Expert Media Buyer for Facebook & Google Ads | Australian Company

The Role We are looking for a highly competent Media Buyer with proven experience managing lead generation campaigns on both Meta (Facebook & Instagram) and Google Ads. This is NOT an entry-level role. You should be confident managing campaigns independently, making strategic decisions, analysing performance data, and communicating recommendations to our team. You’ll work directly with our internal team to launch, optimise and scale campaigns for clients across a variety of service industries. ⸻ Responsibilities Meta Ads * Build and launch Facebook & Instagram campaigns * Create campaign structures from scratch * Audience research and targeting * Lead generation campaigns * Conversion tracking setup * Retargeting campaigns * Budget allocation and scaling * Creative testing and optimisation * Performance analysis and reporting Google Ads * Search campaigns * Performance Max campaigns * Display remarketing campaigns * Keyword research * Conversion tracking setup * Campaign optimisation * Budget management * Lead quality analysis Campaign Management * Monitor campaign performance daily * Identify opportunities for improvement * Reduce CPL and improve lead quality * Troubleshoot delivery issues * Ensure tracking and attribution are functioning correctly * Provide clear notes and updates to the team * Work within our internal systems and processes ⸻ Requirements Essential * Minimum 4+ years experience managing Meta Ads * Minimum 4+ years experience managing Google Ads * Proven lead generation experience * Strong understanding of conversion tracking * Experience with Google Tag Manager * Experience with Google Analytics * Strong analytical and problem-solving skills * Excellent written and verbal English C1/2 preferred * Reliable and responsive communicator * Ability to work independently Technical Skills You should be comfortable with: * Meta Ads Manager * Google Ads * Google Analytics 4 * Google Tag Manager * ClickUp * CRM integrations * Conversion APIs * Pixel setup and troubleshooting * GoHighLevel * Landing page setup & optimisation Availability * Available to work part-time (20 hours per week initially) * Able to be online during Australian business hours * Fast and reliable internet connection * Reliable computer and workspace * Available for weekly team meetings ⸻ Ideal Candidate The ideal candidate: * Thinks like a marketer, not just a campaign manager * Understands business outcomes, not just metrics * Can identify issues before they become problems * Takes ownership of client results * Has experience managing multiple client accounts simultaneously * Is proactive and organised * Loves testing and optimisation * Wants a long-term role with growth opportunities ⸻ Bonus Points Experience with: * GoHighLevel * Lead generation agencies * Local service businesses * Home services industries * Automation platforms (Make, Zapier) * Call tracking software * Landing page builders * AI tools and workflows ⸻ What Success Looks Like Within your first 90 days you will: * Take ownership of assigned client campaigns * Maintain campaign performance and reporting * Identify optimisation opportunities * Improve lead quality and cost per lead * Become a trusted member of our team ⸻ To Apply Please submit: 1. Your resume 2. A short introduction video (1-2 minutes) 3. Examples of Meta campaigns you have managed 4. Examples of Google campaigns you have managed 5. Optimisation results (before and after of campaign) 6. Your hourly rate 7. Your availability (AEST timezone) Applications without examples of previous campaign results will not be considered.