Hire the Best Google Analytics Experts in Indiana

Do you have access to marketing and website data that you trust? Hi! I'm Lauren! I'm a GA4, Google Tag Manager, Looker Studio, and marketing data expert. I serve many teams as a fractional digital analyst and for digital marketing. I help business owners and marketing professionals reduce time and effort on reporting and analysis with trustworthy analytics, tracking implementation, and customized dashboards that reveal top-performing strategies. Working together, we can curate fully customized dashboards to align with your branding and most important KPIs. My passion is to help you understand your online presence and marketing performance so that you can focus on the most impactful aspects of your business, letting the rest fall away. Some of my client's favorite services are GA4 implementation/optimization, trainings and custom conversion set up. My strengths include all elements of website data including conversion measurement and optimization, SEO, website performance, traffic sources and analytics optimization. Secondarily, I consult businesses, agencies, and brands to teach them how to take action and understand their data through GA4, Google Ads, Google Search Console, conversions, and more.

💰 Over $41 Million in Ad Spend Managed ⏳9+ Years of Professional Agency Experience 📈 275+ Clients Serviced 🥇 Google Ads & Microsoft Ads certified⭐ Managed budgets from $500 to $1.4 Million per month I have an agency background with 9+ years of driving success for B2B clients. I’m a professional who drives positive net-returns on your ad dollars through tested and proven tactics for PPC, Google Ads (AdWords), Microsoft Ads (Bing Ads), SEO and LinkedIn Ads. I’m excited to announce I’ve left the corporate agency world in pursuit of delivering exceptional 5-star services directly to my own clients again on Upwork as I did a few of years ago. ⭐⭐⭐⭐⭐ Top-tier ratings for all of my completed jobs (see below) "Justin has been a great addition to our agency team. We brought him on to fill a critical need during a time of transition for our digital and social media team. Justin was able to seamlessly step into the role and immediately felt like part of the team. Our primary ask for him was to optimize and provide reporting on five campaigns with budgets totaling over $1 million combined. He immediately demonstrated his expertise by improving performance across these campaigns right off the bat and only continued to improve them over the course of our time working together. Not only was his work of high quality, Justin was reliable with project deliverables and prompt at responding to calls or emails.” "Awesome, strongly recommended, and I say that of few people!" “It is our opinion that Justin does not settle for anything less than excellence in his work and we would highly recommend him to any company or agency looking for an experienced digital marketer. Thanks for being an awesome teammate, Justin!" "Justin really came through for me. He has an eye for catching issues on a website and makes recommendations to help you resolve those issues. His advice has elevated the user experience on my site. He is great to work with and I wish him well. Thank you Justin for your great service on my ppc campaigns." ==== My Process : ==== I start by assessing your goals, whether that's leads, calls, sales, revenue growth MQLs, SQLs, etc. Whatever your goals may be, I then audit your account identifying ways to drive immediate improvements towards achieving those goals. From there I share those findings and move quickly and efficiently to make the necessary changes to get your account on-track for net-positive returns. ==== PPC Channels : ==== ⭐ Google Ads (Adwords) ✅ Google Search ✅ Google Display Network ✅ Google Discovery Ads ✅ Google Local Service Ads ✅ YouTube Video Ads ✅ Google Performance Max ⭐ Microsoft Ads (Bing Ads) ✅ Microsoft Search Ads ✅ Microsoft Audience Network Ads ⭐ Social Media Ads ✅ LinkedIn Ads ✅ Facebook Ads ✅ Instagram Ads ==== PPC Industry Experience: ==== ⏵ B2B SaaS ⏵ Roofing / HVAC / Plumbing / Windows & Doors ⏵ Fintech ⏵ Startups ⏵ Hospitality / Hotels ⏵ Developers & Home Builders ⏵ Real Estate & Housing ⏵ Healthcare / Pharma / Dentistry/ Private Practice / Physicians / Plastic Surgery ⏵ Furniture ⏵ Retailers ⏵ Software ⏵ Finance & CPAs ⏵ Law Firms ⏵ Consumer Products ⏵ E-commerce ⏵ Manufacturing ⏵ Recruiting ⏵ Travel & Tourism ⏵ Non-profits (Google Ad Grants) ⏵ Contractors And more… ====== OPTIMIZATION SPECIALIST ====== I focus on metrics that matter such as: 🜂 Return on Ad Spend (ROAS) 🜂 Customer Acquisition Cost (CAC) 🜂 Cost per Marketing Qualified Lead (CpMQL) 🜂 Cost per Sales Qualified Lead (CpSQL) 🜂 Cost per Conversion 🜂 Cost per Acquisition (CPA) 🜂 Cost per Lead (CPL) 🜂 CPC & CPV 🜂 Conv. Value / Cost 🜂 Quality Score Beyond the metrics, I manage accounts with organization and by using proper A/B testing. Not to mention I have a strong understanding of the necessary benchmarks needed to begin using/testing Google and Microsoft’s automated bid strategies. ========= ANALYTICS & TRACKING: ========= I am experienced with Google Analytics & GA4 (Google Analytics Certified🥇) and am proficient with Google Tag Manager (GTM). Part of my process is to understand your goals and work with you to apply values to each conversion type/group. I can then help set up your conversion goals/tracking, OR at least guide you on how to do that. Experience include: ➤ Tracking Tags ➤ Conversion Tags ➤ Javascript Snippets ➤ Variables ➤ Triggers ➤ Data Layers ➤ CallRail ➤ WhatConverts ➤ GoHighLevel Integration ➤ Salesforce Integration ➤ Hubspot Integration I also offer Call Tracking implementation for most WordPress and Squarespace websites using CallRail or WhatConverts. Ask me if you’d like call tracking or recording added to your campaigns. I’m obsessed with my work and I’m excited to help businesses grow through digital marketing and PPC advertising. Let's chat and see how we can help you grow 😊

I’m a hands-on Business Systems Architect, Technical Program Manager, and Fractional CTO with 22+ years of solutions-delivered experience. My work includes configuring and extending WordPress and WooCommerce, troubleshooting existing implementations, building and modifying automations, connecting platforms through APIs and webhooks, mapping data and operational workflows, testing functionality, and resolving the gaps preventing a project from launching. I have worked across CRM, e-commerce, inventory, fulfillment, accounting, sales, and internal operations systems. When specialized development is required, I define the requirements, select and direct the right resources, review the delivered functionality, and remain accountable for the final result. My clients get one person who can perform much of the hands-on work while also managing the developers, vendors, scope, budget, communication, and delivery. I do more than prepare plans, make recommendations, or relay tasks to developers—I work directly inside the systems to move projects forward. ━━━━━━━━━━━━━━━━━━ HOW I CAN HELP ━━━━━━━━━━━━━━━━━━ ✔ E-commerce strategy, architecture, and optimization ✔ AI implementation and business automation ✔ Business systems analysis and operational improvement ✔ API development and systems integration ✔ CRM, ERP, inventory, and fulfillment optimization ✔ Customer portals, self-service solutions, and client experience improvements ✔ Executive reporting and business intelligence ✔ Project leadership, stakeholder communication, and client delivery ✔ Technical due diligence and solution planning ✔ Payment, accounting, and subscription platform integrations ━━━━━━━━━━━━━━━━━━ WHY CLIENTS HIRE ME ━━━━━━━━━━━━━━━━━━ Over the past 22+ years, I've successfully completed more than 3,000 projects ranging from focused technical engagements to large, multi-system business initiatives. That breadth of experience allows me to quickly understand business challenges, recognize patterns, anticipate risks, and recommend practical solutions with confidence. Many clients engage me before a project is fully defined because they need someone who can ask the right questions, evaluate competing approaches, identify potential risks, and recommend the best path forward before significant time or budget is invested. My objective isn't simply to complete a project. It's to help organizations make better decisions, reduce complexity, accelerate execution, and build solutions that continue creating value long after implementation. ━━━━━━━━━━━━━━━━━━ ORGANIZATIONS & INDUSTRIES ━━━━━━━━━━━━━━━━━━ Experience supporting private companies, public organizations, nonprofit organizations, startups, and established enterprises across a wide range of industries, including e-commerce, retail, manufacturing, automotive, healthcare, veterinary, professional services, logistics, real estate, construction, software, marketing agencies, membership organizations, biotechnology, education, and nonprofit sectors. ━━━━━━━━━━━━━━━━━━ BUSINESS SYSTEMS & PLATFORMS ━━━━━━━━━━━━━━━━━━ WordPress • QuickBooks • Salesforce • Bitrix24 • WooCommerce • OpenAI Claude • Gemini • Taskade • N8N • Stripe • ShipStation • GoHighLevel • Campaign Email • Airtable • Retool • Zoho • Microsoft 365 • Google Workspace • Zapier • Make Cloudflare • REST APIs • Payment Gateways • Webhooks • MySQL • PHP • JavaScript • React • Node.js • AWS ━━━━━━━━━━━━━━━━━━ HOW I WORK ━━━━━━━━━━━━━━━━━━ The best projects are built on communication, collaboration, and trust. I work comfortably with business owners, executives, project managers, developers, vendors, and client stakeholders, helping keep everyone aligned from discovery through implementation and beyond. Whether I'm serving as a consultant, project lead, implementation partner, or an extension of your leadership team, I focus on delivering practical solutions, maintaining clear communication, and keeping projects moving toward successful outcomes. ━━━━━━━━━━━━━━━━━━ LONG-TERM PARTNERSHIPS ━━━━━━━━━━━━━━━━━━ While I'm happy to support one-time engagements, I place the greatest value on long-term relationships. Many clients begin with a single project and continue working with me for years. As I become familiar with your business, technology, team, and customers, I can identify new opportunities, solve challenges more efficiently, and provide increasingly strategic guidance as your organization grows. My goal isn't simply to complete projects. It's to become a trusted advisor and long-term partner who helps your organization operate more efficiently, adapt to change, and continually improve the value you deliver to your customers. I'd welcome the opportunity to connect and discuss your needs.

🛒 Shopify + Google Ads for High-Volume Product Catalogs $75/hr • Feed Optimization • Shopping & PMax Campaigns • Conversion Tracking 🛍️ Google Ads • ChatGPT Ads • Microsoft Ads • Select Social and Marketplaces 📱 🔍 Running a Shopify store with 1,000's of SKUs? Trying to grow sales? You can do it! 👇 READ MORE 👇 You have the right products. But you need your products to show up on the right searches in front of the right audiences. 💡 What We Do. We grow our clients’ sales by 3% to 5% within the first 6 weeks. On average, our clients increase their total sales by 20.5% year-over-year without sacrificing ROI. 🚀 Scale revenue without scaling ad budgets. 🎯 With optimized product data, enhanced conversion tracking, and budget on the right keywords, your sales can spike with no need for a big ad spend increase. 🔥🔥🔥 This is what our clients typically experience once my team and I clean and optimize their ad data and campaigns: a leap in results with no ad spend increase. 🔥🔥🔥 Our team takes over responsibility for all of the paid ads duties below. Why? Because if any of the below pieces is broken, your ads are less profitable than they could be. 📊 Create and optimize ad campaigns ⏱️ 99%+ daily average item approval 🛒 Optimized product data 🌐 Product data feeds for all channels 🎯 Optimized audience remarketing 🔗 Conversion rate best practices consulting 🛠️ 1P conversion data setup 📈 Regular reporting and analytics setup 🏆 Who we work with Agencies and shop owners with 1,000+ SKUs benefit the most from our work. We specialize in optimizing large product data feeds for Google and Microsoft shopping ads. Improvements we apply to data feeds often yield improved return on ad spend within 2 to 4 weeks. After 1 to 2 months, our clients typically achieve increased total sales. 🇺🇸 💻 🤝 About Us We are based in South Bend, Indiana. We help $1M to $50M annual revenue businesses grow online with Google, Microsoft, and social media pay per click (PPC) advertising. We’re known for our work on product data feeds in particular, and for our ecommerce and retail-adjacent SaaS marketing work. We focus on Google Ads, and work on additional search, social, and AI channels when we know it will impact our clients’ businesses. Most of our client engagements last 5+ years. However, we complete short-term, setup and consulting work occasionally as well. We're ready to discuss your business and how we can help you grow it. Please message me so we can help grow your business right away.