Hire the Best Google Analytics Experts in Pennsylvania

👋 I'm Andrew! An SEO and content expert. I have experience in managing content production resulting in organic traffic growth, performing keyword research and optimization, utilizing KPIs to refine strategies, and writing and optimizing landing pages and blogs to increase organic traffic and conversions. I am dedicated to driving results and achieving success for businesses through effective SEO and content marketing strategies.

Best job fit: High volume AdOps or Media Buying for an ad agency or adtech company Get a digital advertising expert with ~20 years experience on your team! I'm working magic behind the scenes to bring you the best in the advertising industry for the least amount of budget possible. I've done media buying and AdOps in-house on the brand-side, agency-side, and in AdTech companies on both the buy and supply sides (DSP/SSP/Social). I've done this work myself directly and have also managed large teams responsible for media buying, ad operations, data operations, and troubleshooting for brands like Amazon, Google, Microsoft, Walmart, CVS, Toyota, Nike, Home Depot, Verizon Wireless, Ford, Autotrader.com, FOREX.com, E*TRADE, Bank of America, and many more. At some point in my career, I've been responsible for either setting up or troubleshooting a digital ad campaign for almost every Fortune 500 brand on a plethora of different media platforms and AdTech tools. In short, just call me AdTech Emily! ADOPS ✅ Google Campaign Manager (Agency/Advertiser side) ✅ Google Ad Manager (Publisher side) ✅ Google Tag Manager SOCIAL ✅ Meta ✅ TikTok ✅ LinkedIn ✅ Pinterest ✅ SnapChat PROGRAMMATIC ✅ Google AdX (Publisher side) ✅ Nexxen (Previously known as Tremor and Turn) ✅ The Trade desk ✅ Amazon DSP ✅ Google DV 360 ✅ Media Math ✅ Centro ✅ ONE by AOL (Previously AdapTV) ✅ Xander (Previously App Nexus) SEARCH ✅ Google Ads ✅ Bing RETAIL MEDIA NETWORK (RMN) ✅ Walmart Connect ✅ Kroger Precision Marketing ✅ Amazon Ads ✅ CMX by CVS ANALYTICS ✅ Google Analytics ✅ Omniture (by Oracle) ✅ Custom Reporting ✅ Datarama ✅ SQL ✅ Tableau DATA ✅ LiveRamp ✅ Turn DMP ✅ Taxonomy updates ✅ Data onboarding

I've managed more than $1B in media spend as a Google Partner across Google Ads, PPC, Performance Max, Microsoft Ads, SEO, CRO, attribution, landing pages, and conversion tracking. Companies usually hire me when Google Ads performance drops, CPA rises, lead quality declines, or revenue no longer aligns with ad spend. I'm not a "set it and forget it" PPC manager. I specialize in diagnosing why marketing systems stop performing and identifying what needs to change to restore profitable growth. Over nearly 20 years, I've worked with startups, mid-market companies, and enterprise brands across ecommerce, SaaS, healthcare, insurance, home services, lead generation, and enterprise retail. Most engagements begin with a Google Ads audit, PPC account review, or strategic growth diagnostic, then evolve into longer-term advisory, performance, or fractional leadership. What I Do Best I help businesses answer questions like: -Why did Google Ads performance drop, and what needs to change to recover? -Why is CPA rising, and how can we improve efficiency? -Why is Performance Max spending but not producing quality revenue? -Why are leads coming in but sales or booked calls are not following? -Is conversion tracking accurate, or are campaigns optimizing toward bad data? -Where is wasted budget hiding across keywords, search terms, locations, audiences, or placements? -Is the issue campaign structure, traffic quality, offer, landing page, or sales follow-up? -What should be fixed, paused, reduced, restructured, or tested next? My work typically includes: -Google Ads audits -PPC strategy -Performance Max review and optimization -Paid search campaign structure -Search term and keyword analysis -Conversion tracking audits -GA4 and attribution review -Landing page and funnel analysis -CRO recommendations -Budget allocation strategy -Lead quality diagnosis -Revenue growth analysis Strategic Google Ads / PPC Diagnostic A diagnostic is often the best starting point when paid media performance has slowed, become unpredictable, or stopped scaling. A full diagnostic may include: -Google Ads / paid media account review -Performance Max analysis -Search campaign structure review -Conversion tracking audit -Landing page and funnel analysis -Geographic and audience inefficiencies -Budget allocation review -Search intent alignment -Attribution gaps -CRO opportunities -Scaling constraints -Revenue leak identification Deliverables typically include: -Loom walkthrough -Live strategy call -Prioritized findings -Quick wins -Strategic roadmap -Clear recommendations Select Experience Diamond Resorts International - Built inbound acquisition and call tracking infrastructure that contributed to record lead growth during a major scaling period prior to acquisition by Apollo Global Management. Blink Health - Built ecommerce acquisition from the ground up, scaling from zero to seven figures in monthly revenue during a key funding stage. Game Server Hosting Category Leader - Long-term strategic partner during a 6+ year growth phase, helping scale Google Ads, paid acquisition, SEO, CRO, localization, and international expansion. Oversaw mid-six-figure annual media investment and worked directly with ownership on positioning and long-term marketing strategy. Leesa Sleep - Supported launch strategy and paid acquisition across US and EU markets before transitioning into an advisory role as the internal team matured. Health Insurance Company - Served as Fractional CMO overseeing lead generation, Google Ads, attribution, landing pages, funnel optimization, reporting, and marketing system alignment. Credentials -Google Partner -SEMrush Partner -CallRail Diamond Partner -Upwork Top Rated -Upwork Expert-Vetted -On Upwork since 2011 -5-Star Reviews Ideal Fit I'm often brought in when leadership needs a senior outside perspective to identify what is no longer working in Google Ads, PPC, tracking, or the broader acquisition system. I work best with companies that: -Are actively spending on Google Ads or paid media -Need a senior PPC and growth perspective -Want to understand what is actually driving or limiting performance -Need strategic clarity before scaling further -Want clear recommendations, not generic campaign maintenance If performance no longer makes sense, I can usually identify why quickly. Jonathan Stec Founder & Principal, FirestormSEM

Businesses don't lose customers because they offer a poor product or service. They lose customers because they're invisible when people search on Google, Google Maps, or AI-powered search platforms. That's where I come in. I help businesses increase their visibility through SEO, Local SEO, Google Ads, Generative Engine Optimization (GEO), and Answer Engine Optimization (AEO) to generate more qualified traffic, leads, and revenue. Every business is different. That's why I don't rely on generic SEO strategies. I start by understanding your industry, competitors, target audience, and search landscape to build a strategy that delivers measurable results. Services I provide: • Search Engine Optimization (SEO) • Technical SEO Audits • On-Page & Off-Page SEO • Local SEO & Google Business Profile Optimization • Google Maps Ranking Improvements • Citation Building & Cleanup • Local & National Keyword Research • Competitor Analysis • Location Pages & Service Area SEO • Local Link Building • Review Strategy & Reputation Management • Google Ads Campaign Setup & Optimization • Landing Page Optimization • Generative Engine Optimization (GEO) for AI-powered search • Answer Engine Optimization (AEO) for AI search visibility I work with businesses across industries, including: • Home Services (HVAC, Plumbing, Roofing, Electrical, Landscaping) • Healthcare & Medical Practices • Law Firms • Real Estate & Property Management • Financial Services & Insurance • eCommerce & Retail Brands • SaaS & Technology Companies • Restaurants, Cafés & Hospitality • Beauty, Med Spas & Wellness Businesses • Professional Services & Marketing Agencies Whether your goal is ranking higher in Google Search, dominating Google Maps, improving visibility in AI-powered search, or generating more leads through Google Ads, I focus on strategies that produce sustainable business growth. If you're looking for an SEO specialist who combines Local SEO, GEO, AEO, and Google Ads to drive measurable results, I'd love to help your business grow.

I have worked with 50+ clients, and have over 10 years of hands-on marketing experience across all channels including over Marketing Strategy, SEM Ads, Paid Social Ads, Influencer Marketing, Organic Social, Print, Events, and more. I have recently returned back to Upwork after several years working through network referrals. There is no one-size-fits-all approach to marketing. The digital landscape is constantly changing, and staying ahead of that landscape is how I've been successful in my career. I take the time to get to know my clients and your goals before we decide together on which path forward makes the most sense for you and your goals.

Most eCommerce brands don’t have a growth problem; they have an infrastructure problem. If you are dealing with failed store migrations, broken analytics, or chaotic inventory syncs on Shopify, WooCommerce, or BigCommerce, throwing more ad spend at the issue won't work. You don't need marketing hacks. You need to fix the root cause. I am the founder of One Thing Digital, a Central PA-based eCommerce consultancy. We operate strictly on transparency and technical precision. That means No Outsourcing, No Black Boxes, and Zero Vendor Lock-In. You own your code, your data, and your strategy. We provide the elite, local manpower required to build sustainable systems that keep working long after our engagement ends. We don't guess. We engineer solutions using our proprietary S.O.L.V.E. framework: 1: Scope: We assess your exact situation and tech stack first to diagnose the root cause. 2: Outline: We align your business goals with a hard technical roadmap. 3: Launch: We execute the build with absolute precision and full documentation. 4: Validate: We measure impacts and verify tracking accuracy before moving to the next phase. 5: Evolve: We define long-term optimizations to prevent future technical debt. Core Competencies: - Platform Migrations & Stabilization (Shopify, Woo, BigCommerce) - Advanced Analytics & Tracking Resolution - Technical SEO & Sustainable Search Architecture - Infrastructure Optimization & Tech Debt Removal Stop treating the symptoms and let's fix the foundation. Send me a message, and let's start with the Scope phase to audit your current setup.