Amazon, Google & Shopify Advertising Specialist for Organic Beverage / CPG Product Launch

We are launching a new organic beverage product and are looking for an experienced advertising specialist to help plan, create, launch, and manage our paid advertising across Amazon, Google, Shopify, and related ecommerce channels. Our brand is in the food & beverage / CPG space, so we are looking for someone who has direct experience working with beverage, food, grocery, supplement, wellness, or other consumable products. Experience with Amazon Seller Central and ecommerce product launches is strongly preferred. This role is not just campaign management. We need someone who can help with the full advertising process, including strategy, campaign setup, optimization, reporting, and the creative/design assets required for ads. **Responsibilities:** * Build and manage Amazon advertising campaigns, including Sponsored Products, Sponsored Brands, Sponsored Brands Video, and Sponsored Display * Develop launch advertising strategy for a new beverage SKU * Research keywords, competitors, and customer search behavior * Manage Google Ads, Google Shopping, Performance Max, and retargeting campaigns * Support Shopify / DTC advertising strategy * Create or direct the design of advertising assets needed for Amazon, Google, Shopify, and social/display ads * Help develop ad copy, creative angles, product messaging, and promotional concepts * Monitor performance and optimize campaigns based on ACOS, ROAS, conversion rate, spend, and sales goals * Provide clear weekly reporting with recommendations and next steps * Help us scale efficiently while avoiding wasted ad spend **Ideal Candidate:** * Has proven experience advertising food, beverage, grocery, supplement, wellness, or CPG products * Understands Amazon Seller Central and Amazon Ads * Has experience with Google Ads, Google Shopping, and ecommerce advertising * Can either create high-quality ad creative/designs directly or manage the creative direction clearly * Understands how to advertise a new product launch, not just maintain existing campaigns * Is comfortable working with a smaller growing brand where strategy, execution, and testing all matter * Can provide examples of past CPG or ecommerce advertising work **About the Product:** We are an organic beverage company. Our positioning is focused on a cleaner alternative to traditional energy drinks. **Deliverables May Include:** * Amazon ad campaign structure and launch plan * Google Ads / Shopping campaign setup * Shopify advertising recommendations * Keyword and competitor research * Ad creative concepts and final assets * Ad copy variations * Weekly optimization and reporting * Launch testing plan for the first 30–60 days **Please Include in Your Proposal:** 1. Examples of food, beverage, CPG, supplement, or grocery brands you have worked with 2. Your experience with Amazon Ads and Google Ads 3. Whether you personally create ad designs or work with a designer 4. A brief outline of how you would approach a new beverage product launch 5. Your typical monthly management fee or project-based pricing 6. Any results or case studies you can share We are looking for someone who can be strategic but also hands-on. The goal is to launch efficiently, learn quickly, and build a scalable advertising system across Amazon and our Shopify website.