B2B online marketing campaign for specialist sub-contractor in the UK housing sector

B2B prospecting. Our key objective is to build a scalable B2B lead generation system targeting the UK housing sector, generating qualified appointments and sales opportunities. We would like assistance to; 1 DATABASE • Clean and organize our existing database of 9,000 contacts (ensuring GDPR compliance if required for B2B?). • validating contact information. • Standardise records, and segmenting the data to improve campaign performance. 2 WEBSITE • To review current website and suggest improvements to o Optimise metatags o Messaging and credibility o Lead capture so that prospects generated through email outreach have a professional destination to visit. 3 WHATSAPP • Advise on suitability of WhatsApp as part of our outreach strategy. • Recommend any compliant testing or engagement approaches. 4 INSTAGRAM • Assist with Instagram profile • Setup structured, scalable outreach strategy campaign to increase brand visibility and contact enrichment 5 LNKEDIN • Strategy to optimise use of a LINKEDIN Professional profile page • Develop targeted audience prospect lists within the UK housing sector, to validate and monetise contacts from above. (note: Current plan to initially provide one post per week). 6 EMAIL OUTREACH (PRIMARY FOCUS) This is our primary method for lead generation but need advice/assistance with: • Selection of bulk email platform • Domain authentication/warming (to improve emails landing in inboxes not spam folders and reduce bot interception). • Implementing suitable compliant bulk email workflow and outreach system, including o domain strategy, inbox creation/warm up, SPF, DKIM, DMARC configuration, o deliverability best practices, o campaign strategy, o message funnelling strategy (thinking 3 or 5?) o Lead nurturing and appointment generation while protecting domain reputation. o Track engagement metrics 7 MONITORING AND REPORTING • Provide a simple reporting framework to monitor campaign effectiveness and lead generation results. • Recommend key performance indicators (KPIs). • for info, current success metrics and targets: o No sales lead per month (15 no) o Average sales value (£60K+) o Hit rate (20%+) o Margin (20%+) o Repeat client tenders (15%+)