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I’m a UI/UX designer with 10+ years of experience in UX/UI, SaaS and Mobile App design. I design products that are easy to use, hard to leave, and built to scale. My focus is on the kind of product design that moves metrics: dashboards that reduce cognitive load, SaaS flows that drive activation and retention, and design systems that make engineering teams faster. ━━━━━━━━━━━━━━━━━━━━━━ 🎯 WHAT I DO AS A UI/UX DESIGNER I work across the full product lifecycle as both a UX strategist and UI designer - from early discovery through to production-ready specs and developer handoff: ▪ UX strategy, discovery & problem framing ▪ Information architecture & user flows ▪ Wireframing, interaction design & prototyping ▪ High-fidelity UI design for web, mobile app design (iOS & Android), and cross-platform products ▪ Component-based design systems built for scalability ▪ API-aware UX decisions - designing with technical constraints in mind ▪ AI-assisted UX workflow - concept generation, variation testing, research synthesis ━━━━━━━━━━━━━━━━━━━━━━ 💰 INDUSTRIES WHERE MY UI UX DESIGN DELIVERS RESULTS As a UX/UI Designer with deep SaaS expertise, my strongest work is in high-complexity environments: 🏦 Financial Services & Banking - trading dashboards, lending platforms, regulatory-compliant flows 📊 SaaS Platforms - onboarding, activation funnels, multi-tenant architectures 🏥 Healthcare & MedTech - patient apps, clinical dashboards, HIPAA-aligned UX 🚚 Logistics & Transportation - ops dashboards, dispatch and tracking interfaces 🧰 Management & Internal Tools - CRM, admin panels, back-office systems I've also delivered mobile app design across Wellbeing, Real Estate, eCommerce, and EdTech verticals. ━━━━━━━━━━━━━━━━━━━━━━ 🏆 BY THE NUMBERS ▪ $200,000+ earned on Upwork - Top Rated Plus 🏅 ▪ 4,000+ hours billed across long-term product partnerships ▪ 10+ years of UI UX design and product design experience ▪ 60M+ users reached across products I've contributed to ▪ Multiple startups taken from early ideation to profitable MVP - across SaaS, FinTech, and mobile app design projects ━━━━━━━━━━━━━━━━━━━━━━ 💬 WORKING WITH ME I work best with product teams who need a UI/UX designer to own the experience end-to-end, whether that's a SaaS platform, a mobile app design, or a complex dashboard. Not just deliver screens. 👉 Send a message and I'll get back to you asap.

With over 10 years of international experience in the hospitality and tourism industry, primarily within Hilton hotels across Canada, Iceland, and Croatia. I bring a refined sense of client service, strong organizational skills, and the ability to perform in fast paced, high responsibility environments, including Manager on Duty roles. I have also successfully managed and operated my own portfolio of 9 Airbnb apartments in Croatia, gaining hands on experience in property management, guest relations, and operations. I am currently working as a Travel Designer in a luxury online travel agency, specializing in bespoke, high end travel experiences tailored to each client’s lifestyle and expectations. I create personalized itineraries with a strong focus on detail, exclusivity, and seamless service, transforming ideas into meaningful and memorable journeys. In addition, I am involved in recruitment and staffing, which has strengthened my ability to understand people, identify needs quickly, and build strong professional relationships. I am also training to become a psychotherapist, further enhancing my intuitive, client-centered approach. I have also completed multiple logo design projects, helping brands build a consistent and professional online presence. I combine creativity, structure, and a people focused approach to deliver thoughtful, high quality, and results driven solutions.

❗️Available Immediately (CET | Croatia) 👉 𝐇𝐢𝐭 𝐈𝐍𝐕𝐈𝐓𝐄 𝐓𝐎 𝐉𝐎𝐁 𝐨𝐫 𝐒𝐄𝐍𝐃 𝐌𝐄𝐒𝐒𝐀𝐆𝐄 - I reply fast with actionable UI UX Designer insights for your product. Senior UI UX Designer, Product Designer, and Web Designer with 10+ years of experience helping startups, SaaS companies, product teams, and eCommerce brands build intuitive, scalable, and conversion-focused digital products. 🏆 350+ completed projects | 150+ long-term client partnerships | 3,000+ Upwork hours | 20+ design awards I specialize in UI UX Design for SaaS platforms, web applications, websites, mobile apps, dashboards, admin panels, CRM systems, enterprise software, and eCommerce products where usability, conversion, and product growth directly impact business results. Over the last 10+ years, I’ve helped founders and product teams transform complex products into clear, user-friendly experiences that improve adoption, retention, engagement, and revenue. 📊 Results Delivered ✔️ +22% product adoption through SaaS UX optimization ✔️ 35% reduction in cart abandonment through checkout redesign ✔️ +24% lead generation through conversion-focused website design ✔️ +15% revenue growth through eCommerce UX improvements ✔️ 200% increase in workflow efficiency through dashboard optimization 🚀 What I Do ✔️ UI UX Design for SaaS Platforms & B2B Products ✔️ Product Design for Startups & Growing Companies ✔️ Website Design & Web Design ✔️ Mobile App Design (iOS & Android) ✔️ eCommerce UX Design & Shopify Optimization ✔️ Dashboard & Admin Panel Design ✔️ UX Research & User Flow Optimization ✔️ Figma Design Systems & Interactive Prototyping ✔️ Landing Page Design & CRO As a UI UX Designer and Product Designer, I work across the complete product lifecycle: UX Research → Information Architecture → User Flows → Wireframes → UI Design → Interactive Prototyping → Design Systems → Usability Testing → Developer Handoff → Framer / Webflow / Shopify Implementation 🧩 Services SaaS UI UX Design Design of SaaS platforms, CRM systems, dashboards, analytics tools, and enterprise software focused on usability, retention, scalability, and product growth. Website Design & Web Design High-converting websites designed to improve engagement, communicate value clearly, increase lead generation, and support long-term business growth. Mobile App Design User-centered iOS and Android applications focused on usability, retention, accessibility, and seamless user experiences. eCommerce UX Design Conversion-focused shopping experiences, checkout optimization, customer journey improvements, and scalable design systems. UX Audit & Product Optimization Detailed UX audits that identify friction points, usability issues, and conversion bottlenecks with actionable recommendations. Design Systems & Figma Scalable design systems, UI libraries, component documentation, prototypes, and developer-ready handoff processes. ⚙️ Tools & Expertise Figma, Framer, Webflow, Shopify, WordPress, Adobe Creative Suite, UX Research, Information Architecture, Wireframing, Interactive Prototyping, Design Systems, Conversion Rate Optimization (CRO), AI-Assisted Design Workflows. 🏭 Industries SaaS • B2B Software • FinTech • HealthTech • AI Products • eCommerce • Logistics • EdTech • Cybersecurity • Marketplaces • Enterprise Software • B2C Products ⭐ Why Clients Hire Me I focus on business outcomes, not just visuals. ▪️ 10+ years of UI UX Design and Product Design experience ▪️ 350+ delivered projects across SaaS, web applications, websites, mobile apps, and eCommerce ▪️ 150+ long-term client partnerships ▪️ 8,000+ wireframes and UX concepts created ▪️ 400+ high-fidelity prototypes delivered ▪️ 20+ design awards ▪️ Advanced expertise in Figma, Design Systems, Product Design, and SaaS UX ▪️ Design + Build capabilities with Framer, Webflow, Shopify, and WordPress ▪️ Experience designing complex enterprise software, CRM systems, dashboards, and customer-facing products Every design decision is guided by user behavior, business goals, and measurable impact. If you're looking for a UI UX Designer, Product Designer, Website Designer, SaaS Designer, Dashboard Designer, UX Researcher, Mobile UI UX Designer, UI Designer, UX Designer, Mobile App Designer, UX/UI Designer, UI UX Designer or Figma Expert to improve your product, website, SaaS platform, or eCommerce experience, let's build something users love and businesses grow from.

I'm a full-stack developer and digital strategist with 12+ years of experience building web platforms, e-commerce stores, and complex system integrations. I've delivered 150+ projects for 50+ clients, including international brands such as Pfizer, Fagron, Pileje, and Specchiasol. My technical expertise covers WordPress and WooCommerce development, PHP, JavaScript, and MySQL, alongside custom API integrations connecting ERP, CRM, and payment systems (Microsoft Dynamics Navision, Aprossa, Pantheon). I also handle SEO, Google & Meta Ads campaigns, and graphic design — giving clients a single partner from development through launch and growth. Selected projects: E-commerce platforms for pharmaceutical and cosmetic brands, with localization, payment integration, and marketing optimization A real-time sports platform syncing with the FIBA system for the Basketball Federation of Republika Srpska ERP–CRM–WooCommerce–Payment system integrations Custom warehouse and logistics application for Welmora (Germany) Proprietary SaaS platforms including e-Posao (letsconnect.hr), B2B sales tools for Telemach, and a yacht reservation system (NauSys, skipper-in-croatia) I hold a Master's degree in Managerial Informatics from the Faculty of Economics, University of Zagreb, and I've led teams and run my own agencies, which means I approach every project with both technical depth and a clear focus on business results. Whether you need a new web platform, a complex integration, or a long-term development partner, I deliver solutions built to scale.

💎 10+ years in UI UX Design & Product Design & Web Design | Top Rated Plus | 100% JSS | 500+ Upwork Hours | 70+ Completed Projects | 50+ International Clients I’m a UI UX Designer, Product Designer, and Web Designer specializing in UI UX design for SaaS platforms, website design, eCommerce experiences, dashboards, and scalable digital products. For over 10 years, I’ve helped SaaS founders, startups, and growing businesses transform complex ideas and underperforming products into intuitive, conversion-focused experiences through strategic UI UX design, product thinking, and website design expertise. My work combines user-centered UX strategy, business objectives, and scalable design systems to create products that improve usability, increase conversions, strengthen retention, and support long-term growth. I have delivered UI UX design and product design solutions for SaaS platforms, CRM systems, admin panels, B2B products, AI tools, marketplaces, FinTech platforms, HealthTech products, eCommerce websites, corporate websites, and mobile applications. 📊 𝐌𝐞𝐚𝐬𝐮𝐫𝐚𝐛𝐥𝐞 𝐔𝐈 𝐔𝐗 𝐃𝐞𝐬𝐢𝐠𝐧 𝐑𝐞𝐬𝐮𝐥𝐭𝐬 SaaS platform redesign → +22% product adoption through improved UX and scalable UI systems eCommerce website optimization → 35% reduction in cart abandonment through checkout UX improvements Website redesign projects → +24% lead generation through conversion-focused UI UX design eCommerce platform redesign → +15% revenue growth through improved user journeys and information architecture Dashboard UX optimization → 200% improvement in workflow efficiency through streamlined interfaces and better usability 70+ completed projects across SaaS, eCommerce, B2B, FinTech, AI, HealthTech, and startup environments 50+ international clients served across Europe, North America, Australia, and Asia 🎯 𝐖𝐡𝐨 𝐈 𝐖𝐨𝐫𝐤 𝐖𝐢𝐭𝐡 SaaS founders and product teams looking for a UI UX Designer and Product Designer who can create dashboards, CRM systems, admin panels, and scalable B2B platforms that improve user adoption and retention. Companies building digital products that require structured UI UX design, user-centered product strategy, and scalable design systems. Businesses looking for a Web Designer and UI UX Designer to improve website performance, increase conversions, optimize user journeys, and strengthen their online presence. eCommerce brands that need better customer experiences, checkout optimization, and conversion-focused website design. Startups seeking a Product Designer who can transform ideas into validated, user-friendly products ready for growth and development. 🧠 𝐔𝐈 𝐔𝐗 𝐃𝐞𝐬𝐢𝐠𝐧 𝐒𝐞𝐫𝐯𝐢𝐜𝐞𝐬 UI UX Design & Product Design I design digital products that balance user needs with business goals. My process focuses on usability, scalability, accessibility, and measurable impact across web applications, SaaS platforms, and mobile products. Website Design & Web Design I create modern, conversion-focused websites that communicate value clearly, improve user engagement, and support lead generation, customer acquisition, and business growth. SaaS Design Design of SaaS platforms, dashboards, CRM systems, analytics tools, and enterprise software where UX directly impacts adoption, productivity, and retention. eCommerce UX Design User-centered eCommerce experiences focused on product discovery, checkout optimization, customer journeys, and scalable conversion-focused design systems. UX Audit & Product Optimization Comprehensive UX audits that identify usability issues, friction points, and conversion bottlenecks while providing actionable recommendations for improvement. Design Systems & Figma Creation of scalable design systems, component libraries, UI documentation, interactive prototypes, and developer-ready handoff processes in Figma. 🚀 𝐓𝐨𝐨𝐥𝐬 & 𝐄𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞 Figma Expert with extensive experience in UI UX Design, Product Design, Website Design, Web Design, SaaS Design, Dashboard Design, Design Systems, UX Research, Conversion Rate Optimization (CRO), Data Visualization, and Enterprise UX. I design websites, SaaS products, dashboards, web applications, and mobile apps with a strong focus on usability, scalability, conversion, and business growth. My experience includes B2B SaaS platforms, eCommerce websites, AI products, FinTech solutions, HealthTech platforms, marketplaces, and startup products. As a UI UX Designer, Product Designer, and Web Designer, I create digital experiences that are visually clear, easy to use, conversion-focused, and built to scale. Every design decision is driven by user behavior, business objectives, and measurable outcomes. 🚀 If you need a UI UX Designer, Product Designer, Web Designer, SaaS Designer, Website Designer, Dashboard Designer, or Figma Expert for SaaS platforms, websites, eCommerce products, AI tools, FinTech solutions, HealthTech applications, or enterprise software, I can help you build a product that performs, convert

🔝Top Rated Plus 💯 100% Job Success 👩🏻‍💼Independent Freelancer 👋🏻 Hi! I'm Ena, UX/UI designer from Croatia, specializing in digital product design. 👩🏻‍💻 I design intuitive websites, web applications, and mobile apps that help businesses create better user experiences and achieve their goals. Over the years, I’ve worked across a variety of industries, transforming complex ideas into clear, user-centered solutions. 💬 How previous clients describe me (based on received feedback): Highly skilled, user-centered, strategic, proactive, detail-oriented, thoughtful, creative, visually strong, intuitive, usable, collaborative, communicative, receptive to feedback, easy to work with, reliable, capable, impact-driven, results-oriented 👩🏻 I consider myself a diligent, dedicated person with a strong sense of responsibility. 📩 Looking for a designer to help with your project? Don't hesitate to reach out!😊 Keywords: Design, UX/UI, UX, UI, User Interface Design, User Experience Design, Landing Page Design, Web & Mobile Design, Responsive Design, UX Research, Website, Wireframing, UI/UX Design, UI Research, Wireframes design, iOS app design, Web Design, App, Landing Page, Wireframe, Graphic Design, UX Design, Android Design, iPhone Design, Responsive, Long term, UX, User Experience, Interaction Design, Application design, Mobile UI/UX Design, Mobile Design, Android and iOS app design, Designer, Usability, Moodboard design, Android development, SaaS product, eCommerce app design, Clickable prototype, Commercial design, MockUp design, Platform Creation, prototype design, web designer, Figma, eCommerce web design, User Flow, usability audit, Motion Design, Platforms, Website Wireframing, SaaS platform, SaaS Project Design, product design