Hire the Best SEO Experts in Michigan

Are you tired of wasting money on marketing that never works? Burned by SEO “experts” who overpromise and underdeliver? Relying too heavily on paid ads without seeing sustainable growth? Want more qualified traffic and leads, but don’t know who to trust? I help businesses build predictable, compounding organic traffic by combining proven SEO strategies with AIO (AI Overviews) optimization — so you can rank faster, convert more, and future-proof your search presence in the AI era. This concept is the revolution of ranking on ChatGPT search and more. With 20+ years in digital marketing, I’ve scaled 100+ websites I own and manage, plus dozens of client brands. I’ve also been Expert-Vetted on Upwork since 2016, with nearly $1M in consulting revenue and 100+ 5-star reviews. This isn’t theory — it’s the same approach I’ve used to: - Build a $5M+ business in the violin niche using SEO - Rank new content in Google AI Overviews within days - Drive 6,500+ leads in just 3 days for a client campaign - Grow my own YouTube channel to 70,000+ subscribers through SEO You’re a great fit for my services if you: - Run an established online business making $50K–$500K annually - Offer services or products (coaching, courses, SaaS, e-comm, etc.) - Have wasted $2K–$10K+/mo on marketing that didn’t move the needle - Want a long-term, AIO/SEO-driven system — not a one-off tactic - Prefer working directly with someone who has built and scaled businesses from scratch I’m Michael Sanchez — SEO and AIO strategist with a track record of helping good businesses win online without relying on paid ads.

SEO / LLM / GEO / AEO Expert with 20+ years of experience across brand-side and agency roles. Over 17 years specializing in Search Engine Optimization, delivering results for Fortune 500s and high-growth startups alike. In the past two years, I’ve focused on AEO / GEO and LLM driven strategies, developing strategies to optimize for ChatGPT, Claude, Perplexity, Google’s AI Mode /AIO and other generative / answer engines. Expertise includes technical SEO, offsite strategy, GEO / AEO, content architecture, and performance analytics, now adapted for AI-powered discovery and user behavior.

"⭐⭐⭐⭐⭐ Laura is TOP Notch and just the right person I needed to help me with my Etsy store! She is an SEO expert and seasoned pro. If you want to work with someone who knows their stuff, communicates well, is kind and responsive, then hire Laura! Great experience working with her overall, thank U again 🌟🌟🌟🌟🌟" -- Nicole Ocean (Etsy: EDRecoveryCoin) It can be difficult to find someone who cares about your brand like you do. As a former small business owner, I understand the struggle of trying to find a freelancer who is also "in it to win it." Someone who, just like you, aims to make your business's website outshine all of the others in its niche.* I owned and managed an Etsy shop called CleanFacedCosmetics from 2014 to August of 2023. Hard work and a little bit of luck helped me bring in over 26,000 sales! In 2022, I began to ease away from running my business full-time for health-related reasons. My educational background is in technical writing and journalism, so I have been leaning back into those fields with the intention of supporting other business owners by creating content to strengthen their websites. I currently work as a senior editor and technical writer for eRank, an awesome company that provides affordable SEO tools for Etsy sellers. So, why hire me? • I am an Etsy expert. It took a LOT of hard work to get here. If you are on this journey as well, I’d love to make things a bit easier for you. If you need help maintaining your shop (customer service) or optimizing your listings (SEO) ...or if you just want to figure out what it will take to turn your hobby into a full-time business...feel free to reach out! You won’t find many experienced Etsy consultants with rates more affordable than mine. • With nearly a decade of e-commerce experience behind me, I can expertly craft product listings for your storefront that will get in front of the eyes of your target audience in search. • I am very passionate about educating via the written word. Regardless of whether it’s a blog post, a product guide, website content, or any other document, I will deliver clear and concise information to your customers in a manner that they will understand. Let's make your brand shine! *Please note that I do not work with shops that sell religious products or AI-generated products of any kind. Professional skills: proficient with WordPress, Etsy, Shopify, Figma, and Canva. Experienced with tracking shipments and inventory, creating SEO-rich product descriptions, keyword research, copywriting, proofreading, and editing product photos.

Proven Sales & Lead Generation Strategies for B2B Brands (Industrial, SaaS & Manufacturing) Most companies don’t actually have a marketing problem. They have a clarity problem. Your messaging may be too technical, too product-led, too service-focused, or too close to what everybody else in your industry is saying. And in today’s crowded marketplace, you only have a few seconds to capture attention before prospects move on. If potential clients can’t quickly understand: • what you do • who you help • why you’re different • and why they should care you lose them fast. That’s where strategy changes everything. Whether your business needs stronger positioning, better lead generation, trade show strategy, LinkedIn visibility, email campaigns, case studies, branding direction, website improvements, sales enablement tools, or a more cohesive marketing strategy overall, the goal is the same: Create momentum that drives measurable business growth. 🐝 ME: Are you ready to work with a strategic marketing partner who understands how to connect sales strategy, messaging, branding, lead generation, and marketing execution into one cohesive growth system? For close to 20 years, I’ve helped companies strengthen positioning, improve messaging, increase visibility, support sales growth, and create marketing systems designed to generate real revenue momentum. This work goes far beyond basic marketing execution. It’s where sales consulting meets marketing strategy and execution. My expertise often includes: • Trade show and experiential marketing strategy • Booth engagement campaigns and lead generation concepts • LinkedIn thought leadership and content strategy • Messaging and positioning refinement • Email marketing campaigns • Website conversion strategy and direction • Customer case studies and testimonials • Brand development and strategic direction • Sales enablement tools and one-pagers • Interactive marketing concepts and campaign development My campaigns and creative concepts are often copied by my clients' competitors after they gain traction in the market, especially within niche B2B and industrial industries where standing out is difficult and truly differentiated marketing is rare. When your messaging, branding, campaigns, and customer experience are strong enough to influence the market, competitors eventually start following your lead instead of setting it. I’ve also helped clients earn recognition and top rankings in independent industry magazine advertising studies, proving that strong creative and strategic messaging still influence buyer attention and purchasing behavior. 🐝 YOU: Would you like someone on your team who is strategic, creative, highly responsive, collaborative, and genuinely invested in helping your business grow? The best partnerships happen with companies that are growth-minded, decisive, open to creative thinking, and ready to build momentum instead of continuing to throw money at disconnected marketing tactics. Because finding the right strategic partner is not easy. Many of my clients stay with me for years because my approach is highly collaborative, fast-moving, and focused on creating real-world business results instead of vanity metrics. If I don’t believe I can create strong results for your business, I’ll tell you honestly upfront. 🐝 US: When strategy, messaging, branding, marketing, and sales alignment finally start working together, everything becomes easier: • sales conversations improve • lead quality improves • visibility grows • referrals increase • momentum compounds 🏆 A FEW RECENT CLIENT WIN$ 🏆 ⭐ Helped develop trade show campaigns that increased booth engagement and lead generation ⭐ Created high-conversion messaging and sales materials for industrial and energy companies ⭐ Built LinkedIn and email campaigns tied directly to revenue opportunities ⭐ Helped companies refine positioning to compete more effectively in crowded B2B markets ⭐ Created interactive marketing concepts designed to educate prospects while capturing qualified leads ⭐ Helped businesses strengthen messaging so prospects immediately understood their value and differentiation ⭐ Helped clients earn recognition and top rankings in independent industry advertising studies for standout print advertising campaigns Because the companies that stand out are rarely the companies doing the most marketing. They’re the companies communicating the clearest value with the strongest strategy behind it. Many of my clients tell me they wish they had hired me sooner because once the messaging, positioning, and strategy finally align, growth starts feeling far more natural and far less forced. If you’re looking for a highly strategic creative partner who understands both sales and marketing, thinks beyond disconnected tactics, and knows how to turn expertise into compelling campaigns that create measurable momentum, let’s connect soon. To Your Success, Cheryl Heppard (rhymes with Leopard)

I help businesses get more customers through smart digital marketing. After 5 years in digital marketing (and a past life as an engineer), I've learned what actually works. I don't just run campaigns - I build systems that grow your business. Here's what I do best: ✓ SEO that drives leads - I know how to get you ranked and turn visitors into customers ✓ Paid ads that profit - Google Ads and Meta Ads campaigns that actually make money ✓ AI automation - I use AI to get better results faster (while others are still doing things manually) I specialize in: - Local businesses (home services, medical practices, professional services) - Working with agencies as your behind-the-scenes expert - Building automated systems that save you time and money What makes me different? I'm an engineer turned marketer. I see problems others miss. I fix them fast. And I use AI tools like ChatGPT, Claude, and automation platforms to deliver results 10x faster than traditional marketers. I don't just use AI because it's trendy. I use it to supercharge everything - from keyword research to ad optimization to customer communication. How I work: - One-time audits and fixes - Ongoing campaign management - Paid consultations to solve specific problems - White-label services for agencies My clients say I make complex marketing feel simple. I explain everything clearly, deliver on time, and actually answer my messages. Ready to grow? Send me a message. Tell me about your business and what you need. I'll tell you exactly how I can help.

Microsoft and Google-certified across a variety of analytics and marketing platforms, I also hold several other SEO and SEM/PPC certifications. I'm also a Shopify partner and develop, design, & customize highly attractive & converting websites & ecommerce platforms. When it comes to helping your business, I'm highly skilled in: - Search Engine Optimization (SEO) | All Facets of SEO including on-page, off-page, link-building, microdata markup, RDFs, and so much more. - Search Engine Marketing (PPC, Adwords, Bing Ads, Yahoo Gemini, etc.) - SEO and SEM Keyword Research - Ecommerce SEO - Google Adwords (Certified) - Website design & development - HTML & CSS - Ecommerce Development & Management: Shopify / Magento / Drupal / Wordpress / Joomla - Data analysis & Tag Management/Implementation (GA & GTM Certified) - Social Media Marketing - Landing page optimization - Email Marketing - Graphic design - Copywriting & Content Development - And more When it comes to your business, I help you do things such as: - Help implement website tracking, refine your tracking, tag management, and reporting workflows. - Help advise on data warehousing and data workflow best practices - Help develop beautiful, fully automated reports that take advantage of the latest in machine learning and AI - Help your webpages achieve top-of-first page Google rankings through highly effective keyword research as well as masterfully-managed on-page and off-page SEO optimization. - Optimize your Adwords and search marketing ad campaigns by saving you thousands of dollars on wasted spend, massively reducing your Cost-per-click, significantly increasing conversion goals, and more. - Conduct highly effective social media marketing campaigns to maximize the reach of your product/service and get you more clients. - Implement comprehensive data analytics to create masterful digital marketing strategies to maximize traffic and conversions for your website. - Design beautiful graphics for your webpages, social media campaigns, ads, email blasts, flyers, and brochures that help convert. - Write copy that helps you push past your competitors on Google and elsewhere. - Write awesome, engaging content that converts! Contact me so we can start achieving your goals asap!