E-Commerce Web Designer Needed for Luxury Hospitality Retail Store

Halekulani, one of Hawaii's premier luxury hotels, is seeking an experienced freelance E-Commerce Web Designer to help us create an elegant online retail experience for our branded merchandise. Our goal is to develop a visually stunning, easy-to-navigate online store that reflects the Halekulani brand while driving online merchandise sales. We are looking for someone with exceptional design skills, strong e-commerce experience, and a portfolio that demonstrates premium or luxury brand work. Responsibilities Design a modern, responsive e-commerce storefront Create an elevated shopping experience consistent with the Halekulani luxury brand Develop intuitive navigation and user journeys that maximize conversions Design product collection pages, product detail pages, shopping cart, and checkout experience Recommend best practices for merchandising and product presentation Ensure the site is optimized for desktop, tablet, and mobile devices Collaborate with our internal marketing team throughout the design process Deliver organized design files and work with our web development team (or provide development recommendations if applicable) Preferred Experience We're looking for someone who has experience designing: Luxury hospitality websites Luxury retail or lifestyle brands Fashion or premium e-commerce websites Shopify, Shopify Plus, Webflow, WooCommerce, or comparable e-commerce platforms User Experience (UX) and User Interface (UI) design Conversion Rate Optimization (CRO) Experience with luxury hotels, resorts, premium retail brands, or hospitality companies is highly desirable. What We'd Like to See Please include: Links to 3–5 e-commerce websites you have personally designed A brief description of your role in each project Examples of luxury or premium brands you've worked with Your typical design process from discovery through launch Your preferred design tools (Figma, Adobe XD, etc.) Nice to Have Shopify theme customization experience Brand identity and creative direction experience Product merchandising strategy SEO knowledge Photography and visual storytelling experience About Halekulani Halekulani is an internationally recognized luxury hotel in Waikiki, Hawaii, known for exceptional service, timeless elegance, and an uncompromising commitment to quality. Our online retail experience should reflect these same values while creating a seamless shopping experience for guests around the world. We're looking for a designer who appreciates luxury branding and can translate that into a sophisticated, conversion-focused online shopping experience.