Hire the Best Brand Consultants in Spokane, WA

I'm a hard working, seasoned Digital Marketing professional with deep social media and search engine marketing experience and proven ability to deliver exceptional results. I have over 18 years of experience planning, designing, and managing digital marketing campaigns with clients of all sizes, industries, and budgets. A few of my accomplishments include: 
 
 ▪ Successfully managed 300+ client SEM & SMM campaigns, some with budgets over $800K/mo ▪ Implemented an organic SMM campaign from scratch that now has 2M+ monthly audience and 205K+ Facebook followers, all without any ad spend ▪ Planned and launched dozens of successful client Google Ads, Meta Ads, Instagram, LinkedIn, and Pinterest campaigns ▪ Google Certified in several categories (Search, Mobile, Video, Shopping, Analytics, and Mobile Sites) I'm the person that other agencies and contractors rely on to create and execute on their client's SEM and SMM accounts. Skip the middle man and let's work together. I know how to leverage digital marketing to drive sales and grow brands. In 2008, I cofounded and helped lead a software company from startup to $31M+ in total revenue over nine years. I will use these same techniques to drive measurable results for you.

-HEY THERE! I'M ARLENE ⭐️ Where Creative Branding and AI- Powered Ad Strategies Redefine E-Commerce Growth ⭐️ I help fashion and beauty eCommerce brands scale with strategic branding and precision-driven ad campaigns that captivate, convert, and drive lasting growth. Through The Prism Method, I merge advanced brand positioning, AI-powered insights, and creative ad design to craft campaigns that resonate deeply with your target audience. With a focus on aligning every detail to your brand's unique story, I empower you to scale with confidence—while I take care of the strategy that delivers results. ⭐️ WHO & HOW I HELP If you’re a fashion or beauty brand founder, I get it—I’ve been there. Balancing the demands of perfecting your store’s visual identity, navigating AI-driven tools, driving traffic, and scaling your business can feel overwhelming. The good news? You don’t have to do it alone. ⭐️ Building strategic brand foundations that position e-commerce fashion and beauty businesses as industry trailblazers, combining creativity with data-driven precision to outshine the competition. ⭐️Utilizing advanced market research, competitor analysis, and AI-powered insights to uncover unique selling propositions that drive growth and captivate your ideal customers. ⭐️Delivering the ultimate fusion of precision branding, AI innovation, and impactful ad strategies to transform the way you scale and connect with your audience. *** HOW IT WORKS-THE PRISM METHOD *** ⭐️ BRANDING ⭐️ Step 1: Brand Assessment & Insight -We start by diving deep into your brand’s current positioning, messaging, and visual identity to understand its strengths and areas for growth. -Through in-depth market research and competitor analysis, we identify trends, opportunities, and challenges unique to your niche. Step 2: Strategic Brand Positioning -Using insights from our assessment, we craft a comprehensive brand strategy designed to align with your goals. -This includes defining your unique value proposition, refining core messaging, and outlining how to position your brand as a market leader. Step 3: Brand Implementation & Optimization -We provide a clear roadmap for implementing your brand strategy seamlessly across every touchpoint, from ads to AI-driven campaigns. -With expert guidance on maintaining consistency, we ensure your brand thrives long-term while adapting to evolving trends. ⭐️ PACKAGES ⭐️ 💫 BRAND BRILLIANCE 💫 -Brand Discovery Session: In-depth consultation to understand your brand's essence. -Competitor Analysis: Evaluation of competitors' strategies and differentiators. -Brand Positioning: Defining your unique value proposition and market positioning. -Messaging & Tone of Voice: Crafting a compelling brand narrative and voice. -Brand Guidelines: A comprehensive guide to maintain a consistent brand image. STARTING AT $1000.00 ⚡️LEAD GEN CAMPAIGN FOR NEW BRANDS ⚡️ -Strategy Session: We’ll kick off with a call to understand your goals and target audience, creating a strong foundation for your campaign. -Ad Copy & Creative Design: We’ll craft engaging ad copy and design visuals tailored to attract your ideal audience. -Audience Targeting & Pixel Setup: We’ll identify the perfect audiences and seamlessly set up your Facebook Pixel for precise tracking. -Campaign Launch & Optimization: Once you approve the ads, we’ll launch, split test, and fine-tune the campaign for maximum impact. -Results Review & Handoff: At the 30-day mark, we’ll deliver a Loom video summarizing performance, insights, and a strategy to keep the momentum going. STARTING AT $900 *Ad spend not included HOW TO START:📍 When you hire me here’s what to do and a general idea of the process: 1. Hit the invite button to invite me to your job. 2. Once everything is accepted I will jump on the phone with you. We will go over all the details: your project objective goals, process, timelines, and deliverables. 3. If you accept my proposal, l I will start working on your project immediately. Does this sound like a good fit? CLICK the INVITE button and we can start the process.

I've spent the last 15 years building best-in-class products and experiences for some of the top tech companies in the world. In that time, I've gained the skills necessary to step into any organization to help evaluate current state, diagnose areas for improvement, design processes/structures to maximize effectiveness, and execute plans for top outcomes. Some of the services that I regularly provide: - Product/Project Management (Agile, Waterfall) - SEO Analysis and Social Media Consulting - Brand Development and Governance - Process Improvement and Team Development - Design Thinking (Design4Delight) - Content Management/Data Structures (KCS) - Professional Writing (Technical, Copy Editing, Training) Tools I love to use: - Data Analytics & Visualization: Excel, Tableau, Google Data Studio, Google Sheets - MS Office: Word, Powerpoint, Visio, OneNote - Product/Project Management: Microsoft Project, Trello, Jira, Basecamp, Teamwork, Rally - Social Media: Mailchimp, Google Analytics, Facebook/Twitter/LinkedIn Ads - Websites: WordPress, Wix, Squarespace - Knowledge Management: Atlassian Confluence, MadCap Flare, Salesforce, Office365 It's important to me to be an excellent partner to help my clients accomplish their objectives. I will only take on projects that fit within my expertise and my client's needs. Since I'm newer to the Upwork platform, below is a brief list of notable corporations with which I've worked over the last 15 years: Intuit (Turbotax division): - Senior Customer Experience Manager (Product Owner, Product/Program Manager, Experience Designer) - Live Community Product Owner ADP: - Director of Corporate Social Media (Lead strategist for all corporate social media campaigns, Governance over multiple business units, Launch of multiple tech platforms) - Social Selling Strategist (Developed and launched strategy for global ADP salesforce, Identified and launched multiple tech platforms, developed training and ongoing enablement). D2L Learning Platform: - Lead multiple teams dedicated to customer enablement - Program Manager for full redesign of Community Platform (design, tech implementation, testing, communication) My journey through my career to date can be best described by one of my favorite authors: "It may be hard for an egg to turn into a bird: it would be a jolly sight harder for it to learn to fly while remaining an egg. We are like eggs at present. And you cannot go on indefinitely being just an ordinary, decent egg. We must be hatched or go bad." ~C.S. Lewis I love this quote because I am certainly not content with being an ordinary egg. I've taught college-level English, crafted social customer care strategies, implemented and led full-scale social media initiatives for global Fortune 100 corporations (sales, marketing, service), built highly engaged online communities from scratch, and developed processes that deliver fully localized product help/documentation in over 13 languages. All while writing two novels, consulting for small business owners, being interviewed by outlets like the New York Times, and trying my hand at urban homesteading with my wife and three young children. You'll find me at my best when I"m working on something that makes me uncomfortable. That's when I know I'm learning.

I have over 10 years of experience editing and shooting video. I’m mostly editing video these days. I’m enthusiastic about all the creative aspects of video making. As a video editor, my services include editing in a variety of styles to match your video’s genre and audience. I do full edits with titles, music and color grading. I also provide 2D animations to make your titles and logos POP! As a video editor, I can help you develop your videos and coach you on your shoots. I edit with with a clean, crisp style. I’ve shot and edited social media content, brand promotional videos, product videos, corporate explainer videos, weddings, graduations, music videos, short films, live streams and vlogs. I edit in Final Cut Pro X. I also use After Effects for title sequences, text animations, logo animations and special effects. I have access to a continuously updated library of royalty free music. Which means I can find the perfect song/songs to accompany your video, no matter the genre. Also, I have cloud storage for quick and easy back-and-forth exchange of large files.