Hire the Best Music Managers

Clients rate our Music Managers
Rating is 4.9 out of 5.
4.9/5
Based on 4,427 client reviews
Muraina M.

Mowe, Nigeria

$10/hr
4.8
124 jobs

YOUR MUSIC DOESN’T NEED MORE NOISE. IT NEEDS THE RIGHT AUDIENCE. You’ve invested time, money, and creativity into your music. But releasing a great song is only the beginning. The real challenge is getting it in front of the right listeners, turning those listeners into engaged fans, and building momentum that continues beyond one release. That’s where I come in. I’m a Music Marketing Strategist helping independent artists, labels, and managers build sustainable growth across Spotify, YouTube, and social platforms through audience research, music promotion, playlist strategy, and targeted paid advertising. My approach is simple: understand your audience first, build the right campaign around them, then measure and optimize what works. WHAT I CAN HELP YOU GROW Spotify Growth Streams, saves, followers, listener engagement, and long-term audience development. Spotify Playlist Promotion Strategic, genre-matched outreach to relevant and legitimate playlist curators. YouTube Music Marketing Music video promotion, audience targeting, watch-time growth, subscriber acquisition, and Google Ads campaigns. Meta Ads for Music Facebook and Instagram campaigns designed to introduce your music to relevant audiences and turn attention into meaningful engagement. Audience and Competitor Research Identifying your ideal listeners, analyzing competing artists, and finding the strongest opportunities for your campaign. Campaign Strategy and Optimization Building, testing, analyzing, and refining campaigns based on actual performance data. Release and Artist Marketing Strategy Creating promotional roadmaps around singles, albums, music videos, playlists, and broader artist growth. I DON’T SELL FAKE GROWTH You won't get bots, fake streams, artificial engagement, or shortcuts that put your artist profile at risk. I focus on real audience development and measurable marketing outcomes. The goal isn't simply to make your Spotify numbers look bigger for a few days. It's to help you build an audience that discovers your music, listens, saves, follows, engages, and comes back. WHY MY APPROACH IS DIFFERENT Audience before advertising I don't believe in putting your music in front of everyone. I research who is most likely to connect with your sound and build campaigns around that audience. Strategy before spending Whether we're working with a large campaign budget or a lean test budget, I focus on targeting, creative, positioning, and optimization before simply increasing ad spend. Music marketing combined with paid advertising I combine music-industry promotion with digital advertising, allowing your Spotify, YouTube, social media, and promotional campaigns to work together rather than operating as isolated channels. Decisions backed by data Campaign performance is monitored through relevant KPIs so we can understand what's working, what isn't, and where your budget has the greatest opportunity. No vanity metrics Views and streams matter, but they're only part of the picture. I care about the quality of the audience behind those numbers and whether your marketing is creating sustainable momentum. THE RIGHT STRATEGY DEPENDS ON YOUR MUSIC A new independent artist doesn't need the same campaign as an established artist, record label, or manager launching a new release. That's why I don't start with a generic promotion package. I start by understanding: Your music → Your audience → Your competitors → Your goals → Your budget → Your best growth channels Then I build the strategy around those variables. If you're looking for someone who will treat your music like a brand and a business, not just another song to promote, we should talk. Send me a message and tell me what you're currently trying to achieve with your music. I'll help you identify the strongest path to get there.

  • Music Promotion
  • Music Marketing
  • Spotify
  • Organic Music Promotion
  • Social Media Marketing
  • Digital Marketing
  • Email Marketing
  • Paid Music Advertising
  • Facebook Marketing
  • YouTube Marketing
  • Instagram Marketing
  • Digital Marketing Strategy
  • YouTube Ads
  • Facebook Ads Manager
  • Event Marketing
Abdul M.

Osogbo, Nigeria

$10/hr
5.0
16 jobs

I am Abdulmujeeb, Founder and Lead Indexing Expert at BaselineTunes. With over 8 years of hands-on industry experience, we specialize in helping independent artists, record labels, talent managers, and music brands structure their digital assets, dominate search engine indexing, and execute high-impact music promotion campaigns. Rather than relying on generic, short-term promotional tactics, our approach focuses on establishing permanent digital authority, clean catalog architecture, and targeted marketing strategies that convert passive listeners into lifelong fans and open doors to major industry opportunities. Core Services We Render: Google Knowledge Panel & Search Indexing: Full setup, claim verification, entity linking, and Google search optimization. Music Press Release & PR Indexing: Direct placement on high-authority music news outlets and media cycle indexing. Metadata & Technical Audits: Catalog architecture optimization, metadata error fixes, and audio mastering audits. Sync Licensing Preparation: Structuring audio metadata and organizing pitch assets for TV, film, and media sync opportunities. Music Campaigns & Digital Growth: Targeted paid ad campaigns across Meta/TikTok and organic playlist pitching. EPK & Media Design: Custom Electronic Press Kits, artist branding suites, and AI-powered video promo assets. Distribution & Monetization: Global streaming distribution setup, digital rights management, and royalty collection. Why Clients Work With BaselineTunes: When you hire me, you gain the backing of an agile, full-service music agency. Our dedicated internal team includes specialized experts across sync licensing, AI video automation, Knowledge Panel verification, streaming distribution, and media design. We ensure that whenever a fan, curator, label executive, or booking agent searches your name, they discover a verified, highly credible, and professional artist entity. Send a direct message today to elevate your music brand!

  • Music
  • YouTube Video
  • YouTube Views
  • Social Media Optimization
  • YouTube Marketing
  • YouTube Subscribers
  • TikTok Marketing
  • Music Track
  • Music Playlist
  • Music Placement
  • Organic Music Promotion
  • Streaming Music Promotion
  • Music Skill Development
  • Google Local Business Optimization
  • Google Ads
  • Google Analytics
  • Audio Engineering
  • Sound Mixing
  • Custom Sound Effects
  • Music & Sound Design
Joanna H.

Beirut, Lebanon

$30/hr
5.0
1 jobs

I'm a trilingual Berklee College of Music online graduate, multi-instrumentalist, music curator, Ableton Live specialist, music producer & mixing engineer. American/Lebanese currently based in Beirut. My job usually consists of arranging and mixing for other people, whether it's an EDM song, a jingle, random adlibs, or ads, I do it all. I also have a couple of electronic songs under my name on YouTube. Please feel free to check them out in the portfolio section. I'm also a music curator, I collaborate closely with venue managers and owners to tailor curated playlists that reflect their goals and brand identity and enhance the overall customer experience across diverse establishments such as hotels, malls, spas, and restaurants. I cater to a variety of audience preferences by incorporating a wide range of musical genres such as Pop, Hip Hop, Electronic, Jazz, Ambient, and World Music. Moreover, I stay attuned to music trends and emerging artists to ensure my playlists remain fresh and trendy. Notably, I've had the privilege of curating playlists for esteemed brands such as Rolex, Azadea, Virgin Megastore, Four Seasons, Galeries Lafayette, among others.

  • Music
  • Music & Sound Design
  • Music Production
  • Audio & Music Software
  • Music Playlist
  • Spotify
  • Music Marketing
  • Music Review
Babalola A.

Ilorin, Nigeria

$10/hr
5.0
17 jobs

MUSIC MARKETING AND PROMOTION EXPERT | SPOTIFY PLAYLIST PITCHING | COLLEGE RADIO AIRPLAY PROMOTION | EPK CREATION | TIKTOK INFLUENCERS OUTREACH PROMOTION | ARTIST WEBSITE & EPK DESIGN I help independent artists, record labels, managers, and music teams grow their audience, increase visibility, and build momentum around their releases through strategic music marketing and promotion. I don't believe in fake streams, bots, artificial engagement, or shortcuts that put an artist's career at risk. My approach focuses on genuine promotion, real audience exposure, and long-term artist growth. Whether you're preparing for a new release, trying to increase awareness for an existing song, or building your overall artist brand, I can help create and execute a promotion strategy designed to reach real listeners and industry professionals. WHAT I BRING TO THE TABLE: Spotify Playlist Pitching to Independent Curators College Radio Promotion & Airplay Campaigns Internet Radio & Online Radio Outreach Music Blog Outreach & Press Submissions Electronic Press Kit (EPK) Creation TikTok Influencer Outreach & Song Seeding Campaigns Music Release Promotion Strategies Artist Branding Support Audience Development & Fan Growth Music Marketing Consultation Campaign Planning for Singles, EPs & Albums Genre-Specific Music Promotion Music Industry Research & Outreach I understand that successful music promotion is not about chasing vanity metrics. It's about putting the right music in front of the right audience while building credibility and creating opportunities for long-term growth. PROVEN TRACK RECORDS: Worked with independent artists across multiple genres Promoted music through playlist curator outreach campaigns Managed college radio submission campaigns Created professional EPKs for artist promotion and industry pitching Helped artists gain exposure through blogs, radio stations, playlists, and creator outreach Built music marketing campaigns designed to support release growth and audience development Supported artists in preparing professional promotional materials for industry opportunities RECENT SUCCESS STORIES: Executed playlist pitching campaigns targeting genre-relevant Spotify curators Managed college radio outreach campaigns for independent music releases Created artist EPKs used for media outreach, booking inquiries, and promotional campaigns Assisted artists with release planning and promotional strategy before launch Developed outreach systems for reaching curators, radio stations, and music industry contacts MY EXPERTISE: Music Marketing & Promotion Spotify Playlist Pitching College Radio Promotion Radio Airplay Campaigns Music Blog Outreach Electronic Press Kit (EPK) Creation Artist Branding Music Release Strategy TikTok Influencer Outreach Music Promotion Campaign Management Audience Development Independent Artist Marketing Digital Music Promotion Music Industry Outreach Organic Music Growth Strategies WHY CHOOSE ME: I focus on real promotion, not fake numbers. I understand the challenges independent artists face in a crowded music market. I prioritize long-term audience growth over short-term vanity metrics. I communicate clearly and keep clients informed throughout campaigns. I tailor promotional efforts based on genre, goals, and target audience. I treat every campaign as a unique project rather than using a one-size-fits-all approach. I understand both the creative and business sides of the music industry. You're not hiring someone to simply send emails or submit music to a few places. You're hiring a music marketing specialist who understands how artists build visibility, gain exposure, and create opportunities through strategic promotion. PERFECT MATCH FOR: Independent Artists Record Labels Artist Managers Music Producers Bands Singer-Songwriters Hip-Hop Artists Pop Artists Rock Artists Electronic Music Artists Dance Music Producers Afrobeats Artists Alternative Artists Music Startups Entertainment Companies BUSINESS IMPACT DELIVERED: Increased exposure for music releases More opportunities for playlist consideration Expanded radio promotion reach Professional artist presentation through EPK development Improved visibility among curators, bloggers, and industry professionals Stronger release planning and campaign execution Enhanced artist credibility and branding Broader audience awareness across multiple channels Performance Review & Recommendations CLIENT EXPERIENCE: Professional Communication Reliable Project Management Transparent Expectations Organized Campaign Execution Dedicated Support Throughout the Promotion Process Attention to Detail Results-Oriented Strategy The music industry is competitive, but the right promotion can create opportunities that help artists stand out, reach new audiences, and build sustainable momentum. Let's discuss your music, your goals, and how we can build a promotion strategy that supports your growth as an artist. Send me a message and let's get started.

  • Music
  • Music Marketing
  • Music Promotion
  • Music Playlist
  • Music Placement
  • Organic Music Promotion
  • Spotify
  • Paid Music Advertising
  • BAND
Abdullah O.

Istanbul, Turkey

$125/hr
5.0
76 jobs

Struggling to find viral music trends before everyone else or tired of manual playlist scraping or fake bot-heavy promotion services risking your track releases? I use direct Spotify API access and Python automation to extract verified A&R streaming data and metadata safely today! As a dedicated Music Data Scientist with a PhD and over 6 years of experience engineering data solutions on Upwork, I bridge the gap between technical backend code and commercial music marketing strategy. I have completed 100+ projects for independent labels, tech startups, and artist managers by providing the precise data infrastructure needed to scale audience development, optimize release planning, and execute organic Spotify music promotion with 100% anti-bot platform safety. What I Do & How I Help You Grow: I have been working with the Spotify API for years and maintain developer-level access to it. Instead of manually guessing or relying on risky third-party promotion shortcuts, I build custom web scraping pipelines to gather clean, verified data points related to songs and tracks across streaming platforms. Whether you need monthly listener tracking, play counts, hidden song credits, or real-time audience engagement data, I deliver actionable music analytics to protect your catalog and optimize your campaign. If you are looking for specific signals like these, we must collaborate if: ● You are after "DK (Distrokid)" or "independent" labeled releases or same-named "artist name" ="record label name" signals. ● You check New Music Friday and its songs' credits every single week. ● You search for recently released tracks that doubled in streams on Spotify or TikTok overnight. ● You spin the Distrokid Wheel of Playlists and want to track or recreate the backend data engine behind it. ● You need to find hidden or unclickable tracks that once existed on Spotify but are currently gone. ● You track music history through Glenn McDonald’s old beloved data maps like Sound of Cities, Streets, Countries, and Schools. ● You need bulk data extraction for the Viral 50, Billboard Hot 100, Spotify Local Pulse City Charts, and Shazam Viral Charts. Domains I Work In: Artist discovery & A&R music analytics New music releases & digital marketing strategy Independent labels, DistroKid distribution, & ISRC metadata tracking Music credits verification (songwriters, producers, publishers) Spotify, Apple Music, SoundCloud, Shazam, YouTube Data API, Chartmetric, Viberate Playlists placement strategy & algorithmic behavior optimization ASCAP, BMI, MLC catalog tracking Music catalogs, publishing rights, & royalties data extraction Streaming trends, TikTok signals, & genre classification

  • Music
  • Music Promotion Consultation
  • Spotify
  • API Development
  • Music Marketing
  • Song
  • Data Scraping
  • Python
  • R
  • YouTube Data API
  • Apple Music
  • Music Track
  • SoundCloud
  • Music Playlist
  • Data Extraction
  • Music Promotion
Ambrus D.

West Hollywood, California

$50/hr
5.0
26 jobs

I help artists, labels, and creators turn their tracks into release‑ready, competitive records — from first mix notes through to final master. I’m AMB, an internationally recognized music producer, award winning mastering engineer, and Ableton Certified Trainer based in Los Angeles. I’m a 2× winner of my country’s national music awards (the equivalent of the Grammys) for Best Electronic Music, and I take every project seriously regardless of scope. I work directly with artists, producers, and content creators — from quick mix fixes and vocal edits to full productions and mastering. My track “Set in Stone” was the soundtrack to Interconnection by Limelight, the projection‑mapping piece at iMapp that won both the Jury’s Award and the People’s Choice Award. The piece, projected onto the Palace of Parliament in Bucharest, has been viewed 688,000+ times on YouTube. Over the past 25+ years I’ve produced and released original music, performed alongside artists like The Chemical Brothers, Glitch Mob, and Tipper, and worked as a mastering engineer on hundreds of records — including releases by Blair St. Clair (Warner Music), Del The Funky Homosapien (Gorillaz), CloZee, Mr. Bill, LSDream, and Ill Gates. The tracks I’ve mastered have collectively surpassed nearly 10M YouTube views, including Brains – Superheroes (3M+) and Brains feat. Punany Massif (2.3M+). My film and sync work includes mixing the score for Beneath the Leaves, starring Oscar Award winner Mira Sorvino, and remixing the original soundtrack for Time Lapse, a film edited by Oscar winner Tom Cross (Whiplash). I’m listed on Ableton’s official website as a certified trainer — one of approximately 360 worldwide. Beyond teaching software, I designed and ran the Music Production program at the Los Angeles Film School, building curriculum, coordinating faculty, and managing outcomes for 300+ students a month. I know how to structure learning so you actually progress, not just watch someone click around. What I offer on Upwork: • Audio mastering — stereo and stem mastering for release ready tracks. • Mixing and stem mixing — professional finishing for singles, EPs, and albums. • Music production — original composition, beats, cinematic scoring, and custom tracks for film, games, and content creators. • Ableton Live training — one on one sessions, curriculum design, and workflow coaching. • Cinematic video editing — music driven edits, demo reels, and atmospheric content built around your original score or licensed music. How I work: • We start with a short call or chat about your goals, references, and deadlines. • You send your files with clear labelling; I send an initial mix or master with notes. • We refine via focused revisions (typically up to 2–3 for mixes, 1–2 for masters) so you feel confident in the final result. • You receive all deliverables you need: WAV, mp3, instrumentals, stems, and any specific formats required by labels, distributors, or platforms. Search YouTube for “AMB Music” to hear my work, or ask me for direct links. If you need music that actually sounds good, a master that holds up on any system, or an Ableton session that finally makes sense, send me your track and a couple of references — I’ll reply with a concrete plan, timeline, and quote so you know exactly what to expect.

  • Project Management
  • Program Management
  • Systems Development
  • Process Improvement
  • Project Workflows
  • Documentation
  • Strategic Planning
  • Project Plans
  • Music Production
  • Audio Mastering
  • Ableton Live
  • Sound Design
  • Video Editing
  • Music Composition
  • Sound Mixing
  • Curriculum Design
  • Electronic Keyboard
  • Synthesizer
  • Songwriting
  • Podcast Editing

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Don't just take our word for it

What does a Music manager do?

A music manager guides the long-term career trajectory of a performer by advising on business strategy and professional development rather than directly booking gigs. This role focuses on high-level planning, brand positioning, and strategic decision-making to help artists navigate the complexities of the entertainment industry. Managers act as trusted counselors who align creative output with commercial goals while maintaining continuity across all professional activities.

  • Advise performers on career goals, publicity strategies, wardrobe choices, and the selection of work products to build a cohesive public image and artistic direction.
  • Help artists secure a licensed talent agent and coordinate with that agent to ensure the management relationship remains aligned with the performer’s best interests and contractual obligations.
  • Support the negotiation and procurement of employment opportunities when authorized by the talent agent, ensuring terms reflect the artist’s value and long-term objectives.
  • Draft and maintain a signed personal management agreement that defines the term of service, compliance expectations, and specific deliverables for both parties.
  • Create written exhibits that list additional or specialized services agreed upon by the manager and artist, providing clear documentation of scope and responsibilities.

How to hire a Music manager on Upwork

Step 1: Post a job

Define your artist’s career goals and business needs in the job post. Use the Job Post Generator powered by Uma™, Upwork's Mindful AI to draft a description from a few sentences. You can write a new post, update a saved draft, or reuse an existing post.

  • Specify that the manager must advise on publicity, wardrobe, and work product selection to align with long-term brand strategy.
  • State whether the role includes assisting a licensed talent agent with negotiation or focuses solely on career counseling and planning.
  • List required deliverables such as a signed personal management agreement and written exhibits of agreed services.

Step 2: Evaluate candidates

Look for portfolios showing continuity in artist development and clear management agreements. Uma can run instant video interviews and build shortlists with side-by-side comparisons to speed up this review.

  • Check for evidence of securing licensed or franchised talent agents for previous clients to verify industry compliance knowledge.
  • Review written exhibits from past contracts to confirm they clearly defined specific services and term limits.
  • Assess guidance materials they created for publicity campaigns or wardrobe choices to judge their strategic eye.

Step 3: Interview your top choices

Discuss how they counsel performers on career goals and handle business matters. Schedule and conduct these interviews within Upwork Messages to receive an immediate transcript and summary after each session.

  • Ask how they maintain management continuity when delegating incidental responsibilities to staff members.
  • Question their process for advising on potential employment opportunities without overstepping agent boundaries.
  • Request examples of how they helped artists select work products that matched their public image.

Step 4: Agree on scope and begin work

Finalize the management agreement terms and service exhibits before starting. Use Upwork Messages and the contract workroom for communication and project management, plus identity verification, payment protection, hourly tracking, and project funds for security.

  • Upload the signed personal management agreement to the contract workroom to establish clear compliance expectations.
  • Define milestones for delivering written exhibits that list additional services agreed upon by both parties.
  • Set up hourly tracking if the manager supports ongoing negotiation tasks or daily career counseling duties.

Upwork is not affiliated with and does not sponsor or endorse any of the tools or services discussed in this article. These tools and services are provided only as potential options, and each reader and company should take the time needed to adequately analyze and determine the tools or services that would best fit their specific needs and situation.

The rates and information provided in this article are based on current data and industry sources available at the time of publication. Freelance rates can vary depending on factors such as experience, location, project scope, and market conditions. Readers are encouraged to conduct their own research to confirm current rates and trends, as this information may change over time.

How much does hiring a Music manager cost?

Hiring a Music manager typically costs $500-$2,500 per project, depending on scope and experience. Final pricing depends on the complexity of career planning, the need for agent coordination, specific deliverables like management agreements, and the freelancer's experience level.

Career strategy assessment

$500-$1,000/project

Entry-level to mid-level
  • Written outline of career goals and potential opportunities
  • Guidance materials for publicity and work product selection
  • Counsel on wardrobe choices aligned with brand image

Management agreement drafting

$1,000-$2,000/project

Mid-level
  • Signed personal management agreement defining services and term
  • Written exhibits listing additional or specific agreed services
  • Verification of compliance expectations within the agreement

Agent coordination setup

$2,000-$3,500/project

Mid-level to senior-level
  • Support plan for engaging a licensed talent agent
  • Process to ensure agent-management relationship stays aligned
  • Assistance in negotiation tasks if authorized by the agent

Brand and publicity development

$3,500-$5,000/project

Senior-level
  • Detailed counsel on publicity and work product selection
  • Compiled assets for publicity and employment opportunities
  • List of vetted potential employment or production opportunities

Full career management launch

$5,000-$8,000/project

Expert-level
  • Comprehensive career plan combining all advisory services
  • Finalized management agreement and service exhibits
  • Established processes for ongoing management and delegation

Frequently asked questions

Is hiring a Music manager worth it?

For most businesses, yes: hiring a Music manager is worthwhile. This professional advises performers on career goals and business matters to support long-term planning. They coordinate with licensed talent agents and assist in negotiating employment opportunities.

How do I evaluate Music manager candidates?

Review the candidate's experience in securing licensed talent agents and their history of maintaining management continuity. Look for examples where they authored written exhibits that clearly defined specific services and compliance expectations for past clients.

What does a Music manager do?

A Music manager counsels performers on publicity, wardrobe, and work product selection. They also help secure licensed talent agents and support negotiation tasks when authorized by the agent and performer.

What deliverables should I expect from a Music manager?

Expect a signed personal management agreement that defines services, term, and compliance expectations. The manager also submits written exhibits listing agreed-upon services and provides guidance materials for publicity and career decisions.