Hire the Best Digital Marketers in Washington, D.C.

"Adam did in 2 weeks what 4 other Upwork hires couldn't do over 2 years." "Top Facebook contractor on Upwork and likely anywhere." "Adam is the consummate professional digital marketer." Hi! I'm Adam. I oversee Facebook Ads and paid social campaigns for startups, SMBs, and multibillion dollar enterprises. Prior to freelancing, I served as the VP of Marketing for a Shark Tank & Mark Cuban Company. I have been involved in social media marketing for over a decade, with a hyper-focus on Meta ads (Facebook and Instagram). I also served as an interim CMO for a rapidly growing beauty brand. My skills: 📢 Social Media Advertising Create effective, profitable ad campaigns on Facebook, Instagram, TikTok, Pinterest, and more. 💰 Ongoing Ad Optimization & Management Performance-based media buying hellbent on maximizing your ROAS. 🤖 AI-Forward Integrating dynamic, AI-based solutions to better manage your ad dollars and creative time. 🕵️‍♂️ Paid Social Auditing Ensure data-driven success with a non-biased audit based on pre-established premises. 💼 Digital Marketing Strategy & Consultation Ongoing or ad hoc consultation to address various marketing hurdles. tl;dr I am a performance marketer who engineers higher ROAS on Facebook Ads. I have 10,000+ hours of media buying experience on Facebook Ads alone. Some of my clients have been with me for over 5 years. Let's win and grow together! I look forward to hearing from you.

I focus on one thing: building brands that look better, communicate better, and convert better. I bring over 16 years of experience in marketing, branding, web design, and creative strategy, with a strong focus on custom solutions tailored to each client’s business, audience, and goals. Through Par Excellence Marketing, I help brands move beyond generic templates and one-size-fits-all marketing by creating strategic, elevated, and highly intentional brand experiences. My work spans the full marketing landscape, from print, PR, brand messaging, and paid/organic campaign strategy to social media marketing, email marketing, SEO, content creation, landing pages, and full website development. I understand how every piece of a brand needs to work together, visually, verbally, and strategically, to create trust and drive results. I specialize in custom web design, including website strategy, sitemap planning, wireframes, UI/UX design, mockup creation, responsive layouts, conversion-focused page design, and user-friendly website experiences. Every website I create is designed with both aesthetics and functionality in mind, and equipped with the best tracking tools available, so it not only looks polished, but also guides users clearly, supports the sales process, and reflects the quality of the business behind it. My approach is strategic and personal. I take the time to understand the client’s brand, audience, services, market position, and long-term goals before creating anything. That allows me to build marketing and web design solutions that feel aligned, professional, and custom, rather than recycled or generic. I’m comfortable working across industries, especially with service-based businesses, luxury brands, real estate professionals, home builders, interior designers, automotive dealerships, hospitality groups, and high-end consumer-facing companies. Whether the need is a new website, stronger brand presence, better messaging, more polished marketing materials, or a full business growth strategy, I know how to bring the pieces together in a way that feels cohesive and elevated. If you need someone who can refine your brand, design a custom website, strengthen your marketing presence, and create a client experience that feels polished from the first impression to the final conversion, I’m ready to help bring that vision to life.

Focused on creating value through outcomes, not activities. I proudly bring my top Gallup-StrengthsFinder results to life every day - Woo, Adaptability, Activator, Communication, and Positivity.