Document Creation for Outreach Program

Posted 3 weeks ago

Only freelancers located in the U.S. may apply.U.S. located freelancers only

Summary

We are looking for a world class marketing designer and conversion focused landing page specialist to completely redesign our lead follow up experience. Currently, when a homeowner submits a form through our website, social media campaign, Google ad, or other lead source, they receive a standard email with a large amount of text and a coupon attached. We believe this approach is underperforming because most homeowners do not read long emails. Instead, we want to create visually stunning, highly professional landing page style documents that immediately build trust, communicate value, establish credibility, and drive the customer to call, book, or engage with our team. The overall style should feel similar to a high end home service brand mixed with a modern direct response marketing campaign. Every section should be designed to capture attention quickly, especially on mobile devices where most customers will first view the content. Large headlines, strong imagery, clean layouts, social proof, trust indicators, customer testimonials, guarantees, financing options, offers, and clear calls to action should be prioritized over long paragraphs of text. We have provided numerous brand assets, including company truck photography, technician photography, owner photography, team photos, award recognition, existing direct mail pieces, promotional flyers, and previous marketing examples. These assets should be incorporated wherever appropriate. The design should heavily leverage our bright green and blue brand colors while maintaining a clean and premium appearance. Ultimately, the goal is to increase lead conversion rates, improve customer confidence, create a stronger first impression, and generate more booked appointments from existing inbound leads. Every design decision should be made with one question in mind: will this increase the likelihood that a homeowner chooses Done Right Today instead of continuing to shop competitors? Seeking a conversion focused landing page and email designer. NOT looking for PPC management, SEO services, marketing automation, or ad management Finally, we will expect a NDA to be signed(you can not use our information, conversations, or pictures shared with you anywhere), an Work Made For Hire (everything belongs to us), we will have complete Ownership of all Source Files, we will have you sign a data deletion requirement, and finally we will want a final deliverable clause.

  • Less than 30 hrs/week
    Hourly
  • 3-6 months
    Duration
  • Expert
    Experience Level
  • $10.00

    -

    $25.00

    Hourly
  • Remote Job
  • One-time project
    Project Type
Skills and Expertise
Mandatory skills
Microsoft Word
Content Writing
Activity on this job
  • Proposals:Less than 5
  • Last viewed by client:2 weeks ago
  • Interviewing:
    2
  • Invites sent:
    1
  • Unanswered invites:
    0
About the client
Member since Jun 23, 2026
  • United States
    5:29 PM
  • Manufacturing & Construction
    Large company (100-1,000 people)

Explore similar jobs on Upwork

Quick Residential PhotographyHourly‐ Posted 2 months ago
Microsoft Office
Scheduling
Data Entry
Computer
Social Media Management
Report Writing
Customer Service
Spreadsheet Skills
Cybersecurity Monitoring
Management Skills
Organizational Background
Microsoft Excel
File Maintenance
Canva
Executive Support
Google Workspace
Email Communication
Claude
Bookkeeping
Calendar Management
LinkedIn

How it works

  • Post a job icon
    Create your free profile
    Highlight your skills and experience, show your portfolio, and set your ideal pay rate.
  • Talent comes to you icon
    Work the way you want
    Apply for jobs, create easy-to-by projects, or access exclusive opportunities that come to you.
  • Payment simplified icon
    Get paid securely
    From contract to payment, we help you work safely and get paid securely.
Want to get started? Create a profile

About Upwork

  • Rating is 4.9 out of 5.
    4.9/5
    (Average rating of clients by professionals)
  • G2 2021
    #1 freelance platform
  • 49,000+
    Signed contract every week
  • $2.3B
    Freelancers earned on Upwork in 2020

Find the best freelance jobs

Growing your career is as easy as creating a free profile and finding work like this that fits your skills.

Trusted by

  • Microsoft Logo
  • Airbnb Logo
  • Bissell Logo
  • GoDaddy Logo