UI/UX & Brand Compliance Audit for a Personalized Gift Brand Mobile Homepage

We are looking for an experienced UI/UX designer or brand design specialist to audit the current mobile homepage design for a personalized emotional gift brand. The brand focuses on helping people express meaningful emotions through personalized gifts. Its desired personality is warm, thoughtful, genuine, and emotionally engaging. We want to evaluate whether the current homepage design reflects this positioning and follows the provided brand visual guidelines. We will provide: Brand visual guidelines Brand strategy and positioning document Current mobile homepage design screenshot Project Goals We need a professional audit focused on: Brand-positioning fit Visual identity compliance Layout, typography, spacing, color, imagery, and hierarchy issues Whether the page feels too transactional or promotional Whether the homepage communicates the brand as a personalized gift expert UX issues affecting trust, browsing, conversion, and product discovery Practical recommendations for improvement Expected Deliverables Structured UI/UX audit report in English Brand compliance feedback Prioritized issue list Practical redesign recommendations Optional annotated screenshot or visual markup Optional revised homepage wireframe or direction proposal Ideal Candidate Experience with ecommerce, mobile-first UI/UX, brand identity systems, lifestyle/DTC brands, and Figma is preferred.