗡𝗩𝗢𝗟𝗩𝗘𝗗 𝗜𝗡 𝗬𝗢𝗨𝗥 𝗣𝗥𝗢𝗗𝗨𝗖𝗧 𝗢𝗥 𝗡𝗘𝗫𝗧 𝗣𝗥𝗢𝗝𝗘𝗖𝗧 𝗣𝗟𝗘𝗔𝗦𝗘 𝗙𝗘𝗘𝗟 𝗙𝗥𝗘𝗘 𝗧𝗢 𝗦𝗘𝗡𝗗 𝗔 𝗠𝗘𝗦𝗦𝗔𝗚𝗘🤝