Hire the Best Mobile Marketers
in the United States

⭐ 100M+ downloads driven • $114M+ client revenue generated • 500+ businesses supported 
 Over the past 10 years, I’ve supported every stage - from Fortune 500 companies to early-stage startups - attract the right people and turn more downloads into paying customers. 🚀 Areas of expertise: 

 • App Store Optimization (ASO/AEO/GEO)
 • Advertising (Apple Search Ads, Google Ads, Meta, Reddit, etc.)
 • Monetization & Retention
 • Brand & Product Positioning • Conversion Rate Optimization
 • Growth Strategy & Roadmapping
 • Done for you and Done with you (Training, Consulting, Workshops, etc.)
 • AI Tooling & Thinking
 ✅ Words from very happy clients:
 ▸ “Proceeds are up 135% and downloads are rising 17% in the last 30 days.”
 ▸ “We almost immediately saved $30k/mo in ad spend efficiency.”
 ▸ “Blown away by Carissa’s ability to see the big picture + go over and above.”
 ▸ “She gave it to me straight, which was painful... It probably saved me a lot of money and ultimately cost her money because it meant she wasn't creating this huge marketing package for us, but her honesty is something that should be noted.” A few things to know before reaching out: 
• I’m focused on the long-term sustainability of your business — if you’re looking for quick fixes, boosts, or hacks, I’m most likely not the right fit.
 • I’m very honest/direct about where I believe your real leverage is.
 • I intentionally work with a limited number of clients at a time. (Open contracts are not reflective of my actual workload — more so Upwork’s very unintuitive way of closing out engagements.)
 
📨 Intro calls are completely free — whether you’re early, established, or just want a second opinion, I’m happy to take a look and share honest insight. There’s never a hard pitch, and if I don’t think we’re the right fit, I’ll still point you in the right direction however I can. Looking forward to hearing from you! 🚀

I help U.S. businesses navigate SMS approval, deliverability, and compliance requirements - reducing the risk of carrier rejections, blocked traffic, and regulatory issues. I specialize in A2P SMS compliance and deliverability, including 10DLC registration, Toll-Free Verification (TFN), and TCPA/CTIA consent audits, as well as diagnosing carrier-level delivery problems. My work focuses on aligning SMS programs with current carrier and regulatory expectations so they can operate and scale responsibly in the U.S. market. If your messages are being rejected, filtered, or delayed - or you’re unsure whether your consent flow and use case will withstand carrier or legal review—I can help assess and correct the underlying issues. What I Do • 10DLC brand & campaign registration (new submissions, rejections, reclassifications) • Toll-Free Verification (TFN) setup and resubmissions • TCPA / CTIA compliance audits (opt-in flows, disclosures, opt-out handling) • SMS deliverability diagnostics (carrier filtering, content flags, throughput limits) • Platform-specific guidance (Infobip, Twilio, GoHighLevel, ClickSend, SimpleTexting) • Compliance-aware SMS automation (webhooks, triggers, rate-limiting, quiet hours)

📲 Create a comprehensive GTM strategy for your mobile App. 📲 Get discovered in the App Stores with techniques and tactics that break through the clutter. 📲 Drive downloads and engagement based on brand recognition and an innovative strategic approach. Many new Apps struggle to compete in a crowded landscape and to gain traction with users. With my experience marketing Amazon's Kindle App, Staples' e-commerce app, along with over a dozen other mobile Apps including Apps in the cannabis, mental health, and technology sectors - I create GTM strategies that will create the kind of traction in the App Stores and the user engagement you want to see for long-term success. What I provide: ✅ GTM strategic plan ✅ CRM strategy (activation + retention) ✅ App Store Optimization ✅ Social media strategy ✅ Metadata and keyword research ✅ Competitive research ✅ Creative assets for iOS and Play Stores ✅ Branding/Storytelling and more... I’ve also driven growth and go-to-market strategies for numerous B2C, dual-sided marketplace, and SaaS mobile apps, giving me a wide lens on what actually works in competitive digital spaces. Apps in my portfolio: 📖 Kindle – Amazon content platform 🛒 Staples – Retail/E-commerce 🧠 Cocoon – Mental Health 📧 Canary Mail – AI-driven Email 💪 ISSA Smart Fitness – Health & Wellness 📦 Earth Class Mail – Digital Mail Platform (acquired by LegalZoom) 🤝 Shyft Technologies – SaaS + Shift-Swapping App (used by Walmart, Gap, Victoria’s Secret) 🥳 Crawler – NYC Nightlife 🌿 X Shack – Cannabis UGC Powered Community 🏠 Renolution – AI Contractor & Homeowner Matching I can help by providing guidance, expertise, and knowledge to ensure a successful mobile app launch and downloads from customers with high LTV. Next, let's set up a discovery call so I can learn more about your App and goals. Shoot me a note and we can find some time to schedule a Zoom and see if there’s a mutual fit. *Expert Vetted* *100% Client Satisfaction*

I help brands scale profitably through performance marketing, full funnel paid media, and conversion optimization. I specialize in Google Ads, Meta Ads, funnels, and data driven growth systems that turn traffic into revenue. If you're looking for a senior marketer who can drive measurable results, not guesses or awareness, but real performance outcomes, you're in the right place. I'm a performance marketing strategist with 23 years of experience leading paid acquisition, conversion optimization, and full-funnel growth for 800+ clients ranging from funded startups to Fortune 500 brands. Where I excel is combining rigorous data analysis with high-impact creative, turning campaigns into scalable revenue systems. Whether you need a complete funnel buildout, profitable Google Ads, a Meta retargeting engine, or CRO across your site or landing pages, I deliver the strategy and the execution. ___________________________________________________ What I Do Best: Paid Acquisition Google Ads (Search, Performance Max, Display, YouTube) Meta Ads (Facebook + Instagram) Retargeting + full-funnel sequencing Ad creative strategy + testing frameworks Campaign builds, rebuilds, audits & optimization Funnels & Conversion Systems Landing page strategy + wireframes Funnel architecture (cold → warm → hot) CRO: analytics, heatmaps, A/B testing Offer optimization + messaging refinement Lead gen, eCommerce, SaaS, B2B funnels Analytics & Optimization Campaign auditing + diagnostics Attribution setup + tracking fixes Performance dashboards (GA4, Tag Manager) Conversion rate optimization ROI modeling + scaling strategy ___________________________________________________ Results I’ve Delivered: 70 percent+ sales lift from a 90-day paid ads + funnel overhaul $0.13 user acquisition via Meta Ads (education vertical) 500,000+ app downloads in 6 months using organic + retargeting systems 150 percent+ traffic growth across multiple performance-led campaigns $480K raised through a paid/earned hybrid launch funnel 8M dollars in VC funding secured by clients following GTM + growth strategy Consistent 3–7x ROAS across multiple eCommerce and lead gen accounts Tools & Platforms Ads: Google Ads, Meta Ads Manager, TikTok Ads Analytics: GA4, Tag Manager, Looker Studio, Hotjar Optimization: Optimizely, VWO, Crazy Egg Funnels: ClickFunnels, Webflow, Unbounce, Shopify Email/Retention: Klaviyo, Mailchimp, ActiveCampaign ___________________________________________________ About Me: I started my agency with $250 in high school and scaled it to one of the leading performance-focused firms in the NYC tri-state area. I’ve worked across nearly every industry, giving me a deep understanding of how to structure campaigns, offers, messaging, and funnels that convert, not just “get clicks.” I work with the speed, precision, and strategic clarity that comes from 20+ years of hands on execution. My approach is simple: high quality communication, rigorous data-driven decision making, and relentless optimization. If you're ready to scale your acquisition, improve your ROAS, or fix a funnel that’s not converting.

I help brands, agencies, and creators turn ideas and raw footage into high-quality video content that captures attention and drives results. With nearly two decades of professional experience in video production and editing, I specialize in creating polished, strategic video content built for today’s online platforms, including Instagram, TikTok, YouTube, and LinkedIn. But I’m not just a video editor. I understand how video fits into content strategy, marketing, and audience growth, and I help my clients turn video into a powerful tool for building their brand online. I consider myself more of a digital marketer who leads with video. I also practice what I preach. I actively create video content for my own personal brand. Here I sell paid courses and digital products with organic Instagram content and Meta ads. This side project of mine helps me stay closely connected to what’s actually working on social media platforms. Services I Offer: 1. Video Editing: Send me your footage or ideas, and I’ll turn it into engaging, professional video content designed for the online world. I specialize in short-form and marketing videos that capture attention quickly and keep viewers watching. Projects include: • Instagram Reels • TikTok videos • YouTube Longform and Shortform • Podcast clips • Talking-head content • Social media content repurposing 2. On-Site Video Production: I provide professional video production services for brands and businesses that need high-quality video captured on location. Equipment includes: • 4K cinema cameras • Professional lighting • Wireless audio systems • Gimbals and stabilization • Drone footage Combined with nearly 20 years of experience behind the camera. 3. Remote Video Recording Setup: Not sure how to record your own content? I can help you create a simple, professional recording setup at home or in your office, then guide you through how to film your own talking-head videos. You send the footage, and I turn it into polished content for your social media channels. 4. Content Strategy & Consulting: If you're not sure where to start with video, I can help you develop a repeatable process for scripting, recording, editing, and publishing video content. I regularly collaborate with founders, marketing teams, creators, and agencies who want to build their presence through video. If you're producing talking-head videos, educational content, podcast clips, or short-form videos for social media, I can help turn your recordings into clean, engaging content that builds trust with your audience. I regularly work with: • Founders building personal brands • Coaches and consultants • Agency owners • Podcast hosts • Educators and course creators A Little More About Me: I’ve been working professionally in video production since 2010 across freelance, corporate, agency, and consulting roles. Over the years, I’ve worked with companies in many industries helping them use video to build their brand, communicate their message, grow their audience, and sell more product & services. My background in both video production and marketing allows me to approach projects with a strategic mindset — not just a creative one. My goal on Upwork is to become a trusted video partner for your business — someone you can rely on not just for editing, but for helping you produce video content that supports your marketing and growth. The bottom line: Video is one of the most powerful communication tools available today. If video can help grow your business...I’m here to make sure it does. Let's work together. Send me a message and tell me a little about your project. I'd be happy to discuss ideas and see how I can help. Pittsburgh, PA-based but open to travel.

Brand Positioning | Competitive Messaging | Product Marketing | Go-to-Market Strategy | B2B If your B2B product or service is better than the competition but your messaging does not show it, that is exactly the problem I solve. I help B2B solution founders, CMOs, and product marketing leads get crystal clear on what makes them different, then build the messaging, content, and strategy that turns that clarity into buyer action. With 125+ positioning projects delivered, 47 five-star Upwork reviews, and a book on the subject (Differentiate or Diminish), I bring a proven, structured method, not guesswork. What I do: 1. Brand Positioning & Competitive Messaging Clarify your value proposition, map your differentiation against competitors, and build a messaging framework your sales, marketing, and product teams can actually use. 2. Product Marketing & Go-to-Market Strategy Sharpen your ICP, build structured launch narratives, and develop GTM messaging that aligns marketing with revenue goals. 3. Website Content & Conversion Copy Transform your homepage and product pages from vague to value-driven, copy that moves B2B buyers through the funnel. 4. Sales Enablement & Pitch Development Pitch decks, sales collateral, and product messaging that make your offer impossible to ignore in competitive markets. 5. Market Research & Competitor Analysis Competitor audits, whitespace mapping, and actionable insights that sharpen your positioning before you go to market. 6. Fractional CMO Leadership Strategy, positioning, content direction, and team coaching, without the cost of a full-time hire. What clients say: "Clarity where we had noise." "Kevin simplified our complicated offering into a crisp message our team actually uses." "His messaging became the backbone of our sales materials and investor pitch." "Faster and better than any agency we've hired." Expert-Vetted (top 1% on Upwork) | 100% Job Success | $200K+ earned | Former VP Marketing & Fractional CMO If you are a B2B company that needs sharper positioning, message me and let's get started.