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John C.

Braintree, Massachusetts

$95/hr

5.0

47 jobs

I’m a B2B marketing strategist and content leader with deep experience in customer‑journey research and persona development using the Buyer Persona Institute’s methodology. I conduct structured interviews, identify triggers, success factors, barriers, and decision criteria, and turn those insights into clear narratives, content calendars, and cross‑channel programs that drive pipeline. I specialize in owning the content function end‑to‑end; strategy, calendar, writing, social, paid optimization, and reporting, and I work independently, using data to shape decisions and modern tools to scale output efficiently. Core Services Include: • Search Engine Optimization (SEO) • GEO AEO AIO - All aspects of AI Optimization • In-depth SEO Audits • Blogging & Social Media Audits • Content audits (using AI tools) • Content Strategy & Messaging • Google Analytics & Search Console integration • Advanced tools: SpyFu, Ahrefs, Screaming Frog • Persona Development & Customer Journey Mapping • Account-Based Marketing (ABM) & Content Production Management About Me With deep experience as a marketing strategist, across international airlines, real estate, biotech and pharma, insurance firms, and financial institutions, I have a proven ability to scale both B2B and B2C strategies. Startups to legacy brands—I’ve worked across the spectrum. Additional Expertise: • Link Building, Acquisition, Detox & Disavow • PPC (Pay-Per-Click) Advertising • Blogging & Content Strategy • Native English speaker with a lifelong focus on writing & public speaking • Podcast development

Search Engine Optimization
Marketing Management
Marketing Strategy
Content Management
Personal Development
SEO Keyword Research
Content Strategy
SEO Audit
Market Research
Screaming Frog SEO Spider
Content SEO
Ahrefs
Content Marketing Strategy
Content Planning
Off-Page SEO

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How do I hire a Writer near Braintree, MA on Upwork?

You can hire a Writer near Braintree, MA on Upwork in four simple steps:

Create a job post tailored to your Writer project scope. We’ll walk you through the process step by step.
Browse top Writer talent on Upwork and invite them to your project.
Once the proposals start flowing in, create a shortlist of top Writer profiles and interview.
Hire the right Writer for your project from Upwork, the world’s largest work marketplace.

At Upwork, we believe talent staffing should be easy.

How much does it cost to hire a Writer?

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