Best job fit: High volume AdOps or Media Buying for an ad agency or adtech company
Get a digital advertising expert with ~20 years experience on your team! I'm working magic behind the scenes to bring you the best in the advertising industry for the least amount of budget possible.
I've done media buying and AdOps in-house on the brand-side, agency-side, and in AdTech companies on both the buy and supply sides (DSP/SSP/Social). I've done this work myself directly and have also managed large teams responsible for media buying, ad operations, data operations, and troubleshooting for brands like Amazon, Google, Microsoft, Walmart, CVS, Toyota, Nike, Home Depot, Verizon Wireless, Ford, Autotrader.com, FOREX.com, E*TRADE, Bank of America, and many more.
At some point in my career, I've been responsible for either setting up or troubleshooting a digital ad campaign for almost every Fortune 500 brand on a plethora of different media platforms and AdTech tools.
In short, just call me AdTech Emily!
ADOPS
✅ Google Campaign Manager (Agency/Advertiser side)
✅ Google Ad Manager (Publisher side)
✅ Google Tag Manager
SOCIAL
✅ Meta
✅ TikTok
✅ LinkedIn
✅ Pinterest
✅ SnapChat
PROGRAMMATIC
✅ Google AdX (Publisher side)
✅ Nexxen (Previously known as Tremor and Turn)
✅ The Trade desk
✅ Amazon DSP
✅ Google DV 360
✅ Media Math
✅ Centro
✅ ONE by AOL (Previously AdapTV)
✅ Xander (Previously App Nexus)
SEARCH
✅ Google Ads
✅ Bing
RETAIL MEDIA NETWORK (RMN)
✅ Walmart Connect
✅ Kroger Precision Marketing
✅ Amazon Ads
✅ CMX by CVS
ANALYTICS
✅ Google Analytics
✅ Omniture (by Oracle)
✅ Custom Reporting
✅ Datarama
✅ SQL
✅ Tableau
DATA
✅ LiveRamp
✅ Turn DMP
✅ Taxonomy updates
✅ Data onboarding
Google Analytics
Digital Marketing
Digital Advertising
Media Buying
Paid Media
PPC Campaign Setup & Management
Amazon PPC
Search Engine Marketing
Social Media Marketing
Social Media Advertising
Social Media Ad Campaign
Google Ads
Google Ad Manager
Display Ad
Display Ad Campaign
Brett O.
Philadelphia, Pennsylvania
$75/hr
4.9
9 jobs
I have worked with 50+ clients, and have over 10 years of hands-on marketing experience across all channels including over Marketing Strategy, SEM Ads, Paid Social Ads, Influencer Marketing, Organic Social, Print, Events, and more. I have recently returned back to Upwork after several years working through network referrals.
There is no one-size-fits-all approach to marketing. The digital landscape is constantly changing, and staying ahead of that landscape is how I've been successful in my career. I take the time to get to know my clients and your goals before we decide together on which path forward makes the most sense for you and your goals.
Google Analytics
Search Engine Marketing
Social Media Marketing
Email Marketing
Graphic Design
Marketing Strategy
Facebook Ads Manager
Paid Social
Digital Ad Campaign
Antonio B.
Philadelphia, Pennsylvania
$10/hr
4.6
703 jobs
⭐⭐⭐ FREE SEO AUDIT 7 DAY TRIAL & CONSULTATION ⭐⭐⭐
Struggling to get found on Google? Losing customers to competitors?
I help local businesses, eCommerce stores, and service companies rank higher on Google, AI search engines, and local maps so they generate more calls, leads, and sales.
My name is Antonio, and I have over 20 years of SEO and digital marketing experience. I've helped businesses generate over $1M+ in revenue through proven SEO strategies that focus on results—not just rankings.
🔥 What Makes My SEO Different?
✅ Local SEO for higher Google Maps rankings
✅ AI SEO (AEO & GEO SEO) for ChatGPT, Gemini, Perplexity, and AI search visibility
✅ Technical SEO fixes that improve indexing and rankings
✅ Content strategies that attract qualified buyers
✅ Backlink campaigns that build authority and trust
✅ Monthly reporting with transparent results
Whether you own a local business, Shopify store, WordPress website, Wix website, or national service company, I create a custom strategy designed to increase visibility and revenue.
🚀 Services Include
✔ Local SEO
✔ Google Business Profile Optimization
✔ Technical SEO Audits
✔ On-Page SEO
✔ Keyword Research
✔ Competitor Analysis
✔ SEO Content Writing
✔ Backlink Building
✔ Schema Markup
✔ Site Speed Optimization
✔ Shopify SEO
✔ WordPress SEO
✔ WooCommerce SEO
✔ Wix SEO
✔ AEO (Answer Engine Optimization)
✔ GEO SEO (Generative Engine Optimization)
📈 Industries I've Helped Grow
• HVAC Companies
• Roofers
• Plumbers
• Electricians
• Landscapers
• Attorneys
• Accountants
• Real Estate Professionals
• Medical Practices
• Contractors
• Fitness Businesses
• Coaches & Consultants
• eCommerce Stores
• SaaS Companies
• Home Service Businesses
💼 Why Clients Hire Me
🏆 20+ Years of SEO Experience
🏆 Google Ads Certified
🏆 Top-Rated SEO Professional
🏆 Proven Ranking & Lead Generation Strategies
🏆 Transparent Communication
🏆 Focused on ROI, Not Vanity Metrics
Most SEO providers focus on traffic.
I focus on generating more phone calls, leads, appointments, and sales.
📩 Send me a message today for a FREE SEO Audit and I'll show you exactly what's holding your website back and how we can fix it.
🌎 Local SEO Services Across the United States & Canada
I help businesses improve their local rankings in Google Search, Google Maps, and AI search platforms throughout the United States and Canada.
🇺🇸 United States
Serving businesses in all 50 states including California, Texas, Florida, New York, Pennsylvania, New Jersey, Georgia, North Carolina, Ohio, Illinois, Michigan, Arizona, Washington, Virginia, Massachusetts, Tennessee, Indiana, Missouri, Maryland, Wisconsin, Colorado, Minnesota, South Carolina, Alabama, Louisiana, Kentucky, Oregon, Oklahoma, Connecticut, Utah, Iowa, Nevada, Arkansas, Mississippi, Kansas, New Mexico, Nebraska, West Virginia, Idaho, Hawaii, New Hampshire, Maine, Montana, Rhode Island, Delaware, South Dakota, North Dakota, Alaska, Vermont, Wyoming, and Washington D.C.
🇨🇦 Canada
Serving businesses throughout Ontario, Quebec, British Columbia, Alberta, Manitoba, Saskatchewan, Nova Scotia, New Brunswick, Newfoundland and Labrador, Prince Edward Island, Northwest Territories, Yukon, and Nunavut.
🏆 Specialized Local SEO Campaigns For:
• Attorneys & Law Firms
• HVAC Companies
• Roofing Contractors
• Plumbers
• Electricians
• Landscapers
• Dentists
• Medical Practices
• Accountants
• Financial Advisors
• Insurance Agencies
• Real Estate Professionals
• Home Service Businesses
• eCommerce Stores
• Local Retail Businesses
• Restaurants
• Fitness Studios
• Coaches & Consultants
Whether your business serves a single city, multiple locations, an entire state, or nationwide markets, I can build a Local SEO, GEO SEO, and AEO strategy designed to increase rankings, calls, leads, and sales.
Search Engine Optimization
SEO Writing
SEO Audit
Local SEO
SEO Backlinking
Google Search Console
SEO Keyword Research
Content SEO
Search Engine Marketing
Google Analytics Report
SEO Strategy
Technical SEO
Off-Page SEO
On-Page SEO
WordPress
Suzanne F.
Sewickley, Pennsylvania
$100/hr
5.0
3 jobs
Hi, I'm Suzanne and YOU ARE MY PASSION.
With over two decades of unrivaled experience in sales and marketing, I stand as a true market expert and leader, specializing in crafting and executing strategic media plans across outdoor, radio, television, and digital channels. My journey has been defined by a relentless pursuit of excellence, collaborating with clients on both local and national levels, positioning myself as the go-to media execution partner for optimal results.
In the ever-evolving landscape of media, I bring a wealth of expertise to the table. My career began in the early 2000s, contributing to the rapid growth of media giants UUNET and AOL Time Warner. This invaluable experience became the cornerstone for fostering the success of local Pittsburgh businesses, including CBS Radio, Black Box Communications, iHeart Media, and CBS Television.
My vision goes beyond mere aspirations; it's a commitment to being the leading provider of marketing consulting services for small and medium-sized businesses. I am dedicated to helping clients achieve their goals and fostering business growth through innovative and effective marketing strategies.
Join me on this journey of market mastery, where every campaign is a testament to the art and science of successful marketing. Together, let's elevate your brand and business to new heights.
Google Analytics
Digital Marketing
Marketing
Digital Marketing Strategy
Brand Consulting
Media Planning
Media Buying
Radio Advertising
TV Advertising
Marketing Advertising
Marketing Audit
Brand Development
Digital Ad Campaign
Digital Advertising
Digital Media
Jonathan S.
Wayne, Pennsylvania
$95/hr
5.0
154 jobs
I've managed more than $1B in media spend as a Google Partner across Google Ads, PPC, Performance Max, Microsoft Ads, SEO, CRO, attribution, landing pages, and conversion tracking.
Companies usually hire me when Google Ads performance drops, CPA rises, lead quality declines, or revenue no longer aligns with ad spend.
I'm not a "set it and forget it" PPC manager. I specialize in diagnosing why marketing systems stop performing and identifying what needs to change to restore profitable growth.
Over nearly 20 years, I've worked with startups, mid-market companies, and enterprise brands across ecommerce, SaaS, healthcare, insurance, home services, lead generation, and enterprise retail.
Most engagements begin with a Google Ads audit, PPC account review, or strategic growth diagnostic, then evolve into longer-term advisory, performance, or fractional leadership.
What I Do Best
I help businesses answer questions like:
-Why did Google Ads performance drop, and what needs to change to recover?
-Why is CPA rising, and how can we improve efficiency?
-Why is Performance Max spending but not producing quality revenue?
-Why are leads coming in but sales or booked calls are not following?
-Is conversion tracking accurate, or are campaigns optimizing toward bad data?
-Where is wasted budget hiding across keywords, search terms, locations, audiences, or placements?
-Is the issue campaign structure, traffic quality, offer, landing page, or sales follow-up?
-What should be fixed, paused, reduced, restructured, or tested next?
My work typically includes:
-Google Ads audits
-PPC strategy
-Performance Max review and optimization
-Paid search campaign structure
-Search term and keyword analysis
-Conversion tracking audits
-GA4 and attribution review
-Landing page and funnel analysis
-CRO recommendations
-Budget allocation strategy
-Lead quality diagnosis
-Revenue growth analysis
Strategic Google Ads / PPC Diagnostic
A diagnostic is often the best starting point when paid media performance has slowed, become unpredictable, or stopped scaling.
A full diagnostic may include:
-Google Ads / paid media account review
-Performance Max analysis
-Search campaign structure review
-Conversion tracking audit
-Landing page and funnel analysis
-Geographic and audience inefficiencies
-Budget allocation review
-Search intent alignment
-Attribution gaps
-CRO opportunities
-Scaling constraints
-Revenue leak identification
Deliverables typically include:
-Loom walkthrough
-Live strategy call
-Prioritized findings
-Quick wins
-Strategic roadmap
-Clear recommendations
Select Experience
Diamond Resorts International - Built inbound acquisition and call tracking infrastructure that contributed to record lead growth during a major scaling period prior to acquisition by Apollo Global Management.
Blink Health - Built ecommerce acquisition from the ground up, scaling from zero to seven figures in monthly revenue during a key funding stage.
Game Server Hosting Category Leader - Long-term strategic partner during a 6+ year growth phase, helping scale Google Ads, paid acquisition, SEO, CRO, localization, and international expansion. Oversaw mid-six-figure annual media investment and worked directly with ownership on positioning and long-term marketing strategy.
Leesa Sleep - Supported launch strategy and paid acquisition across US and EU markets before transitioning into an advisory role as the internal team matured.
Health Insurance Company - Served as Fractional CMO overseeing lead generation, Google Ads, attribution, landing pages, funnel optimization, reporting, and marketing system alignment.
Credentials
-Google Partner
-SEMrush Partner
-CallRail Diamond Partner
-Upwork Top Rated
-Upwork Expert-Vetted
-On Upwork since 2011
-5-Star Reviews
Ideal Fit
I'm often brought in when leadership needs a senior outside perspective to identify what is no longer working in Google Ads, PPC, tracking, or the broader acquisition system.
I work best with companies that:
-Are actively spending on Google Ads or paid media
-Need a senior PPC and growth perspective
-Want to understand what is actually driving or limiting performance
-Need strategic clarity before scaling further
-Want clear recommendations, not generic campaign maintenance
If performance no longer makes sense, I can usually identify why quickly.
Jonathan Stec
Founder & Principal, FirestormSEM
Google Analytics
Google Ads
Bing Ads
Google Merchant Center
Search Engine Marketing
Paid Media
Conversion Rate Optimization
Google Tag Manager
Google Shopping
Pay Per Click Advertising
PPC Campaign Setup & Management
Retargeting
Google Ads Audit
Digital Strategy
Google Ad Manager
Google Ads Account Setup
Google Ads Account Management
Growth Strategy
Performance Marketing
B2B Lead Generation
Joshua P.
Eagleville, Pennsylvania
$75/hr
5.0
20 jobs
Are you struggling to scale your Google Ads campaigns profitably?
I'm here to help businesses like yours maximize ad spend efficiency and drive measurable results.
With 10+ years of experience managing Google Ads accounts with monthly budgets exceeding $250,000, I specialize in crafting high-performing campaigns that deliver ROI across various industries, including home services, eCommerce, SaaS, and B2B lead generation.
What I bring to the table:
✔ PPC Strategy Development – Tailored strategies that align with your business goals.
✔ Conversion Optimization – Turning clicks into customers through A/B testing and data-driven insights.
✔ eCommerce Growth – Expertise in scaling Google Shopping and Performance Max campaigns.
✔ Lead Generation Mastery – Proven success in driving high-quality leads at a lower CPA.
✔ Comprehensive Tracking – GA4, Google Tag Manager, HubSpot, and Salesforce integrations to ensure accurate tracking.
✔ Small Budget Friendly – Only able to afford $1,000 a month for your ad spend? No problem! No matter your budget, I can find a way to make it work so you can scale quickly.
Why work with me?
- 100% of my work is done in-house – no outsourcing, ensuring quality and accountability.
- I provide detailed performance reports, transparent insights, and actionable recommendations.
- Available for long-term partnerships or one-time audits to improve your current campaigns.
Let’s optimize your ad performance and unlock new revenue opportunities.
Reach out today for a FREE audit of your existing Google Ads account!
Google Analytics
Search Engine Marketing Strategy
SEMrush
Google Ads
SEO Keyword Research
Search Engine Marketing
Search Engine Optimization
Pay Per Click Advertising
SEM Optimization
Retargeting
Google Tag Manager
Landing Page Optimization
Conversion Rate Optimization
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