Hire the Best Google Analytics Experts in Indiana

Do you have access to marketing and website data that you trust? Hi! I'm Lauren! I'm a GA4, Google Tag Manager, Looker Studio, and marketing data expert. I serve many teams as a fractional digital analyst and for digital marketing. I help business owners and marketing professionals reduce time and effort on reporting and analysis with trustworthy analytics, tracking implementation, and customized dashboards that reveal top-performing strategies. Working together, we can curate fully customized dashboards to align with your branding and most important KPIs. My passion is to help you understand your online presence and marketing performance so that you can focus on the most impactful aspects of your business, letting the rest fall away. Some of my client's favorite services are GA4 implementation/optimization, trainings and custom conversion set up. My strengths include all elements of website data including conversion measurement and optimization, SEO, website performance, traffic sources and analytics optimization. Secondarily, I consult businesses, agencies, and brands to teach them how to take action and understand their data through GA4, Google Ads, Google Search Console, conversions, and more.

Most companies don’t have a tracking problem. They have a measurement architecture problem. ☑ Pixels fire. ☑ Conversions “track.” ☑ Dashboards populate. But beneath the surface: ❌ Platforms don’t align ❌ Event structures lack governance ❌ Business objectives aren’t properly modeled ❌ Reporting isn’t trusted That’s where I come in. I design and implement structured, scalable marketing measurement systems for agencies and growth-stage companies. Not just tags. Not just pixels. Full-funnel tracking architecture built for long-term integrity, clarity, and trust. – WHAT I DO – ✔ Architect End-to-End Measurement Systems Design structured, governed frameworks that unify Tag Management Systems, analytics platforms, ad platforms, social platforms, and customer data environments into a single, reliable source of truth. ✔ Modernize & Rebuild Tracking Infrastructure Transform fragmented, duplicated, or legacy setups into streamlined, documented, production-grade systems built for scale. ✔ Standardize Event & Conversion Frameworks Establish canonical taxonomies, naming governance, and cross-platform alignment to ensure consistent business logic across the entire marketing stack. ✔ Align Data Across Paid, Owned & Social Channels Ensure conversion logic, attribution models, and performance reporting remain consistent across ad platforms and reporting environments. ✔ Implement Privacy-Resilient Data Collection Strategies Design durable first-party data flows, consent-aligned architectures, and signal resilience strategies built for the modern privacy landscape. ✔ Engineer Advanced Tracking Logic Cross-domain measurement, custom scripting, session qualification logic, and complex trigger frameworks for high-precision implementations. – WHO I WORK WITH – • Agencies scaling paid media who need tracking governance • Growth-stage companies preparing for serious performance investment • Teams in need of rebuilding legacy tracking infrastructure • Organizations that want clarity — not patchwork fixes – PLATFORMS & TECHNOLOGIES – Tag Management Systems: Google Tag Manager (Web & Server), Tealium iQ Analytics Platforms: GA4, BigQuery Ad & Social Platforms: Google Ads, Bing Ads, CM360, SA360, Meta, TikTok, LinkedIn (+ others as needed) Data Infrastructure: Stape, GCP, Consent Mode v2, Conversion APIs Customer Data Platforms (CDPs): Segment, Tealium

💰 Over $41 Million in Ad Spend Managed ⏳9+ Years of Professional Agency Experience 📈 275+ Clients Serviced 🥇 Google Ads & Microsoft Ads certified⭐ Managed budgets from $500 to $1.4 Million per month I have an agency background with 9+ years of driving success for B2B clients. I’m a professional who drives positive net-returns on your ad dollars through tested and proven tactics for PPC, Google Ads (AdWords), Microsoft Ads (Bing Ads), SEO and LinkedIn Ads. I’m excited to announce I’ve left the corporate agency world in pursuit of delivering exceptional 5-star services directly to my own clients again on Upwork as I did a few of years ago. ⭐⭐⭐⭐⭐ Top-tier ratings for all of my completed jobs (see below) "Justin has been a great addition to our agency team. We brought him on to fill a critical need during a time of transition for our digital and social media team. Justin was able to seamlessly step into the role and immediately felt like part of the team. Our primary ask for him was to optimize and provide reporting on five campaigns with budgets totaling over $1 million combined. He immediately demonstrated his expertise by improving performance across these campaigns right off the bat and only continued to improve them over the course of our time working together. Not only was his work of high quality, Justin was reliable with project deliverables and prompt at responding to calls or emails.” "Awesome, strongly recommended, and I say that of few people!" “It is our opinion that Justin does not settle for anything less than excellence in his work and we would highly recommend him to any company or agency looking for an experienced digital marketer. Thanks for being an awesome teammate, Justin!" "Justin really came through for me. He has an eye for catching issues on a website and makes recommendations to help you resolve those issues. His advice has elevated the user experience on my site. He is great to work with and I wish him well. Thank you Justin for your great service on my ppc campaigns." ==== My Process : ==== I start by assessing your goals, whether that's leads, calls, sales, revenue growth MQLs, SQLs, etc. Whatever your goals may be, I then audit your account identifying ways to drive immediate improvements towards achieving those goals. From there I share those findings and move quickly and efficiently to make the necessary changes to get your account on-track for net-positive returns. ==== PPC Channels : ==== ⭐ Google Ads (Adwords) ✅ Google Search ✅ Google Display Network ✅ Google Discovery Ads ✅ Google Local Service Ads ✅ YouTube Video Ads ✅ Google Performance Max ⭐ Microsoft Ads (Bing Ads) ✅ Microsoft Search Ads ✅ Microsoft Audience Network Ads ⭐ Social Media Ads ✅ LinkedIn Ads ✅ Facebook Ads ✅ Instagram Ads ==== PPC Industry Experience: ==== ⏵ B2B SaaS ⏵ Roofing / HVAC / Plumbing / Windows & Doors ⏵ Fintech ⏵ Startups ⏵ Hospitality / Hotels ⏵ Developers & Home Builders ⏵ Real Estate & Housing ⏵ Healthcare / Pharma / Dentistry/ Private Practice / Physicians / Plastic Surgery ⏵ Furniture ⏵ Retailers ⏵ Software ⏵ Finance & CPAs ⏵ Law Firms ⏵ Consumer Products ⏵ E-commerce ⏵ Manufacturing ⏵ Recruiting ⏵ Travel & Tourism ⏵ Non-profits (Google Ad Grants) ⏵ Contractors And more… ====== OPTIMIZATION SPECIALIST ====== I focus on metrics that matter such as: 🜂 Return on Ad Spend (ROAS) 🜂 Customer Acquisition Cost (CAC) 🜂 Cost per Marketing Qualified Lead (CpMQL) 🜂 Cost per Sales Qualified Lead (CpSQL) 🜂 Cost per Conversion 🜂 Cost per Acquisition (CPA) 🜂 Cost per Lead (CPL) 🜂 CPC & CPV 🜂 Conv. Value / Cost 🜂 Quality Score Beyond the metrics, I manage accounts with organization and by using proper A/B testing. Not to mention I have a strong understanding of the necessary benchmarks needed to begin using/testing Google and Microsoft’s automated bid strategies. ========= ANALYTICS & TRACKING: ========= I am experienced with Google Analytics & GA4 (Google Analytics Certified🥇) and am proficient with Google Tag Manager (GTM). Part of my process is to understand your goals and work with you to apply values to each conversion type/group. I can then help set up your conversion goals/tracking, OR at least guide you on how to do that. Experience include: ➤ Tracking Tags ➤ Conversion Tags ➤ Javascript Snippets ➤ Variables ➤ Triggers ➤ Data Layers ➤ CallRail ➤ WhatConverts ➤ GoHighLevel Integration ➤ Salesforce Integration ➤ Hubspot Integration I also offer Call Tracking implementation for most WordPress and Squarespace websites using CallRail or WhatConverts. Ask me if you’d like call tracking or recording added to your campaigns. I’m obsessed with my work and I’m excited to help businesses grow through digital marketing and PPC advertising. Let's chat and see how we can help you grow 😊

I'm a certified Google and Bing Ads specialist who has 6+ years of experience running successful Search, Display, Discovery, Performance Max, YouTube, and Shopping campaigns. I have managed budgets anywhere from $1000-$100,000+ per month. I have run sales and lead generation campaigns in the higher education and legal industries as well as for local businesses and e-commerce stores. With a deep understanding of platforms such as Google Ads, Bing Ads, and YouTube Ads, I am well-versed in developing strategies that maximize ad performance and drive conversions. By staying up-to-date with industry trends and leveraging data-driven insights, I consistently deliver exceptional results for my clients. With a strong focus on detail and client satisfaction, I am dedicated to helping businesses thrive in the competitive online advertising landscape. Services offered: Google AdWords PPC ★ Account Audit ★ Optimization ★ Campaign Setup ★ Conversion Tracking Setup ★ Campaign Management ★ Display Advertising ★ YouTube Advertising ★ Discovery Ads ★ Performance Max Campaigns ★ Google Shopping Ads Bing Campaigns ★ Campaign Setup ★ Account Setup ★Conversion Tracking ★Account Audit ★Optimizations ★Campaign Management How I approach Projects: ★ Stay up-to-date on best practices and industry news ★ Active listening to understand your business and the goals you have for your project ★ Unique strategies to improve performance of campaigns ★ Someone who cares about helping you succeed and bringing value to your organization ★ Analytically minded to make the best decisions with the data available ★ Extensive research to understand your business, your competitors, and the market

We specialize in Google, Amazon, Microsoft and Walmart paid search advertising (SEM, PPC). My team has is especially experienced in product feed creation and management. Strengths: Google Ads, Amazon Ads (Amazon Seller Central Campaigns), Microsoft Advertising (formerly Bing Ads), product data feeds, Google Analytics and Tag Manager, conversion tracking. Certifications - Google Analytics - Google Ads Marketing Channels - Google Ads - Microsoft Ads Marketplace Expertise - Amazon Seller Central - Walmart Connect Please see this rate chart for my full Google, Bing & product feed *management service fee. - minimum monthly fee = $1,500/month - $5,000 - $14,999/month ad spend = $1,500/month - $15,000 - $29,999/month ad spend = $2,500/month - $30,000 - $49,999/month ad spend = $3,500/month - $50,000+ = custom quote I am happy to negotiate rates depending on the complexity of your advertising requirements. *Includes search, display, remarketing and shopping ads plus product feed management. For a shopping ads product data feed tool, I recommend Data Feed Watch (free for you) or Channable.

Joey is the name, automation and AI is the game. With over 5 years of experience, I specialize in developing automation and AI solutions using a diverse range of tools and languages. From Python to Zapier, and OpenAI's API to Google Cloud, my expertise spans multiple facets of the automation and AI landscape. Key Skills: • Python Proficiency: Fluent in Python, enabling the creation of robust and efficient automation scripts and AI models. • OpenAI API Expertise: Skilled in leveraging OpenAI's API to develop advanced AI solutions. • Zapier and Make Mastery: Extensive experience with Zapier and Make for seamless automation of workflows. • Project Management & Application Development: Strong background in managing projects, developing applications, and building efficient workflows. • Exceptional Communication: Expert in both written and verbal communication, ensuring clear and effective collaboration with clients and team members. Whether you're looking to automate your business processes, develop AI-driven solutions, or enhance your workflow efficiency, I have the skills and experience to deliver exceptional results.