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Proficient Senior Data Analyst trained in multiple techniques and software programs. Expertly handles large raw datasets to distill information, track trends and improve strategies. Skilled in producing eye-catching visual representations and detailed reports.

Need a Power BI or Tableau dashboard that actually drives decisions, not just looks nice? I'm a data analyst with 7+ years in fintech, SaaS, and e-commerce, building clean SQL and dbt models under dashboards that hold up under scrutiny. Most BI freelancers know one tool. I work fluently across Power BI, Tableau, Metabase, and Looker Studio, and I build the SQL/dbt layer underneath rather than just connecting to whatever data exists. My fintech background (BNPL specifically) means I understand reconciliation, audit trails, and the gap between accounting and product metrics that most analysts miss entirely. Power BI: DAX measures, row-level security, Power Query data prep. Tableau: calculated fields, LOD expressions, visual storytelling. Metabase: self-serve internal analytics and customer-embedded dashboards with row-level sandboxing. Looker Studio: GA4, Google Ads, Search Console, and Meta Ads blended into one report. Data layer: SQL and dbt models on BigQuery, Snowflake, or Postgres. Internal LLM agents that answer warehouse questions in plain English from Slack or Teams, with SQL safety filters. Ongoing support: data model reviews, dashboard performance tuning, KPI definitions, dbt audits, and BI migrations. Top Rated on Upwork with a 5.0 rating across every completed contract. IBM and Google-certified in data analytics (IBM Data Analyst Professional Certificate, Google Data Analytics Professional Certificate). Previously drove a 7% MoM increase in payment success rates at Paymob and helped grow a user base tenfold to 200k+ customers through new reporting infrastructure at Bypa-ss. Message me with what your dashboard needs to support, and I'll reply with next steps within a day, often sooner.

⭐ I build end-to-end analytics, reporting, and automation systems that turn scattered business data into clear insights and reliable actions. 🏅 Top Rated Plus Freelancer — ranked among the top 3% of talent on Upwork, with a 100% Job Success Score and 100+ completed projects. I help businesses connect their marketing, sales, CRM, and operational data, organize it correctly, and transform it into dashboards, automated reports, alerts, and workflows they can confidently use. My work covers the full data journey: tracking and collecting data, building pipelines and reporting tables, analyzing performance, and presenting the results through clear dashboards and automated notifications. 🔎 𝗛𝗢𝗪 𝗜 𝗖𝗔𝗡 𝗛𝗘𝗟𝗣 📊 𝗗𝗔𝗧𝗔 𝗩𝗜𝗦𝗨𝗔𝗟𝗜𝗭𝗔𝗧𝗜𝗢𝗡 𝗔𝗡𝗗 𝗕𝗜 𝗥𝗘𝗣𝗢𝗥𝗧𝗜𝗡𝗚 I build clear, interactive dashboards that help teams understand performance, identify opportunities, and make better decisions without relying on manual reporting. ◆ Looker Studio dashboards ◆ Power BI reports and dashboards ◆ Tableau data visualizations ◆ Databox dashboards and scorecards ◆ Metabase and Apache Superset dashboards ◆ Marketing and advertising performance reporting ◆ Sales, CRM, and lead-generation dashboards ◆ Executive KPI scorecards ◆ Conversion funnel and customer journey reports ◆ Cross-channel and multi-source reporting ◆ Dashboard redesign, optimization, and troubleshooting 📈 𝗠𝗔𝗥𝗞𝗘𝗧𝗜𝗡𝗚 𝗔𝗡𝗔𝗟𝗬𝗧𝗜𝗖𝗦 𝗔𝗡𝗗 𝗧𝗥𝗔𝗖𝗞𝗜𝗡𝗚 Accurate reporting starts with accurate tracking. I set up, audit, and troubleshoot analytics systems to ensure your conversions, user activity, and marketing performance are measured correctly. ◆ Google Analytics 4 setup and audits ◆ Google Tag Manager implementation ◆ Custom event and conversion tracking ◆ Form, lead, call, purchase, and ecommerce tracking ◆ Google Ads conversion tracking ◆ Enhanced Conversions ◆ Meta Pixel and Conversions API ◆ Server-side Google Tag Manager ◆ Consent Mode v2 ◆ Cross-domain tracking ◆ Custom dataLayer implementation ◆ Tracking QA, validation, and troubleshooting ◆ Marketing performance and funnel analysis ⚙️ 𝗗𝗔𝗧𝗔 𝗘𝗡𝗚𝗜𝗡𝗘𝗘𝗥𝗜𝗡𝗚 𝗔𝗡𝗗 𝗘𝗧𝗟 𝗣𝗜𝗣𝗘𝗟𝗜𝗡𝗘𝗦 I build the data infrastructure behind reliable reporting, connecting multiple platforms and transforming raw data into clean, structured datasets ready for analysis. ◆ End-to-end ETL and ELT pipelines ◆ BigQuery and Snowflake reporting tables ◆ SQL data modeling and transformation ◆ API-to-database integrations ◆ Marketing, CRM, ecommerce, and analytics integrations ◆ Data extraction, cleaning, and validation ◆ Multi-source data blending and centralization ◆ Scheduled data extraction and refresh workflows ◆ Deduplication and data-quality checks ◆ Google Sheets and Excel automation 🤖 𝗔𝗜 𝗔𝗨𝗧𝗢𝗠𝗔𝗧𝗜𝗢𝗡𝗦, 𝗔𝗟𝗘𝗥𝗧𝗦 𝗔𝗡𝗗 𝗡𝗢𝗧𝗜𝗙𝗜𝗖𝗔𝗧𝗜𝗢𝗡𝗦 I create automated workflows that monitor your data, detect important changes, and deliver useful insights directly to your team through email, Slack, and other business tools. ◆ AI-powered performance summaries ◆ KPI and anomaly alerts ◆ Automated email and Slack notifications ◆ Lead and campaign monitoring workflows ◆ AI-powered classification and data processing ◆ Automated reports and scheduled insights ◆ CRM and business-tool automation ◆ n8n, Make, Zapier, APIs, and webhooks 🔐 𝗥𝗘𝗟𝗜𝗔𝗕𝗟𝗘 𝗔𝗡𝗗 𝗠𝗔𝗜𝗡𝗧𝗔𝗜𝗡𝗔𝗕𝗟𝗘 𝗗𝗘𝗟𝗜𝗩𝗘𝗥𝗬 I build systems with clean logic, accurate tracking, data validation, error handling, monitoring, and clear documentation. The goal is not just to create a dashboard that looks good. It is to build a dependable reporting system that your team can confidently use and maintain after delivery. 📩 𝗟𝗘𝗧’𝗦 𝗗𝗜𝗦𝗖𝗨𝗦𝗦 𝗬𝗢𝗨𝗥 𝗣𝗥𝗢𝗝𝗘𝗖𝗧 Have a dashboard, tracking setup, data pipeline, reporting system, or AI automation project in mind? Send me a message, and let’s discuss the best way to build it.

Top 1% Expert-Vetted Power BI, Tableau, Looker Data Studio, Metabase & Apache Superset Developer 🏆 Trusted by Google, Microsoft, and Pinterest. Your data should help you make decisions, not create more questions. I help companies build reliable dashboards, reporting, data visualization, and business intelligence solutions using 𝐏𝐨𝐰𝐞𝐫 𝐁𝐈, 𝐓𝐚𝐛𝐥𝐞𝐚𝐮, 𝐋𝐨𝐨𝐤𝐞𝐫 𝐃𝐚𝐭𝐚 𝐒𝐭𝐮𝐝𝐢𝐨, 𝐌𝐞𝐭𝐚𝐛𝐚𝐬𝐞, and 𝐀𝐩𝐚𝐜𝐡𝐞 𝐒𝐮𝐩𝐞𝐫𝐬𝐞𝐭. Whether you need a new dashboard, cleaner reporting, better data visualization, or a complete BI solution, I can help turn your raw data into clear and actionable insights. 📊 𝐖𝐇𝐀𝐓 𝐈 𝐂𝐀𝐍 𝐇𝐄𝐋𝐏 𝐖𝐈𝐓𝐇 🚀 𝐏𝐨𝐰𝐞𝐫 𝐁𝐈 & 𝐓𝐚𝐛𝐥𝐞𝐚𝐮 𝐃𝐚𝐬𝐡𝐛𝐨𝐚𝐫𝐝𝐬 Build professional, interactive, and easy-to-understand Power BI and Tableau dashboards based on your KPIs, reporting requirements, and business goals. 📈 𝐋𝐨𝐨𝐤𝐞𝐫 𝐃𝐚𝐭𝐚 𝐒𝐭𝐮𝐝𝐢𝐨 𝐑𝐞𝐩𝐨𝐫𝐭𝐢𝐧𝐠 Create automated Looker Data Studio dashboards that bring together your business, marketing, sales, and operational data into clear reporting experiences. 📊 𝐂𝐮𝐬𝐭𝐨𝐦 𝐁𝐈 𝐃𝐚𝐬𝐡𝐛𝐨𝐚𝐫𝐝𝐬 Build professional and easy-to-understand dashboards in Power BI, Tableau, Looker Data Studio, Metabase, and Apache Superset based on your KPIs and reporting requirements. 🔍 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 & 𝐑𝐞𝐩𝐨𝐫𝐭𝐢𝐧𝐠 𝐀𝐮𝐝𝐢𝐭𝐬 Review your existing dashboards and reporting setup to identify data gaps, incorrect metrics, broken reports, performance issues, and opportunities for improvement. 📉 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐑𝐞𝐩𝐨𝐫𝐭𝐢𝐧𝐠 Bring together data from databases, GA4, Google Ads, Meta Ads, HubSpot, Shopify, and other platforms into one centralized reporting experience. 🗄️ 𝐒𝐐𝐋 & 𝐃𝐚𝐭𝐚𝐛𝐚𝐬𝐞 𝐑𝐞𝐩𝐨𝐫𝐭𝐢𝐧𝐠 Create advanced reporting solutions using SQL and databases such as PostgreSQL, MySQL, BigQuery, AWS Athena, and Oracle. 🔐 𝐄𝐦𝐛𝐞𝐝𝐝𝐞𝐝 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 & 𝐑𝐨𝐰-𝐋𝐞𝐯𝐞𝐥 𝐒𝐞𝐜𝐮𝐫𝐢𝐭𝐲 Build scalable BI solutions with client-specific access, embedded dashboards, dynamic filters, and secure reporting environments. ============================ 🌟 𝐖𝐇𝐘 𝐂𝐋𝐈𝐄𝐍𝐓𝐒 𝐖𝐎𝐑𝐊 𝐖𝐈𝐓𝐇 𝐌𝐄 ✔ $300K+ earned on Upwork ✔ 100+ completed client projects ✔ Top Rated Plus Freelancer ✔ 5-Star client reviews ✔ Google-Certified BI Consultant ✔ Extensive experience with Power BI, Tableau, Looker Data Studio, Metabase, Apache Superset, SQL, and reporting I have worked with startups, agencies, SaaS companies, e-commerce businesses, and larger organizations to build analytics solutions that make complex data easier to understand. My goal is not simply to create charts. I focus on: • Accurate and trustworthy data • Clear KPI definitions • Easy-to-use dashboards • Fast and scalable reporting • Business insights that support real decisions ============================ 🎖 𝐂𝐄𝐑𝐓𝐈𝐅𝐈𝐂𝐀𝐓𝐈𝐎𝐍𝐒 & 𝐂𝐑𝐄𝐃𝐄𝐍𝐓𝐈𝐀𝐋𝐒 🎖 Google Business Intelligence Professional Certificate 🎖 Google Analytics Individual Qualification 🎖 Upwork Skill Certification – Data Science 🎖 Top Rated Plus Upwork Freelancer 🎖 $300K+ Earned on Upwork 🎖 100+ Client Projects Completed Explore my portfolio to see examples of Power BI, Tableau, Looker Data Studio, Metabase, Apache Superset dashboards, BI solutions, analytics projects, and reporting systems I have built for clients. ============================ ➤ 𝗟𝗘𝗧’𝗦 𝗧𝗨𝗥𝗡 𝗬𝗢𝗨𝗥 𝗗𝗔𝗧𝗔 𝗜𝗡𝗧𝗢 𝗖𝗟𝗘𝗔𝗥 𝗜𝗡𝗦𝗜𝗚𝗛𝗧𝗦 Need help with 𝐏𝐨𝐰𝐞𝐫 𝐁𝐈, 𝐓𝐚𝐛𝐥𝐞𝐚𝐮, 𝐋𝐨𝐨𝐤𝐞𝐫 𝐃𝐚𝐭𝐚 𝐒𝐭𝐮𝐝𝐢𝐨, 𝐌𝐞𝐭𝐚𝐛𝐚𝐬𝐞, 𝐀𝐩𝐚𝐜𝐡𝐞 𝐒𝐮𝐩𝐞𝐫𝐬𝐞𝐭, or a custom BI reporting solution? 𝗦𝗲𝗻𝗱 𝗺𝗲 𝗮 𝗺𝗲𝘀𝘀𝗮𝗴𝗲 and tell me what you are trying to build, improve, or fix. I am available for both one-time projects and ongoing analytics and BI support. ============================ 🛠️ 𝐓𝐎𝐎𝐋𝐒 & 𝐓𝐄𝐂𝐇𝐍𝐎𝐋𝐎𝐆𝐘 𝐁𝐈, 𝐑𝐞𝐩𝐨𝐫𝐭𝐢𝐧𝐠 & 𝐃𝐚𝐭𝐚 𝐕𝐢𝐬𝐮𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧 • Power BI • Tableau • Looker Data Studio • Metabase • Apache Superset 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 & 𝐓𝐫𝐚𝐜𝐤𝐢𝐧𝐠 • Google Analytics 4 (GA4) • Google Tag Manager (GTM) • Google Search Console 𝐃𝐚𝐭𝐚𝐛𝐚𝐬𝐞𝐬 & 𝐂𝐥𝐨𝐮𝐝 • PostgreSQL • MySQL • BigQuery • AWS Athena • Oracle • Google Cloud Platform 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 & 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬 • Google Ads • Meta Ads • HubSpot • Shopify Analytics 𝐁𝐈 & 𝐀𝐍𝐀𝐋𝐘𝐓𝐈𝐂𝐒 𝐒𝐎𝐋𝐔𝐓𝐈𝐎𝐍𝐒 • Executive Dashboards • Marketing Dashboards • Sales Dashboards • KPI Reporting • Embedded Analytics • Row-Level Security • Data Modeling • Automated Reporting • SQL Development • Data Visualization • Performance Analysis 𝐋𝐚𝐧𝐠𝐮𝐚𝐠𝐞𝐬 & 𝐃𝐄𝐕𝐄𝐋𝐎𝐏𝐌𝐄𝐍𝐓 • SQL • JavaScript • HTML • CSS

💲𝟯𝟲𝟬𝗞+ 𝗶𝗻 𝗶𝗱𝗲𝗻𝘁𝗶𝗳𝗶𝗲𝗱 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗶𝗺𝗽𝗮𝗰𝘁 | 𝟭𝟬𝟬+ 𝗰𝗼𝗺𝗽𝗹𝗲𝘁𝗲𝗱 𝗽𝗿𝗼𝗷𝗲𝗰𝘁𝘀 | 𝟳+ 𝘆𝗲𝗮𝗿𝘀 𝗼𝗳 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 | ★★★★★ 𝗰𝗹𝗶𝗲𝗻𝘁 𝗳𝗲𝗲𝗱𝗯𝗮𝗰𝗸 I help businesses replace fragmented spreadsheets, manual reporting, and disconnected processes with 𝗶𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗲𝗱 𝗱𝗮𝘁𝗮, 𝗮𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀, 𝗱𝗮𝘀𝗵𝗯𝗼𝗮𝗿𝗱𝘀, 𝗮𝗽𝗽, 𝗮𝗻𝗱 𝗮𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀. Depending on your business needs, the solution may include Power BI dashboards, Microsoft Fabric architecture, custom Fabric Apps, workflow automation, or a combination of these technologies. 𝗠𝘆 𝘄𝗼𝗿𝗸 𝗵𝗲𝗹𝗽𝘀 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝗮𝗻𝘀𝘄𝗲𝗿 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗮𝗹 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀: - Where are we losing revenue, time, or operational efficiency? - Which teams, products, clients, projects, or locations are underperforming? - What changed, why did it change, and where should management act? - Which repetitive reporting and operational tasks can be automated? - How can multiple systems be connected into one trusted solution? - How can users submit data, manage approvals, and take action directly from an application? 𝗜 𝗽𝗿𝗼𝘃𝗶𝗱𝗲 𝗲𝗻𝗱-𝘁𝗼-𝗲𝗻𝗱 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀, 𝗶𝗻𝗰𝗹𝘂𝗱𝗶𝗻𝗴: - Executive, financial, commercial, and operational dashboards - Reporting automation and recurring management reports - Microsoft Fabric Warehouses, Lakehouses, pipelines, and semantic models - Fabric Apps for data entry, workflows, approvals, and operational processes - Data integration from Excel, CSV, SQL, APIs, SharePoint, cloud platforms, and business systems - Power Query transformations and data standardization - Star-schema data modelling and documented DAX measures - Automated notifications, file processing, approvals, and recurring tasks - Row-level security, user access, and governance - Scheduled refresh, deployment, documentation, and handover - Optimization and redesign of existing reporting solutions I have delivered more than 100 projects across manufacturing, pharmaceuticals, healthcare, finance, retail, logistics, SaaS, government, energy, and professional services. 𝗥𝗲𝗰𝗲𝗻𝘁 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀 𝗶𝗻𝗰𝗹𝘂𝗱𝗲: - Executive performance systems connecting objectives, KPIs, initiatives, and projects - Manufacturing dashboards identifying production bottlenecks and quality issues - Commercial analytics solutions tracking revenue, margins, clients, products, and market share - Resource-planning systems comparing workforce capacity with project demand - Survey analytics platforms transforming thousands of responses into strategic insights - Supply-chain dashboards monitoring inventory, availability, fill rates, and distribution performance - Business applications supporting data submissions, review workflows, approvals, and operational tracking - Automated reporting processes that reduce repetitive manual work and improve consistency Clients typically hire me when their data is disconnected, their reporting is manual, or their existing tools no longer support how the business operates. 𝗠𝘆 𝗴𝗼𝗮𝗹 𝗶𝘀 𝗻𝗼𝘁 𝘀𝗶𝗺𝗽𝗹𝘆 𝘁𝗼 𝗱𝗲𝗹𝗶𝘃𝗲𝗿 𝗮 𝗱𝗮𝘀𝗵𝗯𝗼𝗮𝗿𝗱. It is to build a reliable and scalable solution that gives decision-makers better visibility, reduces manual work, and improves how the business operates. 𝗦𝗲𝗻𝗱 𝗺𝗲 𝗮 𝗺𝗲𝘀𝘀𝗮𝗴𝗲 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂𝗿 𝗰𝘂𝗿𝗿𝗲𝗻𝘁 𝗱𝗮𝘁𝗮 𝘀𝗼𝘂𝗿𝗰𝗲𝘀, 𝗿𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴 𝗽𝗿𝗼𝗰𝗲𝘀𝘀, 𝗼𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀, 𝗮𝗻𝗱 𝘁𝗵𝗲 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀 𝗼𝗿 𝘄𝗼𝗿𝗸𝗳𝗹𝗼𝘄𝘀 𝘁𝗵𝗲 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗻𝗲𝗲𝗱𝘀 𝘁𝗼 𝘀𝘂𝗽𝗽𝗼𝗿𝘁.

I’m a data engineer–minded BI consultant specializing in Microsoft Fabric and Power BI, focused on building scalable analytics platforms, not just dashboards. I help companies design and implement end-to-end analytics solutions using modern data architecture, reliable pipelines, and well-governed semantic models so teams can trust their data and scale confidently. ________________________________________ What I Do Microsoft Fabric & Power BI • End-to-end Microsoft Fabric implementations (Lakehouse, Warehouse, OneLake) • Medallion architecture (Bronze, Silver, Gold) for clean and scalable data layers • Data ingestion and transformation using Fabric Data Pipelines • Power BI semantic models, optimized DAX, and performance tuning • Row-level security (RLS) and enterprise-ready data modeling • Reusable datasets and governed reporting across teams Data Pipelines & Analytics Engineering • ELT / ETL pipelines from any data source into Fabric • Data validation, transformation, and metric standardization • Fact and dimension modeling for consistent business logic • Incremental loads, refresh optimization, and cost-aware design Looker Studio • Executive and operational dashboards backed by engineered data models • Automated reporting with clear, maintainable metric definitions • Visualization layers separated from transformation logic ________________________________________ Tools & Core Skills Platforms Microsoft Fabric | Power BI | Looker Studio Expertise SQL | DAX | Data Modeling | Medallion Architecture | Data Pipelines | ETL / ELT | Analytics Engineering | Performance Optimization ________________________________________ How I Work I treat BI as an engineering discipline, not a visualization task. That means: - Data models before dashboards - Pipelines built to be stable, testable, and extensible - Metrics defined once and reused everywhere Clients work with me when they need: - A serious Microsoft Fabric implementation - Power BI models that scale and stay fast - Analytics platforms built for long-term use ________________________________________ Let’s Work Together If you’re looking for: - a Microsoft Fabric consultant - help designing data pipelines and medallion architecture - a long-term analytics partner, not a dashboard freelancer I’m ready to help you build it right.