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I am a full-stack digital growth specialist with 10+ years of experience helping businesses build, optimize, and scale their online presence. I combine website development, SEO, AI search optimization, content, social media, and paid advertising to deliver measurable results—traffic, leads, and revenue growth. 🔹 Website Development & Management • WordPress, Shopify, Wix (setup & customization) • Responsive design & speed optimization • E-commerce setup & payment integration • SEO-friendly structure & performance optimization • Ongoing maintenance & updates 🔹 SEO & AI Search Optimization • Technical SEO (audits, indexing, Core Web Vitals) • On-Page SEO (keywords, meta, internal linking) • Off-Page SEO (link building & authority growth) • AI SEO / AEO (schema, FAQ, structured content, entity SEO) • Google Analytics & Search Console setup 🔹 Content Writing & Blogging • SEO-optimized blogs, articles & website content • Conversion-focused landing pages & product descriptions • Content strategy aligned with SEO + AI visibility 🔹 Social Media & Creatives • Content planning, posting & engagement strategy • Graphics, reels & branded creatives • Audience growth & performance optimization 🔹 Paid Advertising (Google & Social Ads) • Google Ads (Search, Display, YouTube, Remarketing) • Facebook & Instagram Ads (funnels, targeting, retargeting) • Campaign optimization for higher ROI & lower CPC • Conversion tracking & performance analysis 🔹 Why Work With Me ✔ Full-stack expertise (website + SEO + ads + content) ✔ 10+ years of hands-on experience ✔ Data-driven, ROI-focused strategies ✔ Clean, white-hat practices ✔ Clear communication & reporting I provide end-to-end digital solutions, so everything works together—website, SEO, content, and ads—for maximum growth. Let’s build and scale your online presence 🚀

Hello there! I'm an expert SEO content writer dedicated to crafting compelling narratives. My journey has been marked by partnerships with renowned brands, enhancing their digital presence. With a profound understanding of SEO and GEO dynamics, I specialize in creating content that not only engages but also boosts your online visibility. My approach is casual yet strategic, ensuring each piece resonates with your audience while aligning with search engine algorithms. Having navigated the evolving landscape of digital marketing, my content strategies are both innovative and effective. I thrive on collaboration and am excited to bring your ideas to life. Let's connect and so I can help you create content that will help you stand out!

𝐂𝐞𝐫𝐭𝐢𝐟𝐢𝐞𝐝 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 𝐒𝐩𝐞𝐜𝐢𝐚𝐥𝐢𝐬𝐭 / 𝐒𝐄𝐎 𝐄𝐱𝐩𝐞𝐫𝐭 / 𝐌𝐞𝐭𝐚 𝐀𝐝𝐬 𝐄𝐱𝐩𝐞𝐫𝐭 / 𝐀𝐈-𝐃𝐫𝐢𝐯𝐞𝐧 𝐀𝐝𝐬 & 𝐀𝐈 𝐒𝐄𝐎 / 𝐒𝐡𝐨𝐩𝐩𝐢𝐧𝐠 𝐀𝐝𝐬 / 𝐋𝐨𝐜𝐚𝐥 𝐋𝐞𝐚𝐝 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧 𝐀𝐝𝐬 𝐄𝐱𝐩𝐞𝐫𝐭 / 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐄𝐱𝐩𝐞𝐫𝐭 I help businesses generate more leads, sales, and revenue through SEO, Google Ads, and Meta Ads strategies focused on real growth and ROI. 🏆 Industries I’ve Worked With eCommerce, DTC Brands, Fashion, Beauty & Skincare, Health & Fitness, Medical Clinics, Home Services (Plumbing, Roofing, Cleaning, HVAC), Legal, Finance, Real Estate, Education & Coaching, Automotive I’ve managed $2.5M+ in ad spend, consistently achieving 10x+ ROAS for eCommerce brands, local businesses, and lead generation companies. If your campaigns are not delivering results, the issue is usually poor targeting, weak tracking, or inefficient account structure - I fix that. 💰 Performance-Driven Digital Marketing (No Guesswork) I build data-driven PPC and SEO systems focused on: ✔ High ROAS (Return on Ad Spend) ✔ Lower CPA (Cost Per Acquisition) ✔ High-quality lead generation ✔ Scalable revenue growth ✔ Conversion-focused funnels 🔥 Google Ads (AdWords) Expertise ✔ Google Ads account setup, audit & restructuring ✔ Google Search Ads (high-intent keywords) ✔ Performance Max (PMax) campaign management ✔ Google Shopping Ads & feed optimization ✔ Google Merchant Center setup & fixes ✔ Smart bidding & budget optimization ✔ Conversion tracking (GA4 + Google Tag Manager) ✔ Call tracking & lead tracking setup ✔ Remarketing & retargeting campaigns ✔ YouTube Ads & Display Ads 📱 Meta Ads (Facebook & Instagram Ads) ✔ Facebook Ads & Instagram Ads strategy ✔ Lead generation campaigns (forms + landing pages) ✔ eCommerce conversion campaigns ✔ Audience targeting, retargeting & lookalikes ✔ Creative testing (ad copy, hooks, creatives) ✔ Funnel strategy (cold → warm → hot audiences) ✔ Pixel tracking & event optimization 🎯 Lead Generation & Funnel Optimization ✔ Landing page optimization (CRO) ✔ High-converting sales funnels ✔ CRM integrations (HubSpot, Zapier, etc.) ✔ Call tracking tools (CallRail, WhatConverts) ✔ Local lead generation campaigns ✔ Google Local Service Ads (LSA) 🔍 SEO (Search Engine Optimization) ✔ Technical SEO audits (indexing, crawl, Core Web Vitals) ✔ On-page SEO optimization (titles, content, CTR) ✔ Keyword research (buyer intent keywords) ✔ Local SEO & Google Business Profile optimization ✔ SEO for eCommerce (Shopify, WooCommerce) ✔ SEO + PPC integration strategy ✔ Organic traffic growth with conversion focus 🛠️ Tools & Platforms Google Ads, Meta Ads Manager, Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Keyword Planner, Google Merchant Center, SEMrush, Ahrefs, SpyFu, Unbounce, Looker Studio, CallRail, WhatConverts, HubSpot, Zapier 📈 Why Hire Me? ✔ Certified Google Ads Expert with proven results ✔ Performance marketing mindset (ROI & revenue first) ✔ Strong tracking setup (no blind ad spend) ✔ Full-funnel strategy (ads + landing pages + CRO) ✔ Clear reporting & communication ✅ Let’s Grow Your Business If you’re looking for a Google Ads Expert, Meta Ads Specialist, SEO Expert, or Lead Generation Specialist who focuses on results, not just clicks 👉 Send me a message. I’ll review your account and suggest quick wins. 🔑 Keywords Google Ads Expert, Google Adwords, PPC Specialist, Meta Ads Expert, Facebook Ads, Instagram Ads, Paid Search, SEM, Performance Marketing, ROAS Optimization, Lead Generation, Conversion Tracking, GA4, Google Tag Manager, Google Shopping Ads, Performance Max, Retargeting, Funnel Optimization, CRO, Landing Page Optimization, Local SEO, Technical SEO, eCommerce SEO, Shopify SEO, WooCommerce SEO

⭐⭐⭐⭐⭐Top-Rated SEO Expert | 14+ Years of SEO XP | FAST TURNAROUND | NO OVERCHARGING OR UPSELLING | Actually an Honest SEO Expert (Rare on Upwork, I know!). Send me your website and I will provide you with the most thorough and well-explained audit you've ever seen. Hi, I’m Bobby — an SEO Expert and Website Designer who’s been in the online marketing trenches for over 14 years helping businesses get more organic leads and revenue. No agency fluff here. It’s just ME, a freelance web designer, directly working with you, and I’m always happy to hop on a quick call before we start so you know exactly who you’re dealing with. ⭐️⭐️⭐️⭐️⭐️ "Bobby did an exhaustive audit of our website, which we knew had very little search value and needed a lot of help. The information he provided was amazing...blew me away! I didn't realize a lot of what he uncovered and provided to us in a very clear formatted document. It was well worth the money, and I would recommend that anyone who doesn't know much about this stuff utilize Bobby to improve design and searchability!" -Local Golf Drainage Client I typically focus on local service businesses and contractors (lawyers, plumbers, painters, roofers, dog walkers and groomers, local shops, restaurants), cannabis niche, and e-commerce sites. I've upgraded such local businesses as DroCo Roofing, On The Way Plumbing, JanesHaus Design Agency, Bargello Needlepoint Shop. I’ve helped plumbers in Dallas, pet services in Boston, fleet repair shops in Kansas, cannabis dispensaries in Glens Falls, and boutique shops in NYC. My highly targeted SEO strategies have consistently led to real growth in rankings, traffic, and leads that convert. What I Do Best: -PREMIUM SEO audits with actionable insights and 30-60-90 day strategy with clear, step-by-step fixes -Local SEO (including Google Business Profile optimization) -Business Website Creation THAT STAND OUT FROM YOUR COMPETITORS -WordPress SEO Pro - I can literally handle every single website issue, technical, content, anything. -Shopify, Squarespace, Wix, and BigCommerce SEO -AI Overviews -GEO -Negative SEO Recovery What I Won't Do: -Hourly contracts (don't pay for how long it takes me, pay for the result!) -Programmatic SEO. It BORES me. -Back Door Spam Pages -Google Ads/Meta Ads/Social Media -Work as a carnie. Small hands. SEO Audits GEO & AIO Audits That Actually Help Your Business Grow I don’t hand you a generic printout from Ahrefs or Semrush like most others on Upwork will. My audits are premium and provide significantly more (you know, like actual, helpful analysis!) Every audit is flat-fee (no surprise hourly charges here, sorry!) and includes a walkthrough call to explain what’s holding your site back and how to fix it. My audits cover: AIO / GEO / LLM Visibility On-page SEO Keyword research and mapping Technical SEO (indexing, site structure, schema) Off-page analysis and link profile review Page speed and mobile optimization Zombie and orphan pages Local SEO (if relevant) Every report spells out: What’s wrong Why it’s a problem How to fix it How long it’ll take (or cost) I’m known for being direct. I don’t upsell services you don’t need, and I’ll happily explain the “why” behind each recommendation. Extras: White Label SEO Audits I also provide white label SEO audits for agencies. If you run an agency and don’t have time to handle audits in-house, I can deliver professional, client-ready reports under your brand. These include the same deep-dive process I use for my own clients — technical checks, content analysis, backlink profiles, and a clear action plan — but packaged so you can present them as your own work. ⭐️⭐️⭐️⭐️⭐️ "Bobby is a SEO wizard! He quickly diagnosed various technical and content based issues we had with our website and then executed on an action plan to rapidly improve our SEO performance. I would highly recommend Bobby to anyone who wants to see their website climb up the rankings in various search engines and with AI tools!" -Large ecommerce client 🎯 Why My Other Clients Refer Me to Other Business Owners🎯 ✔️ I DON'T SPEAK LIKE A CORPORATE AGENCY ROBOT. I speak human - you won't hear me mention ROI on a call, but I will tell you how I will grow your business so that you understand it. ✔️ PREMIUM SEO Audits that ACTUALLY explain everything: So much more than a printout from software anyone can use. Get actual insights from an SEO expert of over 14 years, explained to you in layman's terms. ✔️ FACE TIME: Imagine actually calling someone and not being passed on to someone else? No chain of command here - you will deal with me and only me. ✔️ MY WEBSITE DESIGNS HELP YOU STAND OUT - Do you want a site that looks like every other plumber's site or do you want your customers to be wowed by your website? If you’re looking for a consultant who works quickly, communicates clearly, and won’t waste your money, let’s talk. Trying really hard not to

Your customers don't just Google you anymore. They're also asking ChatGPT and AI tools, and most local businesses show up in one but not the other. I help you get found in both: the Google Map Pack that drives calls today, and the AI answers (AEO, GEO) that more people rely on every month. I'm a Local SEO and AI Visibility specialist working with local businesses. On-page, technical SEO, Google Business Profile, and AI search optimization, all focused on one goal: helping more customers find you, however they search. I can help with: - Providing AI visibility across Google AI overviews, ChatGTP, Claude, Gemini, and Perplexity - (Answer Engine Optimization) AEO optimizations - (Generative Engine Optimization) GEO optimizations - Content and blog planning - Technical site audits - Backlink analysis - Competitor analysis - Local SEO - Keyword clusters - Outlines and strategy - Writing and refreshing content - Creating optimized landing pages - Improvements for UX - Performance analysis and reporting Tools I Use: Screaming Frog SEO Ahrefs Semrush Google Analytics Google Search Console Neuron Writer Local Falcon Looker Studio Google Ads Manager If you think we'd be a good fit, reach out or submit an invitation to apply!

Top 1% Expertly-Vetted SEO Expert | 10+ Years of SEO Experience | Fortune 50 SEO Manager | 320+ 5-Star Jobs | ChatGPT/AI Optimization | Hi There! I am an SEO Expert who has 10 years of SEO experience. I have worked in-house at multiple Fortune 500 companies and have advised hundreds of websites on how to improve their SEO rankings, traffic and revenue. My work has driven millions of dollars in incremental revenue for my clients. Proven by my plentiful 5-star reviews, I have the skill set and work ethic to help your website thrive in Search Engines like Google and Bing as well as AI engines such as ChatGPT, Perplexity, Gemini, etc. As a SEO Product Manager at a Fortune 50 company and a successful SEO Freelancer, I am working around the clock to help websites of all sizes improve their rankings and traffic. A few of the many website's I've personally worked on/consulted SEO for: • Lowes • Footlocker • Marthastewart • Urban au • Jhmi edu •Nlm.nih gov • Agati • Staud Clothing • Oxfordmedicalsimulation • Myinterviewpractice • Delallo Many more! (Reach out and I can provide an example related to your industry) Core Skills: AIO / AEO / GEO / LLM / AI Search Optimization On-page SEO Technical SEO Off-Page SEO Content Marketing SEO Audits Shopify SEO Wordpress SEO Ecommerce SEO SEO Consulting Forensic SEO Consulting Online Reputation Management Content Strategy SEO Copywriting and much more! I look forward to hearing from you! MasonNelsonSEO