A user experience designer (UXD) creates and enhances digital interfaces like websites, apps, and software programs to make the experience more effortless and enjoyable for consumers. Their work helps boost customer satisfaction, build brand loyalty, and ensure that there aren’t any design elements present that might deter potential customers. This includes everything from smooth navigation to enhanced visual appeal and a simplified sign-up or checkout process.
WHAT DO UX DESIGNERS DO?
A UX designer studies different forms of customer feedback and uses it to find ways to increase satisfaction within a digital product. The information discovered during that process is used to create a rough layout of a website or application (often called a wireframe or workflow diagram), which can then be used by developers to streamline the design elements so they are more user-friendly.
Some of the more common projects that UX designers complete are:
- Performing user testing with the product in question
- Creating and implementing surveys for direct customer feedback
- Creating storyboards to reflect a typical customer
- Analyzing usage data and traffic patterns
- Conducting A/B tests to measure customer response
- Reviewing competitors’ products for additional insights
- Making style guides to define UI elements
- Sketching ideas and designs
- Creating wireframes to guide developers and visual designers
- Prototyping products for user testing
- Communicating with clients and other stakeholders
Additionally, it’s important to note that many developers, artists, and other professionals use UX design techniques on a daily basis. Therefore, a solid UX designer can come from many different types of professional backgrounds.
WHAT TO LOOK FOR IN A UX DESIGNER
A top-notch UX designer will have a solid portfolio showing projects where design elements were created and iterated on based on consumer feedback. They’ll want to conduct or review customer research in order to make more informed suggestions, and they’ll use cognitive psychology to see how users react to your current design features and processes. At the same time, however, the professional should be able to point out certain aspects of your project that are hindering the user experience, like too many calls to action or pages that take too long to load.
When it comes to selecting a UX designer, understanding their approach to solving problems is essential. For instance, how will they identify the design problems before trying to come up with solutions? Do they have any examples of work that reflect current industry trends? Finding these answers during the interview process will help you choose the best professionals.
Sample Project Description
Below is a sample of how a project description may look. Keep in mind that many people use the term “job description,” but a full job description is only needed for employees. When engaging a freelancer as an independent contractor, you typically just need a statement of work, job post, or any other document that describes the work to be done.
Title: XYZ Company Seeks a UX Designer for Financial Website
XYZ Company is looking for an experienced UX designer to advise us on updating our financial website to better meet the needs of our customers. Specifically, we would like to simplify the process for signing up for a new account and accessing monthly statements. This project is estimated to require approximately 20-25 hours per week for the next month to complete the following deliverables:
- Evaluating our current website and recommending possible improvements
- Designing user flows to show how customers interact with our site
- Performing split-testing on some of our underperforming pages
- Conducting user surveys to gather customer input
- Creating a style guide based on the findings
- Developing a wireframe layout for our development team to follow
We are seeking a professional with the following skills:
- Expertise in UX design
- Knowledge of split testing and comparing results
- Experience with online surveys through Google Forms
- Familiarity with WordPress
- A background in or familiarity with cognitive psychology is a huge plus
The ideal freelancer will also be a creative problem solver with an excellent work history on Upwork. To submit a proposal, please send a short summary of similar projects you’ve completed and a few initial observations of aspects we could improve on our website. You can visit us at <website>.
Read this article for more tips on how to write a great project description.
Selecting the Right UX Designer
Since UX design is a relatively new concept, it may seem challenging to narrow down potential experts and select the perfect fit. That’s why the focus during the interview process should generally be based on each professional’s ability to define a clear approach towards identifying problems and coming up with solutions to them. While a background in cognitive psychology may not be necessary, there’s no substitute for understanding how to help and engage users.
Likewise, a great UX designer will be passionate about the creative process itself and explaining their methodologies. Interviews by phone or video should be especially helpful in identifying these types of experts.