Digital Marketing Director For Christian Non-Profit

I am looking for digital marketing expert who has experience promoting content online both organically and via paid ads. I understand the majority of you will use AI to apply, but those who do not will be given heavy preference, as we are looking for someone who is passionate about this, not the best at selling themselves. I am working with 2 christian ministries looking to spread the gospel via their content, along with promoting their books and various other paid content. we have a relatively fixed budget and need to ensure every dollar is being spent wisely. We are also looking for someone who shares our christian values. The owner has worked with the past agency for 7 years, even after being incredibly disappointed in results, because he is incredibly loyal to his people, so whoever we choose will likely be with us for many years, and you will be given plenty of time to execute your strategy. this is not a month 1 start up role with the need for quick execution and results, but a established non-profit with the time to propoerly execute and iterate on a strategy. Our ideal situation is 1 person who heads up strategy and works directly with the business owner (essentially a fractional CMO), and then has contacts to experts who they can sub-contract for any of the roles where you are not an expert Their current agency has provided them with very poor service in the following areas. reporting: this has been an AI generated nightmare of long convoluted emails with a bunch of number and "analysis" of the number without any actionable steps or insight beyond the obvious web design: wrong links on products to spammy indian sites likely left over from the template they built from. design from the 2000s, un-optimized page speed insights SEO: no insight into what is being done here, what is working Youtube SEO: no insight into what is being done here, what is working, no A/B testing Meta Ads: no current insight into issues here, but unsure if it worth the money. Esty/Pinterest SEO: is this even necessary outside of just posting content? We are totally open to other digital marketing strategies, and will allow you to fully direct strategy and budget as needed to get the best results for the 2 businesses. Given a budget of $6000 a month ($3000 for each brand), where would you allocate your resources, how much would you dedicate to paid ads vs your own fee vs sub-contracting, and what platforms would focus on in the first month of the engagement vs months 2-6, and 6+? Finally, out of our requirements, what platforms are you an expert on and what would you need help with?